At the start of each year, Puck Creations hosts a week long initiative for people to share their stories across social media called #StorytellingWithPuck. This podcast continues in that style. We'll be sharing stories, chatting about stories and becoming the next story about stories. We'll also be seeing why stories are so powerful in business, branding and marketing. Want to be kept up to date and get accompanying emails? Subscribe to the #StorytellingWithPuck email here: https://puckcreati ...
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What makes a brand? Brand equity, brand marketing, brand awareness, brand recognition... Enough! So many terms with no explanation. That's why this podcast exists. At Puck Creations, we're going to guide you through some of the most important terms in brand and marketing. More importantly, we'll explain why you need to define your brand and how storytelling can help to communicate a clear, consistent, relevant message that stands out. If you'd like to read the articles, go to https://puckcre ...
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On brand marketing Brand marketing is the way you make your business visible to your audience. This article looks at why it's important and how to make it successful for your business. Brand marketing talking points What is Brand Marketing? Brand and branding Branding and brand marketing Brand marketing and brand equity Why does brand marketing mat…
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Brand equity measures the value added to your business from having a recognisable name. It's split into 5 stages: awareness, recognition, testing, preference and loyalty. Brand equity talking points What is brand equity? Brand equity and brand awareness Brand equity stages Why does brand equity matter? Positive brand equity benefits Positive brand …
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Some people prefer to listen to articles and stories, so Puck Creations have decided to make that easier. You can listen to Puck Creations' articles in the form of an audio podcast. Download each episode on your favourite podcast platform and digest King Puck's Wisdom while you're driving or taking the dog for a walk in the park. Imagine the joy of…
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S03E18 - Katie Hornor: The Flamingo Advantage
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The Flamingo Advantage How do you stand out from the crowd? What makes you different? The flamingo stands out by being a flamingo. What goes in is clearly seen on the outside. Its beauty literally comes from within. Katie Hornor wants you to understand yourself better so you can stand out too. Her flower in her hair makes a mark but there's way mor…
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S03E17 - Wojtek Kolodziejczak: Life Networker
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Life Networker Listen. No. Really listen. Take in every word. Don’t think about what you’re going to say next or how you have a similar or better story. Just listen. We’re giving you that advice for this episode and we’re taking it from our guest, Wojtek Kolodziejczak, who has realised that business networking is really all about life networking. H…
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S03E16 - Matt McWilliams: Turn your passions into profits
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Turn Your Passions Into Profits Have you ever been in Sports Illustrated? No? Have you ever been in a picture with REM? No? OK, we’ll leave that to Matt McWilliams and you can listen to his episode to find out why. These are just two of the many fascinating stories he tells and if that’s not enough, he also gives you a taste of how to turn your pas…
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S03E15 - Lucy Griffin-Stiff: Half time
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Half Time We talk about learning a lot. At Puck Creations, we love to absorb the latest information. We’re constantly updating our methods and making sure we’re providing the best possible service. What we haven’t thought as much about is what we need to unlearn. Lucy Griffin-Stiff shares a story by the wonderful Portia Nelson to get things going. …
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S03E14 - Lenise Collimore: Travel that teaches
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Travel that teaches A teacher teaches. Lenise Collimore is known to be a great teacher. Great teachers also learn. Travel teaches too and it taught Lenise a lot about life. Her understanding of the English language and her ability to teach it to others gave her the opportunity to travel across many countries. Japan, Turkey, the Netherlands, to name…
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S03E13 - Hansa Pankhania: Best of 3 worlds
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The best of 3 worlds An Englishwoman, a Kenyan and an Indian all record a podcast. Sounds like the start of a bad joke. It isn’t, it’s just a reflection of the incredible life our guest for Season 3, Episode 13 of the Storytelling with Puck podcast has had. Hansa Pankhania takes the good bits from each of the countries that have had the biggest eff…
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S03E12 - Lydia Brown: Strength in Weaknesses
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Strength in weaknesses What’s your biggest weakness? What do you struggle with? Are there things you don’t consider to be weaknesses but others do? Maybe you see weaknesses where others don’t? Lydia Brown has cerebral palsy. She lived without a home for many years. Her challenges are bigger than many of us ever have to face. Yet, she uses a lot of …
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S03E11 - Susan Payton: When I ordered my husband
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What’s the best thing you’ve ever ordered? Online, in a shop, via a brochure, from the universe? Have you ever ordered a husband? If you were to order a husband or a partner for life, what specifics would you ask for? Susan Payton made a very specific order on April 27th 2006 and you can find out all about it by listening to Episode 11 of Series 3 …
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S03E10 - Scott Frothingham: When opportunity knocks
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When opportunity knocks Are you ready to be ahead of the crowd when opportunity comes knocking? One man was and our guest on Episode 10 of Series 3 of the Storytelling with Puck podcast is going to tell you all about him. He’ll also tell you about succinct copy, owning a radio station, how to come up with new ideas and more. If you’re still wonderi…
