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Salon Owners Collective

Larissa Macleman

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Welcome to the Salon Owners Collective Podcast. Here at the Salon Owners Collective, we help Salon & Spa Owners Master their Inner Salon CEO by implementing a strategic framework to grow and scale their businesses. We believe that in order to truly achieve Freedom & Profit, you must first fully step into your role as Salon CEO by following our actionable steps that will transform your business and your life. After all- every single one of us has the ability to achieve incredible things, and ...
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An educational podcast to help salon professionals succeed. Created by the founders of 124Go. A learning podcast for hairstylists, salon and spa owners, salon managers, cosmetology students, and spa professionals. In this podcast Co-hosts, Chris Sulimay and John Palmieri of @salon124group and @124.go have conversations with some of the salon industries most prolific educators, salon owners and beauty industry social media influencers. Shop Talk has one mission, to share information to the am ...
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I know how you feel, you’ve been grinding non-stop all year… even more so in December! But now, you’re exhausted and there’s still 285762 things left for you to do before the New Year! You need to deep clean the Salon, order stock, think of a killer offer to get clients booked into January, plan your goals for 2025 AND then you still need to wear a…
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What do you want your Salon to look like when you’re ready to sell? Selling your Salon is an emotional back and forth process… should I sell? Should I stay? How much is my Salon worth? What would I even do next? Omg this is all too hard and stressful,l I’m just going to keep doing what I’m doing! It’s a process that many Salon Owners start many tim…
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Anyone else working 40+ hours a week in December so by the time Christmas Day comes around… you have to sneak off for a cheeky nap? But, imagine if you didn’t have to do that! It’s Christmas Day and you’re feeling alive (rather than totally exhausted) and you can actually enjoy spending time with your friends and family without your eyes getting he…
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“I’m addicted to the chaos of being a stylist” Have you ever felt like that before? Where you thrive off the chaos in a Salon… especially around Christmas! You know, the back to back clients, squeezy appointments, the excitement when you smash your targets and just the overall buzz that happens in December. For many stylists, this addiction to chao…
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“Frick… I’m exhausted” When you first open your Salon, you’re excited! Excited to be your own boss, have your own space, your own team… and make your own money! But the excitement wears off and 3 years down the track you feel completely exhausted. You begin to feel like a glorified stylist that also has the stress paying people. I felt like this to…
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December is often your busiest month… every single client you have ever served comes to your Salon right before Christmas! Which is great, but it means January and February are very quiet! And it can be quite stressful. You’re on a high, just had your best December and then you kick off the New Year very gappy and struggling to get clients booked i…
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Only 6% of your followers will see your Instagram post! Crazy, right? We put so much time and effort into taking the perfect picture and writing the perfect caption… and then almost none of our followers get to see it! And what’s even crazier… it takes 6 months of emails or DMs before a client even books their first appointment with you. Marketing …
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I can’t go on holiday… what if someone is sick? Or a client complains? And what will my team do if a pipe bursts?! The thought of leaving your team can be super stressful and that’s before you’ve even booked any flights! But sometimes, a holiday away from your team is actually the best thing you can do for your business… You come back feeling refre…
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She had $70K in her everyday account but still tried to barter! Everyone may be talking about the economic crisis, but not everyone is affected by the economic crisis. Your clients can afford to come to the Salon and pay full price for their service… and buy a product or two before they leave. And if they're not, it’s because you’re not marketing y…
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Anyone else an overwhelmaholic? Like all you do is stress about work, creating a winning culture and how you’re going to pay the fricken bills! And yes it would be nice if you could relax, have three massages a week and learn how to chill out… but it’s not that simple. How can you figure out what’s overwhelming you when EVERYTHING seems overwhelmin…
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Do you stay awake at night thinking about cash? I know I have definitely had many sleepless nights thinking about how I’m going to be able to pay the team, how am I going to pay the bills… how am I going to pay MY bills at home? It can be a non-stop conversation that goes on in our heads! But, I have the answer to solving all of your money problems…
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I used to worry that people would judge me for being successful… But over time, I learnt that it’s ok if people judge because money makes the world go around. I’m a big believer that profit is a choice. There are many decisions we make as a business owner that will ultimately impact whether or not we are profitable. And having a Million Dollar Mind…
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When is the right time to just jump and expand your Salon? Your team is booked and busy, clients are coming in and things are starting to feel a little cramped. Do you expand into a larger space, or even open a second location! But what if you stop growing and suddenly you’re stuck paying rent you can’t afford… Or what happens if, out of the blue, …
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“Nothing I do makes my team happy!” It can be tricky to juggle what’s best for you and your Salon whilst also balancing what’s best for your team as individuals… but sometimes, you have no idea what to do. Your team wants to earn more money… you show them how BUT then they complain about working... you can’t win! As a Salon Owner, there are 3 keys …
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How many times do you talk to your accountant? Just during tax time, right? And then maybe once or twice more throughout the year when you’re making a big business decision. But, you should be talking to your accountant every quarter at the very least… if you want to fast track your Salon’s growth! I’m going to say it again, your number will always…
