Cele mai bune Microsoft Advertising podcast-uri (2024)

1
Keep eComm & Carry On. Google Ads Changes Pmax Shopping Priorities 59:07

5d ago59:07

59:07

Visit us at - https://marketingoclock.com/This week on Marketing O’Clock, Google ads gets its (eComm) priorities straight between PMAX & Shopping. Traveling is made easier with new Google travel feel opportunities. Plus, updates on the alleged "man who killed Google" and some big changes over at big G. Thank you Adzviser for sponsoring today’s show…

1
Keeping You POASted On Gross Profit Optimization in Google Ads 1:03:06

12d ago1:03:06

1:03:06

This week on Marketing O’Clock, Google will reCOGSnize gross profit in smart bidding with a new optimization setting. Meta is giving new meaning to “no comment” with a new ad setting. Plus, Google is going on a shopping spree with a fully transformed design. Thank you Adzviser for sponsoring today’s show! Supercharge your marketing analytics with a…

1
The wAIt is Over(view). Ads Rolling Out In Google’s AI Overview. 1:02:51

19d ago1:02:51

1:02:51

Visit us at - https://marketingoclock.com/This week on Marketing O’Clock. We are AI OverYou, Google. A slew of AI Overview updates were announced last week, including (finally) ads in AI overviews. Plus, breaking up is hard to do but the DOJ has plans to break up Google. And, Google makes its most evil move yet, showing competitor ads above local r…

1
Hivestack and NDA present: OOH strategies in an omnichannel environment (featuring Taptap Digital) 38:05

20d ago38:05

38:05

In this special episode of the NDA Meets podcast, in association with Hivestack by Perion, NDA Editor Justin Pearse is joined by Inés Armendáriz, International Sales Director, and Nigel Clarkson, Global Chief Revenue Officer at Taptap Digital. They discuss how programmatic has transformed out-of-home into a key part of an omnichannel strategy, the …

1
Hivestack and NDA present: OOH strategies in an omnichannel environment (featuring Hawk) 43:14

22d ago43:14

43:14

The Out of Home (OOH) advertising industry is evolving rapidly, driven by digitisation, growing scale across the globe, and the advanced targeting and measurement capabilities of programmatic media. In this time of change, how can the industry best deliver on the promise of programmatic OOH? In this special podcast, NDA Editor Justin Pearse is join…

1
How brave do you have to be to change everything? 20 Great Answers with Paula Parkes Vice President of Marketing, Asia Pacific for ServiceNow. 40:43

23d ago40:43

40:43

Join your host and Executive Creative Director Barrie Seppings as he invites Paula to answer ‘20 Questions’ and discovers how she learned to ‘push her own barrow’, why sunrises are worth way more than $10,000 and the moment she discovered she wasn’t irreplaceable. Welcome back to this month’s “Plugged In, Switched On” podcast from Splendid Group. T…

1
AI is uSERPing Bing Results. GenerAtIve Search Experience is Rolling Out. 1:00:38

26d ago1:00:38

1:00:38

This week on Marketing O’Clock, it should come as no SERPrise that Bing is rolling out AI search results. We tell you everything you need to know about Bing Generative Search Experience. Plus, in a Shopping turn of events, Google is updating the look of Shopping. Tune in to hear Instagram’s new signature sound and all the other news you missed this…

1
TikTok on the Clock the $earch Party Don’t Stop | Search Campaigns Are Coming to TikTok 48:41

1M ago48:41

48:41

TikTok Search Ads Campaigns, Video Enhancements for PMAX, & More | Marketing O’Clock Episode 350This week on Marketing O’Clock, Google’s dominance over search ads could be TikToking away, Meta is rUIning their ad platform one senseless change at a time, and advertisers “watching” accounts closely spot a new PMax video setting. Visit us at - https:/…

1
Accentuate the Positive… PMAX is Getting Negatives 52:02

1M ago52:02

52:02

Negative Keyword for PMAX, YouTube Communities & More | Marketing O’Clock Episode 349This Week on Marketing O’Clock, Google Ads makes a positive out of negatives and other long demand-ed new features. Plus, a new update puts the “You (Tube)” in community and more digital marketing news from this week.Thank you Optmyzr for sponsoring this week’s sho…

