Cele mai bune Ibm Customer Experience Analytics podcast-uri (2024)

1
How To Master Predictive Strategy: Insights from Mark Stouse, CEO of Proof Analytics 51:06

9h ago51:06

51:06

Crack the secret language of business to elevate your marketing game! This episode unpacks the meaning of "predictive" across industries, the CMO's unique challenges, and why timing is everything. Learn to position better, understand your market, and align strategies to drive top-line revenue. And don't forget! You can crush your marketing strategy…

1
Why Your Marketing Strategy Is Failing and How to Fix It With Layne Cox of Union 48:15

7d ago48:15

48:15

In this episode, we reveal how to balance short-term wins with long-term goals, handle budget constraints, and build a winning marketing team. Plus, learn why instinct is crucial and how AI fits into your marketing toolkit. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast News…

1
Unlock the Ultimate Strategy for Startup Success with Growth Marketer and GTM Advisor Michael Newman 34:06

14d ago34:06

34:06

Supercharge your startup's strategy! Learn how to effectively set performance targets, use AI tools for initial metrics, and align your team for ultimate market success. Plus, get insights on overcoming budget constraints and staying agile in a competitive landscape. And don't forget! You can crush your marketing strategy with just a few minutes a …

1
Embracing Risk and Finding Strategic Opportunities with Karley Cunningham of Big Bold Brand 36:11

21d ago36:11

36:11

In challenging times, standing out is hard, but it's all about taking strategic risks! Learn bold marketing tactics, elevate your brand, and make AI work for you. Plus, grab tips on maintaining brand identity without a full rebrand. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the Strategy…

1
Disruptive Positioning for Winning Marketing Strategies with Achim Klor of KLOR Consulting Inc. 38:26

28d ago38:26

38:26

Get ready to rethink your strategy as we explore the B2B marketing tactics behind epic campaigns, discuss the patience needed for long-term success, and decode how insights and clear messaging can make or break your brand. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsl…

1
How to Use AI to Enhance Your Customer-Centric Strategy with Sangeeta Prasad 36:17

1M ago36:17

36:17

Elevate your marketing game with "Fiercely Human" insights! This episode reveals the secrets to integrating technical expertise, fostering authentic connections, and using AI to enhance, not replace, human experiences. Plus, hear success stories from major brands! And don't forget! You can crush your marketing strategy with just a few minutes a wee…

1
How to Unify Your RevOps Strategy with Tracy Hernandez of SaaS Lumen 40:38

1M ago40:38

40:38

Elevate your company's revenue potential like a pro! This episode covers the essentials of revenue operations and its crucial role in bridging gaps between marketing, sales, and customer service. Learn how to create unified reporting systems, optimize your tech stack, and foster a collaborative culture. Don't miss out on transforming your operation…

1
Strategies to Optimize Your RevOps Teams with Jeff Marcoux 50:23

2M ago50:23

50:23

Transform 'garbage' leads into gold while meeting your revenue goals with precision. In this episode, you'll learn how to seamlessly align your sales and marketing teams through a flawless Ideal Customer Profile and smart opportunity grading. Plus, we share tips on crafting personalized follow-up emails that will delight your prospects. And don't f…

1
RevOps Strategy Essentials with Rhys Williams of Domestique 43:33

2M ago43:33

43:33

This episode centers on how early-stage companies can strategize from a blank slate, align sales and marketing, and seamlessly implement RevOps. Learn the art of creating a demand council, overcoming common barriers, and adopting a strategic mindset toward revenue operations. Plus, discover the impact of data and consistent processes on scaling you…

1
Using AI to Redefine Your Branding Strategy with Jennifer Clemente of D-Wave Quantum 35:53

2M ago35:53

35:53

In this episode, we reveal the key to creating a supportive and innovative culture for successful AI adoption. You'll learn how to select the best tools and establish a council for effective oversight. We’ll also provide valuable insights into leveraging AI for customer analysis, content creation, and strategic projects. Discover how ethical AI pra…

