Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.
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Test. Optimize. Scale. #171 “Sometimes you need to be flexible to reach your end goal." W/ Andrew Dix
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My guest is Andrew Dix! Andrew is the CEO and Co-Founder of the Crowded Media Group, publisher of Crowdfund Insider, the leading news and information site for the global Fintech industry. Crowdfund Insider was recognized by Onalytica as a Digital Transformation Top 100 Influencer under the publication category for 2018 Crowdfund Insider was founded…
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Test. Optimize. Scale. #170 “You got to get to the crowd. The crowd isn’t coming to you." W/ Esmond Goei
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My guest is Esmond Goei! Esmond is a serial entrepreneur with over three decades of experience in launching, leading, and transforming companies in various industries. He has an MBA from Western University, a BASc in Electrical Engineering from Queen's University, and a Culinary Arts degree from the Art Institute of Colorado. He combines his divers…
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Test. Optimize. Scale. #169 “Craft your message for audience understanding" W/ Woodie Neiss
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My guest is Woodie Neiss! Woodie co-authored the "Crowdfunding Exemption Framework," which became the basis for Title III of the U.S. JOBS Act. He co-founded Crowdfund Capital Advisors, GUARDD, and is a General Partner at D3VC. Neiss has consulted for governments and organizations worldwide on crowdfunding. He co-authored several influential report…
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Test. Optimize. Scale. #168 “You need fresh creative to reenergize the campaign."w/Kevin Lee
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My guest is Kevin Lee! Kevin is Co-Founder and Executive Chairman of Didit a leading digital marketing and technology firm. Since 1996, Didit has been helping clients win, across industries, from the Fortune 500 to startups. While Didit started in SEO and PPC search, over the last 5 years Didit has made 11 acquisitions to transform itself into a fu…
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Test. Optimize. Scale. #167 “Invest in your storytelling" W/ Seth Farbman
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My guest is Seth Farbman! Seth is a serial entrepreneur with over 20 years of experience in servicing private and public companies across various sectors and industries. He has co-founded and sold three companies in the fields of SEC filings, IPOs, Nasdaq and NYSE listings, corporate services, and background checks, generating significant value for…
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Test. Optimize. Scale. #166 “Analyze what's working and what's not working" W/ Alex Bayer
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My guest is Alex Bayer! Alex is the founder of Genius Organic Coconut Smoothie, a company born from his passion for authentic, healthy beverages. In 2013, while working as an insurance salesman, Alex noticed a lack of genuine smoothie options on Los Angeles shelves. Most available drinks contained added sugars, purees, and artificial flavors. Alex'…
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Test. Optimize. Scale. #165 “CF is not easy, but it has the potential to raise millions" W/ Harrison Bert
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My guest is Harrison Bert! Prior to joining StartEngine, Harrison worked on JP Morgan's Leveraged Finance team, originating and syndicating over $10B in debt financing for clients. Two years ago, he came over to the equity crowdfunding space, helping build out StartEngine's Fundraising Team by working with founders on deal structure and fundraising…
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Test. Optimize. Scale. #164 "You have to work with the right partner” W/ Youngro Lee
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My guest is Youngro Lee! Youngro is a 2x-FinTech startup founder, and currently the President of Brassica, an API-enabled RWA infrastructure provider (acquired by BitGo in 2024), as well as CEO of BitGo Singapore and BitGo Korea where he leads Bitgo's strategic expansion into Asia. Youngro’s first startup NextSeed (acquired by Republic in 2020) was…
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Test. Optimize. Scale. #163 "Build a team you can trust to complete the work.” W/ Gus Padron
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My guest is Gus Padron! Gus is a seasoned video creator with over a decade of professional experience in the Film industry, specializing in action-adventure genres. His expertise lies in crafting compelling visual narratives for adventurous brands, showcasing their products, services, or unique stories in a thrilling and immersive manner. Padron's …
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Test. Optimize. Scale. #162 "We make investments based on our emotional connection." W/ Nikki Gilbreth
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My guest is Nikki Gilbreth! Nikki is the Director, Business Development at North Capital Private Securities. She is responsible for establishing and maintaining relationships with institutional and retail investors. Prior to working at North Capital, Nikki worked at RealtyMogul as an Investor Relations Associate. Prior to that, she was a Financial …