1
eCPC You Never. Google Will Phase Out eCPC Bidding for Search & Display 53:23

2M ago53:23

53:23

eCPC DeprecationThis week on Marketing O’Clock, Google bids eCPC bidding Adieu and announces Confidential Matching, a data privacy solution that we actually have confidence in. Plus, all the digital marketing news you missed this week.Start your free trial.Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign…

1
How can you have a tech career without being technical? 20 Great Answers with Robbie Upcroft, Cloud Business Manager at Tech Data ANZ. 52:57

2M ago52:57

52:57

Robbie Upcroft, Cloud Business Manager at Tech Data ANZ, may have “fallen into IT”, but his passion for using tech to help people reach their full potential runs deep. He’s inspired by how assistive technology has transformed the life of his son Toby, who has Cerebral Palsy. Join your host and Executive Creative Director Barrie Seppings as he quizz…

1
BInG Updates Coming to Microsoft Advertising 57:41

2M ago57:41

57:41

This week on Marketing O’Clock, new updates from Microsoft Advertising open new doors (or Windows?) for advertisers. Video Action Campaigns will be VACating your account and migrating to Demand Gen. Plus, GA4’s latest update hits the (bench)mark, and Google seems to be shopping around a new design for mobile shopping results. Visit us at - https://…

1
Get It TAGether! Tag Diagnostics + New Consent Management Tools for Google Advertisers 1:17:09

2M ago1:17:09

1:17:09

Get It TAGether! Tag Diagnostics + New Consent Management Tools for AdvertisersThis week on Marketing O’Clock, Google helps advertisers get their acts TAGether with Tag Diagnostics and consent management tools. Plus, it’s exhausting rooting for the Anti(trust)-Hero as Google lands itself in hot water with the DOJ again. Then, is this what streams a…

1
I Think The Apple's Rotten Right to the [August 2024] Core [Update] 45:27

2M ago45:27

45:27

This week on Marketing O’Clock August is slipping away into a moment in time as the August 2024 Core Update rolls out. We think Meta Ads’ new features Rule, or at least Value Rule. Plus all the digital marketing news you may have missed this week.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, g…

1
Advertisers Can Now Get More METAculous With Audience Controls 44:48

3M ago44:48

44:48

This week on Marketing O’Clock Meta Ads has new controls that you can Employ to keep certain audiences from seeing your ads. Plus, TikTok is in its Prime with a new shopping integration and Google’s Antitrust issues continue as the DOJ is reportedly considering a break up.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you f…

1
Who wants to live forever? 20 Great Answers with Michael Vermeersch, Accessibility Lead for Microsoft in EMEA 48:33

3M ago48:33

48:33

Did you have a life’s mission when you were a kid? Michael Vermeersch, Accessibility Lead for Microsoft in EMEA, sure did. And over the course of our ’20 Questions’ episode of the “Plugged In, Switched On’ podcast from Splendid Group, we discovered that he’s very much still on that same life mission. Join your host and Executive Creative Director B…

1
Do Not Pass GOogle. Judge Rules That Google Maintained an Illegal Monopoly in Search 50:21

3M ago50:21

50:21

Do Not Pass GOogle. Judge Rules That Google Maintained an Illegal Monopoly in SearchThis week on Marketing O’Clock, there is no get out of jail free card for Google after a federal judge finds that they violated antitrust laws. Plus, Google Ads closes shop on reports and products after an ad serving error and we get more updates on keyword prioriti…

1
Are you reADy for it? Reddit launches its Lead Gen Era 55:11

3M ago55:11

55:11

This week on Marketing O’Clock, a hot new search engine just entered the Villa, introducing SearchGPT. Plus, Google Marketing Live updates are finally live in your accounts and where ad platforms lead Reddit will follow with a new “form” of ad.Thank you Optmyzr for sponsoring this week’s show!Free Trial - https://www.optmyzr.com/?utm_source=sponsor…

1
C is for (Third Party) Cookies, They’re Good Enough For Google. Chrome Will Not Deprecate Cookies After All. 59:15

3M ago59:15

59:15

This week on Marketing O’Clock, Google breaks hearts by breaking links and Microsoft Advertising has a “Brand-Aid” for advertisers who want to remove branded queries from Pmax. Plus, Google announces that the cookies won’t be crumbling after all. Thank you Optmyzr for sponsoring this week’s show! Optmyzr is the all-in-one paid search management pla…

