Listen to how Create Reel Change is bringing the shadows of mental health into the spotlight through creative expression.
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The podcast for real estate & mortgage humans who want to dive into social media, branding, mindset, and more...Working in the mortgage and real estate worlds is one of the most unique and incredible ways to make connections and meet people… but it also goes hand in hand with showing people who you are. That’s where the power of great content and social media strategy comes into play — and it’s why I love helping people show up on video and online so much. If you're ready to learn more about ...
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The Shift Show helps entrepreneurs get out of hustle and into alignment. This is the show to help you move beyond the old, outdated business model and into your quantum leap. Nicole shows you how to use the principles of energy, spirituality and marketing to build your business in the most aligned way possible. This is the toolkit to handle what business and life throws at you to get to the other side….if you’re looking for your quantum leap then this is the show for you. Each week listen fo ...
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The Creator Club podcast, hosted by Katie Steckly, is a workshop-style show dedicated to teaching creators and entrepreneurs the latest strategies for social media marketing and content creation. Plus, we make sure to keep you in the loop with all the latest social media news and trends so that you can stay ahead of the curve. Katie is a creative digital marketer, YouTube creator, and travel enthusiast. She is always down for seeing and trying new things, and she uses what she learned (the h ...
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Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
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Welcome to the "Our Kids, Our Schools" podcast hosted by Alexis Morgan—your invaluable guide to the complex journey through your local education system. This podcast is a treasure trove of insights for parents, teachers, administrators, school board trustees, and community members alike. Every episode is designed to demystify the local education landscape and provide practical strategies for fostering a collaborative school community. We dissect complex policies, curriculum designs, and stak ...
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The Confident CEO Podcast is for ambitious women who want to create a successful business that impacts their lives in a positive way each and every day. I'm Verity Sangan, a podcast launch strategist and entrepreneur who will help you launch your podcast with ease. This is the podcast which will take you behind the scenes of creating, building and scaling your online business. We focus on the business topics that matter; we demystify the seemingly complex, and we share the behind-the-scenes ...
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1
Video Talks - Conversations on the Business of Video ‣ Marketing ‣ Filmmaking ‣ Online Video
Andy Greenhouse
Video Talks helps creators, business owners and marketers learn from experts in their field (of vision) to make the right decisions when it comes to making, using and commissioning video in all its forms. Featuring inspiring interviews with leaders in video & film – across social media video, YouTube, advertising, animation, video marketing, filmmaking, corporate video and brand stories – with your host, director Andy Greenhouse. You'll learn how to create video strategies for every industry ...
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1
Finally, Local Podcasting Might Be Catching On
28:27
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28:27
While national podcasts are on fire, Hosts Corey & Gordon have been wondering when local podcasting might become "a thing." They turn to podcast guru Steve Goldstein of Amplifi Media. Fresh back from the Podcast Movement in D.C., Steve details new business models at the local level and opines about one that might actually yield significant revenue.…
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1
How to stop caring and start posting (get over your fears!)
35:00
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35:00
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | I have chatted with a …
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1
Buses to Books: West Ada Superintendent Dr. Derek Bub shares what's in store for the district
1:15:54
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1:15:54
Send us a Text Message. In the exciting season opener, host Alexis Morgan sits down with Dr. Derek Bub, the superintendent of the West Ada School District, the largest district in Idaho, serving nearly 40,000 students. This engaging conversation covers essential topics relevant for parents and staff, providing behind-the-scenes insights into the di…
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1
Are Digital Marketing Services Worth Selling?
21:17
21:17
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21:17
If digital marketing services are used by more than two-thirds of advertisers, why are so many media companies -- especially TV stations -- shunning them? Are they low-margin? Too messy to implement? The hosts dive into the stats and develop what they call the "chiclet theory." Stay in the loop with all things Borrell when you join our ResearchAler…
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My content creator hot takes (faceless accounts, chat bots, and more)
35:29
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35:29
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Today, we're diving into a topic that's been on my mind for a while now: My content creator hot takes. Yes, we're going to discuss some strategies and trends that are a bit controversial…
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486: If summer sales are slow, 3 things to do to fix it!
