show episodes
 
Welcome to the Let’s Meet For Copy® podcast, where we drink coffee and talk copy. If you're a blogger, marketing pro, small business owner, fellow copywriter or just someone who wants to learn more about writing and laugh while you're learning, this is the place for you. Welcome!
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Cut through the noise in the online space as Lisa helps you master your self talk, personal story and a solid marketing strategy. Combined with fiery energy and to the point systems, each week, you'll be challenged to asses where you're at, where you want to go, and what needs to change with your current online content and digital marketing strategies. It's tools, teachings, and real talk that inspires you to take action.
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show series
 
The saying goes, if you build it, they’ll come, but what if you built it and no one came? You get stuck wondering if what you built isn’t good enough, if you’ll have to spend hundreds of thousands of dollars to get the word out or spend every spare second of your life creating new content on social media. Wasted time, money and effort is defeating …
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Amber Hawley is a licensed therapist and lifestyle strategist who works with entrepreneurial individuals and couples with the personal side of business. She is the owner of a group therapy practice in Silicon Valley, host of The Easily Distracted Entrepreneur podcast, wife, mom of three kids, and Marvel movie super fan. Amber originally worked in t…
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Have you ever wondered how to make viral videos for your business? If yes, then you won’t want to miss Episode 208 of The Lisa Pezik show, where Joseph Wilkins, Founder of FunnySalesVideos.com, gives you his eight simple steps to build attention-grabbing viral style sales videos that entertain viewers into making an immediate purchase. With two dec…
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If you are a visionary entrepreneur that wants to grow your impact and business in a way that is rooted in values and propelled by purpose this episode with Ashlee Sang is perfect for you. Ashlee is passionate about the small, personal, & professional changes anyone can make to improve their lives, their business, and the environment. In episode 20…
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Were you ever told that in order to sell you had to drive in the pain point? Maybe you were the buyer and you were told “if you really care about your business you’ll make this purchase.” In both cases it feels kind of gross, right? If these or similar situations left you feeling like sales were gross, Nikki Rausch, CEO of Sales Maven, is here with…
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Have you ever wondered how to grow your business through more or better referrals? If you have been hoping to gain those referrals from existing customers, Matt Ward, the author of the book, “MORE...Word of Mouth Referrals, Lifelong Customers and Raving Fans,” would suggest you are looking in the wrong place. In 2002 Matt Ward started a digital mar…
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Through a mental health breakdown that turned out to be her biggest blessing, Elvira Hopper, Founder of The Love Your Vibe Transformation, left behind a 20 year, 6 figure, award-winning big pharma career to live her most aligned & authentic fully self-expressed BEST LIFE...free of mental health & marital struggles in her late 40's. Her transformati…
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Have you been thinking about quitting your day job and pursuing the life of an entrepreneur? Or maybe you already are an entrepreneur and you're wondering whether or not you should keep going, if it's time to quit or maybe if it's time to get an investor. If any of the above resonates true for you then this episode is for you. In Episode 203, Host …
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Did you start your business with the idea of having freedom; time freedom, financial freedom, freedom to pursue your life's purpose? And then somewhere in your entrepreneurial journey did you start to feel anything but free? Vanessa Shaw, Founder of The Business Growth Academy, helps entrepreneurs get crystal clear on what freedom looks like to the…
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If you’ve ever wanted to start a side hustle but haven’t been sure where to begin, you won’t want to miss this episode with today’s guests, Carrie Bohling and Craig Clickner, a husband and wife duo, who are co-founders of several companies, including Tandem Consulting and their non-profit Tandem Giving Inc. Their businesses, which initially started…
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Every one of us wants security. We don’t want to encounter danger or sudden trials that would disrupt our routine or career path. Yet, we often forget that we can’t control everything in this world. Yes, we are safe, but we may also be stuck. Does hiding aspects in our lives make us fulfilled? Join your host, Lisa Pezik, as she sits down for a conv…
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Are you limiting yourself and your business with the decisions you’re making? Have you ever considered whether the business decisions you’re making are from your soul or mind? That’s what we discuss in this episode with guest Jennifer Urezzio. Jennifer is the Founder of Soul Language, a paradigm that puts tangibility to our soul as a conscious conn…
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Falling in love with selling takes you a step closer to success. When you do, you are able to give the energy and flow to communicate well with clients and prospects. Lisa Pezik is with Connie Whitman to talk about nurturing sales, just like how you nurture your babies. Connie is the CEO of Whitman & Associates for more than 20 years, helping ambit…
