))
#23 - Drew Train [Make Good Money], CEO & Co-founder @ Oberland.
Manage episode 425909668 series 3511466
Content provided by Kelly Yefet. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelly Yefet or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Drew Train set up shop as Co-Founder and President of OBERLAND, the agency for purpose-driven brands, with Bill Oberlander in May of 2014. Previously, Drew started the social-good practice at J. Walter Thompson New York, called JWT Ethos. He now frames the go-to-market approach for OBERLAND and runs the business with purpose-driven marketing at the core. He has also served on the Board of Directors at Summer Infant and lead accounts for HSBC, UPS, Puma, Verizon and Lufthansa.
Key Take Aways
- Purpose is becoming increasingly important in branding and marketing, and it is following a similar growth trajectory as digital did.
- Building a purpose-driven agency requires patience, authenticity, and a long-term view of brand equity.
- While there may be challenges and doubters, founders should remember that no one has all the answers and everyone is figuring it out as they go.
- Consumers can be forgiving, but brands need to be authentic and consistent in their purpose-driven efforts to build lasting brand love.
- Purpose is not just about marketing and communications; it should be implemented within organizations through policies, benefits, and actions.
- The myth that all founders have it all figured out is not true; everyone is trying to navigate the challenges and uncertainties of entrepreneurship.
31 episoade
Distribuie
