#178: Website Teardown | Breaking Down the Best Website Experiences in 2024 with Natalie Marcotullio, Head of Growth at Navattic

B2B Marketing with Dave Gerhardt

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In this Exit Five Live session, Dave is joined by Natalie Marcotullio, Head of Growth at Navattic, a leading interactive demo platform for B2B marketing. Natalie is an expert in optimizing the B2B buyer journey with innovative demo solutions and data-driven strategies.

Dave and Natalie cover:

Why accessible, usable, and transparent websites is important in improving the buyer experience
How to incorporate interactive demos to accelerate the sales cycle and increase conversion rates
Public pricing and how it affects buyer trust and decision-making in B2B sales

Timestamps

(00:00) - - Intro to Natalie
(06:47) - - Why Marketing Requires Full Company Alignment
(11:14) - - Why You Should Have a Transparent Pricing Page
(13:41) - - Improving Sales Automation, Pricing Pages, and Interactive Demos
(16:28) - - How To Secure Buy-In
(18:43) - - Why Sales Responds Well to Demo-ing Benefits
(20:01) - - Commsor Teardown
(27:32) - - Andimol Teardown
(33:19) - - Directus Teardown
(37:58) - - Firstbase Teardown
(41:16) - - TeraLeap Teardown
(44:19) - - Q&A

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***
This episode of the Exit Five podcast is brought to you by our friends at Revenue Hero. It’s 2024, your buyer has probably moved on to an alternative after a few minutes of not hearing from you, let alone 29 hours.

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***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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