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S03E09 - Gillian Jones: Lessons from the past
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Lessons from the past Sometimes, we go through things and we have no idea why. We can’t work out what’s happening in our lives or how to fix it. Sometimes, we feel like we need to fix things that we don’t. When we look back at a life that once was, we often look with fresh eyes. We see what we could never have seen before. Only our knowledge today …
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S03E08 - Charles Waters: Exploring Life
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Exploring Life Charles Waters is an explorer. He’s travelled through many countries across many continents but that isn’t the only way he explores. For him, every new day is a chance to discover something new. From boarding school to university, to working in a wine shop, to travelling, to landscaping and to writing powerful copy, Charles is always…
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S03E07 - Steve Phillip: The Jordan Legacy
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The Jordan Legacy Please be aware that this episode talks about suicide and mental health challenges. If now isn't the right time to listen, please don’t press play. These stories are important and we need to tell them to raise awareness but your health and your current state of mind is more important than anything else. Steve shares the story of h…
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S03E06 - Sheron Mingo Y: Conflicting Beats
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Conflicting Beats With words, with music, with poetry, with story, we create a rhythm, we let the beat guide us. Ta tam, ta tam, ta tam. Sheron’s poetry takes us into her flow, yet the occasional thump! Thump! Thump! Interrupts that beat. Her stories, her poetry, her insights will keep you enthralled. There are many places to go to connect with She…
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S03E05 - Mark Robinson: Speak. Inspire. Empower.
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Speak. Inspire. Empower. Do you like speaking in front of groups? What stops you? Lack of confidence? Fear? Something else? Have you heard of TEDx? Would you speak at one of those? Maybe you have already? Is your heart beating faster as I ask these questions? It’s OK if presenting isn’t your thing. It really isn’t for everyone but one thing is for …
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S03E04 - Timothy Mason: Smile for the camera
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Smile for the camera! Where does inspiration come from? It comes from stories, of course. Here’s a prime example. Our guest for Series 3, Episode 4 of the Storytelling with Puck Podcast is a powerful storyteller. His medium is the camera. His films highlight the challenges of businesses, their successes, their stops along the way. With every story …
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S03E03 - Eleanor Goold: Alchemy
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Alchemy It’s not about dogs, it’s not about McFly, it’s not even about Teddy or Tizzy. It’s about you. You’re probably wondering how it’s about you. Maybe you’re even wondering what exactly IT is. Well, that’s the power of words. The power of magic. The power of alchemy. Once you listen to the compelling copywriter that is Eleanor Goold, you’ll und…
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S03E02 - Bina Briggs: Moving
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From one land to another, from one story to another, from one life to another. Bina Briggs has gone though things that many of us couldn’t imagine. A refugee from Uganda with a tough home life, Bina never had things easy. Still, she currently runs a successful HR company called Plain Talking HR and enjoys her life in Sunny Luton, in the UK. What go…
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S03E01 - Jennifer Elia: It starts with a hen
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It starts with a hen Hens, homesteads, a little LinkedIn, a lot of marketing, where are we going with this? Jennifer Elia says that content is anything that educates your audience and stories are an amazing way of making that happen. Still, if you’re wondering what hens have to do with Jennifer’s business, this is the best place to find out. Start …
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S02E15 - Jennifer Nunez: Late Bloomer
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Some people know exactly what they want to do at a very young age. Everything is planned out and no stone gets left unturned in making sure that they get there. Jennifer Nunez was not one of those people. Life after school was about taking things as they come. By doing that, Jennifer learned a lot about life and business that is easily missed when …
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S02E14 - Harshita Khandelwal: Finding common ground
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Isn't it brilliant that we're all so unique? You'll hear Puck Creations talk about the benefits of standing out all the time and we explain that the best way to do that is by defining who you are. You are unique, you are the magic ingredient. Yet, being unique doesn't mean that we need to be alone or lonely. We still have a lot in common with those…
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S02E13 - Claudia Miller: Ready
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It seemed like all the hard work was paying off. Bill and Melinda Gates had offered a scholarship, her grades had met all expectations and she was ready to make herself known to the world. Sadly, for Claudia Miller, the world hit her first and she learned that she had to be ready for any challenge that lay ahead. In episode 13 of Series 2 of the St…
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S02E12 - Mark Kingston Jones: Sleeping with Hyenas
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When was the last time you slept in a tent, hoping that a hyena would visit? No, us neither but this week's guest, Mark Kingston Jones has a story about that. We also talk about whether animals should be in captivity, how he had a slightly unusual "real animals in the wild" experience and how Team Building with Bite is a little different. Ready to …
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S02E11 - Jackie Goddard: My Dad, the Stuntman!
