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Exploring the Cattle Industry: Insights from Veteran Rancher Russ Gold
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Welcome to Farm to Fork Innovators! Today, we have the pleasure of hosting Russ Gold, a veteran cattle rancher from rural Oklahoma with 60 years of experience. Russ has played a pivotal role in producing some of the finest premium beef in the world.
In our discussion, we delve into several important topics, including an overview of the cattle industry from calf to plate, the major challenges the industry faces both on a macro level and day-to-day, the impact of inflation, the future of the cattle industry, predictions on herd expansion, and the future of family farming in America amidst the current challenges.
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Timestamps:
00:00
01:06 - Welcome to the show, Russ!
02:11 - Russ’s background
05:35 - The Cattle Cycle: From Ranch to Plate
09:02 - Marketing Cattle: Selling Cattle in Auctions
11:44 - Russ’s unique approach to the Cattle Industry
15:30 - How Calf Producers Operate
17:35 - Russ’s Cattle Feeding System
19:32 - What’s the day-to-day in a rancher’s life
23:10 - How Russ defines success
25:00 - How inflation affects the cattle industry
26:34 - How has the cattle industry evolved in the last 60 years
30:40 - The future of the cattle industry
36:40 - The current downcycle in the cattle industry
38:25 - Being environmentally friendly in the cattle industry
39:50 - What everyday consumers should know about the cattle industry
42:00 - How can grocery stores, retailers, and restaurants tell a better story about the cattle cycle and industry
43:40 - 50% of farms in America are family farms
46:07 - Thanks for coming to the show, Russ!
I’d like to introduce you to Datum Advisors, a new offering from Datum FS. Our team is composed of seasoned Food Supply Chain Executives from every sector. We stand ready to offer valuable advisory services for your company.
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