1
Building Strategists as They Enter the Marketing World with Dr. Eric Van Steenburg 49:41

2M ago49:41

49:41

Shape the future of marketing with strategic thinking! This episode is packed with real-world case studies and expert insights into developing sustainable, effective marketing plans. Learn how to turn challenges into opportunities, measure campaign success with precision, and foster a strategic mindset. Whether you're a beginner or a seasoned marke…

1
Strategy Games: Linking Business Goals with Customer Value with Andrew Dod 46:39

3M ago46:39

46:39

Transform your business from within! This episode reveals the secrets to breaking down complex strategies into actionable steps, all while linking them to key performance indicators. Learn how a customer-focused approach led to success stories like Hilton Hotels and Mecklenburg County. We'll also share vital tips to foster collaboration between sal…

1
Thriving with Impactful Marketing Strategies in the “Messy Middle” with Dionne Mejer of Revenue by Design 43:39

3M ago43:39

43:39

Transform your sales and marketing alignment for unstoppable revenue growth! In this episode, we break down practical strategies to tackle the "messy middle" of your initiatives. Learn how to design a structured framework for success, align messaging, and ensure follow-through. Plus, tips on using AI for insightful research and engaging training me…

1
Consumer-First Marketing Strategies with Kathy Guzmán Galloway of Clarity Wizard 46:19

3M ago46:19

46:19

In this episode, you'll learn the process of combining brand strategy with digital marketing tactics. Plus, we’ll tell you how to leverage AI for exceptional consumer insight and explain why Q4 is the prime time to listen to your audience. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the S…

1
Creating Resilient Brands with Marketing Leader Rachael Shayne 43:37

3M ago43:37

43:37

Curious about the secret to brand success in the digital era? It’s all about alignment! This episode breaks down the importance of syncing your branding, marketing, and communication strategies. Learn actionable tips for enhancing team collaboration, retaining authenticity, and harnessing AI for nuanced insights. From brand scans to the role of CEO…

1
Celebrating 500 Episodes, Marketing Insights, and Strategic Inspiration with Lori Jones and her Guest Stephen Woessner of Predictive ROI 50:14

4M ago50:14

50:14

Struggling with keeping your brand relevant in a fast-paced market? Elevate your strategy with high-impact personalization and cutting-edge AI techniques. In this episode, you'll learn how to stand out with targeted content, engage your audience, and remove sales friction seamlessly. You'll also hear inspiring success stories and practical tips for…

1
Elevating Your Brand Strategy with Cultural Intelligence with Anastasia Kārkliņa Gabriel of Reddit 35:17

4M ago35:17

35:17

Curious about making your brand culturally relevant? In this episode, we break down powerful strategies that set your marketing apart by studying market behavior and understanding cultural trends. Learn about smart risk-taking, the power of emotional connections, and how startups transform categories. Perfect for marketers aiming to connect deeply …

1
How Communication Strategies Define Your Brand's Success with Marcus Taylor of Trilogy Growth Partners 41:39

4M ago41:39

41:39

Investor pressure got you stressed? Learn powerful strategies to push back and make calm, confident decisions. You'll get insights on leveraging expert feedback, showcasing success, and building crucial partnerships. Discover communication tactics that resonate with investors and find out how to maintain optimism during tough times. Perfect for CEO…

1
The Future Ready Brand: Strategies for Success with Author Mitch Duckler 34:00

4M ago34:00

34:00

Brands with purpose are brands that win. Transform your approach to brand positioning and corporate purpose with insightful tips on making technology work for you—not against you. This episode delves into creating authentic, purpose-driven strategies, leveraging AI for hyper-personalization, and avoiding common pitfalls. Elevate your brand to futur…

1
How to Reverse Engineer Business Growth Strategy with Carrie LaDue of Limitless Business 40:37

4M ago40:37

40:37

Feeling like your business has untapped potential? Learn how to master KPIs for growth, plan your exit strategy, and conquer talent attraction challenges. This episode is packed with insights on maintaining financial transparency, making data-driven decisions, and building a strong company culture. Plus, find out how to transform your services and …

