This podcast is aimed to help credit union leaders and marketers think outside of the box about marketing, technology and community impact. Each episode we bring on guests from inside and outside of the industry who will challenge your preconceptions about business as usual.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Partnerships Before Products: How LES People’s FCU Drives Systemic Change
33:37
33:37
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
33:37
We all know that products are a credit union’s bread and butter, so to speak. But a “product-first” mentality can result in more transactional relationships with your members, not to mention a product mix that may not fully meet their needs. This month, we talked to Alicia Portada, Director of Communications and Community Engagement at Lower East S…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
At This Tech-Forward Credit Union, People Still Come First
26:41
26:41
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
26:41
As AI has wriggled its way into more nooks and crannies of our everyday lives, we’ve been hearing quite a bit of chatter about technology versus humanity. We’re not here today to speculate about possible dystopian futures, but we are here to talk about why it’s so important for even the most technologically advanced credit unions to keep the focus …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Element FCU Defies the Odds with Grit, Humor, and Heart
29:09
29:09
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
29:09
Welcome to our 100th episode of The Remarkable Credit Union podcast! We couldn't have asked for a better guest to help us celebrate this milestone—the inimitable Linda Bodie, Chief + Innovator at Element Federal Credit Union. Linda joins us to share some incredible stories from her over 25 years as a leader in the credit union movement, including h…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Have Credit Unions Moved the Needle on Financial Inclusion?
28:04
28:04
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
28:04
A shared commitment to serving the financial needs of the underserved has long distinguished credit unions from other financial institutions. In this episode, we talk to Jules Epstein-Hebert, the Director of Membership, Growth, and Partnership at Inclusiv, a nonprofit that has been championing the cause of financial inclusion for 50 years. We refle…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Success, Impact, and Longevity: 3 Key Tips for Credit Union Leaders
39:37
39:37
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
39:37
This is both an exciting and bittersweet episode. After recording 97 episodes of The Remarkable Credit Union, longtime host and PixelSpoke's founder and former CEO, Cameron Madill, joins as a guest to share his top takeaways from his 20 years leading an impact-focused marketing agency for credit unions. Accompanying him is PixelSpoke's new CEO, Kat…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The Power of Small: What We Can Learn from Express Credit Union
32:32
32:32
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
32:32
In a movement where large asset sizes have become a badge of honor, Express Credit Union is proud to be small. They believe that their intimate size affords them the opportunity to truly know their members and to pivot quickly when faced with unexpected challenges. This month, we’re excited to welcome Express Credit Union’s Chief Business Officer, …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Does Your Credit Union Think Like a Brand?
38:22
38:22
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
38:22
Most credit unions have a set of brand guidelines that include dos and don’ts for their color palettes, logos, images, graphics, and copy. But do guidelines like these truly capture the essence of your brand? Allison Netzer, Chief Marketing & Strategy Officer at Nymbus and co-author of Think Like a Brand, Not a Bank, would answer that question with…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Pushing Past No: How Verity Credit Union is Challenging the Status Quo
35:48
35:48
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
35:48
Credit unions across the country are searching for ways to offer their underserved members pathways to homeownership. But when it comes to affordable housing, it’s clear that bolder action is needed to meaningfully move the needle. The affordable housing crisis is particularly acute in Seattle, Washington, where home prices increased by over 80% be…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Self-Help Credit Union Helps Communities Help Themselves
49:31
49:31
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
49:31
Is “ownership and economic opportunity for all” an idealistic pipe dream, or is it an achievable goal? Self-Help Credit Union would like to think the latter. Its mission statement embodies the credit union’s penchant for thinking big and pushing the boundaries of what credit unions can do and be. This month, we’re thrilled to be joined by Randy Cha…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Healthy Growth in the Age of Economic Uncertainty
48:42
48:42
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
48:42
Bank collapses, recession forecasts, and rising interest rates, oh my! If there’s anything we know for certain, it’s that uncertainty is here to stay. As much as we’ve tried to get back to “normal,” the volatility that Covid set in motion seems determined to wreak havoc on our best-laid plans. This month, we’re excited to welcome Laurie Flanders, V…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Credit Unions Can Think, And Act, Globally
42:34
42:34
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
42:34
Most credit unions are fiercely committed to their local communities, and we think that’s great. Sometimes, though, it’s important to take a few steps back and broaden our perspective. That’s where the World Council of Credit Unions (WOCCU) comes in. Today, we’re going to step back with Mike Reuter, the Executive Director of WOCCU’s Worldwide Found…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Does Your Credit Union Struggle with Personalization? Here’s How To Get it Right.