1
Masters of Media: Peter Rowe, Head of Media at NatWest Group 38:55

3M ago38:55

38:55

NDA’s podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. In this episode we meet Peter Rowe, Head of Media at NatWest Group. On moving from procurement to marketing: In procurement, I looked at i…

1
NDA Meets: James Hill, Chief Commercial Officer, Exte 32:53

3M ago32:53

32:53

n the latest in our NDA Meets podcast, Editor Justin Pearse sits down with James Hill, Chief Commercial Officer, Exte. With an industry career spanning twenty years, James is two months into the new job, with responsibility of driving growth in new markets as the Spanish-born adtech company embarks on ambitious global expansion. The conversation co…

1
The Final Note… Google Search Notes Are Officially Dead 58:32

3M ago58:32

58:32

Notes Test DiscontinuedThis week on Marketing O’Clock, Google announces the end of a note-worthy test. Plus, YouTube announced a long list of new Shorts features and ads may be uSERPing organic results in some Google placements.Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discor…

1
Talia Cotton on starting an agency after leaving Pentagram 35:19

4M ago35:19

35:19

In this engaging conversation, Talia Cotton shares her journey from working at Pentagram to starting her design studio — Cotton Design. She talks about the challenges of the first year of being an agency founder, the main leadership lessons she learned and insights on building and managing a team.Watch the full interview to find out:👉 Three things …

1
Robbery in Broad Daylight? Google Ads Changes Keyword Match Type Default Settings 58:47

4M ago58:47

58:47

Platform change Defaults to Broad MatchThis week on Marketing O’Clock, is Google Ads being greedy to a (de)fault? The new default keyword match type paints with broad strokes. Plus, Google Ads puts a new ad format on the map and in Demand (Gen) tCPA insights are coming to an account near you. Take the Marketing O'Survey - https://survey.marketingoc…

1
NDA Meets: David Winstone, Trading Director UK, Channel Factory 31:09

4M ago31:09

31:09

In the latest NDA Meets podcast, NDA Editor Justin Pearse sat down in Cannes with David Winstone, Trading Director UK, Channel Factory to discuss the future of the digital advertising industry. Topics covered included contextual alignment and how Channel Factory is helping brands align with the right content and using context as a proxy for perform…

1
Going from ‘no way’ to ‘tell me more’ 20 Great Answers with Lis Walters, Marketing Manager for Commercial and Data Center Solutions, Ingram Micro. 44:56

4M ago44:56

44:56

When you get to a senior level in marketing, you pride yourself on being able to make quick decisions. But what if that approach was preventing you from making the right decisions? Lis Walters, Marketing Manager for Commercial and Data Center Solutions, Ingram Micro, asked herself that very question a couple of years ago and it completely changed h…

1
We’re Marketing O’Clock & We Approve this (Synthetically Created) Message. Google Ads Updates Political Ad Policies. 54:36

4M ago54:36

54:36

Google Ads Announces New Political Ad PoliciesThis week on Marketing O’Clock, Google Ads releases a two policy system ahead of the 2024 election. Google is doing local a disservice with new LSA placements. Plus, Microsoft Advertising wants property managers to make themselves at home in the new Property Center.SAVE YOUR GA3 DATA - https://cypressno…

1
NDA Meets: Kumar Amrendra, Head of Digital Marketing, Sky & Elizabeth Brennan, Manager Advertising, Permutive 34:00

4M ago34:00

34:00

At the year's Cannes Lions Festival, NDA Editor Justin Pearse sat down with Kumar Amrendra, Head of Digital Marketing, Planning & Data Science, Sky and Elizabeth Brennan, Manager Advertising, Permutive. In a wide-ranging discussion, we examine the stage of the nation for brands today as they prepare for a world post cookie.…

1
Google Ads (Mis)Spells Out Brand New Keyword Updates 58:47

4M ago58:47

58:47

Search Query UpdatesThis week on Marketing O’Clock, we give Google Ads’ brand new Keyword updates a thumbs up. Local Advertisers are puLSAting with anger after a change to lead credits is announced. Plus, the June 2024 spam update is rolling out.SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/Take the M…

1
Google Ads crEDITS Payment Options for Advertisers 56:53

4M ago56:53

56:53

Google Ads Removes Credit Card PaymentsThis week on Marketing O’Clock, Google Ads is “Taking Credit”... removing credit card payment options from some accounts. Plus, we have Comments on a new YouTube feature and new Google Ads Content Suitability options aren’t suitable for us.SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-…

