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The Effectiveness Files: The Guardian
Manage episode 439345863 series 1047373
Content provided by IPA Podcast and Institute of Practitioners in Advertising (IPA). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IPA Podcast and Institute of Practitioners in Advertising (IPA) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Anna Bateson, CEO of Guardian Media Group joins the IPA Effectiveness Files to talk about her role as the caretaker of an iconic media brand, The Guardian's proposition for advertisers, and what the future holds.
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78 episoade
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Manage episode 439345863 series 1047373
Content provided by IPA Podcast and Institute of Practitioners in Advertising (IPA). All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IPA Podcast and Institute of Practitioners in Advertising (IPA) or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Anna Bateson, CEO of Guardian Media Group joins the IPA Effectiveness Files to talk about her role as the caretaker of an iconic media brand, The Guardian's proposition for advertisers, and what the future holds.
…
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78 episoade
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The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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…
continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
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continue reading
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