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What a life. The excitement, the adventure, the near misses, the big hits, the rollercoasters, the injuries, the twists, the turns, the intrigue, the adrenalin rush, the power, the celebrity meetings, the clamour, the list goes on! To top it all off, her Dad was a stunt man too and that’s where this episode of the Storytelling with Puck Podcast sta…
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S02E10 - Dean F. Oliver: Every day is history
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Every day is history. If every day is history, how does anyone choose which history to exhibit in the Canadian Museum of History? There's a lot to it but there is a process. So much goes into those displays that we get to indulge in or occasionally even pass by but when you have a mission that really matters to you, it's all worthwhile. Listen to D…
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S02E09 - Gill McKay: Brain Child - The girl with blue lips
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Brain Child - The girl with blue lips Imagine. That's how this episode starts but some of the incredible subject areas and stories that Gill McKay touches on in this episode can sometimes be hard to imagine. Blue lips, blue fingernails, being different, being unique, working with the mind, working on our minds, future thinking, future planning and …
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S02E08 - Janine Coombes: A wig won't cover it!
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A wig won't cover it! Janine Coombes, our guest for this episode has often worn a wig. Her initial story involves wigs. It also involves her own hair, as you will hear but for certain situations, you can't just cover over the cracks. With marketing and branding, what happens when you base your whole business at the offer level? What happens when yo…
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S02E07 - Rory Berry: You have to stop to keep going
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You have to stop to keep going Stop completely. Take a beat as our magnificent guest, Rory Berry says. It doesn't have to be long, maybe just 20 seconds. Maybe you can get back to it or maybe you can take a bit more time to play. Whatever you do, taking those breaks, investing in stories and allowing yourself to have fun again will have serious ben…
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S02E06 - Joey Sordyl: Curiosity killed the chat
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Divide, conquer, escape, reflect, be empathetic, be understanding, come up with solutions, agree, disagree, do it all with kindness. Episode 6 of Series 2 of the Storytelling with Puck podcast tells a story of power, chaos and everything in between. A model, an actor, a talent manager and a curious creature, what happens when "too much" curiosity s…
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S02E05 - Shelley Wilson: Werewolves and Turkeys
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When you're howling at the moon, are you thinking about the Christmas Turkey? Probably not but Shelley Wilson works in the world of fantasy fiction when she's not supporting authors of both fiction and non-fiction to produce something great. Let's forget about fiction and non-fiction for a second and concentrate on the important bit: the story! To …
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S02E04 - Marijana Ajster: Dancing Through Lines
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Dancing Through Lines If it is forced, they will quickly lose interest, if they care, they will sing, they will dance, they will write, they will compose forever! Marijana teaches her children to dance in a way that separates her from many of the teachers who taught her as a child. Listen to her story, her music and her dancing flow in episode 4 of…
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S02E03 - Florentina Martin: Training in a Train
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Training in a Train Where does creativity come from? How do we come up with ideas? What background do we need to get into a creative role? Is there a stock answer to any of those questions? Florentina Martin comes at all of this from a different angle to many. It’s clear that getting stuck on a packed train was at least part of Florentina’s inspira…
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S02E02 - Catherine Williams: Are you sitting comfortably?
