Bryan Clayton is a serial entrepreneur with multiple exits. He is currently co-founder of GreenPal, a web and mobile app that instantly connects homeowners with lawn mowing & maintenance service professionals. In this episode of the Digital Marketing Podcast, we discuss various aspects of GreenPal's business and how Bryan + team has grown it to $20…

This podcast episode brings to the forefront a small-town boy MN Hemant Mahto from Bokaro, Ranchi, Jharkhand who has grown his YouTube channel from 0 - 198k subscribers in under a year. We talk about YouTube growth, personal branding and Hemant's content creation philosophy. The podcast is in Hindi with intermittent English translation.…

Xenia is the founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams at brands like Jaguar, Land Rover, Viber, Siemens, and United Nations. For the past four years, she has worked with hundreds of marketing teams, helping them collaborate efficiently from across the room or across the globe. Xenia was rec…

Katija Vlatkovich has been working in digital for the past decade, focusing on the areas of digital marketing strategy and advertising for retail/hospitality brands. Due to Covid-19, she has been sharing her knowledge with business owners helping them to change their business strategy during this time of chaos, by providing free advice and training…

Rohan Chaubey is the international bestselling author of the award-winning book “The Growth Hacking Book”. His book is endorsed by Amitabh Kant, CEO and Director, NITI Aayog, Government of India. Twitter and IBM’s partner product. Audiense ranks Rohan as India’s most-followed Growth Hacker. He co-founded International Growth Hacking Day on July 13t…

Avi Arya is a father of two girls and 6 dogs, a street car racer turned hotelier turned Social Media Influencer. He is named among the top 25 influencers by Influencive, ranked as one of the top 100 digital icons of the region by Impact Magazine and credited to create 100 million dollar revenues for his clients. With over 20+ years of experience, A…

I had a candid conversation with Graham Brown - Host of the Asia Tech Podcast & CEO of Pikkal, a B2B Podcast Agency We spoke about Graham's Podcasting journey How podcasting has evolved How Graham landed a podcast interview with Tony Fernandes, CEO of Air Asia. Graham's story of starting a B2B podcasting agency - Pikkal Why today's leaders need to …

Search Click Grow is a marketing agency that builds business growth systems to rapidly 2-4x your sales using proven digital strategies. Micha McLain has deep expertise in building funnels for his clients and has been in business for more than 16 years. Here are some question I asked Micha: 1. What does a typical day look like for you? 2. You have b…

As the owner of Local SEO Search since 2013, John's mission is to equip local business owners with the right products (websites), services (SEO) and knowledge to grow and expand to position these business owners as the industry thought leaders by being honest, transparent and having a strong will to succeed in business. Here are some question I ask…

I have been running Facebook Ads since 2014 for over a 100 clients now. Here are some tips that I have to get good amount of ROI from Facebook / Instagram Ads: 1. Full-form copy 2. Thumb-stopping visuals 3. Lead capture forms 4. Remarket to website visitors 5. A good compelling one-time offerDe către Mandar Marathe

Here are 10 tactics you can use to grow your email list 1. Lead quizzes 2. Chat bot 3. Newsletter 4. Free courses 5. eBooks 6. Community / Forum 7. Webinar 8. Incentivized Survey's 9. Giveaways 10. Refer a friendDe către Mandar Marathe

Want to get your post to trend on LinkedIn? Want to get people to react and engage with your content? Listen to the podcast and know how to go viral on LinkedIn.De către Mandar Marathe

How can you optimize your LinkedIn profile to be easily discovered by your target audience.De către Mandar Marathe

In this episode of the Digital Marketing podcast, we talk about Sales funnels and why its important that you have an optimized one. We talk about the different types of sales funnels and the components of a typical sales funnel including channels, pre-sales pages, sales pages, check out and email automation workflows.…

When someone advocates for your brand or business, they extend the reach of your message by sharing it with their network. With an employee advocacy program, employees are the ones doing the advocating. What is employee advocacy? Employee advocacy is the promotion of an organization by its workforce. This could mean that employees share information…

What is micro-influencer marketing? A newer concept known as micro-influencer marketing recently joined the social media scene. It’s the same concept as influencer marketing, but on a smaller scale: Brands partner with individuals with smaller followings on social media, typically 1k to 10k followers, to promote products with authentic, visual post…

Digital marketing is always evolving and moment marketing is something that has come to the fore in recent years. Across channels, your ads need to take current events into consideration. What is moment marketing? It is a means of connecting with viewers both online and offline. Moment marketing is creating campaigns that embrace the moment and cat…

