Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. ...
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S7 Ep17: Personal Brand Is Your Marketing Strategy In An AI World Ft. Vladimer Botsvadze
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17:53
In this episode we talk about how to build your personal brand in an AI world with Vladimer Botsvadze. Ranked as the No.1 Global Marketing, Social Media, and Retail Thought Leader by Thinkers360 with 130,000 followers across his social media channels, his contributions to marketing have had a global impact, making him one of the most influential ke…
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S7 Ep15: Building Your Personal Brand - Starts With A Great Image Ft. Kersten Luts
23:19
23:19
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23:19
Kersten Luts is the host of the Camera Shake Podcast but also a professional portrait photographer. So we are talking today about why your personal photo tells a thousand words, and the importance of getting a stock library to help build and grow your influence. Find out more from Kersten hereDe către Gordon Glenister
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S7 Ep16: Podcast Interview Marketing - What Is It? Ft. Tom Schwab
18:31
18:31
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18:31
In this episode we unveil the growing phenomenon of podcast marketing. Founder of the Interview Valet, Tom Schwab literally wrote the book on podcast guesting. He says blogs don't work anymore but getting yourself featured on podcasts is a great way to build your brand. Now with a team of 22 employees across Europe and America the business has grow…
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S7 Ep14: How To Create Awesome Video Content Ft. Dan Barker
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16:56
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Dan Barker is a former aerospace engineer who now runs a video production company focused on helping manufacturers. After picking up a camera in 2012 to help with his wife's business, he realised how much he enjoyed photography. Making time to teach himself about photography and business while working full-time in aerospace engineering, he graduall…
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S7 Ep13: Find Your Passion Says Global Wildlife Photograher And Entrepreneur Ft. Roie Galitz
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17:43
Roie Galitz (born 1980) is an award-winning, NYC based, wildlife photographer and entrepreneur. For over a decade, he has been exploring and documenting our planet’s wildlife and nature, from the Arctic to the Antarctic. His intimate and innovative work (BBC, Nat Geo) gets great exposure worldwide, millions of views and frequent appearances in the …
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S7 Ep12: The Best Side Hustle - Property Development Ft. Ritchie Clapson
19:27
19:27
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19:27
In this episode we talk with influential property developer Ritchie Clapson about how to make that side hustle really turn to gold. With 43% of Brits saying they have a side hustle, we talk in depth how we can create one as a property developer.De către Gordon Glenister
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S7 Ep11: What It's Like Inside A Music Talent Agency Ft. Mark Adams
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33:25
Mark Adams is the Founder & CEO of Blinding Talent, a UK-based Artist Development, Digital Marketing and Creative Services agency. With an entertainment industry career spanning nearly 3 decades across music, print media, radio and TV, Mark’s personal career highlights have included producing video formats with Spotify and YouTube alongside playing…
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S7 Ep10: How Did The Influencer Marketing Industry Start Ft. Danielle Wiley
20:54
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20:54
Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she founded Sway Group in J…
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S7 Ep9: How To Achieve $12m Sales In A Year On Tiktok Shop Ft. Matt 'Dappz' McGuckin
21:34
21:34
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21:34
Matt 'Dappz' McGuckin is the Founder of Dappz Sports, the largest cross platform sports and entertainment media company in the trading cards and signed memorabilia hobby. Dappz is a true sports fan who’s had sports at the epicenter of his entire life. His grandfather was a scout for the New York Jets, so he and his family were very much a football …
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S7 Ep8: PR Bets Big On AI, But Will It Work Says PR Week Editor Ft. John Harrington
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25:18
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25:18
John Harrington is an experienced journalist with more than two decades in the trade media, latterly writing about the communications industry. A graduate of the City University Newspaper Journalism course, his career started at pub and drinks industry magazine The Morning Advertiser before moving to the wider hospitality and leisure sector at M&C …
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S7 Ep7: 90m Global Influencers Now Earn $100k Per Annum Ft. William Soulier
