Join Diane Sanfilippo - 2x New York Times bestselling author and serial entrepreneur - for business tips, advice, and motivation for emerging or existing business owners. You'll learn practical strategies from Diane as well as hear expert interviews with those who have had similar struggles and have found success.
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#54: What I Can & Can't Teach You About Building a Successful Business
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Follow whatever it is that you're passionate about and live your truth in that There are not people who are sitting by who have been successful who want to spend every minute of their life telling you the steps to take because the truth is, nobody ever told us either. If you want to be an entrepreneur, you cannot expect handholding every step of th…
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#53: Building a Business from Scratch with the Merrymaker Sisters
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Introducing our guest, the Merrymaker Sisters [1:18] Making the decision to work solely on the business [7:12] Streams of income as a blogger [13:02] Selling a product before making it [17:20] Future plans for the Merrymaker Sisters [23:46]
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#52: Five Tips for Better Food Photos on Instagram
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Garnish is important: It’s what takes a photo from being “ok” to looking that much more exciting, or a bit more thoughtful. Choose a plate or a vessel that isn’t too big: Make sure that whatever you have is really full, because that’s what makes it look interesting and exciting. Use natural light: If you’re wondering how to get the absolute best ph…
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#51: Blogging Etiquette Part 1
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Ask for permission before you ask for forgiveness. When in doubt, don’t. If you saw it, and you tweaked it and put it on your site, it’s not yours. Look outside of your direct community for inspiration, not inside of it. It’s fair to be inspired; you can’t help be see something and like it and be inspired. Make sure you are not stealing; that you’r…
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#50: Rant: If you don't have $25...then stop talking and get to work!
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The more you complain about something, the more you put your time and energy and focus into it, the more that thing, if it’s positive or negative, will grow. There’s no reason why anyone should not have $25 to buy something that they think they really need or could really help them. Instead of coming to social media to talk about the fact that you …
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#49: How to be more productive
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One of the keys to productivity is getting to know yourself. Getting to know yourself will make your life so much easier, and you’ll be able to accomplish the things you’re trying to accomplish in your business.
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#48: Quick & Dirty or Slow & Calculated
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You learn so much more exponentially when you're taking a quick and dirty approach to something, because it forces you to figure things out. The value of the product that you’re selling really needs to speak almost for itself.
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#47: Stop Criticizing & Start Creating
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13:33
Respect the process and the journey. Respect the individual and their experience. Making a critical judgment and constantly finding ways to pick thinks apart shows very little respect for the person, both the process and the journey, but also the experience that a person has.
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#46: Design tools for non-designers & nutrition business systems
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11:52
Topics: 1. If you’re inspired by something when you saw it, don’t look at it when you create whatever it is that you’re going to create.2. I would take your own lens, filter, experience; your own angle on things, and use that to filter what it is that you’re teaching.
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#45: Is self-doubt holding you back?
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Topic1. You’re not that special. if you’re going through a struggle, someone else has too.2. If one person reads what you wrote, and their life is better for it, isn’t that enough? 3. If you’re in it because it’s a business, then your 'why' is kind of off.
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#44: Interview with Dan Antonelli, insights from 20 years in business
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Topics:1. Introducing Dan Antonelli [2:40]2. Hiring his first employee [10:34]3. The spirit of a good entrepreneur [22.24]4. How Diane started working for Dan [32:14]5. What Dan learned from Diane [44:37]
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#43: How to create original content (and what NOT to do)!
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Topics:1. If you take your edge, your experience, or your perspective and put that spin on the topic, then you’re going to create something that’s unique.2. Focus on what you want to create and put out into the world with a positive vibe, not a negative one.
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Topics: 1.To feel fulfilled as a solo-preneur, get something done each day that contributes to a bigger project or a bigger goal.2. If, "write an eBook" is on your to-do list, you’re never going to get it done. Books don't get written that way. Break work up into actionable chunks, then check them off day by day.3. Part of being an entrepreneur and…
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#41: Q&A - Networking groups, digital product security, and getting focused!
