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Earned Media Rising is a deep dive into the world of communications and marketing as senior-level communicators from global brands and leading agencies highlight best practices, thought leadership, and important trends and innovation around earned media.
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Ms. InterPReted

Fletcher Marketing + PR

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Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.
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Interviews with some of the most celebrated Editors in Lifestyle media in the UK today. The aim of this series is to provide PRs and brands with an insight into the daily workings of each publication, and hopefully provide some golden nuggets of information and best practices to get into each Editors good books, and therefore coverage. They'll be discussing their journey to becoming an Editor, how things have changed since then, and more recently, the Editorial structure and process of the p ...
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In the world of Let’s Talk About It: Conversations with Industry Shapers, it's about diving deep into the heart of what truly matters in leadership and business innovation. Here, we peel back the layers of your journey to reveal the essence of your impact. Our conversations are candid, our topics are poignant, and our guests are the trailblazers who've turned challenges into stepping stones for success. This is where your story of leadership, resilience, and vision comes to life. Think you'd ...
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Sport Unlocked

Sports News Insiders

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From the pitches to the boardrooms, the stories behind the big decisions by sports leaders affecting every fan. Featuring sports news insiders Rob Harris, Martyn Ziegler, Tariq Panja and more
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Sounds Like These is an informal, insightful, and inspiring conversation with a variety of music industry professionals: from songwriters, producers, composers, and session players to people working in music for film, TV, and games, record labels, PRs, music charities, and more. Discussing their careers, showbiz anecdotes, as well as matters of equality, diversity, and inclusion in the music business and beyond, with a common denominator at heart: their devotion to music.
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Film production veteran Brandon Riley does a deep dive with film industry leaders in the production sphere that work in Film, Television and Online Productions. Brandon's conversations focus on strategies, systems, technology, and overall best practices in creating media in the world of indie filmmaking and film production. Visit the website www.assistantdirecting.com
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What kind of mindset does it take to crack the elusive code of the music business? You and I are going to find out! In the Brenton Hund Podcast we will sit down with exceptional individuals and tease out their strategies and stories. These are folks I've met in my decades in the music industry, and they are nothing short of music extremists with strong opinions. I want to know what makes them tick, what fuels their passion, and how they have become who they are. Let's go!
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Your host, Jeff Arnold, interviews the Founder and CEO of Gotham PR, Courtney Lukitsch. Courtney shares her extensive experience in public relations, discussing the evolution of her agency over 22 years. She delves into Gotham PR's target clients, emphasizing strategic repositioning for mid-sized companies, and the thorough onboarding process. Cour…
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Today we're joined by Jane Hamilton: Appointments Editor at The Times and Senior Reporter at The Sun. Jane is a true journalism pro, with an illustrious career spanning 20 years and many different beats. In this episode, Jane explains how she splits her time between two of the nation’s best-read publications, the value in delivering “360 ideas” to …
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Your host, Jeff Arnold, interviews the Motivational Speaker, Sally Foley-Lewis. Sally categorizes middle managers into movers, improvers, and removers, each with unique needs. She shares her approach to coaching, emphasizing the importance of aligning individual aspirations with organizational roles. Sally discusses her book, "The Middle Matters," …
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Your host, Jeff Arnold, interviews the President, Founder, Business and Executive Coach, and Management Team Trainer of GrowthSource Coaching, Steve Smith. Steve shares his extensive experience in coaching executives, business owners, and operational managers. Key topics include the misconception that leadership is innate, the challenges leaders fa…
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Welcome to Series 3 of 'No Worries If Not!'. The PR podcast where we chat to journalists about how they like to be pitched. We're excited to kick off the new series with a conversation with Paul Sawers: a journalist from the UK team at tech behemoth TechCrunch. Paul started his career as a freelance copywriter, and went on to be one of the first jo…
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Episode 172 of Sport Unlocked, the podcast dissecting the week's sports news issues. On the agenda on October 25, 2024 with Rob Harris, Martyn Ziegler and Tariq Panja. Football local or global? Gianni Infantino's dig at those who "keep to themselves" How FIFA got Lionel Messi to Club World Cup & undermined the MLS playoffs; Arsene Wenger changes tu…