33:18
33:18
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
33:18
If you’re a credit union marketer who feels like you should be doing more with automation and personalization, but you’re not sure how, you’re not alone. Kristin Harrison, Director of Business Development for WebStrategies, joins us to talk about why personalization has so much potential for credit unions and why it’s so hard to implement effective…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Start a Credit Union from the Trunk of Your Car
34:15
34:15
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
34:15
The “About” pages on credit union websites are full of stories about humble beginnings—small groups of people getting together to pool their resources. Nueva Esperanza Credit Union has a similar story, but with one crucial difference: It was founded in 2010. This month, CEO Sue Cuevas shares her inspiring journey, starting with recruiting inaugural…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Credit Unions Can Catalyze Social Change
41:56
41:56
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
41:56
Credit unions have long been enthusiastic champions of their communities, but can they be doing more? How can they think outside the box to catalyze social change? Sharee Adkins, GoWest Credit Union Association Chief Impact Officer and Foundation Executive Director, joins us on this month's episode of The Remarkable Credit Union podcast to share ex…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
What Cooperation Among Cooperatives Looks Like in Practice
31:16
31:16
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
31:16
Most credit union employees are familiar with the cooperative principles, including Principle #6: Cooperation Among Cooperatives. Yet it seems this principle has yet to be fully realized within the credit union movement. That's why when we saw that Coastal Credit Union had hired a VP of Cooperative Strategies, we took notice. We'd never heard of so…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
What Does it Mean to Bank on a Human Scale?
38:35
38:35
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
38:35
Credit unions are known for the emphasis they place on building authentic human relationships with their members. But at the same time, digital advances are transforming the financial industry, smaller credit unions are getting acquired, and larger credit unions are only getting bigger. George Hofheimer, former EVP and Chief Research and Developmen…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Five Credit Unions Joined Forces to Tackle Affordable Housing
24:36
24:36
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
24:36
Credit unions have always been better cooperators than competitors. The joint investments of five Washington-based credit unions to the Evergreen Impact Housing Fund (EIHF) is a shining example of the "cooperation among cooperatives" principle in action. The greater Seattle area is one of the country’s most expensive metro regions, and escalating h…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
What Does It Mean to Be a CDFI, and Why Do CDFIs Matter?
33:59
33:59
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
33:59
Credit unions, by their nature, are community oriented, but some are more intentional about their commitment to impact. Community Development Financial Institutions, or CDFIs, are a perfect case in point. Credit unions now represent a third of the CDFI industry, serving more than 16 million predominantly low income consumers and communities of colo…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
The 6 Principles of Values-Based Banking
41:08
41:08
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
41:08
Is the financial industry committed to the common good? If you equate the financial industry with megabanks, the answer would likely be a resounding no. Though millions of Americans are megabank customers, it's doubtful many of us believe that these banks have our best interests at heart. Here's the good news: The financial industry presents us wit…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Co-ops Can Pave the Way to a Solidarity Economy
36:05
36:05
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
36:05
Many credit unions differentiate from banks by pointing out that they are member-owned, but the average consumer doesn't always understand what that means. Though our country tends to idolize entrepreneurs and CEOs, we are less likely to think too much about ownership and its various implications. Cooperatives — whether worker-owned like PixelSpoke…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
What it Means To Be a Remarkable Credit Union
43:52
43:52
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
43:52
Our podcast is called The Remarkable Credit Union, but what does that mean, exactly? What distinguishes a good credit union from a remarkable one? Steve Bugg, President and CEO of the award-winning Great Lakes Credit Union (GLCU), joins us to talk about GLCU's own journey from good to remarkable, including how their “standards of greatness” enabled…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How Credit Unions Can be the Netflix of Crypto and Blockchain
34:56
34:56
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
34:56
At one time, there were over 9,000 Blockbuster Video stores. Today, just one remains. It happens to be in my home state of Oregon, just a few hours away. If you were born in the 2000s, you might not remember the days when we had to physically transport ourselves to a video rental store if we wanted to watch a movie at home, nor is the name Blockbus…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Why All Credit Unions Should Join the Climate Finance Revolution
33:25
33:25
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
33:25
They say that this past summer is one for the record books when it comes to climate-related disasters. Amidst the doom and gloom, however, the recently passed Inflation Reduction Act (IRA) represents a significant commitment to reducing greenhouse gas emissions over the next few decades. But what does this all have to do with credit unions? Quite a…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Economic Justice for All: How SCCCU Lives and Breathes its WHY
31:32
31:32
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
31:32
Take a look around your community and ask questions. Be humble, be courageous, and take a leap. These are guiding philosophies for Katie Fairbairn, Chief Experience Officer for Santa Cruz Community Credit Union (SCCCU), and Kerry Fulton, President & Owner of Southwest Strategic Marketing. They join The Remarkable Credit Union to talk about their mi…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
How to Grow While Staying True to Local Roots: The OnPoint Story
39:01
39:01
Redă mai târziu
Redă mai târziu
Liste
Like
Plăcut
39:01
Can a credit union with nearly 500,000 members and $9 billion in assets still authentically serve its local community? As consolidation trends continue and asset size is increasingly seen as a key indicator of success, it's important to reflect on how these evolving trends impact the cooperative principles and the credit union difference. Liz Marti…
…
continue reading