Navigating Business Change: Strategies for Success with Ben Holloway Ep. 54 Dive into the world of business transformation with Erica Mackay, Alex Bilney, and special guest Ben Holloway. This episode of the Giraffes Don't Eat Steak Podcast explores strategies for navigating organisational change, fostering effective internal communication and imple…

Enhancing Business Visuals: Photography Tips and Industry Trends - Ep.53 Welcome to Episode 53 of "Giraffes Don't Eat Steak," where we delve into the world of photography, marketing stories, and strategies that transform visual content into compelling brand messages. Join hosts Erica and Alex, alongside our special guest, Steven Phyall of zoomingph…

Beyond the Visuals: How Audio Enhances Marketing Strategies Ep.52 Tune in to this episode of the Giraffes Don't Eat Steak Podcast as hosts Erica Mackay and Alex Bilney explore the fascinating world of music in marketing. Discover how the right soundtrack can elevate your brand and create lasting emotional connections with your audience. From the po…

Marketing Automation Mastery: Revolutionise Your Customer Journey Unlock the secrets of marketing automation with expert John Warr from Alldigital Marketing, in this enlightening episode of the Giraffes Don't Eat Steak Podcast. Hosts Alex and Erica delve into the world of customer-centric marketing strategies that can revolutionise your business. L…

Trust, Links and Storytelling: Essential Marketing Lessons - Ep. 50. In this 50th episode, hosts Erica and Alex celebrate their podcast milestone by exploring essential marketing concepts through popular industry quotes. They discuss relationship building, the evolution of trust in marketing, and the power of storytelling. Key Points Discussed: 1. …

The Marketing Continuum: From Brand Awareness to Direct Sales - Ep. 49 In this episode, Erica and Alex discuss the balance between brand building and lead generation in marketing strategy. They explore how businesses at different stages should approach their marketing efforts and provide insights on tailoring strategies based on specific business n…

The Sustainability Challenge: Balancing Profit and Planet in Business In this thought-provoking episode of Giraffes Don't Eat Steak, hosts Erica and Alex explore the complexities of implementing sustainable practices in business. They discuss the challenges of balancing profitability with environmental responsibility, share practical tips for reduc…

Building Consumer Trust in the Age of Misinformation Navigate the choppy waters of consumer trust with this episode of Giraffes Don't Eat Steak. Hosts Erica and Alex tackle the challenges of maintaining marketing credibility in an era of scepticism and information overload, providing practical strategies for marketers and business owners. In this e…

Adapting to AI: Enhancing Workflows, Staying Authenticity and Ethics - E 46 In this insightful episode of Giraffes Don't Eat Steak, hosts Erica and Alex interview AI expert Tom Stanhope about leveraging artificial intelligence in business. Tom shares his journey from video production expert to AI innovator, offering practical advice on using AI too…

The Secret to Customer Loyalty: Creating Exceptional Experiences. Episode Summary In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into the world of customer experience. Through examples ranging from 80s pop star Tiffany's immersive concert to Virgin Atlantic's customer service, they explore what makes for exceptional customer…

SEO Insights: Consistency, Accessibility, and AI Impact on User Experience - Ep. 44. Welcome back to "Giraffes Don't Eat Steak," where we bring you expert insights into the world of marketing and business success. In this episode, we have a special guest, Kelly Drewett, an SEO expert with a wealth of knowledge in website design and SEO spanning ove…

Title: Master the Art of Networking with Pete Mols Description: Unlock the secrets of effective networking with expert Pete Mols in this value-packed episode of Giraffes Don't Eat Steak. Whether you're an introvert dreading your next business event or a seasoned networker looking to up your game, this episode has something for everyone. Discover: W…

The Power of Tracking: Marketing Attribution Strategies for Businesses - Ep. 42. Welcome to "Giraffes Don't Eat Steak"! In today's episode, Erica and Alex dive into the pivotal topic of marketing attribution with special guest, Alex Shrimpton. The discussion sheds light on the crucial need for businesses to track and attribute their marketing effor…

Ep. 41 - Mastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision Making Mastering CRM: Implementation, Customer Retention Strategies and Data-Driven Decision Making -EP. 41 In this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex dive into the world of customer relationship management (CRM) systems. They dis…

Episode 40 - Lessons in Maximising Social Media Engagement and Audience Value. In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the fascinating world of social media marketing, using recent UK political campaigns as a case study. They explore the surprising disconnect between ad spend and engagement, discuss the power of …

Ep. 39 - The Power of Storytelling: Changing Perceptions and Influencing Audiences. In this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex delve into the power of storytelling, sharing captivating anecdotes from their experiences as a bodyguard and a martial artist. They explore the impact of preparation in various scenarios, from winn…

Ep. 38 - Event-Driven Marketing: Adapting Strategies to Tap into Customer Behavioral Shifts Throughout the Year. Welcome to Giraffes Don't Eat Steak, where we serve up marketing stories, tips and insights to help you succeed in the business world. In this episode, we delve into the world of customer behaviour and the impact of events, seasons, and …

