AIRBNB OR A HOTEL, THIS AUDIO PODCAST WILL ANSWER MOST OF YOUR QUESTIONS. Cover art photo provided by Scott Rodgerson on Unsplash: https://unsplash.com/@scottrodgerson
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The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.
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Welcome to SaaS Expert Voices presented by Maxio with host, Randy Wootton, 3x SaaS CEO (public, private, VC and PE backed), and board member of multiple private companies. On this show, Randy engages in conversations with SaaS and finance experts, delving into the challenges they face, the victories they’ve achieved, the lessons they’ve learned, and what they see on the horizon for the industry. Whether you’re a seasoned leader or just stepping into the world of SaaS, join us as we explore t ...
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A podcast offering conversations with a diverse group of SaaS leaders from around the world who share lessons they learned at various stages of their business. You’ll hear stories from bootstrapped and VC-funded founders, c-suite executives, and developers that will inspire new growth strategies in your own business. This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, ...
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Created by Bonanza Design, one of the best Innovation Studios in Germany, this podcast is a hands-on knowledge stem from dealing with large-scale innovation projects, going throught all UX Design, Design Thinking and Product Innovation burning questions and helping you to overcome its challenges. Featuring Behrad Mirafshar, a highly experienced UX designer and an active voice in the fields of Sustainability, Innovation and Design Thinking. He studied the latter in Sweden and, in 2012, moved ...
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The B2B Digital Marketer podcast is about the innovative and new digital marketing methods to build brands and capture more leads for small to medium-sized businesses, entrepreneurs, coaches, consultants, and startups trying to sell to other companies while debunking the hype and deleting the dreary. Join in to meet some of the brightest B2B digital marketing minds in the world.
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Interviews and Discussions about all things serious and fun! #neatup247 Hosted on Acast. See acast.com/privacy for more information.
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Welcome to the Revenue Rebels podcast, hosted by Alan Zhao, Co-Founder of Warmly.ai. We feature B2B SaaS revenue leaders who have challenged traditional methods to achieve remarkable results. In each episode we cut through the fluff and dive deep into modern tactics used to achieve success: intent-based outreach, social selling, B2B Netflix, video marketing, warm calling, customer led sales, influencer marketing and more. On the show you can expect episodes with those who create demand - mar ...
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Optimizing High-Intent Pages: Secrets to Streamlining Conversion Forms with Sahil Patel
42:13
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42:13
This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Sahil Patel, CEO of Spiralyze, a firm specializing in optimizing website conversions through data-driven A/B testing. The conversation kicks off with an exploration of Spiralyze's mission to make websites the most efficient and productive sales tools for B2B SaaS busin…
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From Autocratic to Empowered: Leading the Gen Z Workforce with Matt Tresidder
45:44
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45:44
This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Matt Tresidder, Co-founder and CEO of Leadr, a software company dedicated to enhancing personal and professional development. He is also the author of the thought-provoking book, "Management is Dead: There's a Better Way." Randy and Matt discuss the evolving landscape …
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Implementing Self-service SaaS with Franciska Dethlefsen
34:29
34:29
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34:29
How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they…
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Diagnose Before You Deploy: Smarter Strategies for CEOs with Michelle Valentine
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39:40
This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, welcomes back Michelle Valentine, Co-founder and CEO of Anrok and a prominent figure in the SaaS industry known for her innovative strategies and effective leadership. Randy and Michelle explore the "Seven Secrets of Success," focusing on delivering results, building winning strat…
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Growing a Digital Goods Company in Asia: Challenges, Opportunities, and Insights With Jay Jia of FastSpring
24:48
24:48
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24:48
Conversation with FastSpring Senior Account Executive Jay Jia about expanding a digital goods company in Asia. If your business is based in the APAC region and you’re focused on expanding into new areas, there are a lot of common challenges to face and questions to ask about the best way to do that. On this episode of Growth Stage, we interview Jay…
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Small Companies, Big Growth: Why SaaS Companies Under $1M are Booming
47:54
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47:54
