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CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.
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Originally released May 30, 2020 [edit recast settings] Cheryl Misak has recently published a biography of F.P. Ramsey, the great Cambridge thinker who died at the age of only 26, but who nevertheless made a significant impact in several different fields including philosophy, mathematics, and economics. In this episode of the Philosophy Bites podca…
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In business, the need for engaging learning experiences is staggeringly important. Yet the “how” is elusive. Conventional educational approaches don’t work well. You can be tempted to fall back on trusted methodologies only to find them to be too slow, unwieldy, or frustrating. We’re joined by Michele Wiedemer, Customer Education consultant and exp…
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Originally released Oct. 21, 2019 [edit recast settings] Some philosophers have drawn very strange conclusions about the nature of reality. Despite this Emily Thomas believes that their work may still be worth studying. They usually have had good reasons for what they concluded. In this episode of the Philosophy Bites podcast she discusses several …
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Certification - it's a challenging and sometimes contentious topic for Customer Education professionals. At CELab, we hear this question come up quite a lot. Chances are good that you may be asked to create a certification, or decide that you want to offer one. So how do you get started? Should you even be trying to build such a program? In this "m…
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Originally released Sept. 21, 2019 [edit recast settings] Are thought experiments the best way of doing practical ethics? Not according to James Wilson. He thinks we need the rich detail of real cases or complex imaginary cases not a simplified version of reality to make sense of the moral problems we face. We are grateful for support for this epis…
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Originally released July 8, 2019 [edit recast settings] In this episode of the Philosophy Bites podcast, Kate Kirkpatrick, author of a new biography of Beauvoir, Becoming Beauvoir, discusses the relationship between the life and work of Simone de Beauvoir. Beauvoir is often portrayed as applying Jean-Paul Sartre's existentialism to the condition of…
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Originally released May 21, 2019 [edit recast settings] 'What is a woman?' has become a contentious question with practical implications. The philosopher Kathleen Stock gives an account of the category 'woman' and how we should think about it. She gives a different answer to this question which Amia Srinivassan addressed in a previous Philosophy Bi…
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Customer Education is evolving rapidly. We've come a long way from the days of "smile sheets" and attendance metrics being our guide to success. Gainsight, is one such innovative business that's showing how education data and usage data connect so we can measure its impact on business outcomes. Lila Meyer shares her journey at Gainsight, from early…
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Originally released Feb. 25, 2019 [edit recast settings] Christian Miller believes that there is a character gap, a gap between what we think we are like morally and how we actually behave. In this episode of the Philosophy Bites podcast he explores the psychology of moral behaviour, and how we can become better people. We are grateful for support …
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Originally released Feb. 25, 2019 [edit recast settings] Where did ethics come from? Philip Pettit tells an 'as if' story about the birth of ethics that is designed to illuminate what ethics is and why it evolved on this episode of the Philosophy Bites podcast. We are grateful for support from the Marc Sanders Foundation and from Patreon donors for…
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Originally released Jan. 14, 2019 [edit recast settings] Philosophers often talk about possible worlds. Is this just a way of describing counterfactual situations? As Helen Beebee explains, some of them believe that possible worlds actually exist. This episode of the Philosophy Bites podcast is supported by the Marc Sanders Foundation and by Patreo…
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As technology evolves at lightning speed, how can we keep up with educating our customers? We pose this question to the legendary Geoffrey A. Moore, author of the iconic book "Crossing the Chasm". Geoff argues that while technology outpaces traditional education methods, the core customer problems remain the same. In this episode we'll discuss Geof…
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Originally released Nov. 27, 2018 [edit recast settings] Throughout its history there have been challenges to the status of philosophy. Paul Sagar discusses some of these in this episode of the Philosophy Bites podcast. We are grateful for support from the Marc Sanders Foundation in making this podcast, and for donations from Patreon patrons.…
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Originally released Oct. 7, 2018 [edit recast settings] Is it always good to be trustworthy? Can trustworthiness come into conflict with other values, such as generosity? Katherine Hawley discusses these and other questions about trustworthiness with Nigel Warburton in this episode of the Philosophy Bites podcast. We are grateful for support from t…
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Originally released Aug. 20, 2018 [edit recast settings] Civility is a conversational virtue that governs how people talk to each other. How important is it in political life? In this episode of the Philosophy Bites podcast Teresa Bejan discusses this manner of speaking and writing and its history. We are grateful for sponsorship for this episode f…