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Your host, Jeff Arnold, interviews the Owner of Financial Journey, Keith Blackborg. Keith shares his journey from a CPA at Deloitte to founding his own CPA firm and transitioning into real estate investments. He discusses the personal challenges of rapid growth, the decision to sell his CPA practice and a transformative three-year global travel exp…
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Your host, Jeff Arnold, interviews the Strategy and Revenue Catalyst of GTM Flow, Joelle Kaufman. Joelle shares her journey as a cancer survivor and introduces her "Curveball Method" for effective leadership. She discusses the importance of resilience, communication, and adaptability in both personal and professional contexts. Joelle emphasizes the…
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Episode 171 of Sport Unlocked, the podcast dissecting the week's sports news issues. On the agenda on October 18, 2024 with Rob Harris, Martyn Ziegler and Tariq Panja. Why Chelsea sale cash remain locked Paris FC's Louis Vuitton takeover Nigeria national team's ordeal in Libya Another FIFA World Cup sponsor not signing up for Club World Cup. Infant…
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Your host, Jeff Arnold, interviews Elizabeth Solaru, CEO and founder of the Diversity in Luxury Awards and author of The LUXPreneur. Elizabeth shares her journey from microbiologist and headhunter to luxury entrepreneur. She discusses the importance of diversity in the luxury industry and the insights from her book, which serves as a practical guid…
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Episode 170 of Sport Unlocked, the podcast dissecting the week's sports news issues. On the agenda on October 13, 2024 with Rob Harris, Martyn Ziegler and Tariq Panja. Future of Premier League financial rules & global transfers What the European Club Association discussed at Athens gathering FIFA's gaming deal but still no FIFA game - and why aren'…
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Your host, Jeff Arnold, talks with the CEO and Co-Founder of Clickx, Solomon Thimothy. Solomon discusses the evolution of his business from building websites to focusing on lead generation and customer acquisition. He emphasizes the importance of a systematic approach to marketing, particularly for "boring" industries, and shares his growth formula…
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Your host, Jeff Arnold, talks with the President of Portfolio Note Buyers, Eddie Speed. Eddie shares his extensive experience in the real estate notes industry, which he began in 1980. He explains the concept of discounted real estate notes and highlights the advantages of investing in notes over traditional rental properties. Eddie discusses Note …
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Episode 169 of Sport Unlocked, the podcast dissecting the week's sports news issues. On the agenda on October 8, 2024 with Rob Harris, Martyn Ziegler and Tariq Panja. Manchester City v Premier League - tribunal verdict & financial rules explained. Who won & what's next? ​Follow the pod WhatsApp channel for updates ⁠⁠⁠⁠⁠⁠https://whatsapp.com/channel…
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Episode 168 of Sport Unlocked, the podcast dissecting the week's sports news issues. On the agenda on October 5, 2024 with Rob Harris, Martyn Ziegler and Tariq Panja. Transfers ruling - what it means; World Cup decisions - how transparent is FIFA?; Club World Cup changes to player contracts; News agency's doping stories pulled after WADA media chie…
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Your host, Jeff Arnold, talks with the Founder, Master Coach, Author, and Speaker, Molly Claire. Molly discusses her decade-long journey in the coaching industry, focusing on helping mothers and families. She now trains and certifies master-level coaches. The conversation highlights the importance of coaching for personal and professional growth, e…
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Your host, Jeff Arnold, talks with the Founder and CEO of xiQ, Usman Sheikh. Usman shares his extensive background in the software industry and details how xIQ enhances sales processes for large enterprises. The platform's unique features include personalizing sales strategies and streamlining the sales funnel, making it cost-effective and efficien…
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Episode 167 of Sport Unlocked, the podcast dissecting the week's sports news issues. On the agenda on September 29, 2024 with Rob Harris, Martyn Ziegler and Tariq Panja. Premier League financial rules - the confidentiality and secrecy that creates confusion over financial rules Club World Cup - venues now chosen but where are the sponsors and broad…
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Your host, Jeff Arnold, talks with the CEO of US Construction Zone, Jeremy Owens. Jeremy represents his family’s remodeling business, Three Generations Improvements, and his side project, US Construction Zone. Jeremy discusses his family's legacy in the construction industry, the challenges posed by high interest rates and inflation, and the resili…
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Your host, Jeff Arnold, talks with the Co-Founder, Vice President, and General Manager of Gap Wireless, EVP, and GM of NWS, Glenn Poulos. Glenn shares his nearly 40-year journey in sales, emphasizing the importance of making lasting impressions and building meaningful client relationships. He discusses key insights from his book, including 57 winni…
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Episode 166 of Sport Unlocked, the podcast dissecting the week's sports news issues.On the agenda on September 20, 2024 with Rob Harris, Martyn Ziegler and Tariq Panja. FIFA tries to sell Club World Cup & reveals more new cups feeding into the Intercontinental Cup; How authentic and credible are quotes handed out by FIFA backing FIFA? Blatter-Plati…