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To have a lean business is to have a clear vision of what you want to do and who you want to serve. Most small businesses struggle to find what is most important for their company. This is why Crista Grasso, the creator of the Lean Out Method, is here to help you with that. Crista is known as the Business Optimizer. She helps businesses identify th…
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Today’s hustle culture often puts sleep at the bottom of priorities. That thought is wrong, because if you want better physical health and a better financial standing, you will need better sleep. Lisa Pezik is joined by returning guest, life and sleep coach Janet Whalen. Janet talks about why she added better sleep to her coaching repertoire and he…
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If you've ever felt like you and your partner are not on the same wavelength, yet you have to make some important business and life decisions together, you need to pay attention to this! Lisa Pezik goes deep into the need of creating a shared purpose in marriage with Joli Hamilton, a relationship coach, public speaker, and author of Project Relatio…
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Some people are just wired differently from others. Many are much more sensitive and intuitive than the norm. These highly sensitive people have at least as much potential for entrepreneurship as everyone else, but their talent is often overshadowed by the fact that much of the world just isn’t designed for them. How can highly sensitive people ste…
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Entrepreneurs must step up to the additional responsibility of financial management, or else success will be elusive to them. Hiring accountants is definitely a huge help, but the final say will always fall to the business owner. Lisa Pezik is joined by Parker Stevenson, co-owner and the Chief Business Officer at Evolved Finance, who shares the rig…
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Tatia Gordon-Troy is the founder and CEO of Ramses House Publishing LLC, an author services company designed to help lawyers and law firms independently publish to market themselves and their practices, and to leverage their expertise and grow their businesses. She is an attorney, writer, editor, and an award-winning publisher. She spent 15 years i…
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Since the early 90's, Dr. Ganz Ferrance has been helping individuals, couples, families, and corporations beat burnout, reduce stress, improve their relationships, and enjoy more success. As a Registered Psychologist, his approach is different. Instead of the stigma around mental health, Dr. Ganz prefers to call it your psychological well-being and…
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Voice acting and announcing is a unique and promising industry, but what should you do to set your foot on the door? Lili Wexu, voice-over talent and creator of Get Clever About e-books, will show you the ropes and give you an edge in the voice talent industry. She was the voice of the 2010 Winter Olympic Games, the video game Assassin's Creed, as …
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In this episode, Jamie and I talk about writing a book, writing for a legal blog, using humor and real-life experiences in your messaging, finding your voice, writing for social media and so much more. Tune in! Jamie Szal is an attorney at Brann & Isaacson, where her practice focuses on assisting businesses in all aspects of state and local tax con…
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Meghann Conter is THE global connector and CEO of The Dames, a unique community of 6 and 7 figures women-led businesses. The Dames is in 37 states and 4 continents and growing. Lisa Pezik and Meghann sit down to discuss: How to avoid entering into the network witness protection with pitchy-run communities. Why The Dames’ secret sauce is running lik…
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If you remain stuck with where you are and refuse to stretch, then success will never find you at all. Above seeking personal growth, reaching for success is also going on a mission of uplifting people. Hayden Humphrey joins Lisa Pezik to talk about her own life centered on helping people craft a good script for their lives based on inner intuition…
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95% of our thoughts are repetitive, that's why Georgia Woodbine, a lifestyle transformation coach, author, and speaker helps people turn their passions into profits so they can live a life they love. Georgia says, "If you want to see something different, you have to do something different." We discuss: How to figure out what's right for you using y…
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It is easy to give up in life when too many challenges are thrown at you, eventually finding yourself hitting the wall. But all of these negative thoughts and traumatic experiences can be dispelled by embracing positivity and hope. Lisa Pezik brings in author Vivianne Knebel to look back on her life full of struggles. Born as an illegitimate child …
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In this episode, Talar and I chat about the inspiration, writing process and publication of her children's book, Ralphy’s Rules for Living the Good Life. Talar wrote Ralphy’s Rules to donate a portion of the proceeds to Society for Orphaned Armenian Relief (“SOAR”), an organization dear to her heart. You can pre-order the book on Amazon here. Talar…