This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Ray Rike, CEO of Benchmark IT, a company specializing in providing the SaaS industry with comprehensive and contextualized benchmarking data. Randy and Ray discuss the growth trends seen among private B2B SaaS companies, emphasizing how certain market dynamics are infl…
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Shorts: The €20k Loss That Saved Our Integrity
2:53
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2:53
Ever lost a major project because you refused to compromise on your principles? That happened to us today—a €20k opportunity gone, simply because we wouldn’t share our clients’ work without permission. In this episode, we dive into why we stand firm on this and why it's critical for us as service providers to protect our clients' intellectual prope…
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The Evolution of FP&A: Building Financial Models for Success with Paul Barnhurst
40:36
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40:36
This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Paul Barnhurst, an expert in Financial Planning & Analysis (FP&A). Known as the "FP&A Guy," Paul explores the evolution of FP&A over the past two decades, highlighting shifts from back-office reporting functions to becoming strategic partners within organizations. Rand…
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602 Benny Rubin - Understanding Context Shifts in B2B Decision Making
1:04:21
1:04:21
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1:04:21
Discover how to effectively navigate the complexities of business communication and decision-making in today's fast-paced market. This episode delves into mastering the art of influencing decision-makers through strategic communication techniques. Key insights include understanding how to address common objections, the importance of maintaining sim…
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From Startup to Success: The Journey of SaaSOptics with Clayton Whitfield
41:33
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41:33
This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Clayton Whitfield, Co-founder of SaaSOptics, a company that revolutionized financial operations for SaaS businesses by addressing critical gaps in their finance and operational systems. Clayton discusses the evolving roles within the office of the CFO, particularly foc…
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From Cash Basis to Accrual: Transforming Financial Reports for SaaS with Chris Morgan
42:12
42:12
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42:12
This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Chris Morgan, CEO of LBMC. Randy and Chris highlight the evolving intricacies in financial operations within B2B SaaS companies. They discuss the necessity for moving beyond simple cash accounting to sophisticated systems capable of managing accrual accounting and prov…
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Measuring Paid Media for SaaS with Barbara Galiza
35:37
35:37
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35:37
How do you measure the effectiveness of your paid media campaigns? In this episode, we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.…
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From Machine Learning to Enterprise AI
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47:06
In this episode, Dmitry Shapiro, Co-founder and CEO of Mindstudio, shares his insights on how AI is revolutionizing business processes across industries. Dmitry discusses the evolution from traditional machine learning to advanced AI applications that are now reshaping enterprise workflows. He emphasizes the importance of rethinking and reengineeri…
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Culture is Connection: How to Empower Your Team with Purpose with Cory Sanford
46:59
46:59
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46:59
This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Cory Sanford, Vice President of Culture and Talent at Guidant Financial. Randy and Cory dig into what it takes to be a successful CEO, offering actionable advice for founders, leaders, and aspiring entrepreneurs. Cory's innovative framework for measuring and fostering …
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Product Marketing Is Broken — Fix It With Thematic Product Launches, With Braden Steel
23:33
23:33
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23:33
Conversation with Sr. Product Marketing Manager Braden Steel of FastSpring. Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? What if there were a better way? I…
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Avoiding Early Stage Mistakes: SaaS Growth Strategies Unleashed with Alex Shartsis
49:59
49:59
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49:59
This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Alex Shartsis, a seasoned expert in go-to-market strategy and execution for early-stage companies. Alex shares his extensive experience working with startups, highlighting crucial aspects such as hiring the right talent, setting realistic goals, and managing investor e…
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1
Shorts: MVP Sprint: A Blueprint For Agile Product Delivery
17:36
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17:36
In this episode our host Behrad Mirafshar dives into the essentials of launching a successful MVP Design Sprint, breaking down each crucial step for aspiring entrepreneurs and product teams. Behrad kicks off the discussion by introducing the MVP Sprint Service, emphasizing how it accelerates the process of bringing an idea to life. He then outlines…
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How to Transition out of Founder-Led Sales - Alex Newmann, CEO & Founder of Newmann Consulting Group
