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The Difference Maker Revolution Podcast

The Difference Maker Revolution

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The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photogra ...
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Weaver of My Web

The Master Fire Weaver - Erika Ryles

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This podcast is a follow-up to my book. I am here to bring messages to the deaf and visions to the blind. We have lost sense of who we are as human beings and frequently misunderstand this experience because of how society has poised us to be unaware of the very thing we live in. In our struggles to find our ways past the traumas that likely began in childhood, we’ve developed a disconnect as we aged that we call by many names – such as, anxiety, depression, and fear. But, it’s simply mental ...
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In this episode of the Difference Maker Revolution podcast, Ronan, Jeanine, Brad, and Steve delve into the vital topic of aligning your social media strategy with your promotional efforts to maximise conversions. The team shares their insights on striking a balance between the long-term benefits of consistent content creation and the immediate impa…
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In this episode of the Difference Maker Revolution podcast, Ronan Ryle, Jeanine, Steve, and Brad discuss profitable pricing strategies for photographers. They emphasize understanding true profit, confidently setting prices, and keeping pricing simple. True profit, they explain, is the money left after covering all business expenses like taxes, over…
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In this engaging episode of the Difference Maker Revolution Podcast, Ronan, Steve, and Jeanine explore the transformative power of mindset in business success and client relationships. They discuss how our beliefs impact communication, customer experiences, and ultimately, the bottom line. By sharing personal anecdotes and experiences, the hosts pr…
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Today the team discusses the importance of building relationships with other businesses. The conversation highlights how good relationships with other businesses can provide valuable assistance during times of crisis. As in life, business relationships thrive through reciprocity, collaboration, and a genuine intention to help one another. The discu…
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In this week's episode, we delve into the common misconception that average sales value is the ultimate measure of success for a sustainable business. The team shares their insights from their own experience in the photography industry, emphasising that while average sales value is relevant, it's not the sole indicator of a thriving enterprise. We …
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In this episode, the team delves into the concept of never relying on a single approach, particularly when it comes to marketing strategies. Brad and Jeanine share their experiences navigating the ever-evolving landscape of client acquisition and how they have adapted their marketing over time. Brad reveals the majority of his new business (a stagg…
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This episode of The Difference Maker Revolution Podcast explores the importance of client appreciation events for photographers. We delve into the reasons why showing gratitude to clients is crucial for building long-term relationships, and discuss the key considerations when planning such events. It’s important to make clients feel like part of a …
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In this episode, we’re still talking about the five mega trends affecting the photographic industry. We continue on the second mega trend - the self-centric photography industry, where photographers often believe that their clients value their unique style and art rather than the emotional connection and meaning they derive from the photographs. We…
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This episode is the first in a series of three that focuses on the 5 Mega Trends impacting the photography industry. Knowing the movements affecting the industry enables strategic planning, which is critical for your business. Strategic planning involves understanding where we want to go and using trends and information to predict the future. Effec…
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As photographers, we know that relying on organic reach isn’t enough to sustain your business. Paid ads should be a core part of your marketing strategy, as they can instantly boost your visibility and drive more engagement. Paid ads also give you the power to target specific audiences, meaning you can showcase your unique style to those who are mo…
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Maintaining a positive mindset is crucial for photographers, as it can significantly impact their business success. Focusing on solutions rather than dwelling on problems can often manifest the very solutions you’re searching for. Jeanine shares personal stories from childhood, how her mother instilled in her a positive attitude by always looking f…
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Are you making effortless sales? Effortless sales strategies are essential for ensuring a steady flow of bookings, providing financial stability and allowing you to focus on your craft. A streamlined sales process enhances the client experience, making it easier for them to engage with your services without feeling overwhelmed or confused. The team…
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Networking is more than just exchanging business cards, it’s about building relationships, especially within the photography industry. Human interaction is key to creating connections that lead to new opportunities, collaborations, and business growth. In this episode Ronan and Steve discuss the ways they have built their network, how they make use…
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Connect With E Here! This one may be too harsh for some of you, but the caring and wise beauty of my passion for humanity to do better for themselves that you know and love in this podcast is weaved in. No one is expecting people to divulge their entire lives to random people or even strangers, but if a friend asks you how you’re doing, be mf’n hon…
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Connect With E Here! There’s a giant web of collusion. If people are eating unhealthy food, they’ll eventually fall into the healthcare arena. Then, we have to deal with more assfuckery. We already know insurance companies will deny life-saving drugs and treatments. We know that doctors will only see you if they can bill insurance, so they’ll let y…