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Test. Optimize. Scale. #161 "People want to align themselves with companies they believe in." W/ Sarah Hardwick
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My guest is Sarah Hardwick! Sarah is a crowdfunding expert with over two decades of experience in entrepreneurship and marketing. She led Zenzi Communications, redefining brand-audience connections, before joining Aptera Motors as CMO. At Aptera, she spearheaded a campaign that raised over $100 million, one of the most successful in crowdfunding hi…
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Test. Optimize. Scale. #160 "Educate yourself for better choices and decisions." W/Mohit Bhansali
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My guest is Mohit Bhansali! Mohit has over 25 years of experience in securities compliance, corporate finance, and technology. After working at Tradescape Corp., he pursued a career in securities compliance, serving as a securities regulation specialist at Haynes and Boone LLP in New York. There, he consulted on numerous IPOs and APOs, developing a…
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Episode #159 "Perceptions drive decisions for your audience" W/Sabine Moeller
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My guest is Sabine Moeller! Sabine is a data-driven B2B marketing and customer experience executive with over 10 years of experience in the fintech, chemical, and consulting sectors. As the co-founder and practice leader of Modern Growth Exchange, she advises C-suite executives on introducing client-centricity and driving incremental growth for the…
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Test. Optimize. Scale. #158 "Create a roadmap for total financial awareness." W/ Peter Lusk, Jr
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My guest is Peter Lusk, Jr., who possesses over 35 years of experience in Clean Tech, Alternative Energy, and ESG investing, both in private and capital markets. For the past seven years, he has served as a mentor with the Clean Tech Open, NYSERDA, and Columbia Technology Ventures, successfully raising capital for several early-stage companies in t…
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Test. Optimize. Scale. #157 "Get your opportunity in front of as many people as possible." W/Etan Butler
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My guest is Etan Butler! Etan is the charismatic and innovative Chair of Dalmore Group, a FINRA-registered national Broker Dealer Investment Bank founded in 2005. Under his leadership, Dalmore has grown significantly, transitioning from traditional investment banking services to specializing in helping companies raise capital through the SEC’s Regu…
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Test. Optimize. Scale. #156 "Reach Out & Engage with Investors." W/ Manuj Grover
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My guest is Manuj Grover! Manuj is a seasoned expert with over 20 years of experience in market penetration and strategic partnership development, has a proven track record of driving growth and inspiring teams to achieve exceptional results. As the VP of Business Development & Partnerships at Public Yield Capital, Manuj brings his extensive knowle…
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Test. Optimize. Scale. #155 "Build your confidence by learning from industry leaders." W/ Serenity & Greg Tucker
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My guests are Jim (Serenity) Longden and Greg Tucker! Jim has a YouTube channel dedicated to crypto beginners and enthusiasts seeking top-notch education on cryptocurrencies and blockchain technology. The channel is dedicated to providing you with comprehensive insights into the world of crypto, helping you understand the intricacies of crypto curr…
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Test. Optimize. Scale. #154 "Credibility is trust built up over time." W/ Chase Palmieri
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My guest is Chase Palmieri! Chase is a seasoned entrepreneur who has served as a tech CEO for 8+ years, specializing in the convergence of media and technology. He has a proud background as a media watchdog when he hosted the national radio show and podcast for Project Censored, an nonprofit and nonpartisan media watchdog founded in 1976. Chase has…
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Test. Optimize. Scale. #152 "You can't scale past a person if everything relies on a person." W Raj Kapur
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My guest is Rajat “Raj” Kapur! Raj is an entrepreneur, experienced marketer, and the Founder & CEO of &Marketing (and-marketing.com), Raj strives to provide growing businesses with unparalleled marketing strategy and execution services. He is known for bringing the best of “big company” marketing strategies to smaller companies, without the excess …
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Test. Optimize. Scale. #149 "Simplify your message and test targeted angles for success." W/ Kevin Fulmer
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My guest is Kevin Fulmer! Kevin is a prominent figure in the equity crowdfunding ecosystem recognized as Crowdscale. Kevin utilizes his insights and experiences to unfold a riveting discussion that unveils the dynamics of scaling within the equity crowdfunding landscape. Social and Website: Linkedin: https://www.linkedin.com/in/kevindfulmer/ Websit…
