A podcast by Sara McCormick, the astrologer behind Bella deLuna Astrology and the Soul Care Planner, to help listeners develop a deeper relationship to self-care, their intuition, and ultimately help them find their own path.
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Laser and his friends from the world of gaming and comedy sit down to play a game of Fiasco, and improvise a brand-new story full of conflict, hilarity and almost certain death.
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A podcast for people who care about content. Join host Kristina Halvorson and guests for a show dedicated to the practice (and occasional art form) of content strategy. Learn more at www.contentstrategy.com.
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In today's episode, I share a short, personal story about how eclipse season brought me at cat, and we're always connected to our loved ones on the other side. Only a handful of Year Ahead Astrology Readings remain for the year. Learn more about Plan Your Magical Year here.
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In this episode, I chat about a quick, high-level look at what the stars have in store for October 2024, including insight from the Soul Care Oracle Deck. You'll find guidance on the New Moon in Libra and Full Moon in Aries. For more insight into the astrology of the month ahead, join us in the Soul Care Community.…
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Dive into the highlights of the astrology of July 2024, including the New Moon in Cancer and the Full Moon in Capricorn, alongside intuitive guidance from the Soul Care Oracle Deck. Join us in the Soul Care Community at https://soulcarecommunity.substack.com/
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Dive into the highlights of the astrology of June 2024, including the New Moon in Gemini and the Full Moon in Capricorn, alongside intuitive guidance from the Soul Care Oracle Deck.
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Episode 69: Sara Wachter-Boettcher - Taking responsibility for how you show up in the workplace
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Kristina Halvorson chats to Sara Wachter-Boettcher about the challenges content professionals face in the workplace. They discuss the need for validation, the importance of setting goals within your control and explain the window of tolerance. Sara also introduces a new workshop series, the Manager's Playbook, which focuses on improving relationshi…
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Episode 68: Nikki Godley and Rob MacFie - Maturing content and design at scale
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44:24
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Kristina Halvorson interviews Rob MacFie and Nikki Godley from Wise about their work in scaling content and design across the organization. They cover the challenges of rapid growth and the need to create a clear mission and principles for the team. Rob and Nikki explain the process of developing a career map and discuss the importance of creating …
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Episode 67: Trisha Causley and Maria Hofstetter - Content design and AI
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43:36
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43:36
Kristina Halvorson interviews Trisha Causley and Maria Hofstetter, both content designers at Shopify. They discuss the role of large language models (LLMs) in AI, the importance of prompts and instructions in guiding LLMs, and the potential career paths for content designers in the AI field. There’s practical advice and examples, bringing clarity a…
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Episode 66: Jeff Eaton - The importance of observability in assessing content
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In this episode, Kristina Halvorson interviews Jeff Eaton, a partner at Autogram. They share the challenges organizations face in content production and management and discuss the importance of observability in assessing content quality and effectiveness. The conversation leads to the key roles needed in content strategy and to the importance of st…
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Episode 65: Erica Jorgensen - The value and impact of content work
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34:39
Kristina Halvorson interviews Erica Jorgensen, a content designer and author of the book "Strategic Content Design: Tools and Research Techniques for Better UX." They discuss the role of content designers in organizations and the need to demonstrate the value of content. Erica emphasizes the need to use data and analytics to measure the impact of c…
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Episode 64: Meghan Casey - Improving approaches to content with collaboration and curiosity
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41:18
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41:18
Kristina Halvorson and Meghan Casey, two of the field’s most experienced practitioners, interview each other for the Content Strategy Podcast. They discuss the importance of collaboration and fostering curiosity, effective listening and common points of friction within an organization. The chat also covers the challenges of working with non-content…
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A quick, high-level look at what the stars have in store for January 2024, including insight from the Soul Care Oracle Deck. You'll find guidance on the New Moon in Capricorn and Full Moon in Leo. For more insight into the astrology of January, join us in the Soul Care Community.
