The Make Each Click Count Podcast features expert guests and insights providing actionable advice for growing your online business. Within the Make Each Click Podcast, Andy interviews a wide range of industry experts that provide today's top strategies for effectively increasing online conversion rates, sales, and profits. The Make Each Click Count Podcast is hosted by Andy Splichal, the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online ...
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Shreya Banerjee and Paul Counts from Marketing Counts team up to empower entrepreneurs to generate more traffic, sales and leads with cutting-edge digital marketing and social media marketing tips and tricks. Pulling from their combined 30+ years of marketing online, they will help you unleash the power of the web for your business! You will discover search engine optimization best practices, email marketing tips, copywriting and conversion boosting hacks, and marketing on Facebook, Twitter, ...
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Effective SEO Systems and Processes For DTC Brands with Shreya Banerjee and Paul Counts
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Podcast Episode 214 of the Make Each Click Count Podcast features Shreya Banerjee and Paul Counts. Shreya and Paul are experts in integrating Six Sigma principles into digital marketing strategies, and they join us to share their insights on building a robust marketing foundation. In this episode, we dive into the "EAT" formula – Expertise, Authori…
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The 90 - Day SEO Success Blueprint with Thomas Phillips
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Podcast Episode 213 of the Make Each Click Count Podcast features Thomas Phillips, CEO of DTC SEO Agency. Thomas shares his extensive expertise in SEO strategies tailored to direct-to-consumer brands and e-commerce businesses. From starting his first e-commerce website at the age of 13 to helping brands attract high-intent customers ready to buy, T…
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Revolutionizing Retail With AI - Driven Strategies with Kausambi Manjita
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Podcast Episode 212 of the Make Each Click Count Podcast features Kausambi Manjita, the Co-Founder of Mason. Mason is an innovative company that's transforming online retail through AI technology. Mason's flagship product, Getmason.io, is an AI-shopping engine designed to boost conversions, enhance merchandising, and engage customers with unprecede…
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Transforming Customer Service with AI with James O'Brien
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Podcast Episode 211 of the Make Each Click Count Podcast features James O'Brien, an industry expert dedicated to helping customer support teams maximize their potential with AI. James has been instrumental in educating companies on leveraging AI to enhance customer service, a critical driver for growth marketing and improving retention rates. His c…
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Unlocking Global Talent With Virtual Hiring with Phillip Rivers
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Podcast Episode 210 of the Make Each Click Count Podcast features Phillip Rivers, a seasoned entrepreneur who began his journey selling products on obscure message boards in college and created a million-dollar business before moving to New York City. Despite initial setbacks, Phil's resilience led him to start a highly successful email marketing a…
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Turning Window Shoppers Into Loyal Customers with Max Bidna
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Podcast Episode 209 of the Make Each Click Count Podcast features Max Bidna, a serial entrepreneur and seasoned marketing strategist who has directly contributed to the growth of over 200 companies. Max founded his advertising agency in Hell's Kitchen, NYC, in early 2017. He has an impressive track record, boasting an average client revenue of $4.2…
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Mastering Amazon FBA: Insider Secrets to E - commerce Success with Neil Twa
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Podcast Episode 208 of the Make Each Click Count Podcast features Neil Twa, an entrepreneur, consultant, and author with over 17 years of experience building successful online and offline businesses. He's the Chief Executive Officer of Voltage Holdings, LLC. He'll be sharing invaluable insights on building brand loyalty beyond Amazon, navigating up…
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Facebook Advertising Basics for E - commerce Companies with Jamie Stenton
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Podcast Episode 207 of the Make Each Click Count Podcast features Jamie Stenton, the director of the digital marketing agency Lilac James, which specializes in Google Advertising, SEO, and Social Media Marketing. Since 2008, he has helped hundreds of clients achieve sustainable digital growth. Additionally, he is the newest contributor to Make Each…
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Essential Emails Every Business Should Be Sending with Emily Farrell