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Jenny is disengaged, disruptive, she’s not hitting her KPIs and the team are starting to notice… should I fire her? When a team member is negatively impacting the energy and motivation of the team, you need to take action to get everyone back on track. But you can be left wondering if something is wrong. You talk to her but she keeps saying everyth…
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You're a Salon, not a charity… The world of marketing can feel overwhelming… you have emails, newsletters, the ever growing list of social media platforms and of course, ads! But is the time and money you’re spending on these marketing channels really worth it? Or are you pouring money down the drain? Marketing channels are there to market your Sal…
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If your Salon hits a growth ceiling… It's because of you! Clients are coming in, your team is busy, you’re finally profitable but you’re not sure if you should jump and recruit a new team member before you need it. If you recruit team members too early, your growth might slow down and suddenly you can’t afford to pay them OR you recruit too late an…
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You need to know your purpose and your brand! As a Salon Owner, you often go into business because you love doing hair and beauty, right? But you can lose yourself along the way. You get caught up in spreadsheets and recruitment and can start to forget why you even started… Knowing your purpose plays a key role in your Salon’s success! Your persona…
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What would you do if your team was offered a pay rise at another Salon? During a time where it feels like everyone is leaving to go solo… retaining your team is crucial. But not all Salon Owners post a job ad that says ‘We’re Hiring’. Instead, they choose to directly contact stylists and therapists to offer them a job! Do you let your team go? Try …
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Your clients are secretly unhappy… How many times have YOU gone to a Salon and thought “they just don’t do it exactly how I like!”? So you go home and you re-curl your hair, maybe give it another trim, scrub your brows trying to take some of the tint off… Your clients are doing the exact same thing when they leave your Salon! And yes, at the end of…
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It’s time to move on… This generation of apprentices are different to how we were 10 - 20 years ago. But, they are the backbone of our industry and we NEED them. So yes, times have changed, which is why you need to change too! Apprentices are crucial in your Salons growth. When you have a strong apprentice program, you’ll find that your apprentices…
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I wanted to sell my Salon 5 times! It’s normal for Salon Owners to feel like selling when times are tough because it can be a huge load on your mental health… even at the best of times. When you have a list of shiny objects that you want to pick up, but can’t even tick off the basics… you feel terrible. But I’m so glad I didn’t sell when I thought …
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“Being in business just feels heavy… I’m ready to give up” I’ve noticed more and more owners are having these feelings of giving up and just selling their Salon… are you? You're coming to the Salon feeling really flat looking for your team and clients to uplift you and make you smile, but instead they’re feeling the same way too! But the thing is y…
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“I’m only just breaking even week-to-week!” It feels like every Salon Owner is either struggling to keep their doors open or has already closed them! But let me tell you something… this recession does not mean the end of your Salon, in fact, you Salon can and will grow. You just need to learn how to work smarter, not harder! I know I did! Working s…
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“Clients are spending less (or not coming at all) and the clients that do come… never rebook!” Have you ever looked at your team's column and it’s empty but then suddenly, almost overnight, they’re fully booked? It feels like those ‘Last Minute Appointment’ Instagram stories are the only thing bringing clients through the door. But… what if told yo…
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Have you ever tried sprinting on a treadmill? Now, not just any treadmill… one where you’re sprinting but can’t slow down or stop? I know what you're thinking,”Larissa, there’s no way that is happening”. But, the truth is, whilst you may not be physically sprinting on a treadmill non-stop, there’s another treadmill you’re sprinting on right now. Th…
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My Salon just won’t grow… Have you ever felt stuck in your Salon’s growth? You feel like you’re doing all the right things… you’re hiring rockstar stylists and therapists, you’re posting on social media, you’re hitting KPIs… but the needle just won’t move? So you begin to feel lost and not sure what to do next because you’re doing everything ‘right…
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Everyone is going solo… As an industry, we’ve seen a huge shift in stylists and therapists leaving to go solo. Why wouldn’t they? They get to make their own hours, pay themselves whatever they want AND they can work out of their own home! But the grass isn’t always greener on the other side… And yes, sometimes when our team leave to go Solo they co…
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“I need a Salon Manager!” Realising it’s time to hire a Salon Manager is exciting, right? Your team and your business are growing and you can start to transition into the role of Salon CEO. But, the idea of a new Manager brings many unanswered questions that make the whole recruitment process seem overwhelming! Is my team even big enough for a Mana…
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What is your WHY? As Salon Owners, we wear many hats; we’re managing our team, growing our business, serving clients, looking at spreadsheets and talking to your accountant and… wearing all of those hats, can start to feel overwhelming. Time with your family seems like a distant memory when all you do is work. But, when you get stuck in a bubble of…
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As Salon Owners, we always do our best to make our clients feel relaxed and welcome in our Salon… right? But, we might’ve missed something. Have you ever asked a client if they would prefer to chat or just sit quietly with a magazine? Or, if they would prefer to sit in the far corner that’s away from all the other chairs? And… have you asked your t…