12:03
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12:03
In this episode I'm sharing how to get out of slow summer sales. DM me Elevate to learn how to work with us 1:1 to get support. Links Mentioned: Free Expand Trial Cash Conversations
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1
This Iconoclast Doesn't Mince Words on Today's Mass Media
24:05
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24:05
With the summer of our discontent brewing, Corey & Gordon discuss the value of nonstop headlines to news media. Could local media rise like a phoenix? They ask a fan club member, retired media analyst and self-proclaimed iconoclast Terry Heaton, to weigh in. Brace yourself for Heaton's unvarnished take.Stay in the loop with all things Borrell when …
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1
Exposing my brand deal rates (how to know what to charge…)
25:29
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25:29
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Brand partnership revenue was my largest revenue stream in 2023, coming in at $217,000 - but this took years to build! And the two hardest parts are: getting brand deal offers, and knowi…
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Ep 173: How to Legally Leverage Your Online Influence & Monetize Your Content with Kara Conway Love, Esq
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55:39
Kara Conway Love, a business lawyer and social media strategist, is at the intersection of law and social media where she helps creators and entrepreneurs stay out of legal trouble, protect their brands, and make more money. https://www.karaconwaylove.com/ Topics covered: The difference between "influencers" and "creators" How to determine your val…
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1
Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix
32:03
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32:03
Gordon & Corey double-down on their prediction that local media companies are in their "final phase," with many destined to become the equivalent of small hobby shops. But they also see some rising like a phoenix. What's the secret? Here's a hint: The podcast features an interview with the dean of one of the nation's most prominent schools of mass …
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1
Is a personal brand right for you? How to decide your strategy
31:29
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31:29
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Trying to decide between a personal brand and creating a brand persona can be super overwhelming. Would you rather have an online presence as yourself - using your name and your face as …
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485: Balancing Business Growth and Motherhood with Brandi Mowles
31:02
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31:02
I’m excited to bring you this conversation I had with my good friend Brandi Mowles, who is an absolute genius when it comes to anything to do with funnels, marketing and online business! One of my favorite things about Brandi, and as you’ll hear, is that she is a straight shooter who tells it like it is - I just love the way that her brain works. I…
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484: If sales have slowed down, watch this for what to do
11:10
11:10
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11:10
Are you noticing slower than usual sales lately, and more people saying “not now” to your offer? In this episode, I’m bringing you another recent Instagram Live that I did that talks about this, and I share what you need to watch for and be doing right now. There is no doubt that a shift in the market has happened, and your client has changed. This…
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1
Kids, Conversations, and the Future: Highlight Reel of Our First Season
1:09:16
1:09:16
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1:09:16
Send us a Text Message. Join us for the season finale as Alexis sits down with her friend and producer, Matt, to reflect on an incredible first season. In this episode, Alexis shares six profound takeaways from this journey, fittingly concluding the season with insights from the past year, echoing the takeaways presented at the end of each episode.…
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1
Influencer vs content creator - what path is right for you?