Ep. 37 - Navigating Brand Impact and ROI: Transitioning from Personal to Business Image in Marketing. Welcome back to "Giraffes Don't Eat Steak". In this episode, hosts Erica and Alex dive into the importance of measuring brand impact and tracking ROI in marketing activities. They discuss the challenges of measuring brand success and share examples…

Ep. 36 - Mapping Customer Journeys: Navigating Customer Contact Strategies in Marketing Success. Welcome to Giraffes Don't Eat Steak! In this episode, Erica and Alex discuss the importance of customer contact strategies in marketing. From Alex's jujitsu triumph to debating reggaeton and Justin Bieber, they dive into the critical role of customer to…

Ep. 35 - Does Sex Still Sell? Unpacking the Impact of Using Sex in Marketing Strategies. Welcome to Episode 35 of Giraffes Don't Eat Steak! In this episode, hosts Erica and Alex delve into an intriguing discussion about the effectiveness of using sex appeal in marketing. They explore the historical roots of sex in advertising, its impact on differe…

Ep. 34 - Metrics Matter: Exploring Marketing Measurements, and Industry Best Practices. Welcome to this episode of "Giraffes Don't Eat Steak," where we dive into marketing measurements with our special guest, Leonie Mitchell. In this episode, hosts Erica and Alex discuss with Leonie the importance of tracking marketing effectiveness, the challenges…

Ep. 33 - The Art of Photography: Balancing Stock Imagery and Authentic Shots for Your Business. In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the importance of photography in branding and marketing. They share their experiences and tips for choosing a photographer, balancing stock imagery with original photos, and making…

Ep. 32 - Mastering Direct Mail: Strategies, Challenges, and Tips for Effective Marketing Campaigns In this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex are joined by marketing expert Bogdan Osiński to delve into the fascinating world of direct mail marketing. The trio discusses the enduring relevance of direct mail in the digital age…

Contest Strategy Unpacked: Tips for Effective Contest Planning and Execution. In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into a lively discussion about the ins and outs of running contests for your business. With a focus on understanding the nuances and potential pitfalls of contests, they explore the importance of align…

Ep. 30 - The Role of Mascots in Branding: A Giraffes Don't Eat Steak Perspective. Welcome to Episode 30 of Giraffes Don't Eat Steak! This week, Erica and Alex dive into the world of mascots and their role in marketing. They discuss the origins of famous mascots and the significance of incorporating mascots into branding strategies. Along the way, t…

Ep. 29 - Unleashing the Potential of Internal Communication: Tips, Tools, and Best Practices for Marketers. In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex dive into the often overlooked world of internal communication in business. They discuss the importance of sharing marketing newsletters with customer-facing staff before sendi…

Ep. 28 - Celebrity Power: Unpacking the Lay's Ad with David Beckham and Thierry Henry In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the clever and memorable Lay's (Walker's) advertisement featuring David Beckham and Thierry Henry. They delve into the effectiveness of using celebrities in marketing and the importance of c…

Ep. 27 - Why You Shouldn't Ignore a Comprehensive Marketing Strategy for Your Business. Welcome back to another episode of "Giraffes Don't Eat Steak." In this episode, hosts Alex and Erica delve into the importance of marketing strategy and debunk the myth that campaigns alone can guarantee success. They discuss real-life examples, such as a local …

Ep. 26 - Revolutionising Customer Engagement: The Role of IoT Devices in Business and Marketing In this episode of Giraffes Don't Eat Steak, Erica and Alex share their latest insights from the world of marketing. They discuss Erica's experiences at conferences, including a case study on innovative home insurance by Sky, leveraging 'Internet of Thin…

Ep. 25 - Legal Advice for Marketing: Consent, Contracts and Avoiding Pitfalls. Welcome to Episode 25 of "Giraffes Don't Eat Steak," where hosts Alex and Erica dive into the world of marketing, contracts, and legal implications. This week, they are joined by commercial and business lawyer, Alex Marks, d for a dive into the importance of obtaining co…

LinkedIn Audience Building: Targeting, Engagement, and Content Strategy for Effective Marketing. In this episode of "Giraffes Don't Eat Steak," hosts Alex and Erica share their experiences with building audiences on LinkedIn. They discuss the importance of understanding your target audience, adding relevant connections and consistently posting enga…

Ep. 23 - The Business Card Dilemma: Exploring the Impact of Digital and Physical Networking Tools. In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica discuss the practicality and effectiveness of business cards in the digital age. They explore the pros and cons of physical business cards versus electronic ones, delving into the intri…

Ep. 22 - Redefining Marketing Practices: The Impact of AI and Technological Advancements. Welcome to Giraffes Don't Eat Steak, the podcast where we bring you marketing tips, hints and much more. In this episode, Erica and Alex dive into a conversation about the impact of technology on marketing, particularly focusing on the use of AI tools like Cha…