21:13
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21:13
Alex Newmann (Founder & CEO of Newmann Consulting Group) is an expert at helping founders of B2B companies (either bootstrapped or Series A funded) transition out of founder-led sales, make their first sales hires and build a scalable, repeatable sales process. In this episode, he sits down with Alan Zhao to help change the way you think about maki…
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1
600 Sahil Patel - Transform Your Website into a Lead Gen Machine
45:18
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45:18
In this episode, Sahil Patel, CEO of Spiralyze, delves into the critical components of Conversion Rate Optimization (CRO) and its impact on B2B lead generation. The discussion begins with the importance of simplifying homepage layouts to enhance user experience and drive conversions. Sahil emphasizes the necessity of A/B testing to identify proven …
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Scaling: How to Build a Strong Back Office Early with Bill Hollowsky
48:16
48:16
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48:16
This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Bill Hollowsky, VP of Accounting Services at Kruze Consulting. Bill shares his journey through various organizations like KPMG, Oracle, and SunGard. He offers insights into the changing landscape of accounting in the startup world, and the importance of implementing ef…
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Develop a Winning KPI Strategy for Your Game Marketing With Adam Lieb of Gamesight
33:31
33:31
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33:31
Conversation with Gamesight Founder and CEO Adam Lieb about developing a winning KPI strategy for video game marketing. With so many marketing channels to manage to promote your game, combined with the complexity of monetizing your games on multiple platforms, in PC marketplaces, or even D2C via your own webshop, your head might be spinning keeping…
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Evolving Skillsets: The Modern and Future CFO's Playbook with Michelle Valentine
32:26
32:26
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32:26
This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Michelle Valentine, CEO of Anrok. Michelle’s multifaceted career journey—from civil engineering at Stanford to coding at Airtable, and her foray into finance and venture capital—sets the stage for a deep dive into the evolving role of the CFO in today's dynamic market.…
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PR Strategies for Founders with Sneha Saigal
30:08
30:08
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30:08
What can SaaS founders do to jumpstart their PR strategy? In this episode, we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more. Visit our website for the detailed episode re…
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599 Avetis Ghazaryan - Cutting Through the Noise with Demand Generation Tactics
43:23
43:23
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43:23
In this episode titled "Cutting Through the Noise with Demand Generation Tactics," Avetis Ghazaryan shares his extensive experience in B2B marketing, focusing on the challenges and strategies for building effective marketing campaigns. Avetis discusses the importance of generating demand and supplying sales teams with quality leads, particularly in…
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1
How to Transform Your Pricing Strategy with the Power of Value Conversations with Dan Balcauski
46:38
46:38
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46:38
This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Dan Balcauski, Founder and Chief Pricing Officer of Product Tranquility. Randy and Dan explore the nuances of pricing from multiple angles and unravel the intricacies of how to structure effective pricing strategies that align with company objectives to drive both reve…
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1
Shorts: Overhauling Product Strategy: Turning a $20k Ad Spend into Real Results
8:27
8:27
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8:27
Join us for a short, insightful episode where our CEO and host, Behrad Mirafshar, dives into a compelling client success story. One of our clients was burning through $20k monthly on paid ads, only to face a staggering customer acquisition cost (CAC) of $50—far above the industry average of $1 to $3. Behrad will walk you through the precise steps w…
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1
Proven A/B Test Winners for B2B CRO With Sahil Patel
40:14
40:14
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40:14
Conversation with Sahil Patel, CEO of Spiralyze, about B2B CRO and A/B testing. The most common examples of successful CRO tactics provided at many conferences tend to focus on B2C ecommerce, but what are the proven winning tactics you can use in your B2B CRO strategy? In this episode of Growth Stage, we interview Sahil Patel of Spiralyze about his…
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Revolutionizing FP&A: How AI is Shaping Financial Analysis with Nicolas Boucher
46:38
46:38
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46:38
This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Nicolas Boucher, an AI Applications in Finance expert. Nicolas shares his rich career trajectory from PwC auditor to corporate finance leader and his eventual transition into AI and finance training. He sheds light on the immense potential of AI in streamlining financi…
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598 Ryan Ruud - Simplifying Complex B2B Sales
40:57
