You deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals natur ...
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Every week Adam Scougall breaks down the nuts and bolts of creating a design life that is unique to you. Focused on the those considering a mid-career sea change, the show aims to support you in creating the ideal lifestyle business in design. Forget having to do it the way all of the other design moguls tell you 'it should be done'. You do you.
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Ep #334: Q4 Referral Plan (Step 2)
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We continue our 90-day planning series focused on enhancing your referral strategy as we approach the end of the year. This episode builds on the groundwork we laid in episode 329, where I guided you through the preparation phase. Now, it's time to take action and set yourself up for success in 2025. If you’re an attorney or a real estate agent, pa…
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Ep #333: Saving Time with Referrals
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Have you ever thought about the different returns on investment you can get from investing in referrals? In this episode, I chat with Melanie Shaffer, CEO of Talent Suite and a member of the BRB coaching program. Melanie shares how implementing a structured referral strategy has saved her valuable time while still generating results. Discover how y…
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Ep #332: Upstream vs Downstream Referrals
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Have you ever wondered who your ideal referral sources are? In this episode, I explain the differences between upstream and downstream referrals and why understanding these two can significantly impact your business generation and relationship-building efforts. I will also share practical examples, including my own experiences, to illustrate how gr…
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Ep #331: Introverts, Extroverts and Referrals
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Are you an introvert, extrovert, or maybe even an ambivert? Do you think your personality type impacts your ability to generate referrals? Tune in to discover insights that can help you leverage your unique personality to grow your business through referrals. Resources and links mentioned in this episode can be found on the show notes page at http:…
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It’s time for another Q&A episode! Join me as I dive into some fantastic questions from listeners like you about making time for referrals and creating meaningful connections. I address how you can be authentic and transparent without feeling pushy or salesy. It’s possible to receive referrals while staying true to your values, and I share strategi…
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As we enter the last quarter of the year, it’s important to take a methodical approach to managing and generating referrals. This period can often be stressful due to looming deadlines and the pressure to finish strong. In this episode, I will calmly and methodically explain how to prepare for referrals over the next 90 days. We will focus on prepa…
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Ep #328: How to Home Edit Your Referrals
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Have you ever watched the Netflix show The Home Edit? Whether you're a fan or not, I promise this episode will be fun and valuable as we dive into how you can apply their organizing principles to your referral process. Similar to the KonMari method, we will use The Home Edit's four-step process: Edit, Categorize, Contain, and Maintain to create a m…
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I believe that the right boundaries can give you the freedom to thrive in your business. But what does that really mean? Freedom doesn't necessarily mean lounging on a beach all day; it's more about feeling in control and energized by your work while still having time for family and personal projects. Tune in to learn how I simplified my offerings …
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Ep #326: Why Your Referral Efforts Aren't Working
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Are you having trouble getting referrals despite your best efforts? You're not alone! If you've ever wondered, "I'm doing everything right, so why aren't I getting referrals?" then this episode is for you. I'll explain the 5 key reasons why your referral efforts might not be giving you the results you want. Resources and links mentioned in this epi…
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Feeling overwhelmed and in need of a reset as we head into the final months of the year? Join me on a journey to declutter the mind and reset for success. Get ready to tackle the rest of the year with a clear plan of action. Tune in for tips on how to reset, refocus, and get back on track in both business and life. Resources and links mentioned in …
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Ep #324: Debunking Referral Surveys
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Ever heard the stat that 91% of customers say they'd give referrals, but only 11% of salespeople ask for referrals? Survey results can be misleading when it comes to generating referrals. Find out why clients may not refer just because they say they would if asked. It's all about the context and circumstances. Let's break it down and uncover the re…
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Ep #323: Managing Predictability with Referrals
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Are you craving predictability in your business? In this episode, we are diving into the topic of predictability in business and how it relates to leads, clients, and cash flow. We explore the key actions and mindset shifts needed to control predictability in your business and referrals. From nurturing referral sources to executing a repeatable cli…
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Ep #322: Receiving Referrals from Around the World