1
How to Leverage AI Tools in Your Marketing Strategy Without Losing the Human Touch with Regina DeMars, Director of Content Marketing and Social Media Strategy at FNBO 39:29

5M ago39:29

39:29

Elevate your brand's story with award-winning content marketing strategies! Gain insights on enhancing consumer engagement, leveraging AI creatively, and personalizing customer experiences. Tune in, harness the power of authentic connections, and drive impactful growth! And don't forget! You can crush your marketing strategy with just a few minutes…

1
How AI Redefines Marketing Strategy: Winning in Marketing & Beyond with Jessica Hreha of Jasper 41:47

5M ago41:47

41:47

AI is reshaping the marketing landscape—are you keeping up? Learn how to harness AI as a powerful tool, find out why leadership is crucial in its implementation, and get practical tips on spearheading AI initiatives in your company. From identifying use cases to collaborating across departments, this episode breaks down the steps to elevate your ma…

1
A Proven, Profitable Strategy to Achieve Perfect Product Market-Fit with Tim Hillison of Founder of Entry Point 1 37:45

5M ago37:45

37:45

Facing challenges with market fit? You're not alone. Learn how to master each stage—problem market fit, product-market fit, and platform market fit. This episode teaches you how to define your Ideal Customer Profile, build customer-centric strategies, and ensure your product resonates. Understand the nuances of transitioning through these phases to…

1
How Disruptive Brands Use Strategy to Captivate and Grow with Geoffrey Colon of Creative Strategies 49:10

5M ago49:10

49:10

Ever wonder how some brands become household names? Learn how to elevate your brand from product-led growth to industry leader status! This episode explains the art of powerful branding, the necessity of relatable messaging, and the impact of narrative economics to drive your market awareness. And don't forget! You can crush your marketing strategy…

1
Build Your Ultimate Product Launch Strategy with Steve Shaw of AutoPylot Technologies 43:50

6M ago43:50

43:50

95% of product launches fail. Don't let this be you. Learn how to pinpoint market fit, finesse your Go-To-Market strategies, and craft campaigns that truly resonate. This episode reveals the art of not overwhelming your audience while focusing on what really matters—solving buyer problems and fine-tuning your approach. Perfect your product launch s…

1
Strategy Essentials Every Entrepreneur Needs to Know with Emily Allen 47:11

6M ago47:11

47:11

Delve into the art of newsworthiness and data-driven storytelling that captivates audiences. Discover the power of targeting niche publications, unlocking the secrets of successful PR pitches, and mastering internal communications for startup success. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing …

1
AI Strategies That Skyrocket Marketing Success with AI Advisor Nicole Leffer 39:16

6M ago39:16

39:16

Embrace the AI revolution and elevate your marketing game! Grasp how seasoned pros are integrating AI into day-to-day operations to boost efficiency and creativity. Hear firsthand about the power of AI in content creation, crisis communication, and strategic decision-making. And don't forget! You can crush your marketing strategy with just a few mi…

1
Aligning Company Strategy with Marketing and Product-Market Fit with Anne Gotay 43:01

6M ago43:01

43:01

Boost your startup's success with game-changing marketing strategies! Gain insights on aligning business goals with potent marketing tactics, mastering product-market fit, and leveraging AI for market analysis. Tune in, enhance your approach, and achieve standout market presence! And don't forget! You can crush your marketing strategy with just a f…

1
Strategy Magic: How to Leverage AI for Peak Efficiency with Lara Shackelford 44:12

7M ago44:12

44:12

Navigate the fast-paced world of AI in marketing! Learn about striking the perfect balance between using data for personalization and maintaining customer trust. Gain insights into AI strategy development, operational integration, and overcoming industry challenges. And don't forget! You can crush your marketing strategy with just a few minutes a w…

