Learn about How DOOH Advertising Works and How To Measure DOOH. Hear about how modern brands are using things like billboards, DOOH, place-based ads, event marketing, experiential, and other forms of real-world marketing to connect with target audiences and drive ROI. Executive insights, on-demand, from a global community of entrepreneurs and marketing leaders with the deepest insights into advertising out-of-home.
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Neville Medhora hosts a podcast about all sorts of topics including copywriting, life, web stuff and more. A great supplement to CopywritingCourse.com, NevBlog.com, and SwipeFile.com.
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Based in Provo, UT, Relic+EKR is made up of two advertising brands who have combined services and resources to offer full-service advertising to its clients. Here at Relic+EKR, we help organizations and tourism destinations get the right message to the right people at the right time. In this podcast, we delve behind-the-scenes into the lives of Relic+EKR’s employees, our ultimate goal being the answer to one simple question: what makes them tick? Whether you're a current or prospective clien ...
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Mark Dawson is a best selling self-published author on multiple platforms including Amazon and Kobo. He is the author of the John Milton thriller series and its spin-off Beatrix Rose. In addition, he’s written several ‘Soho Noir' novels. Mark’s breakthrough came when he developed a marketing strategy for promoting and selling his books. His swift success enabled him to quit his 9 to 5 job and he has generated gross revenues of more than a million dollars in less than five years. Mark has bec ...
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For complete episodes, show notes, and more great content visit: https://marketingstrategiesshow.com. If you are an entrepreneur looking to grow your business, build your brand, and get yourself financial fit, then you are in the right place. Get ready to flex your marketing muscles and learn how to make sure every dollar spent on marketing fattens your bottom line. Welcome to the Marketing Strategies Show with Your Personal Marketing Trainer, Jesse Stoddard. He can’t do the push-ups for you ...
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Jumping into the world of entrepreneurship calls for strategic planning and careful preparation. It needs a lot of your attention for it to become profitable and successful. But sometimes, even with all your hard work, it still feels like you are accomplishing nothing. You continue to fall short on hitting your goals and earn just enough to get through. What can you do to get out of this hamster wheel? Welcome to Business Smarts, your guide on becoming a more intelligent entrepreneur who bri ...
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Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers
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24:07
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READY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL? SellMoreDOOH.com Summary In this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify the process of creating and launching commercials for CTV. They explore how the platform solves challenges for brands and pu…
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SWIPES Email: From Rebrands to Real Estate, Modern Strategies for Growth and Connection
11:42
11:42
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11:42
how rebranding, remote work, blogging, and smart pricing strategies can drive growth, build connections, and unlock new opportunities. From Old Spice’s transformation to Waymo’s driverless cars, learn valuable lessons from modern business and everyday experiences.De către Neville Medhora
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Ravi Patel teaches us about Curation and How SPO is shaping the future of Programmatic DOOH
31:09
31:09
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31:09
Connect with Ravi Patel, Founder of Swym.ai https://www.linkedin.com/in/ravipats/ Check Out Swym.ai here: https://www.swym.ai/ Marketing Brew Curation Article https://www.marketingbrew.com/stories/2024/10/15/the-ad-tech-world-s-newest-buzzword-is-curation Microsoft Exits Retail Media https://www.retailbrew.com/stories/2024/10/15/microsoft-is-report…
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SWIPES Email: Attention, Google Doc Tabs, Five Year Plans, Work Backwards.
8:10
8:10
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8:10
Tips on improving sales copy, organizing with Google Docs, and planning future goals. It emphasizes healthy habits over shortcuts and removal of the $97/month plan during the busy holiday season.De către Neville Medhora
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DOOH Programmatic Primer: Learn about how Programmatic Trading is influencing DOOH and how to think about growth as a publisher
26:54
26:54
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26:54
Summary In this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Tim emphasizes the need for direct sales strat…
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SWIPES Email: Effective Crappy Ads,Traffic Waves, Life Reflections, Results-Based Marketing
6:03
6:03
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6:03
Those "crappy ads" are simple, attention-grabbing, and hilarious—perfect for your folder. The "Traffic Waves" bit is so true; one bad driver can mess up everything! Your AI point is spot-on—soon, no one will care if content is AI-generated. Congrats on the wedding! Enjoy those trickling-in photos. And your results showcase idea is quick, effective,…
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Does DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Paparo and Eric Franchi
47:45
47:45
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47:45
Summary In this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. The episode kicks off with an exciting scoop about a recently published deck from DoubleClick (get it here), revealin…
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SWIPES Email: Clear Calls to Action, Simple Copy, and Timely Offers.