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Podcast Episode 206 of the Make Each Click Count Podcast features Emily Farrell, an email marketing expert with over five years of experience driving growth and engagement for e-commerce startups. Emily shares the essential email flows every business should be sending, including the welcome flow, abandoned cart flow, and post-purchase flow. Andy an…
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Mastering the Art of the Close: Insights from Sales Superstar with Bob King
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Podcast Episode 205 of the Make Each Click Count Podcast features Bob King, an accomplished author, closing coach, filmmaker, and sales superstar. His career spans from the retail floor to in-home sales and business-to-business pitches, consistently turning total strangers into happy customers. Bob shares his unique journey from working in the film…
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Boosting Conversions with Real - Time AI with Aurangzeb (Zabe) Agha and Rameet Kohli
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Podcast Episode 204 of the Make Each Click Count Podcast features Aurangzeb (Zabe) Agha and Rameet Kohli, the co-founders of Metrical. Metrical is reshaping how e-commerce businesses approach customer retention and conversion through innovative AI and machine learning models. In this episode, Zabe and Rameet share their journey from bootstrapping t…
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MC 14: Google SEO Low-Quality Spammy Content Update & AI Content Generation
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Send us a Text Message. Quality content is crucial for success in online marketing, as highlighted in the podcast episode featuring hosts Paul Counts and Shreya Banerjee of Marketing Counts. They discussed Google's recent update targeting spammy and low-quality content, emphasizing the need to provide valuable and high-quality content to users. The…
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Success Loves Clarity With Craig Valine
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In this episode, Andy interviews Craig Valine, Marketing Performance Strategist and Founder of EMP Alliance. Listen as Craig Valine shares how improving a company's clarity can lead to greater success. In addition, find out exactly how to define your clarity in order to grow your business. Going beyond the subject of clarity, Craig discusses the 5 …
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Revolutionizing Amazon Selling With Game - Changing Tools From ZonGuru with Jon Tilley
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Podcast Episode 202 of the Make Each Click Count Podcast features Jon Tilley, the CEO and Co-Founder of ZonGuru. ZonGuru is a pioneering software company that empowers Amazon brands and agencies with the tools they need to grow and succeed. Jon brings a wealth of knowledge and a unique perspective on the Amazon ecosystem, and we'll be exploring som…
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The 2021 Broken Windows Awards With Michael Levine
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This episode features guest Michael Levine. Michael is a best-selling author, media expert and success coach. He has represented a record-breaking 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times best-sellers. In addition, he has authored 19 books, including 5 best-sellers including: Broken Windows, Broken Business: How Small Re…
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Innovative Solutions That Drive E - commerce Success with Abis Hussain
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Podcast Episode 200 of the Make Each Click Count Podcast features Abis Hussain, the Chief Product Officer at Wholescale, a pioneering SaaS company changing the game for brands on major retail platforms like Walmart. Joining Andy on the 200th episode is Abi, who dives deep into how WholeScale has successfully increased review conversions to 50-60%—a…
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Deep Dive into SEO with Expert Insights with Joshua George
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Podcast Episode 199 of the Make Each Click Count Podcast features Joshua George, a seasoned SEO expert who has been instrumental in shaping successful SEO campaigns across diverse industries. In this episode, Andy Splichal and Josh unpack the complexities of Google's ever-evolving algorithm, explore effective SEO tactics, and discuss how businesses…
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How To Make Money Through The Amazon Influencer Program with Fate Winczuk
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Podcast Episode 198 of the Make Each Click Count Podcast features Fate Winczuk, a digital creator, influencer, United States Marine Veteran, full-time mother, and the Make Each Click Count University’s newest instructor. In this episode, Fate joins us to unravel the intricacies of Amazon's Influencer Program. Fate, a seasoned Amazon influencer and …
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Outsmarting the Competition With Advanced Amazon Tactics with Kusha Karvandi
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22:51
Podcast Episode 197 of the Make Each Click Count Podcast features Kusha Karvandi, an Inc 500 entrepreneur who has successfully launched and exited multiple seven and eight-figure e-commerce businesses, primarily focused on the Amazon platform. Kusha introduces us to Kazam, an innovative AI-driven tool designed to transform Amazon advertising. Throu…