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Episode 63: Kaysie Garza - A multidisciplinary approach to content at Hotjar
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43:28
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43:28
Kaysie Garza, Content Design Lead at Hotjar, discusses the role of content design within the organization and its collaboration with other teams. Kaysie delves into communicating research effectively, a collaborative approach to naming and offers advice for hiring content designers. The conversation delves into the structure of user experiences at …
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Episode 62: Mark McCormick - Content strategy and the customer experience
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Mark McCormick, a retired content strategy and customer experience leader. He joins Kristina on the Content Strategy Podcast where they discuss the importance of content strategy and its evolution over the years. Mark shares his insights on the roles and processes of content strategists and emphasizes the need for content strategists to see themsel…
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In this episode, I chat about the energies and astrology of November 2023. I combine both the astrology for the month ahead and my Soul Care Oracle Cards for an intuitive twist on the monthly forecast. I chat about Venus in Libra, the New Moon in Scorpio and Full Moon in Gemini, and what the big message is for the month ahead.…
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Episode 61: Morgan Marie Quinn - Getting to grips with large language models
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Morgan Marie Quinn is a Content Design leader at Google where she oversees content teams across Bard and Google Assistant. Morgan joins Kristina to talk about all things large language models (LLMs) and generative AI. From defining LLMs, accuracy, vulnerabilities and governance, this episode has it all direct from someone at the forefront of this n…
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Episode 39: Why I Don't Like the Term 'Lightworker'
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In this episode, I chat about the term 'lightworker' and how it can be misleading. Lately, the term seems to have become a pop culture fad, often associated with being eternally optimistic and positive. But, isn't it essential to remember, to truly illuminate, one has to delve into the shadows as well? Carl Jung once wisely said, "how can I be subs…
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In this episode, I dive into the intuitive messages that the stars have for us for October, including eclipse season. For more details on all the transits of the month ahead, join us in the Soul Care Community. Soul Care Community
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Episode 60: Keri Maijala - Building and leading a content practice at LinkedIn
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Keri Maijala has been in the user experience space for more than 20 years. Currently leading a content design team at LinkedIn, Keri has a wealth of knowledge and experience which she shares in her chat with Kristina. No topic was off limits as they chatted about content skill sets and roles, the evolution of content and UX terminology, the invisib…
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Episode 59: Aladrian Goods - The role of content in generative AI
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34:49
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Aladrian Goods leads the content design team at Intuit. Aladrian has lots of experience and advice for aligning content with other disciplines, connecting the dots between teams and getting people to experience the value of content design. As if that’s not enough reason to listen in, Aladrian also has plenty to share about the role of content in ge…
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Episode 58: Chris Baty - UX writing, content and product design
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38:27
Chris Baty joined Figma as their first ever UX writer. Now he is the Head of UX Writing, leading a team at the intersection of content, UX and product design. Chris talks to Kristina about growing the UX writing team at Figma, the business value of UX writing and using data to inform your work and decisions. He also accidentally founded National No…
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In this episode, we'll look at the upcoming astrology of Cancer Season and how you can use the energy of this season to your advantage, including the Full Moon in Capricorn and the New Moon in Cancer. Resources mentioned in this episode: Cancer Season Guidebook
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Episode 57: Peter Merholz - The maturity of content and design disciplines
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35:55
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Peter Merholz works with organizations of all sizes across different sectors. He sees first hand how they are unique and where they are similar when it comes to design, content and UX. Peter joins Kristina to discuss the intersection of these disciplines, their maturity and how they are perceived by leadership.…
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In this episode, I dive into the intuitive messages that the stars have for us for June, including the energies coming up for all of us and how to navigate them by riding the wave.