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Topics 1. As an entrepreneur, you have to listen to - and work on honing - your instincts.2. Instead of trying to carve out a niche or doing something that’s super broad; start to work with people one on one in small groups.3. How can I help people on a small scale to reach them on a deeper level?
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#40: Interview: Passive Income with Sylvie McCracken
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Topics: 1. How long did it take to become “real” [2:50]2. Shifting from blogging to a business [9:13]3. Passive income with eBooks [12:39]4. Advice for those who don’t know where to get started [19.34]5. What to use for free content and what to sell [25:52]6. Using social media in your business [30:35]7. Sylvie’s video eCourse details [35:01]…
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#39: Should you sell something high or low-priced first?
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Topics: 1. It might take more time, but you will build a better business when you build a lot more trust in the people who are following the advice and information that you have.2. Starting small in this way; what it does is it builds the know, like, and trust factor.3. It might take more time, but you will build a better business when you build a …
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#38: Interview - Michelle Pfennighaus of Find Your Balance Health
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Topics:1. Introducing our guest, Michelle Pfennighaus [1:17]2. Michelle’s health struggles [3:50]3. How Michelle’s business looked in the beginning [6:10]4. When it felt like a “real” business [15.43]5. How to find your direction [21:22]6. What social media numbers reflect about success [29:05]7. Words of wisdom for working moms (and dads) [40:42]…
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#37: 3 Tips for Connecting in Real Life
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Topics: 1. To have a mindset that something is too small for you limits you from connecting with people who need what you have to offer the most.2. Don’t be too proud to get connected with your local community.3. It’s important to connect with people who are at the same stage of their business as you are, so that you can mutually help each other.…
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#36: When to Hustle & When to Flow
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Topics: 1. You have to keep pushing forward because nobody is in charge of that ship except you. 2. If you’re trying to grow your audience, then this is the time to really keep hustling. 3. As entrepreneurs, as driven people, there will never be an end to how far you want to push yourself. 4. Flow doesn’t mean that you’re not working; flow just mea…
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Topics:1. Swallow your pride and not be in a position where you’re too good for a job.2. That’s the kind of mindset that we really need to all get out of; worrying what other people think when we’re on a mission. 3. If you’re on that mission and you're trying to get your business going and you're hustling, you just cannot worry what anybody thinks …
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#34: 3 Reasons To Learn New Skills
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Topics:1. Every time you take this approach and have a new skill that you learned or take the time to learn a new skill, you feel more and more confident that you won’t fail when you try to learn something else that’s new.2. Have faith in yourself that even if you screw it up the first time, you will figure it out, find the solution, fix it, and mo…
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#33: How to build loyalty with social media
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Topics: 1. when you respond to questions on social media, you create a small moment of enchantment. 2. what we’re doing with social media is actually replacing a live interaction. 3. If you’re going to use social media to try and build this loyal fan base ... you can’t simply drop content and never look back.…
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#32: Why asking for money isn't evil
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10:57
Topics1. People want to pay for what you have to offer2. You can’t do this work if you can’t earn money3. Earning money gives you the ability to do the work4. Earning money from what you’re doing gives you freedom
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#31: The one thing to never do
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Topics1. It never makes your “thing” shine or look better to disparage the competition.2. How to handle comparison3. It’s your job to communicate your message so strongly that what you have to offer is the obvious choice4. Passive agressive comparison
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#30:Work just one time to create multiple forms of content [Periscope]
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Topics: 1. How to repurpose your content to use across multiple platforms2. How to record video on iMovie, strip out the audio and use it on a podcast3. Boil down bullet points and create a shareable to be used on Instagram or a long form post on Facebook4. Save and reuse content on Periscope (camera roll or katch.me)Listener Questions: 5. How to r…
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Enjoy this Q&A episode where I address: 1. How to handle criticism from people who think you are working too hard. 2. The value I place on being in control of my day. 3. How to up the level of your business (hint: get out there and meet people). 4. How exchanging time for dollars won't necessarily translate into earning a solid living. 5. Perfectio…
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#28: How much time should you spend on social media? (Recorded live from Periscope!)