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How do you get from 6th grade science to a role leading Customer Education at Notion? It's a great story that's behind the evolution of customer education at Notion, where our guest - Zoe Ludwig - focused on bridging the gap between product adoption and user success. From emphasizing the importance of understanding the audience's needs - to codifyi…
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Originally released July 23, 2018 [edit recast settings] You can overdo most things, but can you overdo democracy? Political philosopher Robert B. Talisse thinks you can. He explains why in this episode of the Philosophy Bites podcast. We are very grateful for sponsorship from the Marc Sanders Foundation for this episode.…
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Originally released May 7, 2018 [edit recast settings] Robert Wright believes that there are a number of key tenets of Buddhism which are both compatible with present day evolutionary theory, and accurate about our relationship with the world and with our own minds. In this episode of the Philosophy Bites podcast he discusses Buddhism, reality, and…
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In this episode we're joined by Special Guest - Shannon Howard - as we dive into the Intellum-sponsored study from Forrester: “Driving Business Success Through Customer Education”. This is a refresh of the 2019 report, which is crucial for those in our field to review and absorb. What's changed? Are there new trends? Highlights? Here are just a few…
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Originally released April 2, 2018 [edit recast settings] How can we best help other people? Peter Singer has argued that we should give aid. Despite a lifetime spent believing this, Larry Temkin has started to question whether the effects of aid are beneficial. In this episode of the Philosophy Bites podcast he discusses some qualms about Peter Sin…
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Originally released Feb. 14, 2018 [edit recast settings] Do states have a moral right to exclude people from their territory? It might seem obvious that states do have such a right, but Sarah Fine questions this in this episode of the Philosophy Bites podcast. This episode of Philosophy Bites was sponsored by the Examining Ethics podcast from the J…
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"If you just focus on educating your customers, you're missing a HUGE opportunity!" says Mark Kilens, Co-Founder of HubSpot Academy and Drift, and now CEO and Co-founder of TACK ⛵️ & ClubPF. In previous episodes, we've shared how leaders in the industry see education as the core of our programming. Here, Mark shares a human-first perspective on how…
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Originally released Jan. 11, 2018 [edit recast settings] How do I know I'm not dreaming? This sort of question has puzzled philosophers for thousands of years. Eric Schwitzgebel discusses scepticism and its history with Nigel Warburton in this episode of the Philosophy Bites podcast. This episode of Philosophy Bites was sponsored by the Examining E…
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Originally released Nov. 6, 2017 [edit recast settings] Philosophers talk about 'knowing how' and 'knowing what'. But what is involved in knowing a person? Katalin Farkas discusses this question with David Edmonds in this episode of the Philosophy Bites podcast. This episode was sponsored by the Examining Ethics podcast from the Janet Prindle Insti…
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Originally released Aug. 29, 2017 [edit recast settings] Are human beings fundamentally different from the rest of the animal world? Can what we essentially are be captured in a biological or evolutionary description? Roger Scruton discusses the nature of human nature with Nigel Warburton in this episode of the Philosophy Bites podcast.…
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Originally released July 19, 2017 [edit recast settings] The Hard Problem of consciousness is the difficulty of reconciling experience with materialism. In this episode of the Philosophy Bites podcast, in conversation with Nigel Warburton, Anil Seth, a neuroscientist, explains his alternative approach to consciousness,which he labels the 'Real Prob…
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Originally released June 26, 2017 [edit recast settings] Why does apparently trivial ritual play such an important part in some ancient Chinese philosophy? Michael Puett, co-author of The Path, explains in this episode of the Philosophy Bites podcast. This episode of Philosophy Bites was sponsored by the Examining Ethics podcast from the Janet Prin…
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In this episode we welcome Katie Felton - Director of Academies, Global Education Services at Anthology Inc. to continue our exploration into Pricing and Packaging for Customer Education. This episode dives deep into the world of customer education programs for software companies, featuring an EdTech expert. Here are some key highlights: Launching …
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Originally released May 30, 2017 [edit recast settings] What is Art? That's not an easy question to answer. Some philosophers even think it can't be answered. Aaron Meskin discusses this question on this episode of Aesthetics Bites. Aesthetics Bites is a podcast series of interviews with top thinkers in the philosophy of art. It is a collaboration …
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Originally released April 18, 2017 [edit recast settings] The process of dying can be horrible for many, but is there anything bad about death itself? The obvious answer is that deprives us of something that we might otherwise have experienced. But that leads to further philosophical issues...Shelly Kagan discusses some of these with Nigel Warburto…
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How do we price our Customer Education programs? It's a hugely challenging task, even for the experienced - and one that CELab listeners have asked for! We welcome Mindy Barenblat to the show - an Austin-based an education & enablement strategist and consultant, formerly GM/VP of Education Service at Blackbaud and Eloqua. Tune as we discuss: Subscr…
