Lately, I've been seeing a lot of questions about "what the best email marketing platform is." Your email marketing platform should never be the primary concern. If your chosen email marketing platform can do three basic tasks, you don't need all the frills and thrills. Hit play while you make your morning coffee because this is an episode you won'…

Today, I am joined by Maggie Patterson, a marketing and communications pro, who always calls it like it is and is slicing through all the online BS like a certified ninja. In this episode, we look at the ups and downs of being a solopreneur and how best to navigate the online coaching scene. Best of all, we chatted about the importance of ethical m…

Do you dream of running a successful business without the burden of managing a large team? In this episode, I share my experience transitioning from a micro-agency to a solopreneur. As a solopreneur, I also discuss the benefits of a streamlined agency model and offer tips for entrepreneurs considering this path. 🤎 Thank you for tuning in! Please he…

In this episode, I chat with System's Strategist, Krystal Clark, about her experiences in the wedding industry, sales, and journey to becoming a successful business owner. Most importantly, Krystal shares insights on building systems, automating tasks, and staying organized as an entrepreneur. That's not all; she shares her personal growth through …

Discover the psychology behind pumpkin spice marketing and how to leverage it for your business. In this episode, I'm diving into the power of sensation and perception in creating memorable customer experiences. Learn effective storytelling techniques to connect with your audience on a deeper level and drive sales this fall and holiday season. 🤎 Th…

Are you feeling burnt out on keeping up with social media algorithms? Discover low-lift marketing strategies that are effective and sustainable for busy entrepreneurs. In today's episode, I discuss the benefits of content marketing, email marketing, SEO, and networking to help you reach your target audience and achieve your business goals without b…

Today, on The SoVerve Lounge Podcast, I'm sharing a personal update on why taking breaks from content creation is necessary when we experience the loss of a loved one. Additionally, I will provide some important agency updates, including the current status of this podcast and my initial thoughts on social media for small businesses in 2024. 🤎 Thank…

In this episode, I'm discussing microservices and how they can be used to drive lead generation. I will also cover the benefits of microservices for lead generation, the technical aspects of creating microservices, and how they can be integrated into your existing marketing strategies. Whether a seasoned small business owner offering B2B services o…

The SoVerve Lounge (& SoVerve Marketing Group, for that matter) have both turned SEVEN! Yes, this is officially the podcast's seventh season (where has the time gone?), and the agency is now seven years old. Ahh! I still cannot believe it, but thankfully, seven is my favorite number, so that I will take that as a sign of amazing things. In this epi…

"When trust is low, in a company or a relationship, it places a hidden "tax" on every transaction: every communication, every interaction, every strategy, and every decision is taxed, bringing speed down and sending costs up. I experience that significant distrust doubles the cost of doing business and triples the time it takes to get things done."…

Running a small business during the often slow summertime can be difficult. Still, instead of getting discouraged, I encourage you to consider what you can do to prepare for the holiday season. Summer is an excellent time to tie up loose ends you may have, like those projects you haven't finished, those blogs you haven't updated (or written), or th…

The recent changes to Instagram have the small business community in an uproar. Many have had conversations about leaving the platform for good, while others have done what I believe is the best solution: Making peace with the platform. You see, I think that Instagram is experiencing an identity crisis. The platform has gone from a Creator First Ch…

Today, we are welcoming Germeen Guillaume to The SoVerve Lounge. Germeen is the CEO of Visionary Accounting Group, a New York-based Virtual Accounting Firm. Visionary Accounting Group offers cloud-based accounting solutions to nonprofit organizations. Their specialty is workflow automation and streamlining financial operations to facilitate a seaml…

There's much to be said for looking back to move forward. As much as we do not want to spend much time in the past (perhaps in our personal lives) regarding small business and entrepreneurship, it means everything! That is why today we are covering the first focus area of our Spring Marketing Refresh, which includes reassessing your goals, budget, …

Presh Rodgers joins us at The SoVerve Lounge as a Pinterest Marketing Expert & Ads Specialist (or Pinterest Badass for short). Presh assists established and badass online coaches, service providers, content creators, & podcasters to jumpstart or enhance their Pinterest marketing strategies to skyrocket their visibility with & without Pinterest ads.…

In celebration of our five-year bizversary, we finalized our rebrand with a newly minted website built on the powerful Thrive Themes WordPress website building and line of plugins. This has been the most important website rebrand I have ever done, and it has brought me the most joy and pleasure. That is all thanks to Thrive Themes. In this episode,…

As small business owners, we spend so much time discussing the importance of business automation, processes, and systems. It's one of the things we talk about most, and we often spend time warning novice small business owners (and entrepreneurs) as they embark on their journey. However, automation isn't that simple for a podcast host, even less so …

