Jeannie Spiro public
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Are you a midlife woman coach, strategist, healer or service-provider who’s ready to make more money, serve more clients and take your business to the next level? Looking for simple and strategic ways to simplify your marketing, multiply your profits and streamline your business so you can enjoy your life and business more? This is the podcast that not only covers the mindset, marketing and sales strategies that support growing a multiple 6 and 7-figure business, but how to become a Midlife ...
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For nearly a year I stepped away from this podcast choosing to take a pause until I figured out what I wanted to do with it. While my marketing didn't stop, I made some choices as the CEO of my business to put the pause on this form of marketing until I could figure out how I could better align it to my business. In this episode I explain the pause…
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I get it, it’s easy to turn a blind eye to the legal part of your business that you don’t understand, especially when you’re not even sure what you need. Today our two hilarious guests Lisa Sigman and Tania Shah understand that delving into the legal realm can seem overwhelming, but their mission is to empower coaches by making the legal side of th…
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I know that talking about money and planning for your future and retirement can be an extremely uncomfortable conversation, especially as a business owner. Our special guest Carrie McPherson talks about money and financial planning through each stage of life and teaches her clients how to save, invest and plan for retirement. Many women are often l…
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Coaches and service providers, are you having a hard time standing out online these days? You’re not alone if you said yes. Many business owners in the online space have been trying to figure out a better visibility strategy to stand out and attract the clients they need. Today’s guest Donna Cravotta emphasizes the importance of remaining true to y…
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Have you ever thought about how many decisions you're making in a day? As business owners, we make a lot of them and some of them can feel nearly impossible to make. This week we're talking about the power of making choices with my guest, Choice Coach and author of The Book of Choice, Kim DeYoung. Kim's been an entrepreneur for over two decades and…
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Have you ever considered giving a TED Talk? What if you simply want to get better at telling your story in your signature talks and webinars? Today my guest and I are talking about storytelling and how you can take it to a whole other level. Not only to tell your story from a powerful place but to be able to step into your power and confidence in d…
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One of the top questions I get from coaches and online business owners is whether they should use a blog or podcast to showcase their content and attract clients online. My answer very much depends on their stage of business and what’s going to work best for them with regard to sticking with it long term. Personally, as a podcast host, I’m a fan of…
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I love talking about and teaching how to sell. No matter if we're talking virtual sales strategies or live ones - when it comes to figuring out the best ways to sell and fill your coaching programs and offers, I could talk about this for days on end. In fact, I talked a lot about that in part one of this conversation with Emily Aarons on her podcas…
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Today on the Midlife CEO Podcast, I'm joined by Sales Page Design Expert Melissa Burkheimer. I'm still sitting with so much of what we talked about in the interview that includes saying "yes" to opportunities, taking chances, realizing your zone of genius, selling online, sales pages, sales page design (and what you really need to be thinking about…
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Let's face it, when it comes to being a podcast guest on someone's show there are a few approaches you can take. Today I'm sharing some insight and tips that can help you pitch yourself without having to hire an agency or an assistant to do it for you. You'll discover: How to maximize your current business connections to maximize podcast introducti…
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Today we're talking about marriage, entrepreneurship, and the various complexities of being an entrepreneur and being married. My guest today is Marriage and Relationship Coach, Denise Fitzpatrick. As an experienced therapist who started her own therapy practice and then transitioned to having a coaching business, Denise not only knows what it's li…
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When I left corporate I couldn't wait to leave the structure behind, but those early days and months of not having it were hard on my business. Like most of the Midlife CEOs I work with who've had jobs and careers prior to starting their business, structure was typically built into their day. More freedom is a benefit to working for yourself, and w…
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Welcome to 2023! Ready to decide where to put your energy as you focus on growing your business in the online space in the coming year? Today I'm sharing where I'm putting my energy, what I'm doing for my online marketing and how I'm focusing on projects that support how I want to work, while also enrolling more clients into my coaching programs. I…
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Today I'm joined by my friend Donna Ashton for a special episode where we go behind the scenes and talk about some of the pivots I've made in my business over the last few years. Today Donna interviews me about the pivots I've made to my online coaching business, how I've shifted from selling to the stage to selling online and why all selling of co…
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Wanting to stand out from everyone else in the coaching or service-based space? A great way to do that is to create a soul-aligned brand. No matter if you're in the monetizing or scaling stage of business, developing your brand will allow you to be seen differently in the online business space. Today I sat down with Rachel Pesso to discuss what a s…
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Today on the Midlife CEO Podcast, Jeannie interviews Dr. Sam Graber about Perimenopause, Business, and Midlife. As a retired chiropractic physician with 25 years of caring for patients under her belt, Dr. Sam Graber recognized that she was ready for a change in her own career in midlife. That discovery led to her starting an online business support…
