Founder and go-to-market stories from the lens of a world-class marketer.
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Reddit Blocks Search Engines in Its Robots.txt and What This Means for Reddit Parasite SEO
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E388: Recent news - Reddit blocks all search engines other than Google from crawling it. This effectively means the only search engine that can recommend Reddit results is Google. This is only several months after Google’s $60,000,000/year deal with Reddit to access Reddit’s user generated content for training Google’s AI models. For a long time pe…
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Growing a Newsletter Through SEO With a Low Domain Authority Site
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E387: This website has only 10/100 SEO Domain Authority. Yet, that’s enough for it to get 3,000 organic clicks a week from Google and hundreds of newsletter signups each month. It’s a niche site ranking for bottom-of-funnel keywords - and a nice story. If you want a digital marketing pick-me-up about how SEO doesn’t have to be hard, this episode is…
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Something Weird Is Happening on LinkedIn
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E386: Something crazy is happening with LinkedIn. This LinkedIn video - https://lnkd.in/d-n8eGUx - only has 1 like but is up to 17,000 impressions and growing by 1,000 impressions every 20 minutes. There have been rumors that LinkedIn is turbocharging videos, and this looks to be the case. The video came out on a company page of mine that only has …
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The Dirty Secret of the Biggest Marketing Agencies
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E385: The reality of working at the big Madison Avenue marketing agencies. I worked at one of them, doing SEO for some of the biggest companies in the world. This is what I learned. If you have any doubts about your own marketing being good enough or about you being able to take on big incumbents, listen to this. The Product Hunt article mentioned …
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100 Tips From Growing an iOS App to $5M in Sales and Going through YC 1.5 Times
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E384: The best pieces of general marketing, sales, and optimization advice from this 100-post thread about growing a multimillion-dollar mobile app. The thread is an absolute beast, and the rapid-fire tips I share on this show are directly actionable. After making this pod, I’ve already started incorporating them myself. The thread in the podcast, …
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I Share My Entire Digital Marketing Stack From Decades in the Business
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E383: This link shares all the tools mentioned in this episode: https://edwardsturm.com/software/ By using the links on that page you are supporting the podcast. Thank you. I share every tool in my marketing stack, even when there are no affiliate programs for the tools. I only share tools I personally believe in and genuinely recommend. I don’t sh…
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This Networking Trick Saves Bad Meetings
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E382: Do this to save any meeting that’s not going as well as expected. A great way to turn a mediocre meeting positive is to end on a high note. This simple trick is very likely to leave the other person feeling good about you when the meeting ends. This is one of my favorite tools from my networking toolbox, and I’m looking forward to sharing mor…
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E381: We look at Daydream, a Programmatic SEO implementation company, which has raised $6.3 million dollars in funding. Then we look at Programmatic SEO from Payscale. We end by deep-diving into Programmatic SEO from Wise. Wise has used Programmatic SEO to generate over 200,000 currency conversion pages. These Programmatic SEO pages have gotten Wis…
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The Instagram Algorithm Is Wildly Similar to Google’s Algorithms
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E380: Many of the top social media algorithms got their fundamentals from Google’s algorithms. Instagram is no different. Attributes that are important to Instagram are shared by Google, X, YouTube, TikTok, Reddit, and more. In this episode of the show, I break down trust attributes for Instagram’s algorithm and relate that to Google, Reddit, YouTu…
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Recording in Your Car to Get the Number One Podcast in the World
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E379: How Jefferson Fisher recorded easy self-improvement videos in his car for the last 2.5 years, launched a low-produced podcast, and immediately became the #1 podcast in the world. The Jefferson Fisher Podcast ranks #1 on Apple Podcasts above: Joe Rogan, Andrew Huberman, The New York Times, Jon Stewart, and more. And how you can steal Jefferson…
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Do This to Show up in Google’s AI Overviews
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E378: How to show up in Google’s new AI Overviews. In this episode you’ll get: - All the forms and features of Google’s AI Overviews. - Straightforward methods to be included in AI Overviews. - Crazy out-of-the-box methods people are using. 00:00 Introduction to Google's AI Overviews 00:33 AI Overviews’ Controversial Rollout 01:07 Optimizing for AI…
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Google’s Rich Answers Gives More Traffic Than You Think
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E377: Google’s rich answers give a dramatic boost in daily organic clicks from search. Many assume rich answers are near worthless for traffic; they’re not. This episode gives examples of rich answers, shares how much they decrease clicks, but also demonstrates they are not completely worthless. Having a rich answer still gives substantial traffic,…
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News Daddy’s Incredible Success and How to Make Your First TikTok
