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The Near Memo

Greg Sterling, Mike Blumenthal & David Mihm

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Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
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'Adventures in Local Marketing' is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile. Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape and take part in regular segments like 'Room 404' and 'Define and Elevate'. In each episode, Claire serves up a quick one-stop overview of her guest's chosen topic area: they'll dispel myths, offer tips ...
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MoneyForLunch

MoneyForLunch

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Bert Martinez is a Marketing Consultant, Author, and Entrepreneur. The goal of Money For Lunch is to share inspiring stories from the most brilliant business minds, world-class athletes, and influential celebrities on the planet; to help you discover tips and strategies to make your business and your life better than ever!
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On The Peak Performance Greatness Show, we encourage seasoned business owners and business leaders to share their journeys and expertise and discuss the power of having a growth mindset. We cover topics including leadership, overcoming challenges and obstacles in business, the successes you have experienced, and how you have developed your habits to be a peak performing individual. We’ll also let our guests share on the subjects they’re well-known for. No matter the topic, you’ll be hearing ...
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Send us a text LSA Increasingly relying on GBP Features: We delve into Google's ongoing “fixes” of LSA features, where reviews and booking tools for LSAs are being integrated from GBP. This move is seen as an attempt to streamline operations and reduce costs, especially in light of Google's recent staffing cuts as well as improve LSA’s ineffective …
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Once your brand reaches a couple of dozen locations, the local search tactics you need to employ to grow further only get more intricate and complex. Host Claire Carlile is joined by Elizabeth Rule from Sterling Sky, to discuss what needs to be in your gameplan when working with a growing brand. They cover what to consider when acquiring another br…
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Send us a text Google's PR Smoke and Mirrors: Old GBP Phone Hacking Problems Persist Despite Promises: Spammers and scammers have been able to hijack business phone numbers on Google listings with alarming ease, despite Google's assurances that such problems were swiftly resolved. We conducted an experiment, changing a listing's phone number throug…
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Send us a text The Role of Brand in Seo: We speak with guest, Mordy Oberstein on the role of branding in SEO, particularly how it has re-emerged as a significant factor in conversions and SEO. We explore the interaction between brand and user experience, and the introduction of Google’s emphasis on brand in its algorithms. Brand Differentiation and…
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Send us a text Google's Local Business Service Woes: Persistent Bugs and AI-Driven Layoffs Spark Concern: There have been ongoing support and technical issues with Google Business Profiles. Major bugs affecting local business profiles have persisted for months and in several cases years, including image misassignments and overzealous suspension alg…
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Norm Blumenthal - an attorney for workers and consumers. Selected as one of the Top Attorneys in Southern California. Norm was inducted and recognized as one of America's Most Trusted Lawyers in Employment Law. Do Not Reward Bad Behavior Connect with Bert: YouTube | Twitter | Instagram Get a Free Copy of Dominating Your Mind: https://amzn.to/2XuM9X…
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The Secrets to Getting Government Contracts with David Packouz DavidPackouz was a successful arms dealer depicted in the movie War Dogs. We talked about his journey from government contracts to his inventions and more. ➡️Connect with David Packouz Instagram https://www.instagram.com/davidpackouz War Dogs Academy: https://wardogsacademy.com ➡️Connec…
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Send us a text Segment 1: OpenAI & MindTrip bring AI to search, will it matter? Last Thursday, OpenAI made waves with an announcement about Search GPT, a prototype aimed at revamping the search experience for ChatGPT users. Promising a two-column format, it aims to ease the search process and challenge traditional search engines like Google. The pr…
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Storytelling plays a crucial role in implementing memorable and effective marketing strategies that stand out from the crowd. Host Claire Carlile, is joined by Melissa Popp, to discuss how storytelling can connect brands with their local audiences. They also cover the importance of authentic and unique content, how to get buy-in from various depart…
