Marketing Gems is the marketing podcast from Sapphire Strategy.
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NAWBO-Indianapolis propels women entrepreneurs into economic, social and political spheres of power worldwide. This podcast features our NAWBO-Indy members, corporate partners, and other leaders in the community who share their stories and experiences. With a focus on practical business advice and NAWBO events, this podcast helps our members, other business owners, and entrepreneurs navigate their way through the complicated path of business ownership.
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5: Putting the Marketing Lifecycle Model into Practice
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12:01
Jenn Lisak Golding, CEO and Founder of Sapphire Strategy, is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast. Jenn shares insights for how organizations can put the Marketing Lifecycle Model into practice and what “marketing actualization” really looks like.…
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4: Manufacturing Strategy Execution
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Jenn Lisak Golding, CEO and Founder of Sapphire Strategy, is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast. Jenn discusses the final phase of the Marketing Lifecycle Model—Manufacturing, where the strategy created in the Molding Phase is implemented and executed. Learn about the creation of social c…
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Using the information gathered in the Mining Phase of the Marketing Lifecycle Model, marketing experts—like Jenn Lisak Golding, CEO and Founder of Sapphire Strategy—mold a marketing strategy to fit the needs of an organization. In this episode of the Marketing Gems podcast, learn about translating business goals into marketing goals and defining th…
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In this episode of Marketing Gems podcast, Sapphire Strategy CEO and Founder, Jenn Lisak Golding, talks about the first of three phases of the Marketing Lifecycle Model—Mining. Along with Jen Edds of Brassy Broadcasting Company, Jenn discusses why this information-gathering phase is so important to overall marketing strategy. SWOT Competitive analy…
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1. Marketing During COVID 19: Things to Think About
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A lot of our clients have asked us about how to market in the time of COVID-19. What should they do? Is it ok to market? This episode covers things you should think about and practical tips for marketing in the time of COVID-19. Links and Resources https://www.marketingweek.com/brands-advertising-coronavirus-crisis Connect with Jenn and Sapphire St…
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Startup Ladies Startup Study Hall with Gerry Dick
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Kristen Cooper, Founder and CEO of The Startup Ladies, visits the podcast to talk about a special Startup Study Hall coming up on November 18, 2019. Register for the Event https://www.eventbrite.com/e/startup-study-hall-with-gerry-dick-tickets-64197968853 Use Promo Code: StartupLadiesVIP Event Overview We'll visit Gerry Dick on set and discuss what…
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Our organization relies on the generosity of our Corporate Partners, and we’d like to recognize our Corporate Partners and the impact their contributions make on their chapter. Corporate Partners are our primary funding source, and they support us in making our work and resources available to women-owned businesses throughout the state. Their suppo…
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Jessica Nikloy from Etica Group on Corporate Sponsorship
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4:37
NAWBO-Indianapolis corporate partner Jessica Nikloy from Etica Group joins the podcast to talk about the benefits of being a corporate partner, why it made good business sense, and how she works with NAWBO-Indianapolis members. To learn more about becoming a NAWBO-Indianapolis Corporate Partner, visit nawboindy.org. To learn more about Etica Group …
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Jenn Lisak Golding from Sapphire Strategy on Corporate Sponsorship
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5:34
NAWBO-Indianapolis corporate partner Jenn Lisak-Golding from Sapphire Strategy joins the podcast to talk about the benefits of being a corporate partner, why it made good business sense, and how she works with NAWBO-Indianapolis members. To learn more about becoming a NAWBO-Indianapolis Corporate Partner, visit nawboindy.org. To learn more about Sa…
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NAWBO-Indianapolis: Real Stories of Impact
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NAWBO-Indianapolis members share how joining NAWBO-Indianapolis has impacted their businesses. To learn more, visit nawboindy.orgDe către NAWBO-Indianapolis
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How President Jessica Nickloy Thinks NAWBO First
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Listen to upcoming President Jessica Nickloy talk about this year's messaging and callout for women business owners and how she's used "Think NAWBO First" in her business successfully. Subscribe to Driving Business Forward: The NAWBO-Indy Podcast on Apple Podcasts or your favorite podcast app. Learn more about NAWBO-Indy at nawboindy.org…
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Trailblazers Chair Ellen Dunnigan shares a preview of NAWBO-Indy's Trailblazer's Luncheon. Learn who the panelists will be this year, what to expect, and why you don’t want to miss this event. Subscribe to Driving Business Forward: The NAWBO-Indy Podcast on Apple Podcasts or your favorite podcast app. Learn more about NAWBO-Indy at nawboindy.org…
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Thinking NAWBO First with Tammy Butler Robinson
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11:45
NAWBO-Indianapolis Board President Tammy Butler Robinson shares her mission for NAWBO-Indianapolis and how “Think NAWBO First” has helped drive her own business forward. Tammy Butler Robinson is in her sixth year as a NAWBO-Indianapolis board member and currently serves as President. Tammy is a proven leader, with a strong background in housing and…
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How to Maximize Your NAWBO-Indianapolis Membership with Executive Director Lee Ann Richardson
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8:04
Lee Ann Richardson, Executive Director of NAWBO-Indianapolis, shares insight on how to maximize your NAWBO-Indianapolis membership, as well as how members are driving our businesses forward together when we “think NAWBO first”.De către NAWBO-Indy
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Preview of the Visionary Awards Luncheon (VAL) 2016
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Learn from NAWBO-Indy President Carol Curran and former VAL Chair Jessica Nickloy about the importance of NAWBO-Indy's premier event, the Visionary Awards Luncheon. Find out why members should attend, how to get involved, how corporate partners and non-members can get the most out of the event, and why it's an event you shouldn't miss. NAWBO-Indian…
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Interview with Carol Curran, NAWBO-Indy President
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12:51
Learn from Carol Curran how to drive your business forward with character, consistency, commitment, and courage. In this special podcast episode, hear two reasons why you do not want to miss this year’s Visionary Award Luncheon, how Carol overcame being denied by 29 banks and building a billion-dollar business, and how to get the most out of NAWBO …
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What You Need to Know About WBE and MBE Certifications
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WBE and MBE certifications can make a huge difference in your business. This episode, we are joined by Amy Wolf, the Director of Certification for the Indiana Department of Administration, Division of Supplier Diversity; Debbie Ervin, the Indiana Certifications Program Manager for the Great Lakes Women's Business Council; and Lynn Haynes, the Direc…
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Cybersecurity and Information Technology Considerations for NAWBO Members
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10:34
In this episode, we talk with Audrey Taylor of netlogx, an IT and security company that was started in 1998. Audrey shares some great feedback on her success in the highly competitive IT industry; what NAWBO-Indy members should think about in regards to information security management; how to make sure their data is protected from cybersecurity thr…
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In our second episode of the NAWBO Indy podcast, we interview the 2015 president, Kathy Cabello of Cabello Associates, and Deb Kunce of Core Planning Strategies about our premier event, Trailblazers. Kathy and Deb talk about who will be on the panel, lessons they've learned in their careers, and why Trailblazers is such an important event for our m…
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Interview with Government Affairs: Day at the Statehouse
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In the first episode of NAWBO-Indy's Driving Business Forward podcast, Tammy Butler Robinson of Engaging Solutions and Jennifer Ping of Bose Public Affairs Group talk about the Day at the Statehouse event and why it's so important for women to be involved in local politics. NAWBO-Indianapolis impacts, influences and propels Indiana to be a leading …
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