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My Salon can’t push forward without me… You know that feeling where you’re the Salon Owner but you’re also the biggest earner and a mother and a partner and you’re just doing all the things… you feel stuck. You want to grow your business but you can’t because you never have time to do anything outside of daily operations. It’s a cycle that can be h…
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Life is over at 30… It can feel like that sometimes, right? You’re suddenly struggling with mood swings, changes to your metabolism, a lack of energy, feeling less productive and unable to focus… it’s tough. But it doesn’t need to feel like that, in fact, knowing this one thing can actually help you regain control of your life and your Salon… let’s…
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You recruit average, you get average! That makes sense, right? But as an industry, we still post the same ‘We’re Hiring’ ad and hope that our next rockstar stylist or therapist is going to see it and walk through the door! But, we’re always surprised when nobody ever responds and we immediately jump to the idea of ‘we’re in a hiring crisis!’. But w…
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You are too fat to be seen here…. As an industry (and the world), we’ve made efforts to be more inclusive. Learning how to work with different hair textures and skin tones, understanding and respecting other cultures… and although we still have a way to go, there’s one area of inclusion that we’ve left behind… weight. How would you feel if one of y…
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I want to give up… How many times have you felt this as a Salon Owner? It’s actually more common than you think… but most of the time it’s got nothing to do with the Salon but our personal lives! When you run a Salon, it feels like it takes over your life… 24/7. But sometimes, stress, without even realising can come from your personal life when you…
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I need a new Manager! Where do I find one? Should I promote internally or post an ad… what do I do?! Hiring a new manager can feel stressful… you have a couple of rockstars in your team who want to be a Manager but aren’t ready or the right fit, so you have to create and post a job ad which can feel like a whole daunting task in itself. And you sti…
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Stop posting photos to your Instagram! I don’t mean it literally but how many other Salon Owners do you think are posting pictures of blonde balyage and lash lifts? Now, do you think clients can tell the difference between if it’s Susan or Jemima’s client in the photo? Trust me, as beautiful as all of your posts are… potential clients need a little…
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Creating the $100k Career Roadmap was one of the best things I ever did as a Salon Owner… When you give your team a path to success, they are motivated to WIN! You’ll be ahead of the dreaded “Can I get a pay rise?” conversations because both you and your team have transparency to know what needs to happen before the conversation can even begin! Whe…
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Put down the hairbrush, step away from the facemask… Would you believe me if I said you can grow your team WITHOUT ever serving clients… maybe even to a team of 30?! Your team culture is the key to growing your Salon but how passionate YOU are may cause your Salon to completely fall apart. Your team pick up on your energy, if you’re not passionate,…
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Sharing stories with your team could save your Salon thousands of dollars… in fact, it’s saving some companies billions! You feel like you’re telling your team the same thing over and over again. They don’t listen, they do it wrong and you just don’t trust them. Learning to trust your team can feel like an uphill battle… but it doesn’t have to be. …
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Peach fuzz, sparkle foils, and packages are a Salon Owners new best friend… sort of! Every 6 months, retail stores follow the trends of fashion to increase sales and revenue, but for some reason, we don’t do the same in Hair and Beauty. Instead, we push the same services and promotions all year… Let’s change that! Following the trends of fashion, w…
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It’s time to call the police… When a Rockstar turns into a Bad Apple, you don’t know what to do. They used to be fully booked and smashing sales but now they’re making all of these mistakes and rolling their eyes… is it time to say goodbye? Not yet. You can bring your Bad Apples back to being Rockstars… you just need to know what steps to take and …
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Why are you only posting pictures of pretty hair colours or nice nails? Gone are the days when social media was the window to your Salon. Now, social media is in the building! We use social media for everything, from attracting new clients to attracting new team members but sometimes… it doesn’t work. But, no matter where you are in the world, soci…
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I think I might explode… This is a common feeling among Salon Owners when a team member keeps crossing a line - they’ve dropped the ball, keep making mistakes, and no longer have a positive influence on the team. But, you don’t need to explode, you just need to build trust with your team so that they feel comfortable communicating with you… Today’s…
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Gen Z doesn’t know how to communicate! Understanding Gen Z in the workplace is one of the things we, as Salon Owners, NEED to know in 2024. When we are aware of emerging challenges and trends, we have the opportunity to learn and take advantage of the changes happening in our industry! Adapt and adopt the change to get ahead or risk being left behi…
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What do you expect from me as your leader? Trust me, this question is not as scary as it sounds… in fact, asking this question can help transform your team culture! When you ask these types of questions, you’re finding out how your team feels. You may learn what is or isn’t working and what they need from you. Because you can’t build a WINNING cult…
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Being uncomfortable is what makes successful Salon Owners… You get used to taking risks, trying new things, having those tough conversations with your team (and clients!) and before you know it, those uncomfortable situations begin to feel… comfortable! So comfortable that even when friends, family and clients are asking “Aren’t you freaking about …
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We’re too busy, we all work different hours, I’m not sure what to talk about… These are common feelings Salon Owners have when it comes to meetings. But what if I told you there were 5 different types of meetings you should be incorporating this year? I know, 5 meetings sounds crazy! But you are not going to spend your life in meetings… if you plan…
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