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with LIT Create founder Christopher Leidinger

48:44
 
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Serii arhivate ("Sursă inactivă" status)

When? This feed was archived on March 09, 2025 05:07 (9M ago). Last successful fetch was on January 31, 2024 11:11 (2y ago)

Why? Sursă inactivă status. Servele noastre nu au putut să preia o sursă valida de podcast pentru o perioadă îndelungată.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 376083000 series 2077466
Content provided by Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Christopher Leidinger is a branding expert as founder LIT Create. He has been instrumental in the rebranding of major fintech players in Nuri and Solarisbank, as well as smaller scale enterprises ranging from a chemistry startup and a chocolate startup to an AI food delivery startup, a craft spirit brand and even an underground techno club in Berlin. Furthermore, LIT has worked with Airbnb, Volkswagen and Hyundai on various image and ad campaigns. We discussed the state of branding, what it is, how it’s evolved and why every company, big or small, should be cognizant of the image it projects and also got Christopher’s take on Twitter’s rebrand to X.
  continue reading

71 episoade

Artwork
iconDistribuie
 

Serii arhivate ("Sursă inactivă" status)

When? This feed was archived on March 09, 2025 05:07 (9M ago). Last successful fetch was on January 31, 2024 11:11 (2y ago)

Why? Sursă inactivă status. Servele noastre nu au putut să preia o sursă valida de podcast pentru o perioadă îndelungată.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 376083000 series 2077466
Content provided by Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Philipp Westermeyer, founder and CEO of OMR / Scott Peterson, digital marketing editor, OMR and Philipp Westermeyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Christopher Leidinger is a branding expert as founder LIT Create. He has been instrumental in the rebranding of major fintech players in Nuri and Solarisbank, as well as smaller scale enterprises ranging from a chemistry startup and a chocolate startup to an AI food delivery startup, a craft spirit brand and even an underground techno club in Berlin. Furthermore, LIT has worked with Airbnb, Volkswagen and Hyundai on various image and ad campaigns. We discussed the state of branding, what it is, how it’s evolved and why every company, big or small, should be cognizant of the image it projects and also got Christopher’s take on Twitter’s rebrand to X.
  continue reading

71 episoade

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