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Breaking Away From a Cult with Michelle Dowd. As a child, Michelle Dowd grew up on a mountain in the Angeles National Forest. She was born into an ultra-religious cult—or the Field. Michelle lives a life of abuse, poverty, and isolation. ➡️Connect with #MichelleDowd https://www.michelledowd.org Her Book: https://amzn.to/3Ynpa0j Connect with Bert: Y…
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Send us a Text Message. SEOs need to reframe how search ranking works - click thru data being the most important factor: Click data is a cornerstone of Google’s ranking algorithm, as highlighted by recent DOJ findings. Google uses its heavy reliance on click data to grasp new trends swiftly as well as to “understand” page quality. Traditional SEO e…
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Norm Blumenthal - an attorney for workers and consumers. Selected as one of the Top Attorneys in Southern California. Norm was inducted and recognized as one of America's Most Trusted Lawyers in Employment Law. Connect with Bert: YouTube | Twitter | Instagram Get a Free Copy of Dominating Your Mind: https://amzn.to/2XuM9Xr While supplies last, limi…
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Send us a text In this extended episode of the Near Memo, Greg Sterling , Joy Hawkins, Darren Shaw & Mike Blumenthal explore the role of generative AI and how it has evolved one year after CHat GPT was released. We cover: Experiences and opinions on the use of AI tools like ChatGPT in SEO and content creation. The effectiveness of AI in different a…
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Send us a text Seattle surgeon pays $5 mil fine for review fraud; What responsibility does Google have? Allure Esthetics and its owner Dr. Java Sagan, were convicted of violating the Consumer Review Fairness Act. They forced 21,000 clients to sign agreements preventing them from leaving honest reviews and engaged in additional deceptive practices l…
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From Ramen Noodles To Riches is a fun journey about a college student discovering how money works. Radhika Paliwal, a Real Estate Investor, Computer Engineer, Speaker, and Personal Finance Enthusiast, shares her journey from financial confusion to financial success. After realizing the limitations of a "good" degree and job, she took control, elimi…
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Dr. William Li – a medical doctor, internal medicine specialist, research scientist, and New York Times bestselling author of Eat to Beat Disease and Eat to Beat Your Diet. Dr. William Li https://drwilliamli.com Eat to Beat Your Diet https://amzn.to/3W1HavG Connect with Bert: YouTube | Twitter | Instagram Get a Free Copy of Dominating Your Mind: ht…
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Jason Redman knows more than most about Overcoming Adversity. Jason Redman is a severely wounded warrior, NY Times and Amazon bestselling author, veteran advocate, business leader, and acclaimed leadership and resilience speaker. From a potentially career-ending leadership failure, Jason fought back to redemption and respect only to find himself sh…
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Send us a text The big picture of review fraud - who does it and why: We explore the full range of review fraud from fake positive reviews, black hat negative reviews and review extortion with Curtis Boyd of the Transparency Company. How widespread is it, is it growing, which categories are most likely to participate in it and why. How to deal with…
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Regenerative Farming Scam or Cure with Will Harris. Will Harris is a fourth-generation cattleman, who tends the same land his great-grandfather settled in 1866. Will graduated in 1976 and returned to Bluffton where he and his father continued to raise cattle using pesticides, herbicides, hormones, and antibiotics. They also fed their herd a high-ca…
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Send us a text Leadferno: a better tools to capture website leads - Leadferno is a conversion platform designed to transform website visitors into leads through seamless communication tools. Unlike traditional chatbots, Leadferno leverages SMS to facilitate human conversations, which studies show is the preferred communication channel for most peop…
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Linda Hollander is the author of the book, Corporate Sponsorship in 3 Easy Steps: Get Funding from Sponsors, Even if You’re Just Starting Out. Get Linda’s book: https://amzn.to/45yUSJE Connect with Linda Hollander: https://successwithsponsors.com/ Connect with Bert: YouTube | Twitter | Instagram Get a Free Copy of Dominating Your Mind: https://amzn…
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Wining at Business - Talent War With Mike Sarraille. Talent is the foundation of every success story from Silicon Valley to Wall Street to Main Street, and even on the battlefields of Iraq and Afghanistan. Mike Sarraille is a retired U.S. Navy SEAL officer who earned his MBA from the McCombs School of Business at the University of Texas, Mike is a …
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Send us a Text Message. Google Expanding Local Results in the SERPS to the Exclusion of Organic: While many SEOs have been focused on AI answers and how they are disrupting search, the story in Local search is different. AI Answers have yet to have any impact in Local but Google, over the past several years has dramatically increased their control …
