The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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with LIT Create founder Christopher Leidinger
Manage episode 376083000 series 2077466
Content provided by Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Christopher Leidinger is a branding expert as founder LIT Create. He has been instrumental in the rebranding of major fintech players in Nuri and Solarisbank, as well as smaller scale enterprises ranging from a chemistry startup and a chocolate startup to an AI food delivery startup, a craft spirit brand and even an underground techno club in Berlin. Furthermore, LIT has worked with Airbnb, Volkswagen and Hyundai on various image and ad campaigns. We discussed the state of branding, what it is, how it’s evolved and why every company, big or small, should be cognizant of the image it projects and also got Christopher’s take on Twitter’s rebrand to X.
…
continue reading
71 episoade
with LIT Create founder Christopher Leidinger
The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
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Manage episode 376083000 series 2077466
Content provided by Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Christopher Leidinger is a branding expert as founder LIT Create. He has been instrumental in the rebranding of major fintech players in Nuri and Solarisbank, as well as smaller scale enterprises ranging from a chemistry startup and a chocolate startup to an AI food delivery startup, a craft spirit brand and even an underground techno club in Berlin. Furthermore, LIT has worked with Airbnb, Volkswagen and Hyundai on various image and ad campaigns. We discussed the state of branding, what it is, how it’s evolved and why every company, big or small, should be cognizant of the image it projects and also got Christopher’s take on Twitter’s rebrand to X.
…
continue reading
71 episoade
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Similar cu The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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