Welcome to today's episode! We'll be discussing the differences between freelancers and employees and what that means for your floral business. We'll start by explaining the distinction between a freelancer and a contracted employee. I'll share how I used freelancers in my own floral business and why hiring contracted employees can be so important.…

In today's episode we're talking about what it means to be an "in-house" florist and how you can make it work for you. We'll start by explaining what it means to be an in-house florist or artist in residence. I'll share how I saved a hotel a lot of money by pitching myself as their in-house florist, and also how I initially failed at pitching this …

In today's episode, we're talking about what to do if you find out a hotel already has a florist. We'll start with some key questions you can ask to get the information you need. Then, I'll share what to do if they're happy with their current florist and don't want to work with you right now. We'll also discuss why their loyalty to their current fl…

Hi Flower Friends, welcome to today's episode. We're diving into some of the top questions I get about insurance, budgets, and exclusivity rights in the floral industry. We'll start by easing your worries about what kind of insurance you need. Then, I'll explain why General Managers know their floral budget and how the budgeting process works in a …

In today's episode of The Hotel Florist Podcast we're continuing our deep dive into creating proposals that convert and adding in the five essential clauses you need in your hotel floral contract. We'll start by breaking down what goes into a proposal versus a contract. I'll share how I decide on weekly and monthly flower installations and what hot…

In today's episode, where we're going to chat about crafting proposals that convert. I'll start by sharing the number one thing I've learned on my journey and from working with clients. We'll talk about what makes hotel proposals different from weddings and event proposals, and the type of proposal that converts a lot faster. I'll also cover what y…

Hey there flower friends, in today’s episode we're diving into the essentials of closing a hotel deal and what to prepare in your contract. We'll kick things off with a step-by-step overview of the hotel closing process. I'll share what can set you apart when pitching your floral services and how to get the decision-maker to do a walkthrough with y…

Hey Flower Friends, in today's episode, we're going to explore the three key places you should be online to connect with hotel decision-makers. We'll start with where General Managers and Directors of Operations hang out online. I'll dive into what your LinkedIn profile communicates about your floral business and what you should share on it. We'll …

In today’s episode, we're diving into the world of hotel management and clearing up some common confusions. We'll start by breaking down the differences between a General Manager and a Hotel Manager, then explore the unique responsibilities of each role. We'll also discuss who’s really making the decisions behind the scenes and what you need to kno…

In this short, but impactful episode, we're tackling a common challenge: what to do if the GM "won't see you." We'll start with what to say when they tell you the GM isn't available. I'll explain why doing your research is crucial when approaching a hotel for the first time and share tips on keeping your foot in the door. Plus, we'll discuss how pr…

Hey flower friends! Welcome to today's episode. We're tackling a hot topic: why I don’t agree with giving away free flowers. I'll share why giving things away for free doesn’t bring the exposure you might expect and how it affects your energy and mindset. I'll also dive into what I did in my business to gain real exposure without compromising my va…

It has been a very emotional few months for me, so this last episode is definitely going to be on the more personal side. There have been a lot of ups and downs in the last few months, from almost selling a business to the deal falling through last minute.To almost signing a client, to not signing a client last minute. And in these moments, you tru…

I’m excited about this week’s episode because it’s going to be very practical and a really nice review of how to get started working with hotels. If you are a seasoned hotel florist and have already worked with hotels, or we've already worked together, this episode might not be for you. But if you are someone that is sitting on the fence and have b…

 I am really excited about today's episode because as you begin pitching and starting your journey as a hotel florist, you may find yourself coming across a lot of different challenging scenarios. What do you do if you don't hear back from anyone at all? What if the hotel you are reaching out to already as a florist? What if hotel after hotel decli…

I’m thrilled to interview in this episode, Kelly Carlson of Boone’s Blooms. Kelly went from a full-time sales career of 22 years to opening a floral studio out of her garage. In her first month as a full-time florist, she made 5 figures and her second month is on track for another 5 figures. I know there are a lot of you who listen to this podcast …

I’m so excited about this episode of The Hotel Florist™ podcast because I get to introduce to you my mentor, Angharad Sage. She has precipitated a massively successful online spiritual mentoring and digital product business founded upon deep intimacy, your soul's unique expression, and breaking the rules. Her favorite place to get to know each othe…

I have a bit of a confession, this week’s episode was going to be super “legit” about how to get your foot in the door when working with hotels, but I decided we are not going going to talk about that because there are more important things I want to share with you. This episode focuses on the best lessons I have learned by taking a risk and here a…

A year and a half ago, Arlene transitioned from the fashion world to the floral world, and in the last six months, she’s gone from flower grower to Artist in Residence of a beautiful hotel in Spokane, Washington. In this episode, Arlene shares: 2:15 How she overcame her nerves and pitched herself to the new management of a hotel to be their Artist …