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40:57
In this episode of the B2B Digital Marketer Podcast, Ryan Ruud, founder of Lake One, shares his expertise on simplifying complex B2B sales processes to increase revenue effectively. Ryan emphasizes the importance of understanding the underlying issues when organizations seek to increase leads and revenue. He advocates for asking deeper questions to…
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The Power of Intent: How Clear Communication Drives Success with Amber Wendover and Tom Perry
47:20
47:20
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47:20
This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with two SaaS industry veterans, Amber Wendover, Principal at Thinking People Consulting, and Tom Perry, Chief Career Officer and Founder of Engaged Pursuit. Randy, Tom, and Amber discuss the intricacies of employee engagement and the indispensable role that personal growth…
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Building High Conversion B2B Landing Pages - Sahil Patel, CEO of Spiralyze
37:39
37:39
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37:39
Today’s episode welcomes Sahil Patel, CEO of Spiralyze. They help companies grow by providing data-driven performance Conversion Rate Optimization (CRO) services. The point of a great landing page is to lead your potential clients to take action on your offer - whether it’s a demo, a strategy call or a free trial. Sahil mentions that while lead gen…
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Hybrid Messaging Approach with Carolyn Beaudoin
47:48
47:48
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47:48
How do you develop your messaging to serve multiple segments at once? In this episode, we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more. Visit our websit…
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597 Scott Edinger - Bridging the Gap: Executing Strategies for Sales and Marketing Alignment
49:45
49:45
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49:45
In this enlightening episode of the B2B Digital Marketer podcast, host Jim Rembach is joined by Scott Edinger to discuss the critical importance of aligning sales and marketing strategies to drive business growth. Scott, a seasoned consultant and author, shares his expertise on how to bridge the gap between strategy development and execution, empha…
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From Numbers to Narrative: Crafting a Compelling Financial Forecast with Josh Aharonoff
47:08
47:08
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47:08
This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Josh Aharonoff, CEO of Mighty Digits and Your CFO Guy, and the Founder of Modelwiz. With a diverse background that includes a start at the Big Four accounting firm KPMG, experience as a startup founder, and strategic finance roles, Josh has carved out a niche as a frac…
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Shorts: 4 UX Tactics that Make of Break Your SaaS App
10:22
10:22
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10:22
In this episode of Bonanza Growth Shorts, host Behrad Mirafshar delves into the crucial UX tactics that can make or break your SaaS app. Behrad highlights the importance of UX in differentiating your product in a competitive market and ensuring user retention. Learn about four key strategies: maintaining message consistency across all platforms, pr…
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Generating $2.8 Million in Pipeline at Demandbase - Austin Jouett, AE at Intensify Demand
32:45
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32:45
Today’s episode welcomes Austin Jouett, Full-Cycle Account Executive at Intentify Demand - a provider of demand and lead generation services, specializing in B2B sectors such as SaaS, IT technology, FinTech, Martech and HR Tech. They help businesses connect with their ideal prospects by delivering high quality and meticulously verified data includi…
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WTF are Signals? How to Build Your GTM for ROI with Chris Walker & Alan Zhao
52:54
52:54
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52:54
In case you missed it - today’s episode contains the recording of the June 6th live event with Chris Walker and Alan Zhao about how to implement a signal-based go-to-market approach. Chris’s new company, Passetto, combines proprietary signal-based analytics technology with expert strategic consulting to help B2B companies create breakthroughs in gr…
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SaaS Growth Trends Report 2024 with Jon Cochrane
30:03
30:03
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30:03
This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Jon Cochrane, Director of the Maxio Institute, to discuss the latest insights from their SaaS Growth Trends report. Randy and Jon delve into the significant findings of the Q1 2024 report, discussing the differences in growth patterns between subscription-based and con…
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Advanced Affiliate Marketing for SaaS, Software, and Digital Products with Adam Riemer
31:56
31:56
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31:56
Conversation with Adam Riemer, President of Adam Riemer Marketing, about advanced affiliate marketing and SEO. Affiliate marketing can be a great growth lever to scale your digital product business, but how can you drive meaningful growth with the right affiliates without losing out to fraud or shady attribution schemes? In this episode of Growth S…
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Creating a Culture of Empathy in Sales - Brian Lawrence, VP of Sales at Clazar
