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1 EP 398: Rihanna Level Rebrand, GOATs of Podcasting & Live Show Reactions 54:26
Food Security - Education and Awareness and Where Marketing Fits In, with Ali Cox, Founder and CEO, Noble West
Manage episode 449780083 series 2403864
“When it comes to food systems, Marketers can be the most valuable in providing extraordinary consumer insights so that assumptions are not made in what people want.”
To maintain food security, food systems need to change. They need to be more sustainable, less impactful on the planet, healthier and way less wasteful. But, there is still a huge amount of education and awareness that needs to happen if people are to truly understand why food systems are at risk and, how we choose what we eat really does matter.
In this super informative episode, we were joined by Ali Cox, CEO and Founder of Noble West, an agriculture and food ingredient marketing agency taking on a big challenge. Ali believes that, “the biggest challenge is that consumers (in the USA) are confused. Research shows that people make their food choices based on price, taste and availability – climate is a very distant fourth.”
Socioeconomic factors are definitely a challenge, however how we market food also needs to change. Ali shares with us her experiences both as a fifth generation farmer herself and the experiences of the farmers and organisations she works with. Truly passionate about ingredients and telling great stories, Ali wants the food industry to play the role it should be playing in educating and being part of the solution when it comes to tackling the enormous challenges around food security.
Ali shares so many examples of projects she has worked on and the brands she believes are getting their marketing right. We explore the need for shared value and the importance of meeting people where they are at.
Tune in and listen as we talk to Ali about:
- Imperfect food and the difference between food loss and food waste.
- The significant business opportunity being missed when it comes to waste.
- Why upcycling is the future.
- Whether we really need so many options when it comes to food?
- The need to tell the origin stories and why we should absolutely want to know where our food comes from.
- How Marketers need to understand what people really want so that they can bring those insights back into their organisations.
For more, follow and connect with Ali here: https://www.linkedin.com/in/alicox/
And to find out more about Noble West and the work they do - here https://wearenoblewest.com/
About Can Marketing Save the Planet…
We help Marketers save the planet. 🌍
Join the Marketers and organisations who have signed our manifesto, engage with our newsletter and training and, work with us to communicate sustainability more effectively. Sign our Sustainable Marketer Manifesto, work with us, and join us on our mission. Get in touch to chat.
You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together.
Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.
228 episoade
Manage episode 449780083 series 2403864
“When it comes to food systems, Marketers can be the most valuable in providing extraordinary consumer insights so that assumptions are not made in what people want.”
To maintain food security, food systems need to change. They need to be more sustainable, less impactful on the planet, healthier and way less wasteful. But, there is still a huge amount of education and awareness that needs to happen if people are to truly understand why food systems are at risk and, how we choose what we eat really does matter.
In this super informative episode, we were joined by Ali Cox, CEO and Founder of Noble West, an agriculture and food ingredient marketing agency taking on a big challenge. Ali believes that, “the biggest challenge is that consumers (in the USA) are confused. Research shows that people make their food choices based on price, taste and availability – climate is a very distant fourth.”
Socioeconomic factors are definitely a challenge, however how we market food also needs to change. Ali shares with us her experiences both as a fifth generation farmer herself and the experiences of the farmers and organisations she works with. Truly passionate about ingredients and telling great stories, Ali wants the food industry to play the role it should be playing in educating and being part of the solution when it comes to tackling the enormous challenges around food security.
Ali shares so many examples of projects she has worked on and the brands she believes are getting their marketing right. We explore the need for shared value and the importance of meeting people where they are at.
Tune in and listen as we talk to Ali about:
- Imperfect food and the difference between food loss and food waste.
- The significant business opportunity being missed when it comes to waste.
- Why upcycling is the future.
- Whether we really need so many options when it comes to food?
- The need to tell the origin stories and why we should absolutely want to know where our food comes from.
- How Marketers need to understand what people really want so that they can bring those insights back into their organisations.
For more, follow and connect with Ali here: https://www.linkedin.com/in/alicox/
And to find out more about Noble West and the work they do - here https://wearenoblewest.com/
About Can Marketing Save the Planet…
We help Marketers save the planet. 🌍
Join the Marketers and organisations who have signed our manifesto, engage with our newsletter and training and, work with us to communicate sustainability more effectively. Sign our Sustainable Marketer Manifesto, work with us, and join us on our mission. Get in touch to chat.
You’ll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together.
Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.
228 episoade
Toate episoadele
×1 The Whole Marketer Ep140 - Marketing Excellence with guest Sue Warren 39:05
1 The Power of Research & Understanding our Audiences - A Missing Marketing Fundamental with Denise Hicks, Global Climate Lead, C-Space 40:30
1 The Whole Marketer Ep139 - Personal Understanding with guest Kirsten McPherson 36:26
1 Unofficial Partner - Sport, Brand and the Rise of the kit launch 1:03:09
1 Think Equal - Leanne Foy meets Lisa Welsh 36:50
1 The 9 Principles of Effective Climate Communication’ (and more…) with Dr Graeme Heyes and Laurence Adams, Litmus Sustainability 51:43
1 The Whole Marketer Ep138 - Creativity with guest Kevin Chesters: How Can Marketers Unlock Their Creative Potential? 50:17
1 Live from The Marketing Society Changemakers Impact Conference in Dubai 2024 15:10
1 ‘Marketing for Social Change’ - How to develop a more flourishing society and more sustainable future with Kian Bhaktiari, Founder, The People 38:39
1 Unofficial Partner - The Buy Side - Unilever 41:06
1 The Whole Marketer Ep137 - Marketing Roles with guest Margaret Jobling: The evolving skills today’s marketers need to thrive in an AI world 38:46
1 Episode 7: The power of entrepreneurial thinking for brands: Typhoo Tea 26:35
1 Food Security - Education and Awareness and Where Marketing Fits In, with Ali Cox, Founder and CEO, Noble West 42:21
1 Episode 6: The power of entrepreneurial thinking for brands: Bold Bean 23:08
1 The Whole Marketer Ep136 - Working parents with guest Rachel Morris: A coaching expert’s advice on balancing work and family life 39:19
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