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In this episode, we'll look at the upcoming astrology of Gemini Season and how you can use the energy of this season to your advantage, including the Full Moon in Sagittarius and the New Moon in Gemini. For more on Gemini Season and how to know if it's in or out of balance for you, check out the Gemini Season Guidebook in the shop or join me in the…
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Episode 56: Kara DeFrias - Content strategy and the power of storytelling
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Kara DeFrias has written for Vice Presidents, was part of the California Covid Task Force for the first 100 days of the pandemic and has worked on the Super Bowl, Oscars and Emmys. And that’s not the full list of accomplishments and career milestones. With so much experience, it was inevitable Kristina would invite Kara to the podcast. Plus they fi…
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Episode 55: Katherine Karaus - Getting hired and career progression in content and UX
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32:18
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32:18
Katherine Karaus knows what it takes to find your ideal job in content and UX and to know your own worth. Katherine shares lots of practical advice with Kristina Halvorson about competitive differentiation when job hunting, building and maintaining a strong personal brand and content and UX portfolios. They also cover salary negotiation, cover lett…
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Episode 54: Ann Rockley - Reflecting on a career in content
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Ann Rockley is known as the “mother” of content strategy. She has an international reputation for establishing the field in content strategy. In her chat with Kristina, Ann shared some of her experience and advice from decades of experience in content including creating a methodology for content, ways of effectively communicating with people, conte…
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In this episode, we'll look at the upcoming astrology of Aries Season and how you can use the energy of this season to your advantage, including the TWO New Moons in Aries and the Full Moon in Libra. For more on Aries Season and how to know if it's in or out of balance for you, check out the Aries Season Guide book in the shop.: https://belladeluna…
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Episode 53: Are Halland - Understanding and using the core model
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Are Halland is the inventor of the core model, a framework for working together to create better content for digital products and services. In this episode, Are shares the origins of the core model and describes the components of the model in detail, along with how it can be used. Along the way, Are and Kristina chat about getting alignment across …
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Episode 52: Noz Urbina - Content and the customer journey
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30:26
Noz Urbina has decades of experience in content. He’s especially interested in omnichannel strategies and how the sum of the parts work together to support the user's journey. In his conversation with Kristina Halvorson, Noz covers personalization, delivering effective customer experiences, customer journey mapping, content in the pharma sector and…
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Episode 51: Joanne Ward - Leading content strategy at scale
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31:18
Joanne Ward believes a good content experience is critical to the customer experience. In her chat with Kristina, Jo talks about leading content strategy at scale as part of Salesforce’s evolving content practice. They cover collaborating with other disciplines, advocacy, and the importance of technical writing. Across the entire conversation, ther…
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Episode 50: Corey Vilhauer - Demystifying content strategy
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35:35
Corey Vilhauer shares with Kristina Halvorson how he moved from being a marketing and ad copywriter into content strategy and leadership. They pack plenty of topics into the chat including how to communicate with clients, driving meaningful conversations about content and aligning around a shared language and understanding. They also reveal their p…
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Episode 49: Sarah Winters - Unpacking content strategy and content design
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37:22
Sarah Winters takes us from the beginnings of her career in content, through to the future plans for Content Design London. Along the way, Sarah and Kristina chat about content strategy, content design and related disciplines. They touch on codifying content design as a practice, industry definitions, ownership and measuring success of content stra…
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Episode 48: David Dylan Thomas - Understanding design, content and bias
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36:06
David Dylan Thomas is a founder, author and speaker who is an expert on designing for cognitive bias. In his conversation with Kristina, David shares his experience and insights on patterns in representation, assumption audits, designing for bad outcomes and the need for meaningful conversations about bias.…
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31: The Ballad of the Dramatic Fox (Laser, Riley Silverman, Josh Closs, and Aki)
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Being a hero is all about location, location, location. And in Pinnacle City, Buck Lonesome, Polly Payne, Danny Douley and The Dramatic Fox are all about the drama. And location. Crap, I'm afraid we may not quite be as competent as we thought we were. Playset: Heroes of Pinnacle City Players: Laser - Lasertheboy.com Riley Silverman - https://www.ri…
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30: Turtles of Fire (Sara Caplan, Josh Closs, Amy Vorpahl, Emily Henry)
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Turtles of Fire were the greatest band in the world. Or, sort of. There's a lot of drama. Is any of it real? Really, it's quite hard to tell. Starring Sara Caplan, Josh Closs, Amy Vorpahl, Emily Henry, and Laser - many of whom are real life rock stars!De către The Doubleclicks
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29: Friar Francis' Flapjack Fiasco (Riley Silverman, Sara Caplan, Harry-Anne Bentley, Laser)
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This one is sort of like the Witcher, except gayer and somehow with simultaneously more murder and less monsters. Buck, Bella, Mort and Mouse are adventurers, there's a honey-based billionaire, a ditzy librarian, an unsolved kingly murder and a whole lot of suspicion. Also, a song. STARRING: Sara Caplan Harry-Anne Bentley Riley Silverman and me, La…
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28: Werewolves of Regency London (Riley Silverman, Sara Caplan, Rebecca McGlynn, Josh Closs)
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1:48:34
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What would happen if Bridgerton was absolutely chock full o'werewolves and also written by a 100% trans crew? Laser and amazing pals (Riley Silverman, Sara Caplan, Rebecca McGlynn, Josh Closs) can answer that question. take a trip to Regency London with the Fiasco playset Folly & Fortune by Jenn Martin! Check out: Riley Silverman Sara Caplan Rebecc…
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What's Your Moon Phase Personality?
