Episode 033: The Tricks – and Treats – of Being an Entrepreneur

The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More

Candy may be fun, but business can be hard. Viewers of the TV show The Profit witnessed this when Sweet Pete’s Candy was front and center. Sweet Pete’s was a small candy shop faced with many business challenges: Marketing a business with no built-in foot traffic, creating an exceptional customer experience, and growing a business while being under-equipped, under-staffed, and saddled with a partner who stalled growth. I’m joined by two confectionary conquistadors, the founders of Sweet Pete’s Candy, Pete and Allison Behringer, where we talk about: • The genesis and evolution of the in-store customer experience • Challenges of working alongside a complimentary, but separate, business • Biggest challenges faced when starting out • Lesson learned from working with Marcus Lemonis • Candy thumbs-up/down: Which ones make the grades? Contact Sweet Pete’s: [e-mail] | www.SweetPetesCandy.com | @SweetPetes | @SweetPetesCandy Follow Greg @WhatsGregDoing