223: Robert Brill on Solving the Advertising Problem

Gratitude Geek with Kandas Rodarte

In episode 223 of Gratitude Geek, "Robert Brill on Solving the Advertising Problem," Robert Brill, a 20-year advertising industry veteran and CEO of Brill Media, discusses the distinction between advertising and marketing, the importance of storytelling in building a brand, and the significance of understanding one's audience and product-market fit.

Brill clarifies that marketing encompasses various activities, while advertising specifically refers to spending money to reach a larger audience. He emphasizes the importance of identifying ideal customer profiles and applying that information to advertising platforms.

Brill also shares his experience with overcoming limiting beliefs about advertising and the importance of networking and public speaking skills in business growth. Additionally, he discusses the potential decline of Google's advertising dominance and the importance of understanding customer problems and solving them through Sprint testing.

Robert Brill has worked in advertising for 20 years, and is the CEO of Brill Media, a digital advertising agency for scalable business growth. The company has been honored 10 times across Inc 5000 and Financial Times 500.

Episode sponsor: http://grateful.superpatch.com

Connect with Robert Brill

• Website: https://brillmedia.co
• Instagram: https://instagram.com/brill_media
• Facebook: https://www.facebook.com/BrillMediaUS/
• LinkedIn: https://www.linkedin.com/in/robertbrill/
• Tiktok: https://www.tiktok.com/@brill_media
• YouTube: https://youtube.com/@UCseIy157IFVZnJCvVK1pKgQ

Mentions

• WTF with Marc Maron Podcast: https://www.wtfpod.com/
• All-In Podcast: https://www.allinpodcast.co/
• Toastmasters International: https://www.toastmasters.org/
• JV Hilliard Interview: https://sites.libsyn.com/50150/gratitudegeek/129-from-book-to-video-game-featuring-jv-hilliard
• Cha Cha Cha: http://www.chachachasf.com/
• Emarketer: https://www.emarketer.com/
• Khan Academy: https://www.khanacademy.org/

Hosted by Kandas Rodarte, Gratitude Geek is relationship marketing podcast for small business owners who love eavesdropping on conversations between successful grateful entrepreneurs.

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