Ep. 21 Legal Pitfalls in Marketing: Navigating GDPR, Permissions and Data Processing In this episode of "Giraffes Don't Eat Steak," hosts Alex and Erica delve into the crucial intersection of marketing and legal considerations. They discuss the pitfalls of copying and pasting terms and conditions without proper review, the importance of obtaining e…

Ep. 20 - Successful Branding: Using Colour Psychology to Connect with Your Target Audience. In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the colorful world of branding and marketing. They share personal anecdotes, discuss the importance of colours in branding, and share insights into how colour can evoke specific emot…

Ep. 19 - Unraveling the Mystery of Website Lead Generation: Tips for SEO, Audience Targeting and Conversion Paths. In this episode of "Giraffes Don't Eat Steak," hosts Alex and Erica delve into the topic of website lead generation. They discuss the common question of why websites may not be generating leads and share insights on attracting the righ…

Ep. 18 - Mickaël's Sales Insights: Strategy, Research, and Persistence - A Giraffes Don't Eat Steak Interview. Welcome to Giraffes Don't Eat Steak, where we bring you insightful discussions on sales, marketing, and everything in between. In this episode, our hosts Alex and Erica are joined by the experienced sales expert, Mickaël Aubard. The conver…

When Sales Meets Marketing: Lessons in Customer Engagement and Retention In this episode of Giraffes Don't Eat Steak, we dive into the world of sales and marketing experiences. We talk missed buying signals and the importance of responsive sales processes, we share personal encounters and provide valuable insights. The discussion touches on the imp…

Ep. 16 - 4. Surveys, research, response rates: How to get the best out of your target audience. In this episode of Giraffes Don't Eat Steak, we delve into the world of market research, surveys and consumer behavior. We share insights on segmenting target audiences, overcoming challenges in reaching high-level executives and the significance of timi…

Ep. 15 - Outsourcing vs. In-House Teams: Understanding Trust, Quality, and Relationship Building In this episode of Giraffes Don't Eat Steak, we delve into the world of outsourcing and hiring, drawing parallels between the decision-making processes involved in both areas. From discussing the importance of trust and feedback in outsourcing marketing…

The Long Game of Networking: Building Relationships for Marketing Success and Client Acquisition In this episode of Giraffes Don't Eat Steak, join us as we delve into the world of networking and its importance in marketing strategy. From discussing the value of in-person and online networking events to providing tips on how to leverage networking e…

Ep. 13 - Time is on my side! Timely Marketing Strategies and Customer Engagement In this episode of Giraffes Don't Eat Steak, hosts we dive into the importance of timeliness in marketing. This week, it is another music episode! It is the turn of The Rolling Stones - what can we learn about marketing from them? Listen on to find out! From discussing…

Ep. 12 - Defining Values: Cultivating Unity, Trust, and Authenticity in Business. Welcome to another episode of Giraffes Don't Eat Steak, where we explore marketing stories, tips, hints, and business success. In today's episode, we delve into the crucial topic of values in business and the impact they have on defining a company, hiring employees, a…

Overcoming Bad Habits in Marketing: Lessons in Trust, Organisation, and Second Chances In this episode of "Giraffes Don't Eat Steak," we dive into a wide range of marketing topics, from bad habits in marketing to the importance of communication and trust in business relationships. Join us as we share insights and personal experiences, and explore t…

Thoughtful and Impactful Swag: Key Considerations for Crafting Memorable Goody Bags In this episode of Giraffes Don't Eat Steak, Erica and Alex dive into the world of conference goody bags. From practical items to creative themed gifts, they discuss the dos and don'ts of curating the perfect goodie bag for event attendees. They share their own expe…

Ep 9 - Understanding Your Customer's Pain Points: Nails in the Foot vs Pebbles in the Shoe Solutions. In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica discuss the concept of pain points in marketing. They share a light-hearted conversation about personal experiences with physical discomfort and tie it back to marketing strategies. …

Ep 8. What 'Growing On Me' by The Darkness can teach us about marketing! Welcome to Giraffes Don't Eat Steak, the podcast that dives into the world of marketing and shares stories, tips, and insights to help you succeed in business. It is time for another music episode. This time it is The Darkness providing our inspiration. Find out what 'Growing …

Defining Your Ideal Client: The Key to Marketing Success On this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the number one issue that can cause trouble when working with new clients. They discuss the importance of understanding and acknowledging the target audience in marketing, and share personal experiences and insights. …

Owner-Run vs. Corporate: Unraveling the Complexities of Working in Different Business Environments. Welcome back to another episode of Giraffes Don't Eat Steak! In today's episode, we delve into the fascinating topic of working with different types of businesses. We explore the differences between larger organisations, where you may be working with…

Ep. 5 Stand Out on LinkedIn: Discovering the Right Balance of Personal and Professional Content Welcome back to another episode of Giraffes Don't Eat Steak, the podcast that dives deep into the world of marketing and business success. In today's episode, we tackle the ever-important topic of LinkedIn. Join us as we explore an engaging conversation …