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772: Sonesta Hotels Marketing & Branding Goes For Personal Connections

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Content provided by Glenn Haussman and Anthony Melchiorri. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Glenn Haussman and Anthony Melchiorri or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Last week at SonestaCon24 we had the chance to hear from Sonesta’s CBO Elizabeth Harlow and CMO Chris Trick about how the company will define itself to the consumer. We discuss giving their customers access to things you can’t buy with a relationship with Rolling Stone magazine, its rewards program and how they’re leveraging micro influencers.

  continue reading

782 episoade

Artwork
iconDistribuie
 
Manage episode 422223632 series 2420410
Content provided by Glenn Haussman and Anthony Melchiorri. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Glenn Haussman and Anthony Melchiorri or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Last week at SonestaCon24 we had the chance to hear from Sonesta’s CBO Elizabeth Harlow and CMO Chris Trick about how the company will define itself to the consumer. We discuss giving their customers access to things you can’t buy with a relationship with Rolling Stone magazine, its rewards program and how they’re leveraging micro influencers.

  continue reading

782 episoade

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