1
Responsible Investment in the Supply Chain Evolution 12:11

4M ago12:11

12:11

GroupM's Amanda Grant sits down with PubMatic's Emma Newman to discuss the importance of realising our responsibility across the supply chain and how we can co-innovate to deliver it.Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024⁠ Stay connected with GroupM on LinkedInGroupM is WPP’s media investment group and the world’s leadi…

1
Bringing Commerce Media to the Masses via Product Based Strategies 17:50

4M ago17:50

17:50

Product-based strategies are revolutionizing commerce media, bringing it to the masses like never before. GroupM's Sam Bukowski sits down with Michael Balabanov from Criteo to dissect this transformative shift. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 Stay connected with GroupM on LinkedInGroupM is WPP’s media investment …

1
Navigating the New Era of Commerce feat. Kellanova & Target 22:11

4M ago22:11

22:11

The future of marketing is integrated and omnichannel. EssenceMediacom's Kristin Gower sits down with Omar Carrion, Senior Director of Integrated Marketing Communications & Omnichannel at Kellanova LATAM, and Stephanie Stopulos, VP of Media at Target to talk about navigating this new commerce landscape. Recorded Live from The GroupM Rooftop on Day …

1
Transformation of ad tech and supply in an AI-driven world feat. Microsoft 19:43

4M ago19:43

19:43

Navigate the complexities of the tech world with the help of industry giants. GroupM's Rich Ashley sits down with Microsoft's Rukmini Iyer to talk digital innovation and product strategy. Recorded Live from The GroupM Rooftop on Day 4 of Cannes Lions 2024 ⁠Stay connected with GroupM GroupM is WPP’s media investment group and the world’s leading med…

1
The Power of Representation in Entertainment feat. Audible, PlayStation, & Fandom 22:58

4M ago22:58

22:58

Elliot Millard, Chief Strategy & Planning Officer at Wavemaker in the UK talks to Susan Jurevics, Chief Brand & International Officer at Audible, Jaap Tuinman, VP Global Media, Omnichannel & MarTech at PlayStation, and Stephanie Fried, CMO at Fandom, about the power (and responsibility) of representation and inclusivity in entertainment. Recorded L…

1
The Influenceables 27:39

4M ago27:39

27:39

An opportunity to go a little deeper into The Influenceables, a Wavemaker consumer behaviour research project. From food to beauty, auto to entertainment the research reveals how new media has transformed the decision journey for shoppers and how shared cultural moments have transformed consumption. With Stuart Bowden, Lilia Fuse, Felipe Thomaz and…

1
Balancing Advertising Across the Open Web, Social Platforms, and Premium Publishers 17:43

4M ago17:43

17:43

Live from the GroupM Rooftop on Day 3 of Cannes Lions 2024, GroupM's Chief Operating Officer in the UK Luke Bozeat, Paul Nasser, RVP, Agency Partnerships at IAS in EMEA, and Anja Spielmann, Global Brand Experience Director at Mars, talk strategies for navigating the interplay between advertising on the open web, social platforms, and premium publis…

1
Shaping the Future of Responsible Media 6:16

4M ago6:16

6:16

Matt Bourn of the Advertising Association joins Kunal Nagpal of InMobi, and Sargi Mann, Global Practices Lead at GroupM to discuss what it takes to build a more responsible future for media. Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠⁠See more content from GroupM⁠_GroupM is WPP’s media investment group and the world’s lead…

1
How Mars & GroupM Leverage Attention Data to Champion Responsible Media Buying 21:17

4M ago21:17

21:17

GroupM's Global Practices Lead Sargi Mann, Adelaide Metrics Founder and CEO Marc Guldimann, and Mars' Sr Director of Global Media Ron Amram discuss the impact that attention-based approaches to measurement are having on ethical and effective media management. Key takeaways: Attention metrics help advertisers understand the quality of their media bu…

1
Brand meets AI 19:39

4M ago19:39

19:39

Oliver Saunders, Global Head of Addressable Solutions at Wavemaker, interviews Silke Zetsche, commercial director at AudioStack, about the industry implications and impact of AI on effectiveness and efficiency, personalisation, culture, trust, and more. Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024 ⁠See more content from GroupM⁠GroupM …

