Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess

Farming on Purpose

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6M ago 57:22

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“I never saw this coming. I never saw the opportunity to come back full circle and continue that.”

Join us in this enjoyable episode of Farming on Purpose with Jess Perez. Jess shares about her family’s history being farmers, how her and her husband moved for his law career, and how Jess found her way back to agriculture. Jess opens up about running a cow/calf operation, getting into selling their beef direct to consumers, and some of the hurdles they’ve faced along the way. Jess also talks about marketing online, sharing your life and story to an online audience, and gives a great perspective on how you can find ways to share your story. Listen in as we delve into a variety of topics from the ups and downs of having cattle, your online presence being more than just ag related, and Jess’s mentorship.

About our guest: Jess Perez - Sagebrush Farms, Alabama

Jess comes from a long line of Arizona farmers (5th gen), but Jess and her husband left Arizona for her husband's law career in Alabama in 2015. In 2020 an opportunity to get a ranch that had fallen in disrepair came up, and they took it. Since then, they have learned so much as they’ve tried to heal the ground from overuse, fencing that was falling apart, and start a herd from the ground up. Jess is passionate about her cows living their best lives, and part of that includes transitioning from selling their calves to stockyards to holding and finishing their cattle and selling directly to the consumer.

You can connect with Jess on her website, TikTok, and Instagram.

At a glance:

Getting back into ag after moving to Alabama from Arizona.

Running a cow/calf operation and selling beef direct to consumers.

Sharing/ marketing online.

Bringing femininity into ag.

Jess’s mentorship to help other ranchers and farmers.