Challenger Brands: Forcing People To Pick A Side The Revenue Formula podcast

Challenger brands: Forcing people to pick a side

3M ago 31:09

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Content provided by Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mikkel Plæhn, Toni Hohlbein, and Mikkel Plaehn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

What does a SaaS company, an airline and an oatmilk company have in common? They're challenger brands. And it can be a pretty powerful strategy you can take as a brand.

We run through real examples and much more

(00:00) - Introduction
(02:10) - Challenger Brands... what is it?
(03:50) - Salesforce vs. Siebel: The Ultimate Challenger Brand
(09:55) - Salesforce's Guerrilla Marketing Tactics
(13:22) - Reflecting on Bold Marketing Ideas
(15:12) - The Power of Brand Exposure
(15:39) - Richard Branson's Guerrilla Advertising
(17:28) - Virgin's Creative Marketing Tactics
(19:00) - The Impact of Controversial Marketing
(23:35) - Oatly's Environmental Challenge
(26:54) - Drift's No Forms Movement

Sources

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This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.

That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.

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Connect with us

🔔 LinkedIn: Toni / Mikkel

✉️ Newsletter: revenueletter.substack.com

📺 Watch: https://www.youtube.com/@growblocks
💬 Contact: podcast@growblocks.com

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