16:44
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16:44
Today’s guest is Brian Lawrence, VP of Sales at Clazar - the cloud GTM co-pilot for software businesses of all sizes that recently received their $10 million Series A round. Brian started his career at Oracle, where he moved up quickly and became one of the youngest managers at the company. When he was climbing up the ranks, a big part of his succe…
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Shorts: Build Your Moat, Outsource the Rest
6:45
6:45
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6:45
In the latest episode of Bonanza Growth Shorts, host Behrad Mirafshar explores the potential of OpenAI and how its growth will impact early stage startups. OpenAI is faster and more efficient than many businesses out there, so you work will begin where OpenAI's research ends. Tune in to learn how to stay ahead of OpenAI's innovation and secure star…
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596 Aaron Branson - Proving Marketing's Financial Impact in B2B
45:38
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45:38
In this episode, Jim Rembach is joined by Aaron Branson to dive deep into the critical topic of proving marketing's financial impact in the B2B space. They explore the challenges marketers face in justifying their budgets, the importance of strategic alignment, and practical ways to demonstrate marketing's value to the C-Suite and board members. Aa…
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Winning Long-Term: Creating Media-Led Growth and Driving Revenue with Nathan Latka
44:48
44:48
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44:48
This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Nathan Latka, CEO of Founderpath. Known for his entrepreneurial spirit, data-driven approach, and thought-provoking insights, Nathan shares his three-phase entrepreneurial journey, starting with his initial foray into the booming social media world and progressing into…
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1
Shorts: Community-Led Business Development
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11:01
In this insightful episode of Bonanza Growth Shorts, host Behrad Mirafshar delves into the power of community in fostering business growth. Behrad highlights how engaging with a supportive community can be a game-changer for businesses. He explores various strategies for leveraging community resources and shares real-life examples and practical tip…
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Breaking Out of the Copy-Paste Marketing Playbook Cycle With Marc Thomas of Podia
41:21
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41:21
Conversation with Podia Senior Growth Marketer Marc Thomas about how to de-risk trying new, more innovative marketing strategies. Traditional marketing playbooks are falling short in the SaaS world, but while many marketers privately acknowledge the ineffectiveness of these playbooks, they are still hesitant to discuss it publicly. Far too often, t…
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0 to $30 Million ARR with 4 Salespeople - Ryan Staley, B2B AI Sales Expert & CEO of Whale Boss
27:20
27:20
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27:20
The jury is still out on the right way to utilize AI in B2B sales. One thing is sure - AI and automation powered sales teams that stay lean are winning at a much higher rate than those who have gotten comfy over the last few years and have yet to figure out how to delegate gruntwork to machines. Today’s guest is a master of sales efficiency. Over 5…
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In this episode I sat down with one of my closest friends, Ali aka Big Ali, to discuss mental health & grief after a personal loss, and how Forrest Gump inspired him to run from London to Brighton to raise money for mental health & suicide awareness. Hosted on Acast. See acast.com/privacy for more information.…
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The Five Components of a Successful CEO: Focus, Communication, People, Values, and Results with Joelle Kaufman
46:58
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46:58
This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Joelle Kaufman, a seasoned B2B SaaS expert. Together, they delve into the intricacies of what makes CEOs successful, the importance of executive team dynamics, and strategies for driving company growth in challenging markets. Joelle Kaufman shares her five foundational…
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How LinkedIn & Cameo Built Their PLS (Product-Led Sales) Motion - Karen Chi, Founder of Karen Chi Consulting
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34:32
Many people don’t realize this but quite a few of your favorite platforms, including LinkedIn and Cameo, have implemented a product-led sales (PLS) motion a long time ago. In short, product-led sales is a go-to-market approach that relies on existing users of the product to drive revenue. Here’s the problem - if your PLS motion is implemented witho…
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595 Phillip Swan - Mastering B2B Go-to-Market Strategies
47:20
47:20
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47:20
In this episode, Jim Rembach interviews Philip Swan, a seasoned expert in sales and marketing strategy, to uncover the secrets of effective go-to-market strategies for B2B high-ticket organizations. Learn how to eliminate friction in the customer journey, align sales and marketing teams, and leverage continuous innovation to stay ahead. In this pod…
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