26:09
26:09
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26:09
Entrepreneur and expert marketeer, William has over 10 years experience in the luxury, fashion & hospitality industries. Graduating for ESSEC Business School and Imperial College, he started out his career at LVMH and now runs talent marketing house, Talent Village. He is a thought leader on the topics of strategic marketing and the creator economy…
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B2B Influencer Marketing From Global Giant Nokia Ft. Zsuzsanna Blau
21:47
21:47
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21:47
In partnership with Influencity we talk to Zsuzsanna Blau the global head of digital demand and campaigns at Nokia. Based in Budapest, Zsuzsanna is a top digital voice on Linkedin and regularly speaks at marketing conferences. In this episode she talks about how Nokia uses key opinion formers and influencers in the b2b space.…
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Influencer Gifting At Scale Ft. Tom Higgins
16:14
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16:14
In partnership with Influencity we talk to Tom Higgins the co-founder of leading Influencer gifting agency Gifta. In this episode we talk about the power of using gifting and getting influencers to authentically post content and to do it at scale. Tom talks openly about some of the amazing campaigns they have run and what goes on behind the scenes …
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Running Global Influencer Campaigns With Multi-Lingual Teams Ft. Iñigo Rivero Angulo
26:54
26:54
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26:54
In partnership with Influencity we talk to Inigo Rivero the CEO of the House of Marketers, a rapidly growing global Tiktok agency. In order to service multiple markets and global campaigns Inigo realised the importance of having multi-lingual teams. As an ex Tiktok employee he talks at length about the opportunties for brands to embrace Tiktok infl…
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Sofa, So Good: Cracking The Code Of Furniture Influencer Marketing Ft. Lauren Hannifan
18:03
18:03
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18:03
In partnership with Influencity we talk to Lauren who is the head of brand at leading sofa brand Snug. Snug realised the power of using influencers as advocates and started initially gifting sofas in return for influencers sharing their stories. Snug have now a really defined influencer program managed internally and Lauren shares the amazing story…
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Top PR Expert Talks About The Changing Face Of The PR World Ft. Nick Ede
21:37
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21:37
In partnership with Influencity we talk to Nick Ede a multi-award-winning Charity Campaigner, Brand and Popular Culture Expert and TV presenter. Nick currently is co-host of Hello! High Street Hits with www.hellomagazine.com and host of Sunday Lunch with Nick Ede on www.charitable.radio. Nick has over 15 years of TV experience and is currently regu…
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S7 Ep6: Top AI Expert Talks About The Phenomenon For The Creator Economy Ft. David Berkowitz
24:33
24:33
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24:33
David Berkowitz is the founder of the AI Marketers Guild, the FOAF.pro fractional CXO network, and the 4,000-member Serial Marketers community. Previously, he held marketing and strategy leadership roles with omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and De…
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S7 Ep5: Amazing Story Of Dragons Den Star Who Has Become An Allergy Influencer Ft. Julianne Ponan
16:23
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16:23
Julianne is a pioneer in the free-from world. She was diagnosed with severe anaphylaxis at two years old, she has multiple allergies to all peanuts, treenuts, sesame, chickpeas and more. She is the founder and CEO of Creative Nature a Top 14 allergen free brand, through her own experiences and challenges living with allergies she focused on Creativ…
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S7 Ep4: The Journey Of A Young Food Blogger Launching Influencer Platform Invyted Ft. Asti Wagner
19:53
19:53
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19:53
From sushi spots to italian gems, Asti Wagner has always loved indulging in the extensive London food scene and finding the best hidden gems in the city. With a camera roll filled with food, she decided to share her experiences on Instagram through a page called @eatwithast, of which only her close friends followed, which grew from less than 500 fo…
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S7 Ep3: Getting Culture Right In A Talent Agency Sets The Agenda For Growth Ft. Emilio Arciniega
23:26
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23:26
Outreach Agency is a fast-growing digital talent management agency, founded by husband-and-wife duo Emilio and Amy Arciniega in 2020. After working in the Influencer Marketing industry on the brand partnerships side and seeing a monumental range in the quality of talent management that content creators were receiving, Emilio and Amy decided to laun…