31:29
31:29
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31:29
If you are creating content with the goal of monetizing, then your content creation is a business. However, how you monetize or turn your content into a business is up to you - and there are two terms we hear floating around a lot to describe those ways of creating content as a means to make money - and that’s Influencer or Content Creator. While s…
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483: 2 ways to double your sales and it's not what you think
15:08
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15:08
Today I want to share another Instagram Live I recently did, where I shared my proven methods for attracting high-converting clients and making $5K a day without relying on social media or live launches. This episode is all about learning how simplifying your approach and understanding your audience's needs can dramatically boost your conversions a…
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1
The Forgotten Goldmine in Email
25:35
25:35
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25:35
What's the preferred medium when it comes to business communications? What's the top choice of advertisers when purchasing ads? What do people readily give up as "currency" for accessing content, getting a discount coupoun, or entering a contest? Email! This episode focuses on why email is so pervasive and powerful, yet so overlooked by many in the…
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1
482: The ULTIMATE cheat code to 5k days
16:05
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16:05
I know so many of you are service-driven like I am, and it’s about so much more than the money you make. When you truly connect with the person that you are meant to service, you can live your purpose while also having money flow to you effortlessly. So, in today’s episode I’m bringing you a recent Instagram Live that I did, where I share the ULTIM…
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1
Navigating Tough Choices: The Impact of Caldwell School District's Failed Supplemental Levy
1:49:22
1:49:22
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1:49:22
Send us a Text Message. In this episode, Alexis sits down with Marisela Pesina, the School Board Chairwoman for the Caldwell School District, to explore her journey from being the daughter of migrant workers to becoming a powerful advocate for her community. Marisela speaks about how she discovered her voice and turned it into a force for change, t…
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1
The legal side of content creation - interview with Magi Fisher from The Artist’s Lawyer
49:42
49:42
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49:42
If you want the tea on the legal side of content creation, this episode is for you! Today, I am interviewing Magi Fisher from The Artist’s Lawyer - and asking your burning legal questions. We chat about all things contracts, brand partnerships, trademarks, LLCs, copyright, and more. Check out The Artists' Lawyer on IG: https://www.instagram.com/the…
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481: From Leads to Sales: How to Create Bingeable Content and Instant Audience Connection with Katie Soy
22:51
22:51
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22:51
I have a real treat for you today, as I share an Instagram Live I did with my friend, and our 7 to 7 Evergreen Formula messaging magician, Katie Soy! Katie has been working inside of our program for years now and she is not only a fan favorite inside of the 7 to 7 and Elevate community, but she knows how to get your messaging out of you so that you…
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1
Radio's New Leader Brings An Attitude To the Job
32:31
32:31
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32:31
Gordon & Corey ruminate why radio people are so scrappy and seek answers from Mike Hulvey, the newly appointed CEO of the Radio Advertising Bureau. During the interview, Mike reveals a genetic secret that suggests he might be radio's natural-born superhero.Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As always, tha…
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1
480: Elevated CEO Summer Part 2
14:51
14:51
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14:51
A few weeks back in Elevated CEO Summer Part 1, I shared the main reasons why I shift my schedule over the summer here, how I get my team onboard with these shifts, and the ways in which this new revolution is going to lead to the best and most profitable summer ever. In today’s Part 2, I dive deeper into how to optimize your summer schedule as a C…
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Ep 172: How to Get Your Website Seen. Simple SEO Tips from Barb Davids
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28:00
Do your eyes cross when you hear the letters SEO?! Me too, which is why I brought in my friend Barb Davids to explain SEO in plain language and the tips we can implement today to start getting visible online. Learn: - What to add to your website to rank on Google - What you should include in your blogs - Google updates you should know about - How G…
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1
Creating Bright Futures for Kids under 5
50:31
50:31
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50:31
Send us a Text Message. Join Alexis in an enlightening conversation with Nicole Criner, the Director of External Relations and Development at the Idaho Association for Education of Young Children (ID AEYC), an organization that has been dedicated to supporting early childhood development for over 25 years. Founded by educators with a mission to hel…
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1
Ep 171: How Instagram's Algorithm Changes Will Impact Your Reach and Growth in 2024
15:06
15:06
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15:06
If you've noticed your reach and Instagram feed acting a little strange lately, you're not alone. Instagram's Algorithm is going through a big change and in this episode, I'll cover what this means for you as you create content for your business. Listen in to hear: How Instagram is shifting to a discovery platform, emphasizing content that users sh…
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1
Exposing the income streams that made me $500K+ last year
24:36
24:36
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24:36
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | There’s a certain amount of financial instability that comes with the territory of being a content creator. One moment, you’re feeling super grateful because you can’t believe a brand is…
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479: The "Aha" Moment With Kat Norton, aka Miss Excel, That Left Me Reeling
34:51
34:51