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E376: TikToker, News Daddy, got invited to the NATO Summit in Washington D.C. and got more access than top journalists. He shares footage from the event and what he learned. The #1 thing: we live in an era where short-form mobile video creators are more influential than the top journalists. Once I get you motivated with News Daddy’s videos, I give …
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Instagram Stories That Will Blow Your Mind
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E375: Top posts this month from the Instagram Marketing subreddit. I had a lot of fun recording this one. If you want to grow on social media, especially Instagram, you will enjoy this episode. Pinky promise. “How I generated over 500 million views” - https://www.reddit.com/r/InstagramMarketing/comments/1e1nc0y/how_i_generated_over_500_million_view…
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How Bobbi Althoff Got Drake on Her 4 Month Old Podcast
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E374: This is the crazy story of how Bobbi Althoff got Drake on her podcast. In only four months, TikToker, Bobbi Althoff, went from: - No podcast. - No industry connections. - Mid-level influencer to Moms. To: - #1 podcast in the world (now it’s down to #10, but was at #1). - Signed by the most prominent talent agency on the planet (WME). - Doing …
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Reddit Parasite SEO to Get Podcast Listeners
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E373: I met a guy using Parasite SEO on Reddit to drive listeners to his podcast. Writes detailed Reddit posts about trending and consistently hot topics. Manipulates Reddit a bit with upvotes. Changes the post text. Removes the details he wrote and replaces it with a recommendation to listen to his podcast to learn about the topic. The Reddit post…
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Taking the Longcut vs. Spending Time Looking for Shortcuts
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E372: I meet a lot of people obsessed with get-rich-quick schemes and shortcuts. Something, however, I see time and time again is that the most surefire way to achieve one’s goals is to take the longcut. This means doing something one enjoys and sticking with it daily (or several times a week) - for years. Nobody is so dumb they won’t figure things…
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Parasite SEO With LinkedIn Pulse: How It Works, Why It Works, and Examples
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E371: Parasite SEO using LinkedIn Pulse. First, I share examples. Next, I share why LinkedIn Pulse works so well for Parasite SEO (using an established platform’s authority and engagement to put up your own SEO content and rank on search engines fast). Then, I give an in-depth breakdown of exactly how this is done. The spammy manipulative ways this…
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Do This to Be Seen as a Beloved Underdog
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E370: How to paint yourself as the underdog, even when you’re the incumbent. It’s a quick hack to make yourself instantly likable. Find the incumbent in your niche - the mainstream - criticize them relentlessly. Done properly, it doesn’t make your brand appear weak; it makes your competitors seem exploitative to their consumers. Being the mainstrea…
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Tricks to Create a Loyal AF Community With DJ Fred Again
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E369: The playbook that DJ, Fred Again, uses to create a community that: - Sells out his shows in days with no marketing. - Makes millions. - Is a lot of fun. Read the thread from Rob Abelow: https://x.com/abelowrob/status/1808184852908499215 00:00 The Buzzword 'Community' 00:33 Building a Loyal Community 00:56 Direct Fan Relationships 01:32 Commun…
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LinkedIn Video Is Getting Turbocharged in the Feed
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E368: LinkedIn video is getting prioritized in the main feed. Things people DON’T need to start making video for LinkedIn: - Good lighting. - A microphone. - A quiet room. - Sophisticated editing software (I used to only use the native TikTok app). - A good camera (I got my early audience on TikTok and Instagram (Nov 2022 – Oct 2023) shooting on th…
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An Easy Way to Capture Keywords Within Striking Distance and Get More Traffic
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E367: Keywords within striking distance. Here’s how to increase your rankings for them. Look for keywords at the bottom of page one or the top of page two of the SERPs (search engine results pages). See which pages are ranking for these keywords. Expand your sections in these pages. Write more. Go as in-depth as is necessary on these keywords withi…
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Hacking SEO With AI Lib Dubbed Video User Generated Content (UGC)
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E366: This is a crazy hack for anybody with digital products, ecomm, or international services based businesses. Take video for TikTok, Instagram Reels, YouTube Shorts, etc - use AI lip dubbing tools, SEO the descriptions and rank on Google while growing your brand in a new market. This exploits a few things: - Google is prioritizing UGC content in…
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I Made a Podcast Every Day for 1 Year (Here’s What I Learned)
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E365: I’ve made this podcast every single day, without missing a day, for the past full year. I learned a ton. Here’s what I wish I did sooner, what I did well, and what I wish I didn’t do. If you’re thinking about making a podcast, doing marketing for a podcast, or looking at how to make a podcast, this will be helpful. 00:00 Celebrating One Year …
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Satellite Networks in SEO: Spiderwebs of Fake Sites to Boost a Money Site