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9:56
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You may have heard me talk about the moon phases and how they are good for specific actions or how the zodiac signs flavor how the moon feels each day like a Moon in Aries is impulsive, but a Moon in Libra wants beauty and peace. But did you know that you can also get some insight into your personality by looking at which moon phase you were born u…
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Virgo Season helps us clarify what we need to take with us. Virgo Season marks the shift between Summer and Autumn. It is a mutable sign, which guards the time as one season ends and another begins. We can use this Virgo energy over the next few weeks to discern what we need to move behind before the leaves begin their yearly descent. Listen to thi…
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Void Moons are a cosmic snow day. Do you miss snow days? I really miss those magical days when it would snow, the school would close, and I could stay at home. Often those days involved napping, some TV watching, and some time outside exploring the woods behind my parent’s house and looking for animal tracks in the snow. Now when it snows, I still …
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Leo Season quickly turns up the heat this year. Leo Season always comes with a fresh burst of energy as we move out of the watery realm of Cancer Season into the fire of Leo Season, which is the heart of summer here in the Northern Hemisphere. This year, Leo Season is bringing the intensity, with August 1 being the peak of the heat. Listen to this …
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Cancer Season begins on a healing note, but the heat quickly turns up. The New Moon in Cancer at the end of June helps crack our hearts open and see where we can bring a gentler, kinder vibe, not only to others but to others and ourselves as well. But July begins with a bang as Mars squares Pluto and tempers flare. Listen to this week's episode to …
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June Cosmic Messages This episode is a little different, as I was really feeling called to step out of my comfort zone and speak more from my intuition and spirit guides, rather than straight astrological interpretation. WE COVER: The energy of the month of June and how to use it What the Full Moon in Sagittarius is going to reveal How the New Moon…
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Why You Shouldn't Listen to Astrologers
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You shouldn't listen to astrologers. Uhhh.. but Sara... you're an astrologer. That's what you thinking, right? :) But stay with me. In today's episode, I talk about how easy it is to follow the words of an astrologer (or anyone in a leadership position) as the ultimate truth and live your life by it. But there is so much more nuance to astrology, a…
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Gemini Season is kicking off with a slow start this year. And that's thanks to Mercury Retrograde. We'll even see the impact during our New Moon this month and our intentions taking their sweet time to unfold. In this episode, we cover Gemini Season and exactly when that pesky Mercury Retrograde will move on by. WE COVER: What Gemini Season is How …
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Mercury Retrograde is here. But I promise you, it's not something to be feared. In fact, I look forward to Mercury Retrograde! It's a wonderful invitation to slow down and review what has been happening the past few months, something we as a society overlook the value of all too often. Listen to today's episode to hear what I love so much about Mer…
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Let's blaze some trails. Next week Jupiter moves into trailblazing Aries and gives us all a boost of courage, bravado, and daring. Depending on where Jupiter is transiting your birth chart, you'll be asked over the next five months to take risks in a certain area of your life. On today's podcast, we cover exactly what that means for each zodiac sig…
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New Moon Solar Eclipse in Taurus April 2022
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Are you ready for eclipse season? On this episode, we chat about the upcoming New Moon Solar Eclipse in Taurus and what it means for us collectively as well as for each zodiac sign. WE COVER: What a New Moon Solar Eclipse is The particular astrology of this New Moon Horoscopes for each zodiac sign SHOW NOTES Follow along on Instagram, Facebook, or …
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Taurus Season began on April 19, encouraging us to slow down. But that's not all. We're right at the beginning of eclipse season, with two eclipses occurring during Taurus Season. Eclipses generally herald swift change and transformation, and with it being Taurus Season, we're probably going to want to dig our heels in and resist with all we've got…
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