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34:51
In this episode, I interview my friend Kat Norton from Miss Excel, and this conversation could not have come at a better time for me! The start of my week felt sticky and frustrating, and after speaking with Kat , I had such an “aha” moment that it shifted us into a quantum leap that I’m still reeling from. Today, you’ll hear how Kat transformed he…
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1
Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun
29:37
29:37
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29:37
Most media companies seem to be using internal committees to explore Generative AI. Beasley Media Group, however, is thinking differently, engaging an outside expert with a degree in AI from MIT. This episode features an interview with that expert, as well as the Gordon's and Corey's musings on which approach might yield better results.Stay in the …
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478: Elevated CEO Summer Part 1
23:03
23:03
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23:03
A revolution is here, and this is the official first episode of our Elevated Summer Series! I am so excited to be bringing you these episodes where I’ll be talking about all the things that I am so passionate about in life and business. In this first installment today, I share the reasons why I shift my schedule over the summers, how I get my team …
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1
Tackling Social Media's Effects on Gen Z: Insights from "The Anxious Generation" - PART 1
1:15:33
1:15:33
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1:15:33
Send us a Text Message. This week on the Our Kids Our Schools podcast, you get a PART 1 and PART 2, so be sure to listen to both as they are both being released TODAY. For the episode, Alexis welcomes back Matt Todd, the host of The Ranch podcast, for an enlightening discussion on the recent New York Times Best Seller, The Anxious Generation by Jon…
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1
Tackling Social Media's Effects on Gen Z: Insights from "The Anxious Generation" Part 2
1:17:29
1:17:29
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1:17:29
Send us a Text Message. This week on the Our Kids Our Schools podcast, you get a PART 1 and PART 2, and you've made it to part 2. This episode is jammed packed full of what parents, school teachers and administrators, tech companies, and lawmakers can do to help with combating the impacts of the social media and technology on Gen Z. ...and the ackn…
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1
Is it possible to pivot? How to change niches and love creating again
24:36
24:36
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24:36
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | Listen, you can change your niche without leaving your audience confused and overwhelmed. Trust me, I know from experience that it can be a struggle if you want to switch things up later…
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1
Ep 170: Understanding the New Instagram Algorithm Updates
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16:50
I'm sure you've heard the latest Instagram news, so let's talk about it. In this episode, you'll learn about what the latest algorithm update means for you and some tips to help you move forward. Key takeaways: What the algorithm will begin prioritizing What this means for larger and smaller accounts What aggregator accounts are The difference betw…
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1
477: Creating Wealth by Doing Money Differently, with Mel Abraham, Author of Building Your Money Machine
30:04
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30:04
I am so excited to bring you this Instagram Live I did with my friend Mel Abraham, and I strongly believe that this conversation should be required listening for everyone who wants to have a better relationship with money, in a really practical way. Mel was truly one of the first people to help us get our money in order a few years ago, and what we…
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1
TEGNA Finds a Set of AI Geniuses
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26:59
The mad rush to embrace Artificial Intelligence feels a lot like the mad rush to embrace the Internet two decades ago, with one exception: Nobody seems to be tackling AI by "hiring a guy." In this episode, Gordon & Corey talk to Ed Busby, head of strategy for one of the nation's largest TV companies, TEGNA, which has discovered AI genius within its…
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1
Ep. 169: How to Reduce Content Stress with Content Concepts
17:25
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17:25
Have you heard about my newest FREE Resource?! I'm giving you 40 Content Concepts to help you create the type of content that is working right now on Instagram. It's filled with specific examples, format and editing instructions and more, did I mention it's 50 pages!! It's everything you need to create S.H.A.R.E.worthy content. In this episode, you…
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476: Boost Your Sales Year-Round: The Power in Going Evergreen After a Launch
15:23
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15:23
It’s my goal with my clients to help them find joy in the journey, to help them find joy in the everyday and to help them feel more alive in their business. I want them to have more abundance, more fun, more pleasure in their business, not less, which is why in today’s episode, I talk about a different way to do things, and that is to go evergreen …
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1
Modernizing Schools: How the Community Schools Strategy is Changing the Education Landscape
53:53
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53:53
Send us a Text Message. Join host Alexis Morgan as she dives deep into conversation with Haley Regan, the assistant director of Community Schools. Since its inception in Idaho in 2016, the Community Schools strategy has been at the forefront of reimagining educational leadership and school-community integration across the United States. With the Un…
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1
My exact process for viral Instagram Reels
31:26
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31:26
Get the Social Media Trends Report by Dash Hudson, FREE!: https://www.dashhudson.com/creatorclub 📊 thanks to Dash Hudson for sponsoring the Creator Club Podcast! | In 2023 I discovered a tried and true Reels strategy that helped me go from 35K followers to now 144K followers. This strategy starts with finding the balance between original Reels cont…
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1
Ep 168: In a Content Rut? 17 Questions to Unlock Content Ideas.