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E364: Satellite Networks are one of the most effort-intensive black hat strategies in SEO. But are they worth it? In this episode, I explain what Satellite Networks in SEO are, what they require, whether they’re worthwhile, and alternatives to them. If you’re interested in black hat digital marketing, this episode is for you. 00:00 Kyiv 01:06 Black…
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More Traction on LinkedIn in the Last 2 Days Than the Whole Past 1.5 Years
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E363: The rumors of LinkedIn prioritizing video seem to be true. In the last two days I’ve experienced more traction with my videos than any day before in the last 610 consecutive days of posting. Here’s how I’m doing it. + Confirmation that the TikTok algorithm restricts performance if you delete videos rather than archive them. + How Avni Barman …
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7 Life-Changing Marketing and Productivity Chrome Extensions
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E362: Chrome Extensions for sourcing content, for doing SEO, for getting the contacts of people, for seeing when and where people open emails, for productivity, for writing, and for looking at sentiment analysis. The Chrome Extensions ↓ Return YouTube Dislike: https://chromewebstore.google.com/detail/return-youtube-dislike/gebbhagfogifgggkldgodflih…
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This Crazy Google Business Profile Hack Will Get You Banned
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E361: People are gaming local SEO with this Google Business Profile hack. BUT… it’s super dangerous. While it can get big results for a services-based business, it can also get an account banned. AND… it can even be used to mess with competitors. I’m not advocating this, but this is what’s trending in the world of SEO. So it’s important to know abo…
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AI Memes to Hack Retention on TikTok
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E360: Keyframes from Luma AI Dream Machine just rolled out. This allows people to transform images into one another. What are people using this for right now? Memes, of course. People are using this new technology to transform popular memes. Meme A goes in and transforms into Meme B. Here’s where the marketing opportunity lies. Use these in your pr…
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The Two Build in Public Post Types That Always Get Engagement
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E359: These two #buildinpublic post types always get engagement on TwitterX. If you want to do the Build in Public movement on TwitterX, this episode will save you time. If you're launching a mobile app, this episode will also save you time. In addition to Build in Public TwitterX post types that get engagement, there are insights about running Met…
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How to Grow To 143,000 Followers on LinkedIn
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E358: Deep dive into LinkedIn growth. First I share this thread from Matt Barker ↓ Thread: https://x.com/mattbarkercopy/status/1631656176399134720 Matt Barker: https://www.linkedin.com/in/mattjbarker1/ Matt Barker, still following these LinkedIn best practices, now has 143,000 followers on LinkedIn. When he wrote that, he had 4,000. Clearly, he kne…
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1
How I Get Ideas for 1,200 Videos and 357 Podcasts
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E357: Where I draw motivation from and how I come up with ideas. These tactics are sure to demolish any writer's block anybody has. Try these things instead of procrastinating content creation. 00:00 604 Days of Consistency 01:03 Motivation 03:06 Descript 04:46 Generating Content Ideas 05:30 Microsoft To Do List 05:45 Misc Sources 06:26 Hooks 07:16…
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She Got 25,000 Followers on LinkedIn
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E356: A summary of how Avni Barman got her 70,000 newsletter subscribers in 8 months, how she grew her LinkedIn followers to 25,000, differences between LinkedIn and TwitterX, and best practices for posting to LinkedIn, X, Instagram Reels, and TikTok. Tons of insights in this one. Avni's socials: https://www.instagram.com/avnibarman_/ https://x.com…
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0 to 70,000 Newsletter Subscribers in 8 Months
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E355: How Avni Barman started a newsletter and got 70,000 subscribers in 8 months. Her fanbase is so loyal they come to her events and she gets huge partnerships with some of the biggest tech companies. She's also grown her LinkedIn to 25,000 followers. Avni's socials: https://www.instagram.com/avnibarman_/ https://x.com/avnibarman_ https://www.lin…
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This Slight Shift Got 14,615% More Views
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E354: Video 1 got under 15,000 views. I changed the intro and the music and then it got nearly 4,000,000 views. Anything can be made interesting with the right framing. My exact social media posting strategy: https://edwardsturm.com/articles/social-media-posting-strategy/ Framing – This Slight Shift Got 14,615% More Views. Read it: https://edwardst…
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How a Digital Marketing Noobie Can Beat a Pro
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E353: Organic marketing, the most efficeint, highest converting form of marketing there is, is just a top-of-mind awareness game. The brands that have the most top-of-mind awareness for their niche are the brands that get the most opportunities and make the most money. Here's how a noobie in any niche can get more top-of-mind awareness than a seaso…
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Ranking #1 on Google Twice This Week Within 24 Hours
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E352: I ranked #1 on Google within 24 hours of publishing my SEO content - twice within the last week. This is the greatest thing I have discovered in my SEO career. Put your keyword at the beginning of your video description on TikTok, Instagram Reels, and YouTube Shorts. If the video gets over 5,000 views, it will likely rank 1-5 the next day. Ma…
