Artwork

Content provided by Metis Strategy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Metis Strategy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Player FM - Aplicație Podcast
Treceți offline cu aplicația Player FM !

Keurig Dr Pepper’s Digital Transformation: CIO John Gigerich on Value Chain Optimization, Direct-to-Consumer Channels, and Deeper Consumer Insights

38:27
 
Distribuie
 

Manage episode 446859747 series 2943650
Content provided by Metis Strategy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Metis Strategy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

915: Consumer insights are the lifeblood of any company, enabling them to optimize product availability, personalize marketing, and enhance customer experiences through direct-to-consumer channels and loyalty programs. In this episode of Technovation, Peter High interviews John Gigerich, Chief Information Officer of Keurig Dr Pepper. John shares insights into the 2018 merger between Keurig and Dr Pepper, which created a beverage powerhouse, and discusses his role in integrating the companies’ IT systems while ensuring cybersecurity. He elaborates on Keurig Dr Pepper’s digital transformation journey, covering cloud migration, intelligent automation tools like RPA and AI, and the company’s data-driven approach to consumer insights that optimize product offerings and marketing strategies. John also provides a fascinating look into the company’s supply chain optimization initiatives and the role of the digital value chain. Finally, he highlights the importance of ROI in IT investments and shares his excitement for AI and data-driven innovation at KDP.

  continue reading

313 episoade

Artwork
iconDistribuie
 
Manage episode 446859747 series 2943650
Content provided by Metis Strategy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Metis Strategy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

915: Consumer insights are the lifeblood of any company, enabling them to optimize product availability, personalize marketing, and enhance customer experiences through direct-to-consumer channels and loyalty programs. In this episode of Technovation, Peter High interviews John Gigerich, Chief Information Officer of Keurig Dr Pepper. John shares insights into the 2018 merger between Keurig and Dr Pepper, which created a beverage powerhouse, and discusses his role in integrating the companies’ IT systems while ensuring cybersecurity. He elaborates on Keurig Dr Pepper’s digital transformation journey, covering cloud migration, intelligent automation tools like RPA and AI, and the company’s data-driven approach to consumer insights that optimize product offerings and marketing strategies. John also provides a fascinating look into the company’s supply chain optimization initiatives and the role of the digital value chain. Finally, he highlights the importance of ROI in IT investments and shares his excitement for AI and data-driven innovation at KDP.

  continue reading

313 episoade

Semua episode

×
 
Loading …

Bun venit la Player FM!

Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.

 

Ghid rapid de referință