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Rupal Patel is a born-and-bred New Yorker now living near London. Her high-octane career as a CIA officer turned 2x CEO has taken her from military briefing rooms in jungles and war zones to corporate boardrooms and international stages. Website: www.rupalypatel.com Instagram: @rupalypatel LinkedIn: https://www.linkedin.com/in/rupal-patel-2145a960/…
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In this month's BUMPER EDITION of Adventures in Local Marketing, Claire speaks to AI and search expert Dr Marie Haynes about all (and we mean all) things Google and AI. We cover how Google Gemini will underpin all of search going forward, dive into the Google API leaks, and take a detour to learn about a surprise meeting at Google I/O... It's the l…
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Send us a text In this week’s podcast we discussed the evolution of zero-click search and Rand’s upcoming study with Spark Toro's clickstream data provider, Datos, to explore the impact of AI overviews and changes in zero-click searches across different regions. Rand argued for more stringent antitrust measures, drawing parallels between Google's p…
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Bert Martinez is a successful entrepreneur and best-selling author. Bert is fascinated by business, marketing, and entrepreneurship. One of Bert's favorite hobbies is to transform the complicated into simple-to-understand lessons so you can apply them to your business and life. Bert is also obsessed with exploring the mindset of the high achievers …
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Norm Blumenthal - an attorney for workers and consumers. Selected as one of the Top Attorneys in Southern California. Norm was inducted and recognized as one of America's Most Trusted Lawyers in Employment Law. How do you decide who gets your vote Connect with Bert: YouTube | Twitter | Instagram Get a Free Copy of Dominating Your Mind: https://amzn…
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Bert Martinez is a successful entrepreneur and best-selling author. Bert is fascinated by business, marketing, and entrepreneurship. One of Bert's favorite hobbies is to transform the complicated into simple-to-understand lessons so you can apply them to your business and life. Bert is also obsessed with exploring the mindset of the high achievers …
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Mastering Dopamine: The Key To Conquering Addiction & Success With Daniel Liberman. Dr. Daniel Lieberman is the senior vice president for mental health at Hims & Hers Health and a clinical professor of psychiatry at George Washington University. He’s the author of the international bestseller The Molecule of More and Spellbound: Modern Science, Anc…
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Send us a text GBP Chat is Dead, Long Live WhatsApp: Google nuked both Google Business Profile Chat AND Google Business Messaging last week in a typical show of disregard for the product and the businesses supporting it. This decision comes amid concerns over increasing spam within the GBP chat service, which initially launched in 2017 with high ho…
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Francis Jackson is a best-selling author as well as an attorney who specializes in disability law for those seeking veteran’s disability benefits and social security disability benefits. A founding partner of Jackson & MacNichol, Francis has been featured on NBC, CBS, ABC, and FOX network affiliates around the country. In 2017 Mr. Jackson was induc…
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Dr. Uma Naidoo is a board-certified Harvard Nutritional Psychiatrist, professional chef, and nutritional biologist. She is also the Founder and Director of the first and only hospital-based Nutritional and Metabolic Psychiatry Service in the United States, at Massachusetts General Hospital (MGH). She also serves as the Director of Nutritional Psych…
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Send us a text Rand helps us explore the implications of the Google Web Search leak and how it impacts our understanding of how the search ranking aglo actually works This week we interviewed Rand Fishkin of SparkToro on the details and importance of the Google Search API leak. In discussing the “biggest leak of the last 25 years” we look at how it…
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Ali Siddiq is an American stand-up comedian, writer, public speaker, and radio personality based in Houston, Texas. He released his debut comedy album in 2010 and his debut television special in 2016. Siddiq was the winner of Comedy Central's Up Next stand-up comedy competition in 2013. Connect with Bert: YouTube | Twitter | Instagram Get a Free Co…
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Send us a text New SAB Local Ranking Factor: Service area businesses have long been a problem on Google Maps. Spam, privacy, suspension AND ranking issues have plagued them since the beginning. Now it appears that there may be hope on the ranking issue. Historically they were ranked around the location from which they were claimed regardless of the…
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Send us a text ChatGPT 4o Makes an Impression: OpenAI, not so subtly, introduced improvements to ChatGPT 4.0 just before I/O Google's event. The presentation was crisp and focused highlighting OpenAI's ChatGPT 4o enhanced speech capabilities and creative functionalities, such as summarizing audio streams shows and organizing the resultant notes int…