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Your host, Jeff Arnold, talks with the Creator of Breathe & B, Certified Breathwork Facilitator, and Celebrity Wardrobe Stylist, Alison Levine. Alison discusses her journey from postpartum depression and anxiety to discovering breathwork. She explains how conscious breathing can shift individuals from survival mode to a thriving state. The episode …
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Your host, Jeff Arnold, talks with the President, Author, and Speaker, Mike Domitrz. Mike discusses his global work on corporate and sexual respect, inspired by a traumatic family event. He highlights the importance of authenticity in speaker coaching and introduces his innovative speaker retreat in Costa Rica. Mike shares personal anecdotes about …
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Episode 165 of Sport Unlocked, the podcast dissecting the week's sports news issues.On the agenda on September 15, 2024 with Rob Harris, Martyn Ziegler and Tariq Panja. Football: Man United finance & Chelsea ownership rift; French league president stays despite TV rights struggles; English parachute payments & regulator issues; China corruption IOC…
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Your host, Jeff Arnold, talks with the Keynote Speaker, Executive Communication Consultant, and Customer Experience Consultant, Ross Kimball. Ross shares his journey in the entertainment industry, emphasizing the importance of communication skills honed through improv. He recounts his SNL audition experience, highlighting lessons in resilience and …
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Your host, Jeff Arnold, talks with the Founder and CEO of Infinity Business Solutions, Bhavini Kamdar. Bhavini shares her journey from investment banking to establishing her outsourcing business after the 2008-2009 financial crisis. She discusses assisting small business owners in scaling operations, focusing on CPAs, e-commerce, and digital market…
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In this episode of MsInterPReted: Public Relations Demystified, we introduce you to two social media influencers we’ve had the pleasure of working with at Fletcher Marketing Communications: Chelsea Davis and Jensen Savannah. We'd love to help your brand connect with influencers who could expand your reach. Contact us to learn how we can help you up…
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Episode 164 of Sport Unlocked, the podcast dissecting the week's sports news issues.On the agenda on September 9, 2024 with Rob Harris, Martyn Ziegler and Tariq Panja. ​FIFA’s Club World Cup has a logo and familiar anthem - but where are the sponsors and broadcasters? ​PR fight back with tweets - FIFA over 2026 World Cup sponsor coverage, facts and…
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Episode 163 of Sport Unlocked, the podcast dissecting the week's sports news issues.On the agenda on September 5, 2024 with Rob Harris, Martyn Ziegler and Tariq Panja. How Leicester won their Premier League profit and sustainability case to avoid points deduction; What's Chelsea's ownership & transfer strategy?; Dynamic ticket pricing; NFL opens to…
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Your host, Jeff Arnold, talks with the CEO of The ESI Network and Founder of Help and Answers, Nelson Paredez Parks. Nelson is a veteran talent manager from the ISSI Network. Nelson shares his journey from a child actor to managing successful Hollywood actors, highlighting the importance of coaching and mentorship. He discusses his transition to bu…
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Your host, Jeff Arnold, talks with the Owner and CEO of Level 9 Virtual, Joe Rare. Joe discusses his journey as a family-oriented entrepreneur and the inception of his virtual assistant services company. He emphasizes the importance of creating business freedom to spend time with family, the benefits of outsourcing for small businesses, and Level 9…
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Your host, Jeff Arnold, talks with the CEO and Founder of RKS Design, Ravi Sawhney. Ravi discusses his extensive experiences in industrial design, emphasizing human-centered design principles. Ravi shares insights from his 43-year career, including his work on over 500 patents and innovative projects like a new drug delivery system and a reinvented…
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Your host, Jeff Arnold, talks with the Director of Client Success at Hite Digital, Demi Smith. Demi shares insights on understanding client demographics and psychographics, the significance of effective branding, and the importance of setting realistic expectations for lead generation. She highlights the competitive nature of the roofing industry a…
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Your host, Jeff Arnold, talks with the Founder of proof. Pest Control, Allan Draper. Allan shares his journey from practicing law to owning 28 businesses across various sectors, including pest control and digital marketing. He discusses his mission to help 10,000 people build businesses through short-term sacrifices and the importance of accurate i…
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Your host, Jeff Arnold, talks with the Chief Revenue Officer of Simpli5, Tyler Plant. Tyler discusses the Five Dynamics methodology, which enhances workplace collaboration by helping teams understand their working styles. Key themes include the importance of self-awareness, empathy in leadership, and adapting to generational differences. Tyler advo…