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Kathy Brodeur's mission is to bring out the Iron Goddess in all of us. After leaving a toxic marriage from her high school sweetheart, Kathy closed her two successful cycling clubs and took a year to heal. She embarked on a journey of self-care, healing, and faced her fears to find her personal power. Kathy's resilience and life changes are what ga…
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Claire E. Parsons is a trial and local government attorney in Kentucky. She is also a mom, certified meditation teacher, and an award-winning community leader and writer. Soon after Claire started a mindfulness practice that changed her life, she also reactivated a writing habit that led her to publish well-read works, increase her LinkedIn followi…
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When you are struck by a life-changing disaster, it’s often very easy to lose sight of what is important. It is in these times, however, that honing in to our purpose is needed the most. Rhonda Rees, an award winning PR publicist, survived a triple threat: losing everything in the Woolsey Fire that ravaged California, getting lost in the woods for …
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In this episode, Sam Stein, Executive Vice President and Partner of Pittsburgh-based, Engaged Prospect joins the show. We chat about sales writing and how it differs from marketing writing. We also delve into writing cold emails and outreach on social media, sales scripts and when and how to use them, networking and the many aspects of writing that…
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A niche market is the death of your growth. In this quick but impactful episode, Lisa Pezik talks about what you should niche and what you should not, when you should direct your marketing efforts to an avatar and when you should go broad. This information goes against the grain of what's commonly being taught, but the "way it's always been done" i…
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Being a mom was challenging enough, and so much so when raising kids with special needs. Author Barb Braendlein joins Lisa Pezik to discuss her experiences as a mom of four children with mitochondrial disease. She details her complicated life as a parent that led her to write the non-fiction book, Olive, with her true-to-life experiences being mirr…
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How can women entrepreneurs overcome money issues in their business and make money their best friend? Lisa Pezik dives into this conversation with Jan Janzen, a serial entrepreneur who owns the motto, “6- Figures is the New Minimum Wage.” A veteran entrepreneur for 40 years, Jan’s focus is to help entrepreneurs, especially women, create the busines…
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As we strive to do more and become more to make a difference, we tend to sacrifice ourselves in the process. Dr. Joanna Martin, founder of One of Many, is on a mission to help people change their corner of the world without burning out. In this episode, she joins Lisa Pezik to explain how to get out of "superwoman energy" and more into a feminine a…
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Many businesses struggle with the human aspect of it. As we strive towards our goals and numbers, we tend to forget the people that help us reach them. In this episode, Lisa Pezik sits down with Brenton Webber, a customer experience expert who helps companies and businesses focus on H2H (human to human connection) vs. B2B or B2C. He also challenges…
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We are in control of what is happening in our lives. And if we manage to attune our inner compass according to our beliefs and goals, everything would be possible and well within our reach. Joining Lisa Pezik is actress, writer, and psychic Laura Michelle Powers to discuss how understanding the natural GPS in our bodies can help us move away from t…
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What got us here isn’t what’s necessarily going to get us there. This year may not have been the best, but 2020 does have its blessing for us – a learning experience that sets us up for greater heights in 2021. In this episode, Lisa Pezik is joined by Certified Reiki Master, Dorothy Knight, who shares the four steps to get grounded to fly high in 2…
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We’ve all gone through and will go through hard things in life. This 2020, whoever hasn’t endured one is either extremely fortunate or in denial. Lisa Pezik discusses this with Justin Lewis, creator of the podcast, The Hard Thing. Listen in as he shares the wisdom and knowledge he’s observed by having tough conversations with his guests. In this ep…
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Is there a right and wrong time to write a book? Robin Colucci, publisher to world-class experts, writing world-changing books, busts some myths around book writing as she breaks down the dos and don'ts of bestselling books with host Lisa Pezik. Why should everyone write a book? Does the saying "the book is just a business card" hold true? What evi…
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There is no shortage of information or experts to guide you to business strategy and success, but what happens when you have to figure it out on your own? Chaos, confusion, and overwhelm can hit. In this episode, Lisa Pezik shares the four essentials, in step-by-step order, to monetize and attract new clients. Particularly relevant during this time…
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In this episode, I chat with Krista Thompson, a full time single mama of 3 wild and wildly beautiful babes- Nico (4), Gabriella (2), and Milana (1) and an award winning attorney employed as Associate General Counsel for Airbus OneWeb Satellites on the space coast of Florida and admitted to practice law in New York, New Jersey, Pennsylvania, and the…
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