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Integrity in The AI Era – The Need For Content Verification with Jon Gillham
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Podcast Episode 196 of the Make Each Click Count Podcast Jon Gillham, the innovative mind behind Originality AI. In this timely conversation, they explore the inception of Originality AI, the challenges it addresses within the content marketing sphere, and the pervasive influence of generative AI across the web. Jon unveils the technological wizard…
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The 3 Levers To Use To Exponentially Grow Your Shopify Business with Kaleb Ufton
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26:56
Podcast Episode 195 of the Make Each Click Count Podcast features Kaleb Ufton, the co-founder of eCommerce Wizards. Kaleb, with his eclectic background in hypnosis, programming, and digital marketing, shares his insights on concentrating on cost per acquisition, average order value, and lifetime value—key factors in customer retention and acquisiti…
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When Does An Ecommerce Company Need An Attorney? with Steven Weigler
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33:19
Podcast Episode 194 of the Make Each Click Count Podcast features Steven Weigler, the Founding Attorney at EmergeCounsel. Steven unpacks the intricate process of trademark protection, reveals the ins and outs of brand protection on platforms like Amazon and Walmart, and shares his perspective on the legal nuances of selling and acquiring businesses…
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Throwing Things On Your Website and Praying WILL NOT Yield Results with Ayat Shukairy
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Podcast Episode 193 of the Make Each Click Count Podcast features Ayat Shukairy, Co-Founder at Invesp. Ayat unveils the meticulous processes behind successful conversion optimization, debunking the myth that haphazard changes lead to improved results. Andy and Ayat dive deep into the essence of her conversion framework, discussing the power of rigo…
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Strategies For Scaling Your Ecommerce Business with Matt Putra
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27:06
Podcast Episode 192 of the Make Each Click Count Podcast features Matt Putra, Fractional CFO at Eightx. Matt shares valuable insights into the role of a fractional CFO when companies should consider hiring one and the services they provide. He also delves into the key factors that influence the valuation of a company and how businesses can maximize…
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Email Marketing Guaranteed to Work with Ben Billups
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38:04
Podcast Episode 191 of the Make Each Click Count Podcast features Ben Billups, founder of NOBLE agency, a mastermind of email and SMS marketing strategies for e-commerce brands. In this episode, Andy and Bill delve deep into the ever-evolving digital landscape, discussing the cautious use of AI in content creation and targeted promotions. They navi…
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Google Shopping – PMAX or Standard Shopping, Which Should You Use? with Jeff Pratt
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Podcast Episode 190 of the Make Each Click Count Podcast features Jeff Pratt discussing Google Shopping campaigns, focusing on the comparison between Performance Max and standard shopping. Jeff, a seasoned digital advertising expert, shares insights on the benefits and preferences for these campaign types, bid strategies, and his contribution to Ma…
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Can I Patent It? What Ecommerce Companies Should Know About Trademarks, Copyrights and Patents with Dan Kimbell
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33:57
Podcast Episode 189 of the Make Each Click Count Podcast features Dan Kimbell, an intellectual property attorney, to discuss patents, intellectual property, and a whole lot more. In this discussion, Andy and Dan dive headfirst into the critical and often intimidating realm of patents, trademarks, copyrights, and trade secrets. You'll learn everythi…
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Yes - When Done Right, SEO Still Works with Josh Bachynski
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39:21
Podcast Episode 188 of the Make Each Click Count Podcast features Josh Bachynski, SEO AGI and CEO of SEO Copilot, to unravel the complexities of modern search optimization. Josh is here to shed light on how cutting-edge AI systems, like Transformer-based models GPT and Bert, are revolutionizing the way content is analyzed and ranked. He's going to …
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Keys to Launching and Exiting An Amazon Business with Robb Green
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29:46
Podcast Episode 187 of the Make Each Click Count Podcast features Robb Green, an experienced entrepreneur and podcast host. In this episode, Robb shares his invaluable insights on building businesses with the end goal in mind — selling them for a tidy profit. Andy and Robb tackle the challenges of navigating the complex Amazon ecosystem, from under…
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Conquering Challenges on the Road to 7 Figures with Ben Sturtevant
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25:47