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Back with another episode recorded LIVE from Periscope! The audio isn't amazing on this, but I promise it'll improve with future live from the 'Scope recordings. We didn't have any furniture in the house on this day, so it was echoing in the room! Plus, I've got a new mic I'll be trying out. In any event, enjoy this Q&A episode all about how much t…
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#27: Get comfortable with change.
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This episode was originally created in tandem with a LIVE Periscope broadcast! If you'd like to interact with me live, simply download the free Periscope app and follow me there @dianesanfilippo - see you on the Scope! #dianescopes #badassbusiness (Please excuse the loud echo in this episode as we had just moved into a new apartment and there was n…
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#26B: [Interview] Business integrity with Erich Krauss, owner of Victory Belt Publishing
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Topics:1. Business is not just business2. How to sell a book once it’s published [9:17]3. Publishing a book [12:38]4. Make decisions carefully [18:18]5. Starting slow is key [23:51]6. Finding your drive [29:51]7. Partnerships in business [36:31]As long as you stay true to your moral code, work hard, the money will come, but you can’t do it for the …
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#26A: [Interview] Business integrity with Erich Krauss, owner of Victory Belt Publishing
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Topics:1. Introducing Erich Krauss [2:34]2. Transitioning to paleo publisher [8:11]3. Focusing on the client [16:46]4. Hustle and grind [25:02] Erich Krauss is the owner and President of Victory Belt Publishing, but his position in life wasn't always on top. He started with modest aspirations to be a writer, and did become one, only not in the genr…
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#25: Repurposing periscope videos, copyright issues, and amazon affiliate accounts
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In this episode, I talk about copyright issues, repurposing Periscope videos, and Amazon affiliate accounts.
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Getting a business started, creating a blog, offering a service, or doing something that'll put you "out there" in front of people often brings up a sense of, "why me?" or "who am I to do this, it's already being done by ________." The truth is, there's almost nothing anyone can or will do that's completely new. The truth is, that what's new about …
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#23: Q&A: Overpriced services, commissions vs pay-per-click ads, food critic blogging, and certifications before nutrition coaching
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In this episode, I answer questions about pricing your services (and what to do when other think they're overpriced), options for earning money from ads on your website, how to start blogging as a food critic, and thoughts on getting certified before you start coaching people on nutrition.
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#22: Hustle is an investment in your future.
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To any of my entrepreneurs out there, some thoughts for your Monday... This weekend, I talked about HUSTLE over on Periscope. Watch it here - http://katch.me/balancedbites/v/8d6d1c0f-5a0d-3bc4-a908-efbbf2b1a7e0 Please don't misunderstand my take on hustle for a dismissal of quality time with friends and family. Or time taken for your health as in m…
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#21: How to get comfortable with social media, eBook publishing, Twitter, and blogging.
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In this episode, I talk about getting comfortable with the uncomfortable, naming brands on your blog, publishing an eBook, and getting Twitter to work for you. Join the FaceBook group to get in on the conversation - https://www.facebook.com/groups/badassbusiness/ And come follow me on Periscope! I've been posting videos often, and would love for yo…
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#20: [Interview] Starting and growing a business with Tony Kasandrinos
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43:52
Topics:1. Starting the company [2:47]2. Building up in your community [8:20]3. Waiting for the "right" or "perfect" time [13:20]4. Promotion in the beginning [16:41]5. Figuring things out as a business owner [23:22]6. The power of networking [29:54]
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#19: Q&A: Passive income strategies, changing business direction, and pricing a product or program.
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In this episode, I answer questions about passive income strategies, a change of heart in business direction, and pricing your online product or program.