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Phil Crowley is an attorney and a second-year member of my coaching program, Building a Referable Business. Hear firsthand from Phil about his experience in BRB and how he transformed his business by implementing systematic and regular referral strategies. Phil shares his journey of increasing his referrals by 300% in just 7 months using the strate…
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Ep #321: What Impacts How Fast You’ll Receive Referrals
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Are you ready to supercharge your referral strategy? In this episode, we'll build on last week's topic and discuss the factors that can impact how quickly you receive referrals. We explore the role of mindset, network connections, and identifying key referrers in maximizing your referral potential. Tune in to gain valuable insights on building a re…
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Are you planting referral seeds but unsure of when they'll sprout? In this Q&A episode, I answer a listener's question about the timeline for referral seeds to bear fruit. I discuss the importance of planting referral seeds with the right people, building relationships, and managing expectations. Know that referrals are a powerful way to grow your …
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Ep #319: Summer Series Wrap Up
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We just wrapped up an amazing summer series on the podcast where business owners shared how they solved pressing problems outside of their zone of genius. Check out my reflections in this episode. If you missed any of the episodes in this series, I highly recommend going back and listening to them. You can start at episode 312 and work through each…
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Ep #318: How I Solved…Running a Business Living in Two Countries
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Ever dreamt of living in two countries while running your business? Join us for the final episode of our summer series where you’ll hear about my next guest doing just that! From setting boundaries to embracing digital nomadism, Sheila M. Wilkinson shares valuable insights on running a business from two countries. Tune in to discover how Sheila nav…
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Ep #317: How I Solved…Hiring Virtual Help
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In this episode, business owner Mike Kim shares how he solved the problem of needing to hire virtual help in his business. He explains how he knew it was time to bring someone on board and the exact steps he took to make that decision. Mike's insights offer encouragement and practical advice for those facing similar challenges. Listen to how Mike i…
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Ep #316: How I Solved…Becoming & Staying Profitable
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Are you ready to prioritize profit in your business? In this episode, I discuss a crucial topic that many business owners shy away from - profitability. I also share personal anecdotes and lessons learned from my own journey towards profitability. From overcoming past financial challenges to implementing a popular profit strategy, I explain how the…
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Ep #315: How I Solved…Picking a Niche
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Are you struggling to narrow down your target market? Our next business owner shares how she solved the problem of picking a niche for her business. Jennifer Ternay discusses the challenges and fears of choosing a specific focus area and highlights the importance of making a clear decision to specialize. Her experience highlights the common struggl…
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Ep #314: How I Solved…Making Videos for Marketing
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Our next business owner is an estate planning attorney, explaining how he solved a video marketing problem that had haunted him for years. Learn how he transitioned from traditional marketing methods to creating valuable video content for his ideal prospects. Neil Tyra realized the importance of video content marketing in the legal industry and ove…
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Ep #313: How I Solved…Managing Tasks
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In our 2024 Summer Series, we will be showcasing business owners who successfully tackled specific problems outside their expertise. First up is Kathy Brown from Goal Firm, sharing her journey of overcoming a major productivity challenge. Learn about how Kathy identified the problem in her business, the resources she utilized to research available …
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Ep #312: How I Solved…Summer Series Overview
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In our summer series this year, we are focusing on everyday business owners who have solved problems outside of their expertise. Each episode will showcase how a business owner identified, researched, and ultimately resolved challenges that were not directly related to their core business offerings. By sharing the stories of these business owners, …
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Ep #311: Breaking Down the Science of Referrals
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Tired of awkward and ineffective referral tactics? Want to grow your business without compromising your relationships? In this episode, we uncover the truth behind referrals and how understanding the science can revolutionize your approach to building a referable business. If you've ever felt frustrated with the traditional, outdated methods of ask…
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Ep # 27 How to set your trade partnerships up for success
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Have you wondered how you can work successfully with your trades? Not so much just ‘on the job’ but so they keep you top of mind for client referrals rather than you continually bringing work to them? I want a share an experience from this week that I’d like you to consider keeping top of mind. Lets discuss! Hey guys its Adam Scougall of the So You…
