Costco Packaging Design an Expert Guide | Ep

Packaging Unboxd with Evelio Mattos

Discover the ultimate guide to Costco packaging design in this must-watch episode! Whether you're a designer, brand manager, or entrepreneur, we break down the secrets to designing packaging that meets Costco packaging requirements and sells. Learn how to navigate the unique challenges of club store packaging, from maximizing pallet efficiency to the "5-second, 5-foot rule" for grabbing customer attention. Find out why Costco demands more than just great design—it requires strategic thinking. We'll dive into the essentials of three-side shoppable pallets, the journey of earning a spot on the Costco floor, and how to innovate with sustainable materials like plastic-free packaging. Stay until the end to uncover the biggest missed opportunity in Costco packaging that could transform your approach to how to design packaging for club stores and beyond. Packed with actionable insights, this episode is your go-to resource for mastering Costco packaging requirements.