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Shaping commercial strategy with Kayleeann Maritz, Global VP Marketing at Memory Blue and Operatics
Manage episode 433936357 series 3303420
Content provided by alan.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by alan. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Kayleeann Maritz to define marketing's role in shaping commercial strategy.
Kayleeann makes the compelling case for over investment in tier two accounts and provides multiple practical tips for how marketers can transform lead generation. Tune in to learn how a diversified approach built on robust segmentation and targeting is the bedrock of successful B2B marketing.
Kayleeann is experienced global marketer with expertise in brand building and growth.
You can find Kayleeann on Linkedin.
Ready to provoke change? Get in touch at alan-agency.com.
Hosted on Acast. See acast.com/privacy for more information.
88 episoade
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Manage episode 433936357 series 3303420
Content provided by alan.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by alan. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Kayleeann Maritz to define marketing's role in shaping commercial strategy.
Kayleeann makes the compelling case for over investment in tier two accounts and provides multiple practical tips for how marketers can transform lead generation. Tune in to learn how a diversified approach built on robust segmentation and targeting is the bedrock of successful B2B marketing.
Kayleeann is experienced global marketer with expertise in brand building and growth.
You can find Kayleeann on Linkedin.
Ready to provoke change? Get in touch at alan-agency.com.
Hosted on Acast. See acast.com/privacy for more information.
88 episoade
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