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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
HuskerOnline Postgame Live - Wisconsin vs. Nebraska
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We recap Nebraska's 44-25 win over Wisconsin on HuskerOnline Postgame Live.
1353 episoade
Manage episode 451694822 series 2360648
Content provided by HuskerOnline. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HuskerOnline or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
We recap Nebraska's 44-25 win over Wisconsin on HuskerOnline Postgame Live.
1353 episoade
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1 HuskerOnline chats 4 NFL Combine invites, combine snub, Scott Frost taking shot at Trev & more I GBR 1:02:52
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HuskerOnline breaks down Nebraska’s 4 NFL Combine invites, the biggest snub, and Scott Frost’s latest shot at Trev Alberts. 👀🔥 What’s the real story behind it all? We’ve got the details.
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1 HuskerOnline chats future of stadium concessions, recruiting with Bryan Munson, mailbag & more 53:56
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We discuss some of the changes coming at Memorial Stadium, Bryan Munson joins us to talk recruiting and we hit on Nebraska basketball's chances to make the NCAA tournament on this week's HuskerOnline Show.
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1 HuskerOnline catches up with Zac Taylor & talks Husker facilities, Dylan Raiola, Super Bowl & more 56:22
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Former Husker QB Zac Taylor joins the show, we talk Super Bowl, Dani Busboom Kelly, Dylan Raiola and more on this week's HuskerOnline Headlines Show.
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1 HuskerOnline chats coaching staff overhaul, Dylan Raiola emerging as leader, big week for DBK & more 58:08
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We discuss Matt Rhule's coaching staff overhaul, Dylan Raiola emerging as a leader and Nebraska volleyball's big week.
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1 HuskerOnline on Mike Ekeler's return to Lincoln, Spindler commiting to NU, transfer class & more 58:15
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We hit on the hiring of Mike Ekeler and what Matt Rhule's coaching staff looks like now. Plus, the addition of Notre Dame OL Rocco Spindler puts a big cherry on top of the 2025 portal class.
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1 HuskerOnline chats Rhule's upcoming presser, MASSIVE recruiting weekend, props to Troy Dannen & more 1:02:53
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What will we learn from Rhule on Saturday? It's a big recruiting weekend for Nebraska, and Troy Dannen and the Husker Athletic Department executed a nearly perfect week. We hit on that and more on this week's HuskerOnline Headlines.
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1 HuskerOnline REACTS to Nebraska Volleyball Coach John Cook retiring after 25 seasons with Huskers 37:13
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HuskerOnline reacts to the news of John Cook's retirement and what's next for Nebraska volleyball.
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1 HuskerOnline on Rocco Spindler, questions surrounding future of spring game, Senior Bowl & more 52:31
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We discuss the possible addition of OL Rocco Spindler, what the spring game might look like and hit on Nebraska's players in the Senior Bowl.
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1 Notre Dame OL set to visit, Super Bowl has Nebraska flavor, Dylan Raiola is EVERYWHERE & more I GBR 52:56
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Nebraska is set to host a big Notre Dame transfer portal target, the Super Bowl will have plenty of Husker flavor, and QB Dylan Raiola was everywhere this weekend. We hit on that and more in our Monday edition of HuskerOnline Headlines.
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1 HuskerOnline on Matt Rhule's road map ahead & former Nebraska AD Bill Moos' new book & time at NU 1:09:39
1:09:39
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We size up the road map and what's next for Nebraska football and former NU AD Bill Moos joined us on HuskerOnline Headlines.
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1 HuskerOnline on banner year for Big Ten, Rhule fires back at Finebaum, early top 25 rankings & more 54:42
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We discuss the Big Ten's banner year and what might be next now for the Big Ten and the SEC. We also look at the way too early top 25 poll on this week's HuskerOnline Show.
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1 HuskerOnline is joined by Jason Peter & chats Ty Robinson, Charlie McBride, roster updates & more 1:07:29
1:07:29
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Former Husker DL Jason Peter joins us as we talk Ty Robinson and more. Plus, we give the latest on the roster, talk Husker basketball and more on the Monday edition of HuskerOnline Headlines.
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1 HuskerOnline is joined by former Husker CJ Zimmerer to revisit "The Run" & Jack Hoffman's legacy 48:52
48:52
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We remember the life of Jack Hoffman, as former Husker C.J. Zimmerer joined the show, and we talk about the Department of Education's attempt to get involved with NIL and more on this week's HuskerOnline Headlines Show.
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1 HuskerOnline discusses final portal push, new college football rule proposals, Husker hoops & more 48:46
48:46
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Nebraska prepares for a final portal push, and we will talk about some of the new rule proposals that may be coming in college football on this week's HuskerOnline Show.
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1 HuskerOnline on January being key month for offensive coaches, portal landing spots & needs & more 1:06:22
1:06:22
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Nebraska's coaches hit a key period now as they build the 2025 offense and we dive more into the portal numbers for Nebraska, including needs and more on this week's episode of HuskerOnline Headlines.
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