8:57
8:57
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8:57
A single clear CTA works better than multiple, which can confuse visitors. The right visuals boost responses. In most marriages, one partner is an older sibling, per "The Birth Order Book." Use simple language and avoid buzzwords.De către Neville Medhora
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Chris Kane, Jounce Media, teaches us about How to win in OpenRTB as a DOOH publisher
29:25
29:25
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29:25
Summary In this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the RTB supply landscape, sources of demand for DOOH inventory, and strategies employed by networks that are succeeding in this …
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SWIPES Email: Top of Feed vs Top of Search, Jerry Seinfeld, Got Married, Death Date, Q4
9:05
9:05
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9:05
Combining SEO and social media content, Jerry Seinfeld looking great at 70, Getting married and success stories from members.De către Neville Medhora
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Robert O'Rourke and Stephen Brooks teach us about connecting CTV buyers with DOOH audiences via content adjacency
33:57
33:57
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33:57
Summary In this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io. They explore the importance of content adjacency in unlocking CTV dollars for DOOH, the impact of this integration on the advertising ecosystem, and the rol…
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SWIPES Email: AI images, Most spoken Languages, Populous Countries, transcripts and San Francisco
8:07
8:07
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8:07
AI images for show notes and graphs of spoken languages and the most populous countries. Reading transcripts and memories of San Francisco.De către Neville Medhora
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SWIPES EMAIL: Minimalist Design, Smart Tech Investments and AI Content Creation
6:32
6:32
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6:32
Covering the power of minimalist design, repurposing content, balancing search and feed strategies, using self-interviews for quick videos, leveraging AI tools like ChatGPT and Grok, and justifying tech splurges like the iPhone 16 Pro based on daily use.De către Neville Medhora
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SWIPES Email: Boost Conversions, Build Better Sales Pages, and Find Value in Unexpected Places
9:03
9:03
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9:03
Showing client work in a simple chart can increase conversions by 10-20x. How a sales page should grow. Viral posts often lead to funny comments. Selling courses adds work, so offering support makes them more valuable. Lastly, a high-protein, low-calorie drink can be a tasty, healthy choice.De către Neville Medhora
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SWIPES Email: 5 fun points + Office Hours Preview
17:02
17:02
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17:02
With Q4 2024 approaching, it's a busy time for retail. Stay organized with a to-do list and sometimes share my crossed-off tasks online. Good We often discuss tools like Productive Therapist's updated "Magic Script" in our Weekly Office Hours.De către Neville Medhora
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SWIPES Email: Creative Advertising, Industry Insights, Effective Branding, Fitness Tips, and Evolving Marketing Strategies
9:01
9:01
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9:01
How a quirky advertisement, industry insights from a tech leader, effective branding strategies, home gym tips, and evolving marketing tactics can inspire creativity and success across different aspects of life and business.De către Neville Medhora
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Interview: Director of Engineering at X - Daniel O’shea
1:30:22
1:30:22
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1:30:22
How Elon bought his company. What they are working on. Check out the full notes here: https://copywritingcourse.com/courses/interviews/daniel-osheaDe către Neville Medhora
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SWIPES Email: The Power of Concise Content, Freelancers, and Psychological Triggers
9:34
9:34
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9:34
Discover the power of concise content with insights into working with freelancers, leveraging psychological triggers for marketing, and balancing short and long-form content. Learn how simple tweaks, like shortening a sales video, can significantly boost engagement, proving that sometimes, less is more.…
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SWIPES Email: Insights on Networking, Content Trends, and Freelancers vs. Agencies
10:18
10:18
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10:18
The complexity of modern advertising agencies, a networking success story featuring Nick Gray, the shift towards short-form content, managing negativity on social media, the benefits of hiring freelancers over agencies, and a success story from a copywriting course.De către Neville Medhora