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Catherine Williams: Are you sitting comfortably? Then we'll begin. Catherine Williams works with the finer details of your self-publishing world, through the Biz Book Foundry and Chapter One Book Production, your book can go from an idea to a fully formed masterpiece. It's the fictional stories and the masterful descriptions from some of Catherine'…
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S02E01 - Shona Hirons: From Broken to Bionic
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From Broken to Bionic How many near death experiences have you had? That's probably not a question you get asked often but it's worth posing because it's unlikely to be as many as Shona Hirons. Listen to the 1st episode of the new series to find out what happened at Shona's birth, on a family holiday, on a motorbike and more. See how she dealt with…
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S01E20 - Farewell, not goodbye: We'll start with a story
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One final story for Series 1. This one is the story of stories. From childhood memories to dreams, to worlds that are not as they seem, this episode highlights the power of connecting through stories. We're saying farewell but we'll be back soon with Series 2. If you haven't already, make sure you check out the Puck Creations website for informatio…
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S01E19 - Nicola Richardson: You don't want flannel
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Open, honest, ready to assess problems and find solutions, that’s what it’s all about for this week’s guest, Nicola Richardson because in her words: “you don’t want flannel”. Her business and leadership lessons have come throughout her life but they all started in her childhood working in a café. Need leadership support? Looking to make changes to …
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S01E18 - Trisha Lewis: Unsquashed
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You know that feeling? The one where you're doing something, over and over again but it just doesn't feel quite right. Everyone else is doing it so why not follow them? Yet, you're suffocating, trapped, unable to be you. Well, you might be feeling squashed and this episode's guest, Trisha Lewis knows all about that. There's a lot more to uncover in…
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S01E17 - Garima Nabh: Science to stories
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A life of theorising, a life of learning, a life of understanding. Is this science or stories? Well, maybe they're more similar than we think. Yet, when we hear about somebody studying micro-biology and bio-medical science at university, we might not expect that to precede a career in writing. Absorb yourself in the wonder of Garima Nabh's story. W…
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S01E16 - Ria Moolgie: One small gesture
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What can one small gesture do to change a moment, to change a life? No matter the intention, a small gesture can make a huge difference. That can be positive and it can also be negative, often, we won't know until it's happened. Ria Moolgie brings us into the world of 3 young children and one small gesture that almost changed everything. If you'd l…
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S01E15 - Rosalyn Palmer: A Madonna moment
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It may not have been because of Madonna but it was at that moment when everything changed for Rosalyn Palmer. A rollercoaster life, full of tragedy, lessons learned and joy, Rosalyn can really speak through experience. If we had 10 hours for this one, it wouldn't be enough but we're grateful to Rosalyn Palmer for giving up an hour of her time to de…
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S01E14 - SJ Woods: Forest Music
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"You cannot come in here. you cannot do what you wish to do. You cannot be who you wish to be. You are not worthy." Words to keep you down. Sound familiar? Let the sound of SJ Woods' drum keep you going as she brings you into a world of music, stories, therapy, nature and reflection. It'll be worth it. Now's the time to get the support you deserve …
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S01E13 - Nick Diakanastasis: Dreaming in stories
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Nick doesn't follow the traditional paths and neither do his dreams. Fantasy swoops in to remind him of the realities of life. Nick's linguistic prowess, acting acclaim and public speaking excellence are only a part of who he is. We find out a little more in episode 13 of the Storytelling with Puck podcast. Technique is everything, learn how to spe…
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S01E12 - Carol Miltersteiner: Burnout, A drama in three acts
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One more coffee, one more sleepless night, one more great line from the spectacular Carol Miltersteiner. A drama broken down into 3 acts, a story told, a world discovered. Carol compels you to listen, we were compelled to ask for more and now is the time to be compelled by episode 12 of the Storytelling with Puck podcast. To discover more about Car…
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S01E11 - Viv Parry: The Bar
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Karen met her daughter in the bar to have a proper catch up but this meeting ended up taking a different turn. This story is just the start of our challenging but important conversation with the multi-talented Viv Parry. Find out about mentoring, storytelling in business and the world of a business owner, dedicated mother and all-round, wonderful p…
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S01E10 - Jules White: Ghosts, dragons and unique humans
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Jules White hasn't lost some of the cheeky instincts that she had as a child, although they are only one part of her UHP (Unique Human Proposition). When it comes to human connection, Jules lives it, loves it and sells it but as you listen to episode 10 of the Storytelling with Puck podcast, you'll realise that she is connected to more mystical cre…
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S01E09 - Chrissie Lowery: Worth all the battles
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To say that life hasn’t been easy for Chrissie Lowery would be an understatement but that didn’t stop her. Battle after battle, challenge after challenge, Chrissie fought on. Today, an entrepreneur with 2 books, multiple media appearances and a genuine passion to support others, Chrissie truly deserves the “inspirational” title. We were privileged …
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S01E08 - Ben Masters: As seas carve coastlines
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There is almost a reassuring inevitability to certain areas of our lives; foundations that keep our feet on the ground until we're ready to take off. In episode 8 of the Storytelling with Puck podcast, Ben Masters shows why he is a master of language as he takes a look back at the life of a generation prior, the direct effect it had on him and the …
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S01E07 - Shaena Jasmat: A letter to say goodbye
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Many of us will have had relationships that often felt amazing but in reality, were detrimental to every part of our life. Shaena Jasmat opens up episode 7 of the Storytelling with Puck podcast with a letter to say goodbye to a bad influence. Free of that and starting a new phase of her life, we had the privilege of listening to the story of how sh…
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