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Sometimes, the key to unlocking referral success lies in asking the right questions. In this episode, I address an important question from one of my listeners. My response may surprise you, and it includes a powerful challenge that I extend to all of you as well. Listen in to discover what this challenge is and how it can revolutionize your approac…
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Ep #309: Referrals and Business Besties
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Want to know more about the power of accountability and support in building a successful business? In this episode, I chat with two amazing interior designers, Amy Peltier and Darci Heather. These two talented designers are not only business besties but also members of my Building a Referable Business coaching program. Amy and Darci share their ins…
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EP# 26 Why You Should Be A Guest On Other Peoples Podcasts
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21:08
Have you wondered how you can create a higher reach than juts plugging away with mood boards and stories on Instagram? Today I want to talk about how you can spread the good word about what you do on other peoples podcasts. Let’s discuss. Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to Season 3 and E…
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Ep #308: Next Level Mistakes with Referrals
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29:19
After overcoming any rookie mistakes you may have made with your referrals, let's dive into some next-level mistakes I see people make when trying to level up their referral game. From misconceptions about cultivating new referral sources to emotional decision-making that impacts referral generation, I'll share some common pitfalls to avoid. Join u…
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EP 25# Hindsight: What I'd Do Differently if I Was Starting Again
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Hindsight is a powerful concept. If you look up the definition online, it says that it’s ‘the ability to understand and realise something about an event after it has happened, although you did not understand or realize it at the time’ Well today I want tom share 3 things I would do differently if I could turn back the clock in my design biz. Lets h…
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Ep #307: Questions You Should Be Asking
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Have you ever wondered about the types of questions a business owner asks when they're working on building their referable business? In this episode, I reveal some of the insightful questions my clients have asked during our coaching sessions. From consultants wondering about handwritten touchpoints to interior designers seeking advice on planting …
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Ep #306: What Potential Referral Sources Need You to Know
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Are you neglecting potential referral sources without even realizing it? Join me as we explore misconceptions about earning the right to ask for referrals and why genuine connections and empathy are crucial in the referral process. In this episode, I share a unique stream of consciousness I had that stemmed from a recent client encounter. I’ll expl…
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Ep #305: Living Your Why Better Through Referrals
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37:01
Referrals are a crucial part of any business. They not only bring in new clients but also help in achieving a greater purpose. During this recent conversation with one of my BRB clients Jen Gillman, I was amazed by her passion for helping her clients find happiness in their careers. Jen shares her deep and meaningful reason for doing what she does …
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Ep #304: How to Do a Referral Quarterly Review
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To ensure the success of your referral strategy, conducting a quarterly review is essential. In this episode, I will walk you through how I teach my clients to conduct a referral quarterly review. You will learn the significance of setting referral goals and tracking them effectively, strategies to improve the quality and quantity of referrals, how…
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Ep # 24 How To Get Clients By Speaking About What You Love
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Design biz in a tizz? Take my quiz and get your action plan over adamscougall.com/quiz It’s time for a question. Are you confident enough to speak passionately about what you do? Why not consider doing an event where you speak to your ideal audience? I got two client jobs out of one event and so can you! In today’s episode I want to discuss how you…
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Ep #303: The BEST Referral Thank You Card
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27:19
Want to receive more referrals consistently? Start by mastering your thank you card. In this episode, I review the hardware and software aspects of crafting the perfect thank you card, including the type of card to use, what to write, and when to send it. I also provide a simple script for what to say inside the card and some common questions and m…
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EP#23 How to be more effective with your marketing efforts
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22:33
It’s time for a question. Are you confident that your marketing efforts are hitting the mark? Did you know that most solopreneur interior designers I speak with say that their marketing efforts are falling way under the mark? The proof as to why? They don’t have clients. In today’s episode I want to discuss where I think we waste time and where our…
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Ep #302: Rookie Mistakes With Referrals
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22:36