I am so excited to introduce Rachelle Kruger of Faire Flowers Mallorca. She is an example of someone tapping into unique revenue streams as a floral designer onboard luxury yachts. If you are curious about ways to tap into different segments of the hospitality industry and create unique revenue streams within your floral business, then tune into th…

I am excited to share this week’s episode of The Hotel Florist Podcast featuring Michelle Christensen of Lady Flora Designs. One year ago, Michelle went from struggling to sell 10 Thanksgiving arrangements for $75 to landing a holiday install for over $15k. Previously her highest install budget had been only $1700 – sound familiar? In this episode,…

After recording what I thought was the last episode of The Hotel Florist Podcast in September of last year, I'm excited to announce that The Hotel Florist Podcast is back for another inspiring season! This first episode is about the 10 lessons I learned while taking a pause. It's going to be vulnerable, healing, and full of excitement, love, and gr…

I'm so excited to share with you today this last episode of the hotel florist podcast. This episode has been the hardest episode to record and I have put off recording this episode for so long, but I believe it's also one of the last things I needed to do before I am no longer 100% fully immersed in the hotel florist. So I wanted to leave it as kin…

In this episode, I am chatting with Arnold Wittkamp the founder of Thursd — a great start-up floriculture platform. At Thursd it is their mission to help people connect, from grower to end-consumer, and help them to decide what to watch, what to follow, and what to buy. 1:00 Journey of Thursd 5:07 84 ways a cut flower reaches a flower shop 12:30 Th…

While the general manager or hotel manager probably isn’t going to be stalking your Instagram feed, there’s a really good chance that the sales and PR team will be. So this episode is going to help you identify the 5 things you need to focus on to make sure your Instagram is set up to attract hotel clients to you 1:00 - Focusing on your brand, mess…

I am so excited to share with you this episode with my very own bookkeeper. Stephanie is the founder of financial design, which provides outsource bookkeeper, bookkeeping services, controller services, and operational support to growing businesses 1:14 What made Stephanie go into the bookkeeping business7:44 Finding the right bookkeeper for your bu…

I recently put out a poll on Instagram asking what is your number one question that you have, and this one came through: “How do you manage your business so you can travel freely?” I read that question and knew I had to record a podcast episode about this.In this episode I am going to be diving in — no frills, no fluff, talking all about how I mana…

I am so excited about this week’s episode with two incredible women that are known as yes exclusive weddings and events, which is a boutique planning agency for events that are focusing on making unforgettable event memories for their customers that lasts a lifetime and specialize in destination weddings and events with offices in Germany, the UAE …

In May 2022 The Hotel Florist is going back to Kenya for a flower power safari experience and YOU are invited. I am so excited to share with you this episode I recorded with Jay Parmar of Wander Africa. Jay is the Owner and Founder of Wander Africa, a luxury safari company based in Black Mountain, North Carolina. Jay is also a third-generation Keny…

If you’ve been listening to the podcast a while now, you know that this podcast is a mix of really helpful perspectives from industry leaders and disruptors — and I'm always trying to think of more tools that I can give you that can help you where you are at today in your business. Identifying your mindset and limiting beliefs is another tool in yo…

Best Fronds is an environmentally conscious dried-floral supplier specializing in palms sourced from Arizona & San Diego. Everything they do revolves around sustainability, design & transparency. We chat about sourcing sustainability for florists and supporting other small businesses in the process. 1:22 Becoming an industry disruptor 5:44 Sustaina…

In this episode, we are talking all about how Time is Money. We are breaking it down with data exactly what your time is worth, so you can feel more comfortable outsourcing tasks that will free up your time and really help your business grow. 1:43 Time exercise 3:20 Crunching the numbers 4:30 What are you spending your time on 5:30 Focus on your in…

“Hey Franceska, I watched your masterclass and I have a few questions…” In this episode, I am answering questions that I received from listeners who watched the masterclass and still wanted to know a little bit more. If this sounds like you, then keep listening. 1:00 What is a realistic timeline to finish the course? 1:20 Two roadmaps 3:45 How long…

Kathryn is a designer-meets-strategist specializing in capturing that “must-have” factor for your brand. We discuss how your brand is not just your website and logo, it’s really your visuals, voice, and reputation, and those 3 things work together. 1:45 Intro to branding 3:30 How to stand out online for potential clients11:14 Where to find inspirat…

In this episode, I am so excited to share with you my top 5 tips for landing hotel partnerships. These 5 tips I share will help you get started reaching out to hotels by answering your top questions when it comes to landing hotel partnerships. 1:20 Know who to reach out to 4:16 Find the right contact info 7:18 When to email and when to pick up the …