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Today I'm speaking with award-winning video producer Parchelle Tashi about how she helps authors create online courses, allowing them to save time and create another revenue stream in their business. Behind The Author’s Leverage brand is Parchelle Tashi, a former high school math teacher with a Master's in Curriculum & Instruction turned creative e…
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Today I'm speaking with a returning guest, long-time client, and one of my strategists, Candice 'Candy' Hozza about intuition in your business and Quantum Connection. Candy is a Spiritual Strategist and Business Intuitive who specializes in helping mission-driven business owners release blocks that are holding them back and create further alignment…
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Today on the Midlife CEO Podcast, Jeannie Spiro talks about how to design the marketing plan for your business. With countless choices, strategies, and templates available to supposedly make it easier for you to attract clients and generate leads, often the more options you have - the more confusing marketing gets. To make it easier, this episode c…
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My guest today is Renee Hughes. As a Certified Professional Aromatherapist and Holistic Coach Mentor, she specializes in psycho-aromatherapy and teaching profitable practice building techniques with live launches. Having pivoted out of a former career, in this episode we talk about some her path, what sparked it, the lessons learned in her early da…
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Do you run a coaching or service based business where you're working with private and or group clients and want to be able to take an extended vacation, yet still keep your programs and business humming while you're gone? Today I share the behind the scenes of how I was able to take nearly 3 weeks off from my business while clients were still suppo…
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How do you write copy that doesn't trigger pain or shame prospective clients into working with you, but still sells your programs and services? Today I sit down to talk about how to write conscious copy with Business Growth Strategist and Sales Page Copywriter, Kristen Westcott. It turns out that there's a way to do this that still sells your progr…
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I loved this interview with Amy Flores-Young where we got to discuss hosting and planning retreats, live intensives, and events in our current times. For years I hosted four and sometimes five events a year and that didn't include all the Private VIP Retreats as well. One of the things I found challenging when I chose to work with more people and h…
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Congratulations - you've reached a place in your business where you're now stepping into a whole new level of growth. You're established, known for what you do, maybe very visible in the online space. Everyone's paying attention to you and your every move (that alone may feel like you're living under a microscope). Things may be messy and as you st…
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Goals. We all sit down at the beginning of January every year and come up with new goals. Sometimes they're all new. Sometimes they're carried over from the year before. Sometimes our list is long and daunting. Other times it's short and sweet. I take a very different approach to goal setting in my business. While this is something I do in my busin…
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Have you been wanting to use more video in your business and are either not confident on camera or not sure how to get started? In this episode, I have the genuine pleasure of interviewing my friend and colleague, Lou Bortone. Lou's resume is long and rich and he's been in the video marketing field for many years. If you're wanting to learn some ti…
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As a coach or service provider one of the things you need to be thinking about is your schedule. When serving clients, no matter how many, it's important to remember that you only have so many hours in a day. You also have other things you're doing to run your coaching or service-based business and as you start scaling your business to work with mo…
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It's hard to believe this year is coming to a close. As a business owner at midlife, I've found that this year has been one of my best yet both personally and professionally. In today's episode, I will share where I started this year, where I'm ending and some of the key lessons I've learned throughout the year. At the start of 2021, I had just beg…
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We're doing something a bit different on the podcast this week. Today's interview is Part 2 of a conversation between me and Patty Lennon that we started on her The Space for Magic Podcast where we discussed my pandemic pivot in all things life, wellness, and business. If you haven't listened yet, go here and listen in. You'll discover what I did t…
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Today I'm joined by Laura Posey, the founder, and Chief Instigator at Simple Success Plans. Laura's mission is to help more entrepreneurs plan their entire year on one sheet of paper and then accomplish 100% of their plan. Listen in and learn: The secret behind accomplishing your goals (and what you must consider when planning). What she recommends…
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Today's guest is Shannon Giordano, a Social Media Expert who specializes in helping midlife women business owners and entrepreneurs build the social media community they dream of. With a focus on helping women develop more ease and comfort with communicating and connecting with their audience online, Shannon reveals the secrets behind creating a fo…
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A year ago, in my work to support women coaches and client-based business owners with the expansion of their wealth and leadership, I began questioning if I was doing enough both personally and professionally to be the leader I thought I was. I always thought I was racially conscious, inclusive, and diverse, but when I started looking at my busines…
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If you've been losing the spark in your work or feeling out of alignment with your purpose, you're going to want to tune into this week's episode. Many people have found themselves questioning their path or doubting their direction. Even successful business owners are wondering if the path they've been on is still the right way to continue. Whether…