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E351: Ryan Reynolds shared his marketing strategy today during the 2024 Forbes Iconoclast Summit. Here are some of the profound things he said. First though - the very positive results I got from a short form vertical video SEO test. I used short form vertical video to rank 1 for a keyword on Google within 24 hours of publishing the video (which I …
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Backlink Experiments SEOs Refuse to Admit
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E350: Backlink experiments that go against what most SEOs will tell you. The first experiment is white hat. The second experiment is on the darker shade. If you're into SEO and link building, this episode will show you how Google really works. Not what people say should happen. But what actually gets results. From https://seosherpa.com/seo-experime…
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E349: One of my smartest friends, super successful, can't bring himself to make videos... Even though he wants to start a personal brand. The reality is Short Form Mobile Video is wide open. The smartest people in the world are watching, but they're also too hestitant to record themselves. Now is a better time than ever to start. The how to grow on…
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Using TikTok to Rank #1 on Google
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E348: TikTok, IG Reels, and YouTube Shorts are even bigger opportunities than people realize. Organic Google Search is prioritizing content on the platforms, and SEOs are literally afraid to exploit this because they are afraid to get on camera. The opportunity is wide open here. 00:00 Introduction: The Evolution of TikTok and Instagram Reels 00:13…
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E347: "Something insane is about to happen on LinkedIn. They just dropped a video tab with infinite For You Page content. A friend just got 400,000 views in 7 days. He had only 2,700 followers on LinkedIn (but is Instagram/TikTok YouTube Shorts famous). It's a blue ocean." - From Cody Schneider 00:00 LinkedIn's New Video Feature: A Game Changer 00:…
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Using Perplexity AI Pages for Parasite SEO: Will It Last?
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E346: SEOs are using Perplexity AI's new Pages feature to do Parasite SEO and game Google. They're using Perplexity's high domain authority and sometimes link building to get their AI-generated pages discussing their brand to rank high and fast. Some SEOs have reported getting hundreds of thousands of visitors in the short amount of time (weeks) th…
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How Generative AI Will Change Local SEO
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E345: How generative AI is going to change local search engine optimization. Exactly: How I expect the search experience in the next 5 years to change for people looking for local services. From a marketing strategy perspective, how prominent I expect SEO as we know it to be for local companies. My thoughts on Google as the leading search engine mo…
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The Google Leak Could Have Been Stopped: How the Genie Got Out of the Bottle
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E344: Dan Petrovic from Dejan SEO shares how he was one of the first, if not the first, to get his hands on what would eventually become Google’s biggest leak of all time. He shares how he warned Google in advance about it. And how his support ticket was closed in response. The story goes even deeper. And eventually resulted in the May 2024 Google …
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Everybody is stealing from each other!
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E343: What a crazy day. One of the biggest faceless marketing Instagram accounts steals my viral script and reuses it with ElevenLabs. I get my first impersonator on TikTok. Somebody creates 4 accounts impersonating me to scam people with. One of the biggest business podcast hosts steals copy from a friend after going on a tirade about how people a…
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Meeting with High GDP People in Low GDP Places
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E342: Widening your surface area for luck and net of opportunity so the opportunities you want come to you. How I met with successful entrepreneurs, heads of industries, and people in major American cities like NYC, San Francisco, and Miami, while living in Eastern Europe during lockdowns. My strategy for doing in-person networking all over the wor…
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I Tested High Frequency Posting on Instagram. The Results Were Immediate.
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E341: I tested high frequency posting on Instagram, posting 11-12 times in two days. The results were immediate and fantastic. High frequency posting is how to grow on Instagram in 2024. 00:00 Testing a Viral Instagram Strategy 00:49 Power of Frequent Posting 01:15 Case Study: Jun's Rapid Growth 02:04 My Personal Experiment with High Frequency Post…
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You Can Rank with Stolen Content. Even on Competitive Keywords.
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E340: Sharing various experiments and findings about placing stolen content on high Domain Authority websites, Parasite SEO, and more. The topics in today's episode come from SEO Sherpa, Dan Petrovic, and Charles Floate. 00:00 Introduction to Content Theft in SEO 00:57 The Unethical Practice of Content Stealing 01:27 Experiment Overview: Ranking wi…
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Saturday Underdog Story: Sylvester Stallone Sold His Dog to Make Rocky
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E339: The story of how Sylvester Stallone made Rocky is a crazy underdog rags-to-riches story. He slept in bus stations, lived in disgusting poverty, and, at one point, was forced to sell his dog to get money. He wanted to make it as an actor despite a disfigured face and speech impediment, so he wrote Rocky and refused to sell it until he was give…
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