#264 Beyond the Magazine: Jeannie Ralston on Turning Content into Community Adventures

Reinvent Yourself

In this episode of "Reinvent Yourself," host Lesley Jane Seymour is joined by Jeannie Ralston, the dynamic co-founder and CEO of Next Tribe. Together, they explore Jeannie's journey of transforming a digital magazine into a thriving travel company for women over 45. Delve into the challenges and triumphs of pivoting from a passion project to a profitable business, and discover how Jeannie leveraged her background in travel writing to curate unique experiences that foster deep connections and lifelong memories. This conversation is a testament to the power of reinvention and the importance of community and adaptability in business.

Bio:

Jeannie Ralston is the co-founder and CEO of Next Tribe, a company that began as a digital magazine and has evolved into a travel company catering to smart, engaged women over 45. With her extensive background in travel writing and planning, Jeannie curates transformative trips that connect travelers with local women and cultures. Her work is driven by a passion for empowering women to age boldly and embrace new adventures.

00:48 - How Jeannie Ralston is turning a passion play into a real business

02:24 - Next Tribe started life as a digital magazine for women over 45

06:04 - Figuring out the reinvention that's right for you

06:29 - How Nextribe has pivoted from travel to a digital magazine business

10:21 - NextTribe caters to women who believe midlife is not the end of anything

17:53 - Navigating through multiple business pivots

21:59 - How Ralston met her co-founder Jeannie Edmonds

31:17 - Ralston's advice for women trying to turn their passion into a business

Key Points:

• Transforming a passion play into a viable business requires adaptability and innovation.
• Community and shared values can significantly enhance group dynamics and experiences.
• Strategic partnerships and collaboration can be vital for overcoming business hurdles.
• Understanding your unique strengths and market position is crucial for differentiation.
• Flexibility in business models can lead to discovering new opportunities and growth paths.

Links and Resources:

• Visit Next Tribe
• Explore Covey Club

If you found this episode insightful, please follow the podcast and leave a review on Apple Podcasts. For more resources and community support, join us at CoveyClub.com. Until next time, keep reinventing!