The world has gone mobile. If you are a Brand Manager or a Digital Marketer, why shy away from going mobile? As an Inbound marketers, we have been using some apps that have improved our productivity and helped us make better use of limited time. Here is a list of the Top 10 mobile apps that I use to boost productivity : 1. Asana (or Slack) Easily a…

From working with celebrities on digital reputation management to obtaining a #1 national ranking with PROskore as a social media consultant, Shane has built an impressive list of accomplishments as a digital marketing consultant. He is a regular contributor to publications like Salesforce, Yahoo Small Business, Marketing Profs and others. Shane ru…

Clients are the lifeline of an advertising industry. No clients, no business, no revenue, no agency. This is a universal truth. And if you are a client servicing person, you know it more than I do. For those who have opted to service clients (and be the face of your agency), it’s time to understand and learn the rules of engagement. If you follow t…

The terms paid, owned and earned media have gained some importance in digital marketing. With the world economy in a recessionary state, brand managers and chief marketing officers are forced to deal with reduced marketing budgets. Consumer decision making process has undergone a transformation, leading to an increased focus on owned and earned med…

What goes into making a good pitch. This is what we have in every pitch deck: 1. Executive Summary - What the entire presentation is about. High level numbers for spends, returns, RoI, leads, CPL, Reach etc. which talks directly to the decision maker - the CEO / CMO / CTO who wants to have a birds eye view. 2. Roadmap to get there - Clearly define …

Markets are moving online. Largest categories of online retail globally include apparel, consumer electronics and computer hardware. The fastest-growing categories include grocery, beauty & cosmetics, home appliances, and furniture. Online retail in India was $15 billion in 2016 and estimated to be $200 billion in 2026. India is the largest growing…

Google Ads extensions, as the name goes, allow you to change, add, or alter Ads in your Google Ad campaigns. They extend the communication in your search ad copies. Along with click-thru rate, landing page speed and relevance of ad copy, usage of Ad extensions is considered as one of the factors in determining the quality score for each keyword you…

Here are my top 5 conversion optimization tactics. Before we get started, What is Conversion Optimization? If I would have to define conversion optimization, it is a system for increasing the percentage of visitors to a website that convert to customers or more generally take any desired action on a web page. It is commonly referred as CRO. Convers…

How do you go about writing a blog post? Here are the steps that I would recommend: 1. Find a Blog Topic: First, you need to identify the right blog topic to write about. There are 1 Billion blogs, one for every 7 individuals. That is way too many blogs. How do you stand out? There are some tools you can use to know what to write about. BuzzSumo - …

What is Account based Marketing (ABM) ? Account-based marketing (ABM) is a highly focused business strategy in which a marketing team treats an individual prospect or customer like its very own market. The marketing team can create content, events, and entire campaigns dedicated to the people associated with that account, rather than the industry a…

Let's talk about content distribution and how do you do it right. If you would want to talk about content marketing, then I would say that 20% of your time should be spent on creating content whereas the rest 80% of your time should be spent on distributing the content across your multiple channels. Content distribution is required for getting peop…

Today I am talking about free courses on digital marketing. Yes, you heard it right. A lot of students and working professionals come up to me and ask me, “How do I start learning digital marketing”. Someone said that there is no free lunch, but when it comes to digital marketing and online courses for Digital Marketing there are tons of courses ou…

Its not SEO, its not paid search. It's not your ability to run Facebook Ads or Google Ads. It's not how many followers your have on Social Media - Instagram or Facebook. It's not about partnerships or affiliate marketing. What I feel is the ultimate skill in digital marketing is to be able to write good copy. What is copywriting? Before the printin…

Major search engines like Google have made fundamental changes to their algorithms to favor topic-based content. Google makes minor changes to its algorithm every single day. Most major search engines roll out 500-600 updates a year and release 2-3 major named updates. With Search algorithms evolving to the point where they can understand complex s…

What are backlinks? Backlinks are hyperlinks from external websites that point to web pages on your websites. Why are backlinks important? They have been the core or crux of Google's PageRank algorithm. Google give a lot of importance to links from external websites to your website. Even today, backlinks are considered as one of the important facto…

If you might have see that there are a lot of websites that review your business. For example you have Google My Business which lists you on Maps or you have Bing Places. People can visit your listings and review your business. If you are a restaurant, people can review you on Zomato. If you are a spa, you would have a listing on Trip Advisor or a …

As of July 2019, there are 2.7 million apps on the Play Store and 1.9 million apps on the app store (iTunes). If you would have realized, you would have 30-40 apps installed on your phone. With the limited shelf space and real estate available, it is difficult to gain market share and downloads for your apps. Moreover, if you need to get organic do…