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Today I'm joined by my guest Melissa Kitto who with over 30 years of experience in the field of spiritual growth and development; teaches practical tools to develop your intuition, connect with your guides and live your unique life purpose. We talk about connecting with your spirit guides to receive guidance on your next steps to fulfill your purpo…
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Today I'm joined by Personal Empowerment Coach, Ramona Kossowan. As a Fitness, Wellness, Empowerment, and Gentle Trauma Release Coach, she discovered that even though women are trying everything to achieve their goals, there's a little-known reason why they struggle to do so. Dedicated to empowering women to achieve what they say they want, you'll …
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Today I share several forms of selling, serving, and stepping into your business with Conscious Launch Strategist for the Internet Rich and Famous, Sage Polaris. Having met through a colleague shortly before hosting a joint live event, I first supported Sage with converting from the stage at her live event. Quickly discovering that she knew more ab…
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There comes a time in every business when you get to the point of making money where you wonder how to keep more of it. In my work, I spend a good amount of time and strategy supporting clients with getting clients, making money and scaling into 6, 6+ and 7-figures. With my skill set in lead and revenue generation strategy, I don't focus on what th…
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Today I'm joined by Bryna Haynes, a dear friend, colleague, former client, and the book coach helping me write my first book. Having been through her own business transformation and pivot, I asked Bryna to come on to talk about her journey and what's happened now that she's fully integrated her skills, talents, passion, and expertise into her busin…
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I'm joined today by Lynne Twist and Sara Vetter of The Soul of Money Institute. For more than 40 years, Lynne Twist has been a recognized global visionary committed to alleviating poverty, ending world hunger, and supporting social justice and environmental sustainability. From working with Mother Teresa in Calcutta to the refugee camps in Ethiopia…
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Becoming a podcast guest is a great way to get known and found by potential clients. Being a guest is one of the ways I’ve become known, built my list, and grown all of my coaching communities. While it’s easy to think that being a guest is all about the opportunity it presents for you and your business, reframing this to think about adding value a…
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Like most business owners I know, growing a business sometimes takes a toll on other areas of your life. I found that to be true the more my business grew and discovered it harder to manage my weight, time and energy. Every year that passed, I gained more and more weight. The funny thing was that I kept reaching new wonderful business milestones al…
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As two of my long-term clients in my Influencer Mastermind, Kelly Murphy and Melissa Burgio, best friends, roommates, and now owners of Virtually Focused Media, join me for a lively discussion about growing their business together after a long corporate career. Owners of Virtually Focused Media, a full-service support agency specializing in working…
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Christa Lyons is a certified health coach and an advocate for healthy living. She helps midlife women lose weight and get their mojo back using a whole foods approach so that they can feel comfortable and confident in their bodies again. She's my special guest in this week's episode where we dive into: How she found her passion at midlife and her p…
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Today I sit down with my client, Sunshine Beeson who, as an Iridologist and Hypnotherapist, uses a unique approach to uncover and release physical and emotional blocks that prevent women from living their best lives. As a healer for over 38 years, Sunshine needed to start her business again after moving across the country to be near her daughter an…
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Today you'll hear a special interview with one of my longtime friends, former mastermind client, and fellow Business Coach, Donna Ashton. Donna helps coaches turn their success with 1 to 1 clients into a leveraged program to save time and scale without working more. In this conversation, you'll discover how she went from homeschooling her two kids,…
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Today you're going to get a chance to hear from a very special person in my life, Candice Hozza. Candy and I first met when she attended one of my live events. She was the first to enroll in my coaching program from that event that year and later told me that she knew that I'd be her coach for the next three years. That's exactly what happened and …
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When 2020 took live speaking, events and in person networking off the table, it meant that as coaches and client-based business owners we needed to do more digital marketing. For some this wasn't a major pivot, for others it meant jumping into an already crowded space and trying to figure out what and how to attract clients online. One of the marke…
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Wanting to create your first 6-figures in your coaching or client-based business? It's time to narrow down your offerings. There's a common belief that you need more service offerings in order to make more money. That's the exact opposite of what I tell my clients and have done for myself to scale my own business to multiple 6-figures. In today's e…
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Today's Midlife CEO episode was inspired by my recent photoshoot. Oftentimes I hear clients tell me that they're struggling with their competition, having a hard time attracting clients and unsure how to show up as a coach or client-based business owner online. The secret to your business growth is to show up as you are. Sounds simple in concept, b…
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Today we're talking about why you need to simplify your coaching or client-based business in order to help it grow faster. One luxury we have as business owners is that we get to design our business any way we like. The challenge is - there are many ways to do it. There three core things you need to be focusing on if you want to make more money in …
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