1
How a Shift in Marketing Strategy Can Catapult Revenue Growth with Dale Harrison 47:38

7M ago47:38

47:38

Transform your view on marketing effectiveness! Learn why prioritizing it before efficiency can radically shift your business outcomes. Gain insights into ROI, long-term impacts, and how to strategically prepare for market entry. Tune in, fine-tune your approach, and watch your business soar! And don't forget! You can crush your marketing strategy …

1
Crafting a Winning Marketing Strategy for Sustainable Revenue Growth with Paul Self of MultiplyGTM 41:28

7M ago41:28

41:28

Fuel your growth engine with strategies for sustainable revenue expansion. Discover the art of balancing bold targets with realistic expectations, all while marrying data with team alignment. Gear up to scale your success and refine your go-to-market approach! And don't forget! You can crush your marketing strategy with just a few minutes a week by…

1
How Strategy Fueled a Creative Marketing Triumph with Billy Otteman of Scythe Robotics 55:11

7M ago55:11

55:11

Explore the art of infusing creativity into tech with insider tactics for engaging customers and shaping a marketing mindset within engineering cultures. Gain tips on fostering collaboration and building a brand that stands out! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast…

1
Shaping Strategy Through Stellar Customer Connections with Erica Ballard of bitewell 40:11

7M ago40:11

40:11

Discover the secret to fortifying businesses with ethical marketing practices and genuine customer connections. Gain wisdom on fostering open dialogue, leveraging research power, and integrating market savvy with strategy. Watch now, fuel growth, and chart a path to triumph with integrity! And don't forget! You can crush your marketing strategy wit…

1
Aligning Engineers with Strategic Marketing: A Master Class with Khushboo Goel 39:12

8M ago39:12

39:12

Embrace the synergy of minds and learn how to blend marketing magic with engineering excellence. Get valuable insights into bridging communication gaps and crafting strategies that resonate across departments. Tune in, align your team, and ascend to new heights of collaboration! And don't forget! You can crush your marketing strategy with just a fe…

1
Strategy Meets Technology: Thriving in the Age of AI with Mike Kaput of the Marketing AI Institute 56:50

8M ago56:50

56:50

Will AI be your next marketing co-pilot or the captain? Discover how to blend AI's analytical power with your creative spark for unbeatable strategies. Get the lowdown on AI's role in branding and how to stay wisely human in an automated world. Plus, we're dropping pro tips on the hottest AI tools to boost your game! And don't forget! You can crush…

1
Crisis Armor: AI Tools For Bulletproof Strategy With Liza Adams 36:14

8M ago36:14

36:14

Discover the intersection of AI and crisis management! Learn how to shield your biz with smart strategies, craft ironclad communication plans, and tackle the ethics behind AI tools. Your brand can't afford to miss this! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newslet…

1
How to Build a Cult-Like Customer Base with Micaela Shaw 34:11

8M ago34:11

34:11

Ever wonder why your marketing feels like shouting into the void? Tune in to StrategyCast for an enlightening chat on building a customer-centric culture that actually listens! We're revealing the strategies for breaking down silos between teams, making every department talk to customers, and crafting a brand message that hits home. Say goodbye to …

1
How to Scale Your Business in 2024 with Caitlin Allen of Simbe Robotics 48:11

9M ago48:11

48:11

Uncover the secret sauce to scaling your brand! Learn about repurposing content, nailing brand messaging, and the power of emotional storytelling. Plus, dive into the predictable pipeline process for strategic brand growth. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst New…

1
How to Align Marketing and Finance for Explosive Growth with Chris Schwalbach of AVL Growth Partners 48:47

9M ago48:47

48:47

Dive into the art of smart spending in biz growth! Discover the secret sauce of aligning finance & marketing, mastering experiments, and avoiding costly missteps. Ready to revamp your strategy with insider CFO tricks? And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newslette…

1
Breakthrough Strategies for Business Growth with Marc Emmer 44:11

9M ago44:11

44:11

Discover game-changing strategies that smash silos, power up marketing, and fuel conversion! 🌟 Unpack secrets to market dominance, AI's impact on personalized marketing, and insider tactics that align sales with strategy. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyFirst Newsl…