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T.O.S . Ep #148 "Your offer needs to be irresistible." W/ Nick Verity
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My guest is Nick Verity! Nick is the founder and CEO of Cleverly, a LinkedIn marketing firm that draws on insights from thousands of successful B2B outreach campaigns to deliver custom, impactful messages to your ideal clients on the network. By tapping into data-driven strategies, his team effectively targets and engages key decision-makers, funne…
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Test. Optimize. Scale. Episode #146 "Bring your community together and take the leap into crowdfunding." W/Jason Frishman
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My guest is Jason Frishman! Jason is the Founder of Netcapital and serves as a mentor and advisor for early stage companies. He currently holds advisory positions at leading organizations in the financial technology ecosystem and has spoken as an external expert at Morgan Stanley, TedX, University of Michigan, YPO, and others. Jason has a backgroun…
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Test. Optimize. Scale. #145 "What you push out should solve a critical problem" W/Darlington Onyeagoro
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My guest is Darlington Onyeagoro! Darlington is an experienced, practical and outcome-oriented Strategy and product development consultant with over 14 years of Retail, Microfinance Banking and Fintech experience. Darlington has worked in some prestigious indigenous companies and some multi-national companies. He began his career in GTBank and have…
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Test. Optimize. Scale. Ep #133 “AI generated content is the future of marketing." W/Anupreet Singh
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My guest is Anupreet Singh Lamba! Anupreet is the Chief Revenue Officer of Gan.ai, and a young leader with a diverse background in coding, sales, entrepreneurship, and building go-to-market strategies for top VC-backed companies. At Gan.ai, he oversees the scaling of revenue and marketing across all channels. He started his sales career not so long…
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Test. Optimize. Scale. Episode #130 “Get Started Early to Build Your Network and Trust” W/ Adam Dornbusch
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My guest is Adam Dornbusch! Adam is a digital media executive with 20+ years of experience developing content strategies for the world's largest brands. Prior to founding EnTribe, Adam spent 4 years building the groundbreaking Community Content & Rewards program at GoPro (GoPro Awards). During his tenure at GoPro, Adam’s team licensed millions of p…
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Test. Optimize. Scale. #147 "Your actions are going to depend on what you consume." Alex Fink
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My guest is Alex Fink! Alex is a Tech Executive, Silicon Valley Expat, and the Founder and CEO of the Otherweb, a Public Benefit Corporation that uses AI to help people read news and commentary, listen to podcasts and search the web without paywalls, clickbait, ads, autoplaying videos, affiliate links, or any other junk. Social and Website: Linke…
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Test. Optimize. Scale. #144 "Keep customizing your messaging until it sticks." W/ Kevin Morris
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My guest is Kevin Morris! Kevin is the founder of Atlas Rd with nearly a decade of expertise in capital raising. Before establishing Atlas Rd, Kevin significantly contributed to equity crowdfunding campaigns, demonstrating leadership and achieving remarkable success at several companies. His track record includes Miso Robotics ($85M), Piestro ($12M…
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Test. Optimize. Scale. #143 "Experiment and adapt quickly" W/ Thomas Thomison
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My guest is Thomas Thomison! Thomas is a seasoned entrepreneur and enterprise builder: Birthing power-shifted organizations, cultivating decentralized communities, and rewriting the rules of capital, work, and relationships. A co-founder of HolacracyOne, LLC, in 2007, Thomas helped develop and mature Holacracy® into a leading replacement for conven…
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Episode #142 "Patience and Persistence are Key to Unlocking Crowdfunding Success”W/ David Shapiro
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My guest is David Shapiro! David is a seasoned professional in digital marketing, helping companies navigate the complexities of digital and traditional corporate communication strategies. With over 30 years of experience in marketing, technology, and finance, he has worked at five global banks and three ad agencies, including a role as CMO for Max…
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Test. Optimize. Scale. #141 "You always want to start with a solid team." W/ Andrew Yakub
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My guest is Andrew Yakub! Andrew is the founder of Rayton and has served as its Chief Executive Officer and Chairman of the Board of Directors since October 2013. Rayton uses patented, particle accelerator-based technology, to produce engineered wafers that can serve as the basis for next-generation electronics impacting industries such as automoti…
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Test. Optimize. Scale. #140 "Test different tactics and see what delivers that R.O.I. for you.” W/Ariel Feigenbaum