Manufacturing companies are not focused on digital marketing techniques. Lets say you are a spare parts supplier to the automotive industry or lets say a sterilizer equipment manufacturer for hospitals / medical facilities, you can drive leads and inquiries for your business using digital marketing. Here are 4 tactics you can leverage: 1. Have a re…

Local search queries are on the rise and are growing 7% YoY as per data from Google. If you are a local business, then you can grow with digital marketing tactics that we are going to talk about. 1. Rock your map listings: Whether its Google My Business, Bing Places or Apple Maps, you need to get your business listed on these maps platforms. If you…

If you are selling online, then obviously you will need to market your business online. What are some of the digital marketing tactics that you should be putting into practice? 1. Conversion Optimization: Do not focus on getting more traffic to your site, but focus on optimizing traffic for getting more sales / conversions. Use exit intent notifica…

Kapil Nakra is a Co-founder at Digital Vidya (digitalvidya.com). He started his journey as an entrepreneur in 2000 with Whiz Labs and kick-started Digital Vidya (DV) 9 years ago. DV has trained more than 35k participants across 55 countries. In this podcast episode, I have a candid conversation with Kapil on how he has grown his businesses with dig…

If you are a digital marketer and you are not leveraging TikTok to market your products and services, you are already too late. TikTok is the latest kid on the block - an app that is growing at a rapid pace. TikTok has been downloaded over 1bn times It has 500 million monthly active users It’s seen a 275% YoY growth in monthly new users Users spend…

How is this really related to Digital Marketing? Well, we use Facebook Ads & Google Ads for almost all of our clients. With Facebook Ads, you are able to target people based on their demographic profile. Although, as marketers, we don't have access to 5000 data points on our customers, like Cambridge Analytica had, we are still a part of the data e…

Quora is a Question and Answer platform / community. Indians are the highest number of users on Quora. You can create an account on Quora and find topics of your interest. Each topic would have many questions which present you with the opportunity of answering them. How do you make use of Quora from a SEO perspective ? 1. Identify Content Topics: Q…

Have you ever wondered that Udemy.com can be used as a source of formulating your content strategy? If not, read further! For the uninitiated, Udemy offers online courses created by Instructors across the globe. The courses are on varied subjects including Business, Finance, Software Engineering, Marketing and more. Every course on Udemy gets rated…

How can you become an expert at digital marketing - either at your job or for starting a business. When it comes to learning anything or any field, what I believe is that you need to be a jack of all trades and master of one. For example, when it come to Digital Marketing, there are different areas / facets such as SEO, Facebook Ads, Google Ads, Li…

Well, if you need an answer, you need to ask yourself this question ? What is it that you want to achieve in the long term? Do you want to run a business that employs 100's of people and generates a ton of revenue? Or do you want to run a business that is location independent, employs a few people and you can make a small side income. In either cas…

Nistha is the bestselling author of No Shortcuts which is a great read on Indian startups. A few people know that she runs her own career consulting venture called Scholar Strategy and its been six years now. She is a top writer on Quora and uses social media extensively to get her voice out. Today, we are going to talk to her about personal brandi…

Do you want to quickly audit your website and check how it is doing? We have a 20-point Website Audit that you can run in 20 minutes! Lets get started: 1. Robots.txt: Your website should have a robots.txt file. Simply type in www.domainname.com/robots.txt in your browse to check whether your website has a Robots file. This file serves as a directiv…

Let's re-frame the question a bit. Should you ONLY rely on paid advertising? A lot of small businesses or startups that come to us for generating traction / leads / demand rely heavily on Paid Digital Marketing. So, what is paid digital marketing - It is advertising on Social Media Platforms such as Facebook, LinkedIn, Twitter, Pinterest, Instagram…

The internet is a constantly evolving landscape. Facebook was once a growing Social Media network, but now the audiences have moved on to Instagram and Tik Tok (with the explosion of video). If you are a digital marketer, then you need to keep your self updated with the latest trends in Digital Marketing. This is how I keep myself updated with the …

In early June 2019, Google launched two updates to their algorithm. The major update was rolled out from June 3rd to June 8th which coincided with the diversity update rolled out from June 4 - June 6th. Diversity update: Google wants to diversify the domains that are appearing in SERPs. i.e. for a search query, lets say "restaurants in mumbai", zom…

Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.” Augmented Reality (AR) is emerging as one of the key drivers of the tech economy. By some estimates, the total value of the AR market is expected to reach $100 billion by 2020 As The Drum reports, AR can capture people’s attenti…