1
Defining Your Brand’s DNA with Visionary Leader Maria Trysla 48:00

9M ago48:00

48:00

Get ready to dive into the world of strategic branding in today's episode of StrategyCast! My guest today is the amazing Maria Trysla, a visionary and tactical marketing leader with 30 years of experience in SaaS, technology, and telecommunications. Maria's bringing the heat with insights on defining your brand's DNA, the evolution of brand positio…

1
Revolutionary Strategies Every Marketer Needs with Consultant John Rood 48:41

10M ago48:41

48:41

Want to revolutionize your marketing game? Dive into this episode jam-packed with insights on storytelling, ROI, and consumer-centric strategies. Learn about Ancestry.com's impactful campaign, shifting from Super Bowl ads, and the role of AI in marketing.De către Lori Jones from Avocet Communications

1
473: Customer-Centric Strategies and Success Through Relationship Building with Erik Isernhagen of LINX 53:25

11M ago53:25

53:25

Discover the secrets to building a thriving company culture, aligning teams for success, and fostering authentic client relationships with guest Erik Isernhagen, founder and CEO of LINX, on this episode of the Integrate & Ignite Marketing Podcast. Join host Lori Jones as she and Erik dive into the keys to business growth, employee engagement, and e…

1
472: From Start-Up to IPO: How Tim Sheehy Built Bridger Aerospace into a Market Leader 37:03

12M ago37:03

37:03

Tim Sheehy, CEO of Bridger Aerospace, is a maverick entrepreneur who is not only inspiring but also a leader with an extraordinary story to tell! Listen in to his appearance on the Integrate & Ignite Marketing Podcast here!De către Avocet Communications

1
471: Elevate Your Business with Advisors that Share Your Passion with Dr. Shyama Mathews 40:58

1y ago40:58

40:58

Listen in as Dr. Shyama Mathews and host Lori Jones dive deep into the world of successful companies, advisory roles, and marketing approaches that'll blow your mind. Don't miss out on this eye-opening discussion that'll help you conquer your industry!De către Avocet Communications

1
470: Unlock Growth Opportunities With Community-Led Brand Building with Lloyed Lobo Co-founder of Boast.AI and Traction 53:51

1y ago53:51

53:51

Building a brand takes strategic marketing, expert communication skills, and a focus on community-led growth. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Lloyed Lobo, of Boast.AI and Traction, to hear his inspiring entrepreneurial journey and his book From Grassroots to Greatness, where he …

1
469: Revealing the Mindset of an Innovator, Disruptor, and Visionary: Insights from Ernie Crawford of Crawford Technologies 38:36

1y ago38:36

38:36

Brands need to constantly innovate to succeed. It’s the same with marketing. Whether you’re marketing for a startup, an early-stage venture, or even an enterprise business, you have to stay ahead of the game. In this enlightening episode of the Integrate & Ignite Marketing Podcast, host Lori and her guest Ernie Crawford, founder of Crawford Technol…

1
468: Marketing Leadership with Christine Heckart of Xapa World 55:37

1y ago55:37

55:37

Listen in to hear Christine’s invaluable advice on timely topics such as using technology for good, category creation, the importance of differentiation in marketing, and the future of generative technology.De către Avocet Communications

1
467: The Art of Market Entry: How to Define a Category and Educate Customers with Krish Ramineni of Fireflies 40:40

1y ago40:40

40:40

Some of the best companies succeed by entering a market before having full confidence in the technology. Just ask guest Krish Ramineni, founder of Fireflies, on this episode of the Integrate & Ignite Marketing Podcast. Listen in as he talks about timing, execution, and growth with host Lori Jones, as well as about the nuances of category creation, …

1
466: The Power of Category Design with Mike Bruno of Play Bigger 46:31

1y ago46:31

46:31

Discover the power of creating a new category for your product. It's not just about being descriptive, but about conveying meaning and solving a human problem. Learn from host Lori Jones and her guest Mike Bruno, Category Designer at Play Bigger, on this episode of the Integrate & Ignite Marketing Podcast!…

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