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14:52
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14:52
Feeling overwhelmed or running out of content ideas? I've been there but in this episode, I'm going to break down one of the ways that I break through a content rut. Not only will I take you through my "17 Questions" exercise but you'll also learn: How to look within and draw from personal experiences to create original content. How to repurpose co…
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475: Stack the Cash: How to Stack Low, High & Recurring Revenue
15:18
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15:18
In today’s episode, I want to share how we’re building an ecosystem of sales with our offers at different levels of investment. I share why I revisited low-ticket offers, how doing this is helping to build trust and value with our customers, plus allowing for some fun and creativity in my business. I put our clients first, and our number one value …
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1
How Young Adults Search Online for 'Local' Information Might Surprise You
22:52
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22:52
Google may be the dominant search engine, but not within the ranks of GenZ. What are these 20-somethings using to look up products, telephone numbers, store hours, and event information? With Corey absent, Gordon turns the episode into a family affair by consulting his kids, a social media expert, and the ultimate authority – his wife.Stay in the l…
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Ep 167: How to Protect Your Instagram Account Using Back-up Codes
11:42
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You get to learn from my nightmare about keeping your Instagram account safe & secure. Time and time again, accounts are getting hacked or duplicated but there are things that you can do to help protect your account. In this quick episode you'll learn: How to regain access to her account using backup codes and two-factor authentication Why you shou…
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474: The Most Surprising Thing We’ve Found Through Hosting Live Events
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As we’ve been sharing over the last few weeks on the podcast, we recently released a special 3-part series as a live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event. Today, Katy and I want to do a debr…
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Episode 166: Rethinking Reels - Where they've been and where they're going.
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Feeling the Reel fatigue? Me too friend. Wondering what Reels are actually working? Should Reels be less than 30 seconds? Or do longer Reels perform better? What's the deal with "faceless Reels?" And should you hop onto this trend? How important are trending audios anyway? Should you test different types of Reels? You've probably asked these questi…
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473: Team Culture + Working With the CEO: Hear the Real Truth From our Team on Working at LVTD (Live Podcast) Part 3
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Welcome back to the conclusion of our special 3-part series! This is our brand new live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event. I really wanted this to sound like a conversation with friends, …
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472: Building a Team That is Excited to Be Part of the BIG Vision (Live Podcast) Part 2
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We’re back today with Part 2 of our exciting 3-part series! This is our brand new live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event. I really wanted this to sound like a conversation with friends, s…
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What will impresses advertisers these days? It's not your giant on-air or online audience. It's the size of your email list. In this episode, Corey & Gordon take a look at phenomenal progress some media companies have made in building up email relationships, and they suggest a lofty goal for those trying to prepare for the transition to 1st-party d…
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Kids & Tech: Navigating Challenges in a Digital World
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Send us a Text Message. In an intriguing twist to the ongoing dialogue about technology’s impact on children, special guest, Matt Todd, host of The Ranch podcast, sat down for an in-depth interview with Alexis. Their conversation took a hard look at a critical aspect of today's landscape—Kids and Tech: Balancing Kids' Safety and Digital Freedom. Ma…
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