Are you making these rookie mistakes when it comes to referrals? It doesn't matter if you've been in business for three years or thirty. If you're starting to really think about referrals in your business, you are bound to make a few missteps. As someone who has been teaching referral strategy for over a decade, I've seen it all when it comes to th…
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EP# 22 The benefits of creating a Podcast
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Let me ask you a question? Have you wondered about Podcasts and what they do for the person who created it? Have you considered starting a podcast? Today I want to walk you through why I did this and 3 reasons you could consider starting a podcast in the near future. Let’s chat! Hey guys its Adam Scougall of the So You Want To Be An Interior Design…
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Ep #301: Swimming Against the Stream with Referrals
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Just because something appears to be true, and everyone goes along with it, doesn't mean it makes sense. In this episode, we explore the misconceptions surrounding referrals and how understanding human behavior can revolutionize your referral strategy. Listen in to learn how to trigger referrals effectively and make it easy for your network to refe…
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EP#21 How to create a winning lead magnet
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Let me ask you a question? Do you have a lead magnet currently in your business? What is a lead magnet anyway? A lead magnet is a free, helpful resource that you can offer potential future customers to get them on your email list. Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 21. This show …
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Ep #300: Let’s Celebrate Hitting Episode 300!
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We are celebrating our 300th episode of the Roadmap to Referrals podcast! In this special episode, I share 13 things I have learned on the road to 300. From the power of connecting with my listeners to the importance of setting boundaries between free and paid content, this journey has been a learning experience. You will also hear from a few membe…
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Ep #20 Three reasons you need to start an email list
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Is your new design Biz in a tizz? *Get clarity, and take the quiz over at adamscougall.com/quiz Let me ask you a question? Have you heard a fair bit of discussion about starting an email list and wondered why you need to do this at all? So many designers fail to start an email list, or when they create one, fail to nurture it. Believe me, I have no…
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Ep #299: The Tension Between Referrals and Control
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19:09
There is a certain tension that arises when discussing referrals. Some may deny its existence or claim that it cannot be overcome. To truly understand the concept of referrals, it is necessary to acknowledge that there are two key factors at work here. While you can manage one, the other is beyond your control. In this episode, I explain these two …
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EP# 19 Should you choose a design 'niche?'
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28:45
Have you heard the noise lately about 'niching' down in your Interior Design business? What is a niche anyway? Why do you need to consider this when you love to do so many design styles and want to be available for the majority of people? This week I delve into the idea of finding your 'niche' and give you my thoughts. Is niching down into one area…
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Ep #298: Growing Through Referrals
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Referrals play an important role in sustaining a business, especially in challenging market conditions. In this episode, I chat with Melissa Herdman, a successful real estate agent, who shares her journey of building a business that relies on referrals and the incredible results she achieved through them. Listen in to learn how Melissa tripled her …
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EP 18# Getting Referrals right with Stacey Brown Randall
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36:01
Do you have a less than stellar track record of generating quality business referrals? Does that all elusive 'new client' fail to show up time and time again, even though you have told everybody you know that you are ready to serve? Bring on that next client! if so, you are certainly not alone. The reason we are not getting the right referrals is b…
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Ep #297: Referral Experience vs Client Experience
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21:05
When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. In this episode, I explain the importance of understanding these two experiences and creating separate plans for each. I also share a story about a business owner who found success taking what she learned from my book, "Gen…
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EP 17# Am I too old to be an Interior Designer?
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Let me ask you a question? Have you been considering getting into the design industry, but worried that you are too old? In today's episode, I want to speak with you about this topic and provide some much needed clarity on the value of starting a design business at a mature age. Hello again! It's Adam Scougall of the So You Want To Be An Interior D…
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Ep #296: Leveraging Referrals in Unique Ways
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22:33
While I often teach specific referral strategies, other opportunities may arise in your business that can be used to generate referrals. These one-time events in your business timeline can be powerful referral generators if approached strategically. In this episode, I share a few examples of how my clients have successfully leveraged events such as…
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