Ashley Mason is a marketing consultant and the founder of the Massachusetts-based marketing firm Dash of Social, specializing in social media, marketing strategy, SEO, and content marketing. Working closely with their clients, Ashley and her team help small business owners and entrepreneurs craft and execute value-driven marketing strategies to est…

Today, we welcome Ashani Mfuko to the show. Ashani is a digital content creator, anti-racism educator, lifestyle influencer, professional dancer, and lover of all things luxurious, innovative, and timeless! She is the CEO of Ashani Mfuko Consulting Worldwide LLC, a global DEI branding, marketing, and communications consultancy providing anti-racism…

With Facebook Group gaining more personalization options, like subgroups, monetization opportunities, and chats, has the social media giant made a case for creators to stick around, or is it time to move on to an off-platform option? Let's chat about it! 🤎 Thank you for tuning in! Please help me reach more local small business owners and solopreneu…

Community is often one of the most under-utilized aspects of any marketing strategy. In today's episode, we discuss the importance of choosing your community and placing it front and center in your marketing initiatives and intentions. Setting these early in the year will help you connect your mission, vision, and strategy seamlessly. Make communit…

This year has been one of the most fulfilling years for our boutique agency. Today, I'd like to reflect on important lessons learned throughout this year and dive deeper into why it's necessary to recharge before welcoming a new year. I'm looking forward to hearing from you, so please let me know how you are recharging for 2022. Click the links bel…

With content marketing returning billions of dollars against their investments, it goes without saying that having a solid strategy for 2022 will be important. I'm sharing our 2022 content marketing trends in this week's episode! Grab a pen and paper, and let's get you ready for a new year with three trends we believe are making a comeback. 🤎 Thank…

Renée Janes-Reid(she/her) is a Virtual Integrator + COO (Chief Operating Officer) for growing, service-based entrepreneurs who aspire to create positive change and a lasting, ethical legacy through their business and community. An operations, strategy, and team-building specialist, consider Renée your new right (or left) hand. She's the other half …

During a Senate hearing on Wednesday, December 8, 2021, Adam Mosseri mentioned that Instagram would bring back the chronological feed in two different versions. One version of the chronological feed would let you "pick your favorites, and they show up at the top in chronological order, while the other would let you see the posts from everyone you’r…

"Pivoting is not a product of a worldwide pandemic. Entrepreneurs and visionaries often find itching to try new things and cultivate a multi-passionate spirit. Jasmine's growth is evidence of that." ― Stephanie Rubio In this episode, special guest Jasmine Smith, Founder-CEO of Pure Comm, shares her journey to becoming a luxury influencer through a …

"If you celebrate Christmas, you may not want to put those decorations up until after Thanksgiving. The same can't be said for business because when it comes to winning during Cyber Weekend, the sooner you start warming your audience, the better." ― Stephanie Rubio Have you downloaded your copy of the Seasonal Email Marketing Resources Guide? This …

"Freebies are not meant to land sales, which is almost always why they lack substance. Focus on creating sustainable marketing goals and marketing objectives for your business instead." ― Stephanie Rubio Brace yourself because if you hadn't noticed, just about every single Ad on Instagram and Facebook will beg you to "click here to download," yet a…

"When you are putting together your holiday campaigns, there isn't anything as important to your success as copywriting. Other than creative (design) and maybe, now video " ― Stephanie Rubio In this episode, special guest Rita Olds, Founder-CEO of Rita Olds & Co., shares with us how to stand out from a crowded market and seamlessly add the marshmal…

"Change is inevitable, and if you don't change with the changing environment, your business might die out before it even has a chance to flourish." ― Stephanie Rubio Like all other industries, there were bound to be changes in the B2C email marketing space for small businesses. You need to alter your approach to be more effective. People have more …

"Stop forcing yourself to make platforms that are not producing for you, work for you. Instead, focus on more well-rounded marketing ecosystems. Google My Business can help!" ― Stephanie Rubio Google My Business is the holy grail that small businesses have been looking to grow and expand their services. In this episode, I share the numerous benefit…

"Without money, you cannot have the impact that you so desperately crave to carve into the industry you serve." ― Stephanie Rubio You've heard experts repeatedly say that done is better than perfect. That is true for making your bed in the mornings, but not necessarily so when spending 30 minutes to an hour creating Reels (or TikToks). Spending tim…

"The marriage between your authenticity and how you feed the algorithm is going to be what creates the success and the BOOM that you are looking for on the platform." ― Stephanie Rubio If Kim Kardashian broke the internet a few years ago with her Paper cover, then Adam Mosseri followed suit with his Instagram announcement on Twitter. Here are the f…

"At the end of the day, the best marketing is customer-focused, data-driven, and puts the products in front of the right audience at the right time." ― Stephanie Rubio Holiday marketing this year will look much different than in years past. To help you determine what you need to work on and why, I've outlined five things you must consider. We hope …