Podcast Episode 186 of the Make Each Click Count Podcast features Ben Sturtevant, CEO of Elite360. Ben discusses conquering challenges on the road to seven figures. Ben shares insights into Elite360, an all-in-one digital marketing platform designed to bridge the gap between cutting-edge technology and marketing strategy. From pre-built digital mar…
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Important Lessons For Running Successful FB Ads In 2024 with Aleksandar Hadzhiyski
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17:56
Podcast Episode 185 of the Make Each Click Count Podcast features Aleksandar Hadzhiyski, the Founder & CEO of Titan Agency Marketing Ltd. Andy and Aleksandar dive into the important lessons for running successful Facebook ads in 2024, providing valuable insights for e-commerce businesses. Aleksandar shares his expertise on why e-commerce companies …
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Amazon Seller Tips For 2024 Including What’s New with Cameron Messick
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29:16
In this episode, Cameron shares the astonishing success of his Christmas coal product and the clever advertising strategies that propelled its organic rankings. He shares how his course on Make Each Click Count University – Make Money Selling on Amazon in Three Easy Steps – encapsulates the wisdom for beginning a triumphant Amazon journey. Furtherm…
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The AI Tools You Should Know For Growing Your Ecommerce Business with Brendan Jowett
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19:46
Podcast Episode 183 of the Make Each Click Count Podcast features Brendan Jowett, the owner of Inflate AI Agency. Brendan Jowett discusses the topic of AI tools for growing your e-commerce business. Brendan shares insights into the potential of AI, its applications, and its impact on businesses. From using AI for content generation to building chat…
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Using AI To Create Your Ecommerce Ads with Daniel Maloney
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32:45
Podcast Episode 182 of the Make Each Click Count Podcast features Daniel Maloney, the CEO and Co-Founder at Tailwind. You'll get an insider's look at how Tailwind, traditionally known for its prowess in automating Pinterest and Instagram marketing, has evolved. Tailwind is breaking new ground by using artificial intelligence to empower small busine…
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Mistakes To Avoid When Building Your eCommerce Brand with Maureen Mwangi
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21:45
Podcast Episode 181 of the Make Each Click Count Podcast features Maureen Mwangi, the founder and CEO of Startward Consulting. Maureen emphasizes the importance of being the voice of the customer and using data to make informed decisions in scaling a product-based brand. She shares actionable steps for audience engagement and increasing sales from …
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Using AI To Create Content & Boost Your SEO Rankings with Alexander De Ridder
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30:22
Podcast Episode 180 of the Make Each Click Count Podcast features Alexander De Ridder, the Co-Founder and CTO of SmythOS. Alexander sheds light on how AI is reshaping the landscape of content creation and SEO rankings. He brings to the table an argument for why businesses should prioritize AI integration to boost productivity, stay competitive, and…
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Key Logistics of Oversees Product Sourcing with Refael Elbaz
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29:05
Podcast Episode 179 of the Make Each Click Count Podcast features Refael Elbaz, the founder of Unicargo, a freight forwarding and warehouse company. Andy and Refael explore the crucial effort and dedication required to thrive in the Amazon marketplace and learn valuable insights on overcoming the challenges of international trade and sourcing produ…
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Thought Building A Mobile App Was Out of Reach? Think Again with Campbell Paton
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27:26
Podcast Episode 178 of the Make Each Click Count Podcast features Campbell Paton, the co-founder and CEO of StoreLab. The discussion centers around the significance of mobile apps for e-commerce companies, focusing on increasing conversion rates, the effectiveness of push notifications, and strategies for retention. Campbell shares success stories …
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Email Marketing What You Need To Know During The Holidays with Scott Cohen
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34:04
Podcast Episode 177 of the Make Each Click Count Podcast features Scott Cohen, the VP of Strategy and Marketing at InboxArmy. Andy and Scott dive deep into the value of a meticulous email audit, the significant role of broadcast email analysis, and the power of personalization in customer segmentation. Scott shares his insights on how AI is reshapi…
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The Key Elements You Need to Be Successful With DTC Facebook Ads with Nigel Thomas
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33:47
Podcast Episode 176 of the Make Each Click Count Podcast features Nigel Thomas, the CEO of Alpha Inbound. Nigel's compelling storytelling brings to life how in-depth customer research ignited a creative breakthrough, leading to a whopping $200,000 revenue video campaign. He underscores the undeniable power of a quality product and warns against the…