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S7 Ep2: From Start Up To Multi-Million Dollar Influencer Agency - How They Did It Ft. Brad Hoos
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28:14
Brad Hoos is the CEO of The Outloud Group, a high-growth 70-person influencer marketing agency. Outloud works across digital platforms to create & execute influencer campaigns to deliver measurable results for their brand partners. A proven innovator, Brad and the Outloud team work across a number of brands including Grubhub, SimpliSafe, Athletic G…
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S6 Ep14: Celebrating Women In Influencer Marketing Ft. Jessy Grossman
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23:49
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23:49
Jessy Grossman is a long time entrepreneur in the digital media space. She's passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in the New York Times (again here), Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastes…
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S7 Ep1: How Top Tiktok Creator Made His Name In The Agency World With Comedy Ft. Rob Mayhew
21:38
21:38
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21:38
Rob Mayhew is Creative Director at Digital Innovations Agency Gravity Road. Rob has over 20 years experience working at many of London’s top agencies. Using his skills as a stand-up comedian, Rob found his ability to shine a light on the agency world with his funny sketches soon earned him over 140k followers on TikTok and 90K followers on LinkedIn…
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S6 Ep17: Social Media Leadership And Building Social Capital Ft. Aaron Templer
18:00
18:00
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18:00
Aaron Templer is a first-time author and 20+ year marketing leader with a music problem. He is the Founder and Strategist of a full-service brand and marketing firm, Three Over Four, and is involved with the American Marketing Association as a past chapter president, professional instructor, and Past President of its Professional Chapters Council. …
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S6 Ep16: The Goal Setter - Why We All Need Goals To Run Our Lives Ft. Debra Eckerling
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22:50
Goal strategist Debra Eckerling is on a mission to change goal culture in and out of the workplace. She is the award-winning author of Your Goal Guide and founder of the D*E*B METHOD® system of goal-setting simplified. A speaker, consultant, and workshop leader, Debra offers personal and professional planning, content development, event strategy, a…
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S6 Ep15: The Evolution Of Influencer Marketing Ft. James Erskine
23:27
23:27
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23:27
James Erskine is the Group CEO of ROCKET, specialising in telling brand’s story through creating, producing and marketing content to a children’s, youth and parent focused audience. Branded content, content marketing, advertiser funded programming, brand funded partnerships, integrated sponsorships, call it what you want, James has created, produce…
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S6 Ep13: What Makes The Perfect Brand Partnership - Coty Influencer Lead & Top Agent Discuss
25:16
25:16
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25:16
This episode features Grace Fung (Influencer Marketing & Comms Lead at COTY) and Kay Ganesh (Co-Founder of Hypesight). COTY is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, colour cosmetics, and skin and body care. COTY is the global leader in fragrance and number three in colour cosmetics. COTY’s …
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S6 Ep12: Influencer Marketing Campaigns Are Becoming More Performance Led Ft. Charlotte Lake
20:26
20:26
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20:26
Our guest today is Charlotte Lake. Charlotte began her career over 15 years ago within the broadcast industry working in advertising for Channel 5 before transitioning into Talent Management. It was here, looking after the likes of Meghan Markle, Lily Cole and Bob Geldof, to name but a few, that Charlotte discovered the huge potential in pairing th…
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S6 Ep11: Why Toastmasters Could Help You Improve Your Public Speaking Ft. Nick Ronald
18:48
18:48
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18:48
Nick Ronald is a Division Director at Toastmasters International, a not-for-profit organisation that has provided communication and leadership skills since 1924 through a worldwide network of clubs. There are more than 400 clubs and 10,000 members in the UK and Ireland. Members follow a structured educational programme to gain skills and confidence…
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S6 Ep10: Pearl & Dean CEO Says Cinema Creates More Attention For Brand Advertising
27:17
27:17
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27:17
As CEO as one of the inconic advertising media companies, Pearl and Dean, Kathryn Jacob extols the benefits of why cinema is still a highly effective advertising medium. Kathryn sits on the Development Board of RADA and The Council and Board of the Advertising Association, and also where she is the board lead on inclusion work across the whole of o…