Today I am dedicating this entire episode to answering questions. Questions that I have received from YOU, questions and concerns I have received in the Facebook group and on Instagram, as well as questions on just working with hotels, proposals, contracts. So you will definitely want to tune into this episode — especially if you have questions! He…

In this episode, I am sharing my 5 Must-Have Clauses to include in your hotel floral contracts. We all know we should have a contract when working with clients, but not a lot of us understand why it’s so important — especially when working with hotels, and how it protects us legally. 2:30 Exclusivity 4:30 Intellectual Property 7:00 Artistic Release…

Whether you are a new florist or 30-year season florist self-doubt can still creep up and threaten the success of your business. In this episode with Amy from the Floral coach, we chat about practical ways you can get your mindset back in check which is critical to real growth as a florist. 1:44 Journey of mindset12:45 How to get your mindset back …

Lizmarie has been a hotel florist for 6 years. She focused on specializing in hotels because that is where there was a strong demand for high-quality service and they are dependable clients that always pay well. In her first 3 months, she landed a 15k holiday account, and in her first 6 months, landed a 96k account. 1:47 Getting started as a hotel …

Kelly Shore is the owner and lead designer of Petals by the Shore, a wedding and event floral design business. She founded the Floral Source to celebrate community, connection, and confidence in U.S. floral sourcing. She believes that the origin of flowers matters and regularly works alongside flower farmers in her community to bridge the gap 1:50 …

In this episode, I am going to be sharing with you all my secret to running a profitable business. This episode centers around one piece of framework that I have implemented in my business(es) that has, in turn, allowed me to profitable year after year. 1:00 Being Profitable is the key to being sustainable 3:45 5 Business Bank Accounts 4:00 Income …

In this episode, I am reading to you an email I received from someone interested in the course but wasn’t actually sure what $149 would get her. If you’re curious as to what your going to be paying for, what all it includes, and how it ensures your success as a hotel florist, then this episode is for you. 3:00 Why I created the Hotel Florist Profit…

In this episode I am talking with Dimyena, a student of HFPM an event florist turned hotel florist all about the hard lessons she learned starting out as a new hotel florist and the importance of protecting your assets. 1:30 Importance of Reoccurring Revenue 5:41 Skills learned from tough experiences 7:24 How she found the HFPM8:54 Biggest takeaway…

Morgan is an accountant and finance guru passionate about helping small business owners & digital nomads manage their money and lead them to the financial freedom that that brings. She has experience scaling businesses around the world from 4-digits to 6-digit figures a month. 2:04 How she started her financial journey 3:25 Financial advice for flo…

Today’s topic is one of my favorites and it’s all about what you do NOT know about landing hotel partnerships. We go over 4 things that you probably didn’t know when it comes to landing hotel partnerships and exactly how you can get started. 1:00 What you don’t know about landing hotel partnerships 1:59 What is the HFPM? 4:45 Why I started the HFPM…

Today I’m chatting with Chelsea, a student of the HFPM who after exploring some of the different avenues to take inside the flower industry, has found that her true calling combines her exceptional customer service expertise along with extensive floral knowledge into providing tailored solutions to local businesses to elevate the experience they pr…

In this episode, I am going over how to successfully pitch to hotels for the first time. This is one of my most asked questions as a lot of you are wondering exactly how to get started and how to get your foot in the door. This episode will break it down for you in 9 fail-proof steps. 1:06 - Research 2:38 - Visit5:29 - Inquire9:15 - Follow Up10:30 …

In this episode, I’m talking with Patrick Dahlson, the CEO of Mayesh Wholesale since 1985, a family-owned & operated wholesale florist company. We chat about the floral supply crisis and the impact of it as well as where this wholesale company sees the industry heading. 1:20 How has 2020 changed the way you do business in 2021 5:30 What advice woul…

Christi Lopez is a floral entrepreneur, who has learned that a healthy, thriving floral business doesn’t have to be time consuming or stressful. Over her 30+ years in the industry, she’s been a multiple 7-figure business owner, with experience in floral retail shops, floral event business and in-house hotel florals. 2:00 Where the industry is headi…

In this episode, I am talking all about how florists can build confidence when it comes to working with hotels. From building confidence on how to approach them to how to design for them, this episode will embolden you to be able to confidently approach hotels. 0:57 Know who to talk to 3:50 Determine where you can add value 5:30 Decide what is uniq…

Today I'm chatting with Jon Cummins, COO of Amerimar Enterprises, which is a real estate development, investment, and management firm, all about how can florists have an edge in the hotel floral industry from an ownership perspective. 1:20 Best advice for creating strong long-term partnerships between the hotel and florist 4:19 Why are flowers in t…