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Defining Success Within The Ecommerce Journey with Kelley Thornton
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30:06
Podcast Episode 175 of the Make Each Click Count Podcast features Kelley Thornton, the founder of Purchase Point LLC. Kelley shares his wealth of knowledge from his unique journey in e-commerce. He delves into how he overhauled his business model, switching to a subscription platform with branded products, his use of AI, how he's managed to decreas…
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Using AI To Supercharge Your SEO With Ryan Doser
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22:01
Podcast Episode 174 of the Make Each Click Count Podcast features Ryan Doser, founder of ThriveOneFive Media. Ryan shares his insights on the changing landscape of SEO and how AI can be a game-changer in boosting search engine rankings. From discussing the importance of credibility and experience to uncovering the power of AI tools like SEO Writing…
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Ways To Maximize Your Valuation When Selling A Business With Nick Weiksner
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42:25
Podcast Episode 173 of the Make Each Click Count Podcast features Nick Weiksner, the CEO of South Col. Nick shares his insights on the entrepreneur-friendly approach South Pole uses to align its interests with your success, to the importance of having clean books for potential purchasers. He also talks about the unique investment approach South Pol…
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7 Secrets To An Amazing Life with Jeff Buehner
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27:07
Podcast Episode 172 of the Make Each Click Count Podcast features Jeff Buehner, the best-selling author of the book The Sultan's Seven Secrets. In this episode, Jeff Buehner shares his incredible journey and how he discovered the writings of the richest man who ever lived, Sultan Musa of Mali. This episode delves into Jeff's personal experience and…
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Why Ecommerce Email is More Than Just Email? with Adam Butt
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29:02
Podcast Episode 171 of the Make Each Click Count Podcast features Adam Butt, the CEO of Noticed. In this episode, Andy and Adam dive into the world of e-commerce, multitouch attribution, and email marketing strategies. Adam reflects on turning 40 and feeling old while sharing the challenges and successes in business. They explore the importance of …
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Complete Website Redesign Achieved Within a Single Day? Seriously? with Miranda Imperi
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28:49
Podcast Episode 170 of the Make Each Click Count Podcast features Miranda Imperi, the founder of Marketing Juice, a marketing company catering to small and medium-sized local businesses. Andy Splichal is particularly fascinated by Miranda's one-day website service, as he recently went through a lengthy five-month process for his agency's website re…
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Incorporating AI to Improve Your Customer Experience with Csaba Zajdo
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35:55
Podcast Episode 169 of the Make Each Click Count Podcast features Csaba Zajdo, the Founder of OptiMonk. We discuss understanding the ideal customers for companies to uncovering how smart personalization benefits different ecommerce markets, such as WooCommerce and Magento. Discover how smart personalization can supercharge your Google Ads campaign,…
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Shifting Terrain and Smart Choices: Strategic Marketing in Motion with Michael Pomposello
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29:20
Podcast Episode 168 of the Make Each Click Count Podcast features Michael Pomposello, the Founder and Managing Partner of Blue Polo Interactive. In today's episode, we dive into the world of influencer marketing in the medical space, specifically focusing on their recent collaboration with a LASIK practice in California. We discuss how we've harnes…
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Increasing Conversions Using a UX Centrix Approach with Justin Max
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Podcast Episode 167 of the Make Each Click Count Podcast features Justin Max, the founder of Spark DSG, a digital design and development agency that works to solve complex business problems with measurable outcomes. In today's episode, we have a special guest, Justin Max, from a company that works across multiple industry verticals, helping busines…
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Standing Out From The Crowd Inside Social Media With Jake Hay
29:03
29:03
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29:03
Podcast Episode 166 of the Make Each Click Count Podcast features Jake Hay, the Partner of Head of Business Development at PopShorts. Jake then dives into a captivating discussion on his experiences with influencer marketing, including a unique campaign that involved a mystery scavenger hunt and generated extensive press coverage. Learn how this in…
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