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My guest is Ariel Feigenbaum! Ariel is a Co-Founder and serves as the Chief Operating Officer at PeakNIL. PeakNIL is a full-service Name, Image, and Likeness (NIL) platform that restructures the way athletes, fans, and brands interact. With a diverse team of business leaders, professional athletes, and renowned celebrities from various genres, its …
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Test. Optimize. Scale. #139 "Wait for the opportunity, and then go for it" W/ Erik Huberman
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My guest is Erik Huberman! Erik is the CEO & Founder of Hawke Media. Hawke Media is Now valued at over $150 million, Hawke Media is the fastest growing marketing consultancy agency in the United States. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically…
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Test. Optimize. Scale. #138 "The ability to pick yourself up is what sets apart the winners from the losers" W/ Josef Holm
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My guest is Josef Holm! As the Co-Founder and CEO of Rewardable, Josef Holm is on a mission to transform the way users interact with and earn rewards from online platforms. With over 25 years of experience in the tech industry, he has mastered the art and science of user acquisition, digital marketing, growth hacking, and venture building. His firs…
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Test. Optimize. Scale. #137 "Scale in similar communities to obtain a greater ROI” W/Jason Wood
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My guest is Jason Wood! Jason is the majority owner of one of the most innovative digital marketing firms in the United States, Specificity, Inc. Specificity is an avant-garde digital marketing strategy firm which constantly seeks and deploys new digital marketing technology and implementation tools - tools for enabling simple add deployment and me…
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Test. Optimize. Scale. #136 "Be a mentor to help others promote growth within an industry" W/ Mark Cianci
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My guest is Mark Cianci! Mark represents hedge funds, private equity firms and their portfolio companies, manufacturers, health care and life sciences companies, and clients in other industries in shareholder litigation (including securities litigation and breach of fiduciary duty actions), M&A litigation (including shareholder class actions, discl…
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Test. Optimize. Scale. Episode #135 “Create trust in the digital space to better connect with your audience” W/Chris Wright
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My guest is Chris Wright! Chris is the founder of the AITC. AITC boasts of founders from diverse, high-responsibility backgrounds - Firefighters, Commercial Pilots, EMTs, Air Traffic Controllers, and Humanitarians. These professionals epitomize pro-human dedication and have consistently prioritized humanity’s well-being. In essence, AITC thrives on…
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Test. Optimize. Scale. Episode #134 “Start creating video now, to create an emotional connection" W/John Bertino
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My guest is John Bertino! John has always been deeply fascinated by the art and science of crafting an exceptional marketing strategy. John’s professional background stems from a decade in the agency space, where he consulted with clients on SEO and inbound marketing campaigns. During that time, John watched salespeople and marketing agencies fight…
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Test. Optimize. Scale. Episode #132 “From Blueprint to Breakthrough: Navigating the Startup Landscape" W/Stephen Forte
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My guest is Stephen Forte! As Founder and CEO of The BuildClub, Stephen Forte spearheads a tech revolution in the construction sector, making building materials readily available on-demand. With extensive experience leading businesses in the US and China, Stephen excels as a software architect and CEO, adept at applying advanced technologies such a…
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Test. Optimize. Scale. Ep #131“Social proof is the magic to breaking down barriers with your audience" W/ Mickie Kennedy
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My guest is Mickie Kennedy! Mickie realized that small businesses desperately need a press release service they could actually afford. Beforehand, he’d been working at a PR company when a small business owner called, saying to Mickie “We won an award and I want to send out one press release. I’ve called all the PR firms in the Yellow Pages and they…
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Test. Optimize. Scale. #129 “There’s a difference between what people say they do and what they actually do." W/Oliver Sweet
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My guest is Oliver Sweet! Oliver has been running the Ethnography Centre of Excellence for the last 15 years. His experience spans both the public and private sector. He directs global ethnographic work that spans numerous sectors, including FMCG, Healthcare, Automotive, and Financial Services. Through his experience, Oliver often combines anthropo…
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Test. Optimize. Scale.#128 “Audit the competition before launching your campaign.” W/Ruth Hedges