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S6 Ep9: Influencer Campaign With 400% Growth In Visitor Traffic Ft. Lucy Robertson
34:45
34:45
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34:45
Lucy Robertson heads up the marketing team at SEEN Connects, a global creator and social agency connecting the right people to the right brands, including Nike, Panasonic, LVMH and eBay. A strategic thinker & experienced creative, Lucy loves nothing more than getting under the skin of a brand to understand how to deliver results. Lucy forged her ca…
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S6 Ep8: Global Restauranteur Talks About The Value Of Human Connection Ft. Will Guidara
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23:37
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23:37
Will Guidara is an inspirational speaker, but he is famous for being a Michelin Star restauranteur and the author of best selling book Unreasonable Hospitality. In it he talks about why we should apply the skills we have learnt in hospitality to all sorts of businesses. A relentless pursuit of customer service, Will talks about how be bought a new …
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S6 Ep7: Podcast Guesting Strategies Ft. Josef Schinwald
34:21
34:21
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34:21
Josef Schinwald is a podcast guesting strategist and founder of the Podcast PR & Booking Agency Guest Experts On Air. Their mission is to book experts, thought leaders, solo-preneurs, authors, speakers, and brands on world-class podcasts. His talents in Public Relations, Media, and Marketing made him the Associate Publisher & Vice-president of a he…
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S6 Ep6: Why Trust Is Essential As A Broadcaster Ft. Martine Croxall
29:11
29:11
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29:11
Martine Croxall is a seasoned BBC TV and radio presenter, interviewer, conference host, debate moderator and presentation skills coach. She has fronted BBC News for many years and in todays episode we talk about her life as someone in the public eye and why trust is an integral part of influence.De către Gordon Glenister
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S6 Ep5: How To Measure Influencer Campaigns And Brand Lift Ft. Adam Rossow
24:36
24:36
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24:36
Adam is a co-founder of Group RFZ, a digital measurement firm focused on the influencer marketing space. Utilising brand lift research and other methodologies, he helps brands and agencies get past vanity metrics and understand exactly how their marketing programs are impacting the way consumers think, feel and act. Adam counts 20 years of working …
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S6 Ep4: The Tech Sector Is Rife With B2B Influencers Says Shelia Flavell CBE, techUK President
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26:07
Sheila Flavell CBE is President of techUK and has over 31 years experience in the global tech sector. She is a dynamic business leader who has a passion for enhancing diversity in the workplace and creating exciting careers for the next generation of digital talent. She played an integral role in FDM’s flotation on AIM in 2005 and was a key instiga…
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S6 Ep3: How To Make Great Podcast Ft. Bernard Achampong
26:22
26:22
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26:22
Bernard creates content, initiatives and products that help organisations and people meet their diversity goals, grow their businesses, find and develop new talent and improve their processes. He has spent over 30 years in the culture and media sector, working for some of the world's foremost media organisations, including the BBC and Premier Media…
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S6 Ep2: How To Grow Your Instagram Audience To 1M Views In 90 Days
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33:56
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33:56
Do you want to MAKE AN IMPACT but you're STRUGGLING to grow on social? Are you frustrated with endless content creation for NO RESULTS? Do you want to create a FULL TIME INCOME as a social media INFLUENCER? If that's you, we're here to CHANGE THAT. At Social Boom we've helped hundreds of coaches, creators and consultants like you grow with a proven…
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S6 Ep1: Businesses That Don't Embrace AI Will Disappear Says Global Marketing Influencer
24:46
24:46
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24:46
Vladimer Botsvadze is a world-renowned, multi-award-winning, digital transformation and social media influencer, Fortune 500 consultant, thought leader, futurist, professor, keynote speaker, startup advisor, C-suite mentor, and media personality, who has always been at the forefront of fast-paced industries. He has more than 15 years of internation…
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S5 Ep21: We Talk Strategy With Leading Brand Global Strategist Ft. JP Castlin
15:50
15:50
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15:50