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In this conversation we are joined by Emily Brogan, the Customer Education Manager at Dovetail. Emily's experience (and ours!) expresses and dives into the importance of putting the customer first, and the role of Dovetail in providing customer insights. Emily shares her experience in building the Dovetail Academy and the challenges of scaling cust…
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Listen in as we explore the ever-evolving intersection of community management and customer education with Brian Oblinger. Brian is a seasoned veteran in community management, and shares invaluable insights drawn from his extensive career, underscoring the power of learning from past endeavors. Our discussion ventures beyond the surface, examining …
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Two of the key activities in the life of a Customer Education professional are crucial skills to have: Collaboration with Product Teams and getting their buy-in. In this episode we welcome Jesse Evans, Director of Customer Education at Honeybook - and Box and Meta alum. This is an action packed episode where we'll dive into all things Product and l…
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Ever wonder how the minds behind world-class customer education programs construct the experiences that not only stick but also spur action? That's exactly what we’re talking about in this episode with instructional design virtuoso Julie Dirksen. Julie, David, and Adam navigate the transformative power of digital customer training - with Julie's in…
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Have you ever considered how an overlooked design choice could shut out a swath of eager learners? Imagine excluding twenty-five percent of adults from your training programs. That's the staggering possibility we tackle in Episode 124, as we welcome our friend Sharon Castillo to the show! Sharon is a Customer Engagement and Education Leader current…
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What can Clown Core teach us about Customer Education? Every year, Adam and Dave take some time to clown around and have a little fun. So have you ever stumbled into a musical rabbit hole so deep, it turned into a blueprint for revolutionizing customer education? That's exactly what we did in our latest auditory adventure, as we celebrate our annua…
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It's the end of 2023! This year we experienced the continuation of the economic trends we saw in 2022, watched complex and troubling geopolitics unfold, experienced more tech layoffs and a difficult fundraising environment, and witnessed the continued rise of AI. It’s been a hectic year so we want to take this quiet moment to reflect on it and cons…
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What's the "State of Customer Education"? Each year Adam and Dave take time to review reports focused on education in B2B SaaS and pull forward the key themes and trends as reported by institutions and vendors that serve the market. Join us as we unpack customer education reports including the TSIA State of Education Services 2023 report and explor…
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Are you prepared to transform the way you perceive learning and interaction with technology? We're thrilled to share fascinating insights from Barry Kelly, CEO of Thought Industries, on the future of customer education. Barry, with his remarkable understanding and vast experience, guides us through a diverse array of topics, including the astonishi…
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We're always excited to talk with leaders about their platforms and roadmap - and this episode is no exception. You'll want to join us to learn how Docebo is leading the way with AI-powered Customer Education and Enablement. Meet Alessio Artuffo, a man with a fascinating journey from Italy to Athens, Georgia, who's been instrumental in transforming…
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In this episode, Sourabh Bajaj, an expert in AI, explores the role of artificial intelligence in customer education. He discusses his background in AI, its early use in the postal service for handwriting detection, and its emergence in computational chemistry. Sourabh highlights how AI is revolutionizing jobs, enhancing creative tasks, and automati…
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Instructor-led training has always been a core part of the customer education program. With COVID hitting in 2020 there was a strong shift to VILT (Virtual Instructor-Led Training), companies started using whatever tools were at hand to deliver remote training, accepting lower engagement and effectiveness as a given. But it shouldn’t be like this. …
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What is a Mutant Learner? In this episode of the CELab podcast, we welcome #1 International Best Selling Author Treion Muller to the show to talk about his recent book, "The Rise of the Mutant Learner". At the core of his book may be some deeply valuable approaches to the challenge posed to all of us as Customer Education leaders. Specifically, how…
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In this episode, Dave Derington chats with Shellie Grieve, the Director of Collaborative Learning at ServiceNow. You’ll hear about the landscape of cohort learning and its role in customer education, the impact of the pandemic on traditional training programs, and the importance of overhauling them to be more targeted and scalable. Grieve shares he…
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In this episode, Adam Avramescu takes a deep dive into Change Management with Alessandra Marinetti - Global Head of Education and Enablement at Asana. Change Management is, as Alessandra shares - "the ability to enable people to see things differently, and to do things differently". If you're in #customereducation and #customersuccess, take an hour…
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