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#18: Q&A: What to do about multiple passions, websites, and social media accounts
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In this episode, I talk about how to get focused when you're multi-passionate and feeling unsure, the debates over multiple websites, and deciding whether to have multiple social media accounts or focus on one.
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#17: How to make money with a blog, Part 2 - Ads & Sponsors
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There are a lot of ways to monetize a blog. In this series of episodes, I'm going to touch on the various approaches you can take. Today, I'm talking all about ads and sponsorships and the options and considerations to be made therein.
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#16: How to make money with a blog, Part 1 - Affiliate Sales
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There are a lot of ways to monetize a blog. In this series of episodes, I'm going to touch on the various approaches you can take. Today, I'm talking all about affiliate products and programs, different options, and how to earn money from them. Tune in to the next part where I discuss ads and sponsorships.…
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#15: Stop pondering and start doing!
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How do you focus as a multi-passionate entrepreneur? In this episode, I talk about 3 tips for focus and direction when you're not exactly sure which way to go.
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#14: How to Grow Your Audience
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17:42
With social media is taking over the lives of business owners and marketers alike, it's no wonder we're all forgetting that at the root of every business - big or small - are people. People are behind every account, screen name, and avatar. By meeting people face to face, you grow and build an audience that's not simply wide, vast, and large - but …
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#13: You are not Taylor Swift. (How to connect over the chasm.)
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When your following on social media isn't in the millions, like Taylor's or Kim Kardashian's is, how do you make sure you are *connecting* with meaning? You can't simply drop a photo to Instagram, a FB post, or a Tweet and "walk away." It's not the job of the community to simply rally around your content and share it for you to build your tribe. It…
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#12: Q&A: Passive income, getting customers, and naming your business
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In this episoside, I'm answering listener questions: Jeffrey asks- What different ways are there to reach a million people and generate passive income, and how would you go about it? I am not exceptionally educated in nutrition or fitness. I am certified as a personal trainer. I am not sure if acquiring a more thorough education is a must in order …
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#11: Q&A - Hiring: How do you build a team?
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Today’s question comes from Laura, and she asks, “How do you build a team? I’m getting to the point in my business that I would love to hire someone to help me but I’m terrified of relinquishing control to someone else. Control freak, right?!” That was here words, not mine. She says, “Who did you hire first? What process did you use to build your t…
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#10: Are you moving fast enough?
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12:59
I want to touch a little bit on this concept of drive and along with that, a pace and a speed. I see this a lot, and I see it with all different types of entrepreneurs. I see it with some of the coaches I have in my sugar detox program, who are all entrepreneurs in different ways with that program. I see it with myself, I see it with my team, all o…
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#9: Listen, Labor, Launch: A Process for Working on Anything.
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57:43
I gave this talk at PaleoFx this year, the largest Paleo nutrition and wellness conference that exists annually. It's a fantastic event and I highly recommend attending next year. I am helping them to organize a business track since this talk was so well attended - can't wait. I'll be adding a transcript to dianesanfilippo.com sooner than later as …
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#8: Accounting & Bookkeeping Basics
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I recently sat down with my good friend Jessica Mishra who happens to be a smarty-pants CPA. Jessica is also a holistic health coach and a registered yoga teacher, so she's no stranger to running a small business as well as the nuts and bolts of keeping order with all things financial in business. Listen in and then submit any additional questions …
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#7: Websites Part 2 - To Blog or not to Blog?
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30:25
Deciding to blog - three factors to consider: time that you have for writing your intention for the blog the long game versus the short game If you decide to blog, elements to consider of your posts & blog: what to write about how often to write post graphics post links getting traffic to your posts blog template and design additional elements - ad…
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#6: Websites Part 1 - Pages You Need
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19:15
Building a website seems so daunting, but if you start at square 1 and focus on the critical first pages, it'll get easier, I promise. Brochureware sites vary a bit from blog-based sites, but everyone needs these initial pages regardless of the end-resulting site type. Home, About, Services/Products (yes, with prices), Testimonials, Contact There's…
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