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Connect With E Here! Self-explanatory, but I always have to explain. Souls born from the uterus of a junkie, my generation used to call crackhead babies. These are the ones with the innate propensity to follow the ashy apple tree they fell from. This is a medical circumstance. This episode talks about people not of this beginning but make it their …
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Connect With E Here! This is an excerpt from my book, "How to Not Give a Shit, and Not Be a Dumb Ass in the Process: The Ultimate Guidebook on Being a Better Human." Check it out if you enjoyed these couple of minutes. Amazon link below in the sign-off. Try out our new text messaging feature directly above the episode descriptions if you have some …
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How can you turn leads into bookings? It isn’t enough to build a brilliant business, you need to market it to raise awareness with your potential customers. No business succeeds without hard work. Whilst amazing products help, they aren’t enough by themselves. A complementary marketing strategy is necessary for a successful business. The team talks…
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Folio boxes have become an essential tool for photography businesses, as both product and advert. Whether showcasing a portfolio, presenting a product, or delivering documents, folio boxes add a touch of sophistication that leaves a lasting impression. Businesses can design folio boxes to match their brand, incorporating logos, colours, and high-qu…
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Personalised service is key to making clients feel like family. Just as a memorable holiday caters to your preferences, offering customised services can make clients feel special and valued. By treating each client with a unique approach tailored to their individual needs, photographers can build strong, lasting relationships. Asking clients about …
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Do you know who your biggest competitor is? It might not be who you expect. Today we're exploring the challenges of competing in the photography industry, and particularly why fellow photographers aren’t your main rivals. Travel agents are actually a much bigger rival to photographers, and as such it’s important to market and cater to clients durin…
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Today, we're exploring how photography studios can excel in the art of seasonal display changes to captivate and engage clients all year round. Each season offers unique opportunities and challenges, and we'll delve into effective strategies for keeping your studio’s visual marketing fresh and appealing. We discuss how to adapt your studio's aesthe…
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Do you know the difference between a Studio Manager and a Studio Coordinator? Both are crucial for keeping studios running smoothly, but knowing which one your studio needs can be even more important for your hiring process. Coordinators handle scheduling, client communication, and logistics, allowing photographers to focus on their creative work. …
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A Silent Recession occurs when you and other businesses feel financial strain, even though the economy hasn't officially entered a recession. In today’s episode, the team discusses the pitfalls business owners often fall into when facing a silent recession and how you should respond to them. As a photographer, recessions can mean facing fewer booki…
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Join Ronan, Steve, and Bradley delve into the financial strategies photographers use to accommodate clients and keep their businesses thriving. In this episode, you'll discover: ✅ Finance vs. Self-finance Payment Plans: Learn the key differences between client payment plans and third-party financing, and how each affects cash flow. ✅ Choosing the R…
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Ready to unlock the ultimate formula for trade show success? Buckle up for our latest podcast episode, where the team spills the beans on how to turn your booth into a booking powerhouse! In this episode, the team delves into the critical goal of participating in trade shows and expos: securing bookings. They emphasize that lead generation and bran…
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In this episode, the team dives into the critical role of cash flow in your business. Ever heard the saying, "Cash is like oxygen"? Without it, your business can suffocate quickly. Join us as Ronan, Jonathan, Brad, and Jeanine unpack the secrets to keeping your cash flow healthy and your business thriving. From clever payment plan strategies to man…
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In today's fast-paced world, clients sometimes need to cancel or reschedule their sessions at the last minute. While we appreciate clients informing us 48 or 72 hours in advance, some cancel just an hour or even 15 minutes before the appointment. This can be particularly challenging for photographers, who invest significant time and effort in prepa…
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In the fast-paced and competitive world of photography, offers are invaluable tools for photographers. They not only aid in attracting new business but also provide potential clients with a glimpse of the photographer's skills and style before committing to a full package. Despite their clear advantages, some photographers feel hesitant about runni…
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Are you ready to embark on a journey of discovery and connection? In this captivating discussion, the team delves into the profound impact of nurturing relationships and the transformative power of capturing meaningful moments through photography. Unlock the secrets to meaningful connections and transformative experiences! Together, let's celebrate…
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Join us the team delve into the transformative power of mindset and intention in the world of marketing. Discover why marketing is more than just spending money—it's an investment in your business's growth. Learn how consistency and repetition are key, and conquer your fear of reaching out to potential clients. From branding to effective use of off…
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Client avatars are like idealised portraits of our perfect customers, representing who they are and what they value. They guide our efforts to provide top-notch service tailored to their needs. However, sometimes, despite our best efforts, there are clients who prove difficult to engage with—they seem disinterested or unresponsive. It's crucial to …
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In the world of photography, the importance of session fees and the stigma surrounding deposits are topics that come up all too often. A client is putting their trust in you when they pay, making how you handle session fees crucial when dealing with both new and existing clients. However, some clients choose to cancel 24 hours before a session, or …