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My guest is Ruth Hedges! Ruth is a renowned expert in Crowdfunding and a pioneering figure in the legislation that led to the JOBS Act's Title III 4(a)(6), known as the crowdfunding bill. Her contributions earned her invitations to the White House's "Crowdfunding Champions of Change" event and Capitol Hill, where she showcased her innovative techno…
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Test. Optimize. Scale. Episode #127 “We’re in a Moment of Evolution For The Marketing Industry" W/ Samir Balwani
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My guest is Samir Balwani! Samir is the Founder and CEO of QRY, a media agency for direct-to-consumer (DTC) and e-commerce brands. They have a media methodology and testing framework that’s helped brands like Delsey and Peak Design scale their business online. Before starting QRY, Samir worked as a Senior Manager of OPEN Brand Strategy for American…
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Test. Optimize. Scale. #126 “The secret to driving traffic is a proven marketing agency." W/ Nate Dodson
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My guest is Nathaniel Dodson, Esq.! Nate advises clients on matters related to securities, financing, real estate, opportunity zones, and M&A. Prior to his law practice, Nate was a former investment broker and advisor providing a level of knowledge and experience in investment sales, structures, and asset protection. Through leveraging his expertis…
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Test. Optimize. Scale. Episode #125 “Harness your team to create efficient processes to propel your brand" W/Katy Trost
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My guest is Katy Trost! Katy Trost is an esteemed coach and advisor to tech CEOs in London and New York City, specializing in helping them become more effective leaders and cultivate healthy organizations, particularly during periods of growth like Series B and beyond. Her impressive client portfolio includes companies backed by prominent investors…
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Episode #124 “Set-up, Sales, & Scale: Build sustainable growth" W/Charles E. Guadet II
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My guest is Charles E. Guadet II. He is the author of “The Predictable Profits Playbook: The Entrepreneur’s Guide to Dominating Any Market and Staying on Top“ and host of The Beyond 7-Figures Podcast. He’s been an entrepreneur since the age of 4, created his first multi-million dollar business at 24, and has helped many others earn their spot on th…
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Test. Optimize. Scale. Episode #123 "The data will lead you to the correct path." W/ Kurt Uhlir
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50:57
My guest is Kurt Uhlir! Kurt is a globally recognized marketer, operator, and speaker. As a dynamic and charismatic speaker on marketing and innovation, Kurt’s speaking experience includes speeches across the United States and Europe in addition to presenting at prominent industry events such as PPAI, GDC, the White House, and private company/team …
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Test. Optimize. Scale. Episode #122 “Invest in your team and the people around you." W/ William Eilers
49:37
49:37
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49:37
My guest is William Eilers! William understands the need to balance capital management with the reality of building a thriving business. William is a native of West Virginia. After 15 years in Miami, William relocated to Asheville, NC. As principal of his own firm, he spent over 15 years in the securities and compliance space. From SEC compliance t…
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Test. Optimize. Scale. Episode #121 "Leadership is in service of others." w/ Zach Montroy
39:15
39:15
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39:15
My guest is Zach Montroy! Zach is an experienced strategic leader helping organizations deliver tactical solutions in areas of strategic planning, marketing & communications, people strategy, organizational change, and business process improvement. Zach provides creative and strategic solutions to help organizations align their mission, values, uni…
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Episode #119 “Treat your business like a franchise ”W/ Joe Ardeeser
54:15
54:15
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54:15
My guest is Joe Ardeeser! Joe is a former digital agency owner of 12 years – and has the battle scars to prove it. He’s worked with notable brands such as Bluetooth, T-Mobile, and Scantron and built his agency from just himself to a team of 12. After selling his agency, Joe decided to take his passion for sales and proposal writing and create Smart…
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Episode #118 “Unleash your businesses potential with the E-commerce giant, Amazon” w/Michael Begg
46:12
46:12
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46:12
My guest is Michael Begg! Michael went to school in Philadelphia. After graduation, he started working in consulting. He went to Deloitte out of school. And then, after that, he moved into real estate development. Michael started trying to find ways to use his knowledge, his expertise to build other revenue streams, but at the same time, he started…
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