Business is changing in 2024! | Part 2 of Pete Lankarge Chat
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Welcome to part two of our thrilling podcast series! In this episode, Pete, a seasoned franchise professional with a fascinating background in baseball and music, shares how his diverse experiences shape his current role in franchising. Alongside our insightful host Adam, they dive into the collaborative spirit of the franchise industry and the intellectual challenges it brings.
Adam and Pete discuss the crucial role of authentic marketing in the digital age, delving into the profound influence of technology and AI on consumer behavior. They reflect on the generational shift from analog to digital, exploring how these changes impact the franchise world.
This episode is a testament to the supportive and interconnected nature of the franchise community. Pete and Adam's lively conversation offers valuable insights into the dynamic franchise industry and the evolving landscape of marketing and technology.
Both parts of this captivating series are now live! Tune in to experience the full spectrum of engaging discussions and expert insights from Adam and Pete.
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