JP Castlin is a globally renowned expert in strategy, leadership and applied complexity science, who has been dubbed 'a member of the Mount Rushmore of strategic management' and one of the industry’s 'most important voices'. He is the creator of the ABCDE framework for strategy under uncertainty, an author, and a columnist. His career began as a la…
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S5 Ep20: What Its Like Being A Dog Influencer Ft. Miley Jo
22:19
22:19
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22:19
Miley Jo is a successful influencer and fashion runway model. She loves her lifestyle. It's filled with positivity and fun for her. When I first began Miley Jo's Facebook Account and then Instagram, it was just for fun. I enjoy photography and she has a love for dressing up and posing. Being the center of attention is natural to her. The fashion wo…
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S5 Ep19: Aquarius Creative Influencer Agency Founders Become Reality TV Stars
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15:32
Amy Moore and Kirsten Cameron became reality TV stars from launching their influencer marketing agency Aquarius Creative based in Glasgow, Scotland. The two talk about the ups and downs of running their agency and working with some of the biggest creatives in Scotland. Including @meganowelsh and @abbieblyth…
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S5 Ep18: Why It's Worthwhile Working With Green Influencers
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16:34
Ben and Ciara the founders of Going Green Media company talk about their journey of creating a sustainable creator agency. Ben a keen videographer and photographer started taking pictures of amazing buildings that were seen to be sustainable met up with vegan advocate Ciara also a keen advocate of avoiding food waste. The pair share stories of bran…
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S5 Ep17: Founder Of Disabled Influencer Agency Talks Influence Ft. Martyn Sibley
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23:22
Martyn works at the intersection of business, technology and leadership to drive change for a fully inclusive world. Starting one of the first lived experience blogs in 2009, he's created high quality content, built online communities and started multiple businesses. Growing up with a physical disability, he's faced many personal challenges, and su…
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S5 Ep16: Middle East Broadcaster Talks About The MENA Influencer Landscape
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21:12
Talking with one of Dubai's top media personalities and the host of the 1billion follower summit - Nouf Al Katheeri - @smileynoufDe către Gordon Glenister
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S5 Ep15: Over 30% Of Brand Revenue Will Come From Influencer Marketing, FT. Rishabh Jain
25:59
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25:59
Rishabh Jain is the co-founder and CEO of FERMÀT Commerce, the network powering distributed e-commerce, built to enable creators to embed brand direct shopping experiences on their own sites. Prior to that he was an executive at LiveRamp (NYSE:RAMP), where he led the new business teams, successfully launching 3 new businesses inside of LiveRamp. Be…
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S5 Ep14: Top Metaverse Influencer Unveils What The Metaverse Really Is
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25:25
Sharad Agarwal is the Chief Metaverse Officer of Cyber Gear. He started the first digital agency in the Middle East, Cyber Gear at cyber-gear.com in 1996. In 2010, Cyber Gear started offering AI, Big data and other Fourth Industrial revolution technologies at cyber-gear.ai. In 2019, Sharad launched ONLYwebinars.com, which hosts corporate and commun…
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S5 Ep13: Greenland's Top Influencer Shares Her Story Ft. Qupanuk Olsen
17:18
17:18
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17:18
In this episode we interview Qupanuk Olsen, Greenland's biggest influencer with a thriving TikTok and YouTube channel. She talks about the wonders of this amazing country that has less than 60,000 inhabitants. Q and I talk about some of her videos that have reached millions of views and everything from what Greenlander's eat, to the weather, the wa…
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S5 Ep12: Content Is King For Top Lifestyle And Travel Influencer ft. Milissa Grande
16:15
16:15
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16:15
Milissa Grande is a top lifestyle influencer from Canada and shares her story on how she has worked with top travel brands but says she's picky about who she works with. its all about the story and quality content.De către Gordon Glenister
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S5 Ep11: Understanding The Creative Process From Brand To Influencer Activation Ft. Jess Flack
17:31
17:31
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17:31
Jess Flack is the CEO and founder of top influencer agency and has an amazing team. In this episode we discuss the process of working with creators and brands and why the devil is in the detail when it comes to communication.De către Gordon Glenister
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