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Episode 162 of Sport Unlocked, the podcast dissecting the week's sports news issues.On the agenda on August 16, 2024 with Rob Harris, Martyn Ziegler and Tariq Panja. • Premier League starts with uncertainty - when will Man City & Chelsea cases conclude; Will Textor save Everton?; Saudi CONCACAF deal; Club WC sales pitch; Hayatou's FIFA legacy; US c…
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Your host, Jeff Arnold, talks with the Big Cheese of LoudMouse, Marc Ensign. Marc shares his journey from being a professional musician to a marketing expert, emphasizing the importance of data-driven strategies and understanding target audiences. He discusses how LoudMouse helps businesses optimize their marketing efforts without directly implemen…
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Your host, Jeff Arnold, talks with the CEO, President, and Bilingual Telemarketing Trainer of Costa Rica's Call Center, Richard Blank. Richard shares his journey from studying at the University of Arizona to establishing his business. He covers the importance of interpersonal communication, the impact of AI, and ethical client selection. Richard em…
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In this episode we talk with Jens Jacob CEO of Sypher Studios and CEO of Saturation.io Jens is an experienced Producer. Some of his films include After Death, The Heart of Man and Don't Feed the Children. Saturation.io offers a user-friendly, comprehensive, and efficient solution for film budgeting, payments, and actualization. Their platform is de…
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Your host, Jeff Arnold, talks with the President of BeenThere Consulting Services, Phil Whitebloom. Phil's approach to sales coaching emphasizes the importance of understanding clients' needs and effective communication. Phil shares insights from his diverse experiences, including working with NASA and his philanthropic efforts, such as co-founding…
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Episode 161 of Sport Unlocked, the podcast dissecting the week's sports news issues.On the agenda on August 7, 2024 with Rob Harris, Martyn Ziegler and Tariq Panja. • Olympics insiders: China doping dispute; gender eligibility challenges, chaos & Russia links; culture wars; Paris food flops; IOC shows how to be accountable daily. Saudi Arabia World…
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Your host, Jeff Arnold, talks with the CEO of The Real Estate Investment Network, Patrick Francey. Patrick shares his extensive experience in real estate investing, emphasizing the importance of understanding economic fundamentals and aligning personal values in business partnerships. He offers tailored advice for both young and older investors, di…
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Your host, Jeff Arnold, talks with the CEO, Co-Founder, and CTO of insoundz, Emil Winebrand. Emil specializes in sound AI processing and discusses the critical role of sound in various industries and how his company’s AI technology revolutionizes audio engineering. He explains their business model, which offers enterprises cost-effective and effici…
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Your host, Jeff Arnold, talks with the Founder and CEO of Gameray, Mikhail Tsyrulnikov. Gameray is a digital distribution platform for computer games. Mikhail shares his entrepreneurial journey, from his e-commerce background to founding Gameray. He discusses the challenges and advantages of running a virtual business, the scalability of his platfo…
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Your host, Jeff Arnold, talks with the Intuitive Business Consultant of Megan Camille Enterprises, Megan Camille. Megan is a psychic and intuitive business consultant. Megan shares her journey and the importance of intuition, energy, and authenticity in business. She emphasizes how internal energetic shifts can lead to better external outcomes, con…
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Your host, Jeff Arnold, talks with Christopher Terzakos. Chris is a multifaceted expert in health and wellness. Chris shares his journey managing an inguinal hernia naturally, avoiding surgery through holistic methods like Epsom salt baths and support belts. The discussion also covers Chris's approach to naturally enhancing testosterone levels thro…
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Your host, Jeff Arnold, talks with the Owner of CleanLots, Brian Winch. CleanLots is a parking lot litter pickup business. Brian shares his entrepreneurial journey, starting as a side hustle in 1981 to building a six-figure business over 40 years. He explains the niche market of cleaning commercial properties and the consistent demand for such serv…
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Your host, Jeff Arnold, talks with the Global Credibility Expert, Mitchell Levy. Mitchell explores the themes of credibility and clarity in communication, something so essential for meaningful relationships in business and personal contexts. Mitchell discusses his TED talk "We're Losing Our Humanity," emphasizing the need for clear, credible intera…
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Your host, Jeff Arnold, talks with the CEO of Subscrible, Evgeny Unegovsky, and Eugene Volikov. Subscrible is a platform designed to offer gamers an ad-free experience through a subscription model. They discuss the platform's origins, targeting casual gamers and parents, and its mission to disrupt the ad-based revenue model in gaming. Evgeny and Eu…
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Your host, Jeff Arnold, talks with the CEO of Quid Pro Quo, Victoria Collier. Quid Pro Quo is a pioneering business that specializes in brokering law firms. This episode offers a deep dive into Victoria's unique journey from a legal career to entrepreneurship, her experiences in farming, and the innovative services her company provides to law firms…
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