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Pop-Up Shops and The Future of Retail with Melissa Gonzalez, CEO of Lionesque Group
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Melissa Gonzalez is a retail guru and the CEO of Lionesque group - A retail strategy and design firm creating interactive shopping experiences. In this episode of the ARTRPRNR show, Melissa shares her story with Mike. They cover some of the following: - Retail is evolving, overbuilding, cleaning up. - Is physical the answer for some things that online cannot? - Brick and mortar as an extension to digital, or vice versa - Online or offline, what is more expensive? - Are pop ups growing and how is that affecting commercial leases? - What are the best marketing tips for a pop up shop? - The importance of choosing the right location and what mistakes to avoid. - The role of social media influencers in pop up shops. - Dead Malls and their revival - The role of AR/VR in retail sales
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