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Norm Blumenthal - an attorney for workers and consumers. Selected as one of the Top Attorneys in Southern California. Norm was inducted and recognized as one of America's Most Trusted Lawyers in Employment Law. How do you decide who gets your vote Connect with Bert: YouTube | Twitter | Instagram Get a Free Copy of Dominating Your Mind: https://amzn…
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In this episode, Claire chats to Leadferno's Aaron Weiche about how adopting a conversion-focused mindset can benefit agencies and their clients alike. Listen to learn: Why businesses often struggle to identify conversion events The importance of making a business easy to work with Why agencies should prioritize reporting on leads and conversions T…
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Send us a Text Message. Is Google Finally fixing LSA reviews? In a significant update for advertisers and businesses in the UK, Google has announced changes to its Local Services Ads (LSA) review system. Effective July 7, the existing LSA customer review URLs will expire and be replaced with URLs from Google Business Profiles (GBP), centralizing re…
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Send us a Text Message. We're taking the week off, but here's an episode (#126) from the "vault" that we think you'll enjoy! Do Google searchers enter the Local Finder? Local SEOs wonder whether searchers actually enter the Local Finder from the Pack results. We often think no but our research indicates that not only do searchers enter the Local Fi…
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Send us a text Dana DiTomaso brings her practical insights to the often murky waters of Google Analytics 4 (GA4). Dana, who wears multiple hats as the president and co-founder of KickPoint, shares candid thoughts on the challenges of demystifying GA4. She discusses the shortcomings of GA4, emphasizing its strong data collection capabilities but cri…
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Business coach Anton Skornyakov has made a career out of helping organizations manage unpredictability. Passionate about Agile methodologies, Anton holds the esteemed Certified Scrum Trainer certification, a distinction shared by only 250 individuals globally, awarded by the Scrum Alliance®. Connect with Bert: YouTube | Twitter | Instagram Get a Fr…
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Send us a text Ad market dominated by a few players: The Internet Advertising Bureau released their annual report for 2024. Digital advertising reached a record-high of $225 billion, with the biggest share going to search ($88.8 billion) & display ($66.1 billion). The bulk of this income is distributed across the top 10 advertising platforms and wi…
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In this episode, Claire speaks to Julian Hooks, principal SEO consultant at Advertising Commissions and Senior Manager of SEO at Asurion, about the importance of customer-centricity in an industry obsessed with chasing the latest SEO trend or ranking factors study. Listen to learn: Julian's five-point guide to a customer-led strategy How to use cus…
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Connect with Bert: YouTube | Twitter | Instagram Get a Free Copy of Dominating Your Mind: https://amzn.to/2XuM9Xr - While supplies last, limited time. About the host: Bert Martinez is a successful entrepreneur and best-selling author. Bert is fascinated by business, marketing, and entrepreneurship. One of Bert's favorite hobbies is to transform the…
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Connect with Bert: YouTube | Twitter | Instagram Get a Free Copy of Dominating Your Mind: https://amzn.to/2XuM9Xr - While supplies last, limited time. About the host: Bert Martinez is a successful entrepreneur and best-selling author. Bert is fascinated by business, marketing, and entrepreneurship. One of Bert's favorite hobbies is to transform the…
  continue reading
 
Norm Blumenthal - an attorney for workers and consumers. Selected as one of the Top Attorneys in Southern California. Norm was inducted and recognized as one of America's Most Trusted Lawyers in Employment Law. Connect with Bert: YouTube | Twitter | Instagram Get a Free Copy of Dominating Your Mind: https://amzn.to/2XuM9Xr While supplies last, limi…
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Send us a text Reviews are Like Death & Taxes & Should be Treated that Way: Miriam Ellis wrote a great article at Moz providing small business owners tips on how to overcome their fear of reviews. But they really need to go further. Given that reviews, like death and taxes, are not going anywhere businesses need to not only remove their fear but cr…
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Gary Laderman is Goodrich C. White Professor of American Religious History and Cultures at Emory University. He's written on topics that cover the history of death in America, health and medicine, and popular cultures, and is currently writing a book on drugs and religion. Some of the courses he teaches at Emory enroll upwards of 400 students and i…
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