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Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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EP. 99 - How to Convert Podcast Guests Into CUSTOMERS | Scrappy Playbooks
Manage episode 439486470 series 3597488
Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of Scrappy ABM, host Mason Cosby discusses strategies for turning podcast guests into customers, focusing on conversion-based playbooks specifically designed for account-based marketing (ABM). Mason shares actionable insights on leveraging podcast interviews as a way to build relationships and create sales opportunities.
================================
Best Moments:
(01:16) Using podcasts to convert guests into customers through immediate, conversion-based strategies
(01:53) Free consulting and peer-to-peer conversation models
(02:22) How hosting podcasts can offer guests a preview of what working together would be like
(03:43) Using podcast episodes to produce content that benefits both sales and marketing teams
(04:38) Conducting subtle discovery conversations to uncover key insights
(06:28) Leveraging expert hosts to challenge guests' thinking
(08:54) How to use podcast content to inform sales teams about potential opportunities
(10:28) How to follow up with guests after the episode using the information gathered during the interview
(11:51) Why having an expert host is essential for turning podcast guests into paying customers
(12:50) Key tactics for building trust with guests and showcasing expertise during podcast interviews to facilitate conversions
120 episoade
Distribuie
Manage episode 439486470 series 3597488
Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of Scrappy ABM, host Mason Cosby discusses strategies for turning podcast guests into customers, focusing on conversion-based playbooks specifically designed for account-based marketing (ABM). Mason shares actionable insights on leveraging podcast interviews as a way to build relationships and create sales opportunities.
================================
Best Moments:
(01:16) Using podcasts to convert guests into customers through immediate, conversion-based strategies
(01:53) Free consulting and peer-to-peer conversation models
(02:22) How hosting podcasts can offer guests a preview of what working together would be like
(03:43) Using podcast episodes to produce content that benefits both sales and marketing teams
(04:38) Conducting subtle discovery conversations to uncover key insights
(06:28) Leveraging expert hosts to challenge guests' thinking
(08:54) How to use podcast content to inform sales teams about potential opportunities
(10:28) How to follow up with guests after the episode using the information gathered during the interview
(11:51) Why having an expert host is essential for turning podcast guests into paying customers
(12:50) Key tactics for building trust with guests and showcasing expertise during podcast interviews to facilitate conversions
120 episoade
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Similar cu Scrappy ABM
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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