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In the world of photography, the concept of 'luxury' often takes centre stage, with many photographers branding themselves as providers of premium services complete with lavish extras. However, this approach doesn't always yield a bustling client base. Instead, by prioritising the delivery of high-quality results, photographers can demonstrate thei…
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Are you finding it difficult to truly understand your photography clients and keep them engaged? Asking the right questions is key to discovering what matters most to them and making an emotional connection. Small acts of empathy like active listening and focusing on their goals, rather than just the technical aspects of the shoot, can build strong…
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Connect With E Here! While this episode was in the spirit of closing out another women's month, there was more on my heart to share. There is yin and yang to everything. Duality and balance in all. Faith is the energy of believing in the integrity of this truth. We can have faith in many external things, but they mean nothing if we don’t have faith…
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Tired of relying on Google to bring in leads and waiting by the phone hoping it will ring? With proactive marketing through Facebook ads, you can generate your own quality leads and have meaningful conversations with potential clients. When you understand what your audience truly wants and focus on their needs and desires rather than just photograp…
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How can you become a difference maker in your photography business? By focusing less on yourself and more on your clients. As a difference maker, your goal should be to understand each client's unique needs and provide a transformational experience. This means truly listening without judgement and helping clients feel valued. It also means getting …
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How do you qualify leads? Are you calling every lead and making a quick judgement? Or are you spending time and effort getting to know them? Quick judgements may seem like a sensible strategy, but the team discussed the importance of quality over quantity, particularly when it comes to how you spend your time. Ronan asks Jeanine and Steve how they …
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Is success truly defined by money and achievements, or is there more to it? For Jonathan and Ronan, true success is about so much more. They discuss how to define success on your own terms rather than comparing yourself to others. Whether you want to build a multi-million dollar studio or earn a modest living, your version of success is valid as lo…
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In this episode of the podcast, the Difference Maker Revolution team talk about Difference Maker Marketing and how it differs from what most photographers think about marketing. In this episode you will hear: What your marketing should NOT be about What photographers typically believe is a "qualified lead" The demographic that tends to spend the mo…
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In this episode of The Difference Maker Revolution Podcast the team discuss their coming together with Steve Saporito Education to kickstart the Difference Maker Revolution! They discuss the importance of photographers focussing on their clients above all else in order to survive in this modern world. They explore the effects of technology, such as…
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In this episode of The Fully Booked Photographer the team shares the second half of a webinar from Mike Michalowicz about implementing his “Get Different” marketing techniques for photographers. They discuss brainstorming creative marketing ideas for various genres of photography including newborn/maternity, family portraits, pet photography, and b…
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In this episode of The Fully Booked Photographer the team shares a webinar from Mike Michalowicz about implementing his “Get Different” marketing techniques for photographers. They discuss brainstorming different marketing ideas for various genres of photography like weddings, portraits, and newborns. Mike Michalowicz leads the team in an idea mini…
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Connect With E Here! For millennia, the Catholic church has had its hand in everyone’s life, including those who are not of their grain. This hand has infiltrated our homes, politics, and many societies’ norms. However, not in any good way. Religion should never be something abusive and vicious. It is what people cling to for understanding life and…
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Connect With E Here! Another recording from 2021, as we are watching and experiencing out of control wildfires; earthquakes in places that are not normally busy with seismic activity; volcanoes waking up from their million- or billion-year slumbers; and water raising from everywhere in tsunamis; numerous and out of control storms; and the global se…
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Connect With E Here! The same stories seemingly cross many major cultures of the world, further showing us we are all made from the same inaugural thread weaved. The Ark of the Covenant is very similar to a purportedly older Egyptian technological device called, the Osiris Device, which was said to have the same function of communicating with God/t…
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Connect With E Here! This episode is about going back to basics – like, elementary basics. Things don’t seem to sink in until the nexus of the thought is made as plainly as possible for people to get it. Nothing in adulthood makes sense, so we need to view it from untainted eyes and minds. As I like to say, “life is an ouroboros.” Sometimes, we nee…
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In this episode of The Fully Booked Photographer the team discusses the importance of having a proactive marketing system in place for photographers. They discuss how relying solely on clients finding you through search engines or referrals is not enough to build a sustainable, profitable photography business. The team emphasises that photographers…
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In this episode of The Fully Booked Photographer the team discusses tips for attending Imaging USA and other trade shows. Jeanine shares her top tips for getting the most out of trade shows and conferences after attending them for over 20 years. Some of her tips include understanding your reasons for attending, taking notes on what you learn each d…
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