1
Advertising in the Era of Generative AI & Global Political Turmoil feat. NYTimes, Zefr, & Meta 26:05

4M ago26:05

26:05

Michael Barbaro, host of The New York Times 'The Daily' podcast interviews Richard Raddon, co-CEO and co-founder of Zefr, Samantha Stetson, VP, Client Council & Industry Relations at Meta, and Mark Weintraub executive director at EssenceMediacom on the ways in which technology is helping brands grapple with the challenges of advertising in today's …

1
Better Marketing in the Neighborhood: 1:1 with Nextdoor CEO and co-founder Nirav Tolia 22:55

4M ago22:55

22:55

Live from The GroupM Rooftop on Day 2 of Cannes Lions 2024, Elliot Milard, Chief Strategy & Planning Officer for Wavemaker in the UK interviews CEO and co-founder of Nextdoor Nirav Tolia about Nextdoor and the power of hyperlocal engagement. --GroupM Socials 🔵 https://www.linkedin.com/company/groupmworldwide/🔵 https://twitter.com/GroupMWorldwide🔵 h…

1
The Intersection of Search & The Community feat. Reddit & Colgate-Palmolive 20:40

4M ago20:40

20:40

Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024, Amy Bedford, VP, GM, Integrated Marketing & Advanced Advertising at Colgate, Reddit CMO Roxy Young, and Stuart Bowden, Global Chief Strategy and Product Officer at Wavemaker, explore the ways brands can drive meaningful connections with communities. GroupM Socials🔵 https://www.linkedin.com…

1
Influencer Rx: Navigating the Healthcare and Creator Landscape feat. Bayer 16:33

4M ago16:33

16:33

Harry Hugo, co-founder of The Goat Agency, talks to Deniz Can, Global Head of Media and Content at Bayer, to discuss the relationship between communities and creators and their bold mission of ensuring health for all. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024 🔵 https://www.linkedin.com/company/groupmworldwide/GroupM is WPP…

1
The New Entertainment Economy & The New Social Economy feat. NBCUniversal 12:47

4M ago12:47

12:47

Nick Palmer, EssenceMediacom, talks to Jamie Cutburth of NBCUniversal. Recorded Live from the GroupM Rooftop on Day 2 of Cannes Lions 2024

1
Platform Magic feat. Colgate-Palmolive & Perfetti 18:01

4M ago18:01

18:01

Nic McCarthy, Global Head of Creative Excellence at Wavemaker interviews Parul Patel Desai, VP Marketing, Greater Indochina Hub at Colgate-Palmolive, and Milan Rouhana, MD Middle East, Africa, and Pakistan at Perfetti van Belle about putting the magic back into advertising in the platform era. Recorded Live from the GroupM Rooftop on Day 2 of Canne…

1
NDA’s An Audience With: Sir Martin Sorrell of S4 Capital 44:38

4M ago44:38

44:38

In the second of our special ‘An Audience With’ podcasts from Canne 2024, NDA editor sits down to chat with Sir Martin Sorrell, Co-Founder and Executive Chairman of S4 Capital. One of the ad industry’s biggest names, Sorrell shares his thoughts on how Cannes has changed over the past two decades, considers whether brands are ready for a first-party…

1
The Future of Content and Brand Engagement: A Conversation with Jon Steinberg 21:24

5M ago21:24

21:24

Ellie Hooper, Head of Client Services at Goat talks to Future PLC CEO Jon Steinberg about Future and the future of branded content and brand engagement. Recorded Live from The GroupM Rooftop at Cannes Lions 2024

1
NDA's An Audience With: Terence Kawaja of Luma Partners 38:14

5M ago38:14

38:14

In the first of our special 'An Audience With' podcasts from Cannes 2024, NDA editor Justin Pearse speaks with Terence 'Terry' Kawaja, founder and CEO of LUMA Partners. One of the most influential people in the industry, Kawaja tells why he still loves Cannes, explains why M&A activity is back with a bang and describes how ad industry has been been…

1
A New Era of Shopping and Performance 14:46

5M ago14:46

14:46

We're stepping into the future of retail with a fresh perspective on shopping and performance. Featuring Stephanie Stopulos, VP Media at Target, Carrie Sweeney, VP Retail at Pinterest, and Ji Young, COO, GroupM NA in conversation with EssenceMediacom's Chief Strategy Officer for the US Preeti Nadgar. Recorded Live from The GroupM Rooftop at Cannes …

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