"Doing these three things before the holiday rush will give your customer experience that SoVerve touch. ;) " ― Stephanie Rubio In this week's episode, I share three action items you should take now to create the best Customer Service Experience possible. It's important because the customer journey is the most important factor in giving your market…

"Our customer-centric culture is what we teach our clients to do in their own business: listen to the customer." ― Stephanie Rubio In this week's episode, I share the most important step in preparing and planning for a successful Holiday Marketing Season. Yes, things have changed - forever perhaps - but the basics stay the same, and that is as true…

"Chargeback fraud is essentially online shoplifting." ― David Wilkes In this week's episode, I share my experience with Square and why their decision to put our agency in a Reserve Account status was unjustifiable. I also share my thoughts on why I agree that some businesses are more liable for this type of action; others (like our agency) do an ex…

"Quite frankly, if it weren't for our marketing automation, sales funnel, and lead gen systems, I probably wouldn't be able to go off the grid as I do in my business.” ― Stephanie Rubio In this episode, I share why these longer breaks in being "on" have become important to me and my mindset as I settle into entrepreneurship and long-term business o…

"If you believe in a cause, be willing to stand up for that cause with a million people or by yourself.” ― Otis S. Johnson In this episode, I share my response to the murder of George Floyd. As the Founder & CEO of SoVerve Marketing Group, it is an honor to serve countless minority women who have supported me, believed in me, and trusted me with th…

"Recession-proofing your business should sound like, 'closed mouths don't get fed,' because if you don't ask, you will never know." ― Stephanie Rubio This episode is an expansion from our bonus podcast episode from January (Episode No. 097, which can be found here). In this episode, I dive deep into what I have done in my business to help alleviate…

"The formula for consistent brand awareness, community engagement, and network growth lies in sponsoring events." ― Stephanie Rubio One of the business growth strategies that I have been using for years involves event sponsorships. They are an underutilized asset, and more small business owners should consider it for their business. In this episode…

"Marketing in the shadows of this HUGE pandemic has not been easy, and knowing how to navigate it all can be very scary." ― Stephanie Rubio If you have been a promoter of Small Business Saturday, now is the time to advocate for Small Business EVERY SINGLE DAY because Small Businesses need us THE MOST right now. 🤎 Thank you for tuning in! Please hel…

"Your business doesn't have to be active everywhere, but one thing to think about is your demographic because while they may be of a certain age, they will eventually be replaced by the generation behind, and that generation will certainly see things a bit differently." ― Stephanie Rubio No, this isn't another episode about the magic of TikTok. Thi…

"Social media is NOT Mandatory; it is here to help us achieve our goals. By all means, take a break when and if you need to." ― Stephanie Rubio One of our community members asked me, "If I take a long break as you did from Instagram, how can I get back into it without it being weird later?" My answer was simple, "You create a sprout strategy to bou…

"Truth be told, I'm no Joanna Gaines. Not by a long shot, but I am me, and that's so much better!" ― Stephanie Rubio After months and months of preparation and enduring sledgehammers and the like, the first phase of our home renovation is finally complete, but the lessons I took from this project will stay with me for a lifetime. While somewhat ins…

"Our E-Commerce clients have used just about every ESP out there, and Klaviyo is by far THE BEST option if you have an E-commerce business." ― Stephanie Rubio Like many breakups, one doesn't see the good until after the fact. That happened when MailChimp decided to break up with Shopify in 2019. It happened overnight, leaving many people without pr…

"You don’t have to fit into someone else’s business model. You simply have to be yourself and respond confidently to your customers." ― Kim Garst In this episode, we share the WHY behind Relationship Marketing, along with tips for how you should navigate those significant relationships with all of your current customers. Remember, it takes six time…

"It's the small wins on the long journey that we need to keep confidence, joy, and motivation alive." ― Brendon Burchard SoVerve celebrated its fourth anniversary, which we call "Launch-Versary!" We couldn't be more proud of the small wins that have formed a part of the bigger picture. This episode covers the "why" behind celebrating small victorie…

"If you're looking to be budget-friendly in 2020, you'll want to begin by using well-rounded tools that are muli-purposely." ― Stephanie Rubio Thrive Themes is one of the most trusted tools I've ever used to build and scale my business. From landing pages to lead forms and engagement quizzes to proper testimonial intake forms, Thrive Themes is the …

"There have been talks of a recession swirling around, and while we may very well dodge one in 2020, it's never a bad idea to be prepared." ― Stephanie Rubio This bonus episode was recorded in December 2019, but as with most of our content, you'll find that it applies any time of the year. Enjoy! 🤎 Thank you for tuning in! Please help me reach more…