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Episode 35: Lead Magnets
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In this episode, Liz Wilcox dives into the process of creating or revising a lead magnet for your email list. She discusses the changing perspectives on the necessity of lead magnets, noting that many email marketers have moved away from them in favor of traditional newsletters. Liz shares her own successful lead magnet—an already written welcome sequence—and emphasizes the importance of consistency in list building over frequently creating new lead magnets. The episode provides a step-by-step guide on how to align your lead magnet with your overall vision for your customers, and how to make it easily digestible and useful. Liz concludes by reminding listeners to think about the format that works best for their audience, whether it be a Google Doc, email series, or another form. Tune in to learn actionable insights for improving your lead magnet strategy.
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