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Interview: Making friends, keeping friends, and growing your network (from the master Nick Gray)
1:24:12
1:24:12
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1:24:12
Nick Gray is the master of developing a great friend network, we go over some of his success in this area, his book The Two Hour Cocktail party, and his past business successes. See the full blog post and long notes here: https://copywritingcourse.com/courses/interviews/making-friends-nick-gray/ 0:00: Start 0:05: Making T-shirts with friends faces …
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SWIPES Email: "Get closer to the money", Behind-the-scenes tour of The Daily Stoic, and Educational Market Trend
7:56
7:56
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7:56
A traffic incident led to finding out Optimizely builds websites, highlighting the value of tying profits to clients' success. Charging by performance is more profitable. The Daily Stoic's podcast studio shows tech's impact. The market's shifting from selling knowledge to offering services. August is great for joining Copywriting Course, with many …
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SWIPES Email: Apple Philosophy, SaaS Growth, and Effective Daily Planning
8:51
8:51
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8:51
The 1977 Apple Marketing Philosophy, SaSS business strategies. Nev's revenue streams, content creation, and customer acquisition. The joy of a carwash. How to stay organized every day. Thursday Office Hours.De către Neville Medhora
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SPS- 432: The Final Cut with James Blatch, Joe Solari from Author Nation, and Darren Hardy from Amazon KDP.
1:16:58
1:16:58
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1:16:58
James talks to Joe Solari, the man responsible for the world’s largest gathering of indie authors and Darren Hardy, from Amazon KDP, who is the most listened to guest we’ve ever had on the show.De către Learn Self Publishing
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SWIPES Email: Smart Marketing, Optimal Learning, Everyday Efficiency, Life Phases, and Sunglasses Strategy
10:30
10:30
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10:30
A custom builder uses simple, cost-effective direct mail to send quick notes with addresses of nearby projects, encouraging neighbors to visit and resulting in high-value contracts. Despite its poor design, an "ugly" yet successful waitlist page engages readers effectively. Learning retention is improved by active participation and teaching, while …
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SWIPES Email: Entrepreneurial Insights and Digital Tools for Modern Freelancers
9:04
9:04
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9:04
Insights into online participation on Reddit, business scaling strategies, city transformations, innovative freelancing, and essential digital enterprise tools.De către Neville Medhora
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Interview: How to scale up a business with Ayman Al-Abdullah (lessons from getting to $100m/yr)
49:41
49:41
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49:41
Ayman Al-Abdullah was the CEO of AppSumo who got it on track to doing over $80m in a single year, then became a meme lord, then started Agoge Consulting and is doing great getting CEO’s as clients.De către Neville Medhora
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SWIPES Email: Higher sales page interaction, Redesign of RXBar, Can't Skip Ads, Ayman and Better title needed.
8:18
8:18
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8:18
We upgraded a sales page, resulting in a 75% increase in engagement: more on-page time, better interactivity, and higher sales. Now offering our successful strategies to medium-to-large companies through detailed split-testing of their copy, design, and layout for maximum conversions. Highlighting RXBar's shift to a powerful copy-centric approach, …
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SWIPES Email: Hotel Temptations, Podcast Frenzy, and Sci-Fi Thrills and Copywriting Course Sale
9:55
9:55
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9:55
At a hotel with tempting full-sized Aesop shampoos and conditioners, a $50 charge looms if taken, matching the retail price. Meanwhile, the Kill Tony podcast, recorded live in Austin, is surging in popularity since Tony Hinchcliffe's appearance on The Roast of Tom Brady, making tickets nearly unattainable, and there's excitement around Pushing Ice …
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From Data to Dollars: A Framework for Measuring In-Store Retail Media with Dan Hight, Placer.ai and Paul Brenner, Vibenomics
35:55
35:55
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35:55
The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital advertising, led by giants like Amazon and Walmart. But as retail media networks expand beyond traditional search formats into video…
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