Cele mai bune Ekime podcast-uri (2024)

1
Haleon x Ekimetrics: a journey to global marketing effectiveness serving 1000+ marketers 34:21

2M ago34:21

34:21

There’s a world of difference between single point in time Marketing Mix Modelling and an always-on, self-serve capability fit for over 1000 marketers globally. Find out how Haleon (formerly GSK Healthcare) has made this significant transformation to scale marketing effectiveness over the last four years, with tips for others who are on or thinking…

1
Ekimetrics x Google: Measuring YouTube ad creative quality impact at scale 27:43

4M ago27:43

27:43

In a world where we know how to measure and optimize all sorts of tactical media executions, creative quality impact on performance has been absent and underrepresented. Consistently measuring the role of creative in advertising at scale has been a tough nut to crack. Until now. Tune in to hear how Ekimetrics’ recent independent study of ad creativ…

1
Inspire Brands: In-housing marketing measurement 28:42

11M ago28:42

28:42

In this episode, we look at how a Quick Service Restaurant franchise company is driving impact through data science. Inspire Brands is second only to McDonald's in scale, with a growing portfolio that includes Arby’s, Baskin-Robbins, and Dunkin’ Donuts. We’re joined by Inspire Brands’ Senior Director of Data Science, Richard Lusk, to dive into thei…

1
Estée Lauder Companies x Ekimetrics Part 2: Getting under the skin of Marketing Mix Modeling 24:57

1y ago24:57

24:57

In this second episode, we get into the nuts and bolts of Estée Lauder Companies’ (ELC) marketing measurement strategy, asking the big questions: How did ELC approach developing holistic measurement across its global portfolio of diverse brands and products?How has ELC’s MMM strategy empowered decision makers and decision making across the business…

1
Estée Lauder Companies x Ekimetrics Part 1: 10 years of marketing analytics partnership 52:40

1y ago52:40

52:40

In this first episode, we look at the impact of an ever-evolving customer journey on global beauty giant Estée Lauder Companies and its marketing strategies over the last decade. We’ll explore how the revolution of influencer marketing, especially TikTok, has changed ELC’s approach to measurement, and how a ten-year MMM partnership has brought valu…

1
YouTube x Ekimetrics: How data science is supporting music artists 33:30

2y ago33:30

33:30

Does an artists’ presence – or lack of – on YouTube affect their streams? In this episode, we’re sharing the findings of a long-running project with YouTube, two record labels, and numerous international artists. We began in France and Germany – and recently expanded into the UK. Featuring YouTube’s Alix Greaume, Label and Artists Relations Manager…

1
Measuring creative with Meta: Are we closer than ever before? 46:42

2y ago46:42

46:42

How can we tell which campaign creative will land with different audiences? How do we measure something as intangible as creative? Especially without the noise of execution tactics or brand health? And how do we ensure we keep optimising the creative itself and delivering return on investment? In this episode, we dive into all this and more, with s…

1
Why are companies in-housing MMO? 39:52

2y ago39:52

39:52

This time, we're taking a wide view on the in-housing topic. Whether companies are searching for that all-important single source of truth, wanting to answer business-critical questions, or looking to be agile and reactive in the marketing landscape, in-housing MMO is on the rise like we've never seen. We're joined by Sona Abaryan and Susan Lahey, …

1
In-housing MMO: Has Meta solved it with Robyn? 38:51

2+ y ago38:51

38:51

In this episode we explore the benefits and challenges of a build-it-yourself approach to in-housing marketing effectiveness – and how it compares with a consultancy route.Leo Sentana, Senior Marketing Science Partner at Meta – and open source code Robyn co-creator – chats with Thibault Labarre, Ekimetrics’ Global Head of MMO & Partner. In this epi…

1
Who Needs Cookies Anyway?: The Forgotten Art of Marketing 49:36

2+ y ago49:36

49:36

With ad tracking deprecation now firmly on the horizon, time is running out for marketers to act. But, with a whole industry of digital campaign micromanagement that hinges on cookies, it’s easier said than done. What can marketers do to ensure they continue to deliver targeted campaigns and measure effectiveness in this new landscape? Is this a go…

1
Navigating Uncertainty: Marketing Effectiveness Post-COVID Podcast 31:52

3y ago31:52

31:52

One thing that 2020 taught us was that it is absolutely possible to throw out the old, and bring in the new, almost overnight. But as brands once again look to the future, how can the recent experience of being ultra-responsive help create a better future? The answer lies in multi-scenario planning to determine where to focus. Multi-scenario planni…

1
Navigating uncertainty - planning for change with multi-scenario simulations 18:31

3+ y ago18:31

18:31

As brands look to the future, how can their recent experience of being ultra-responsive help to develop a more agile business and marketing model? The answer lies in multi-faceted, multi-scenario planning to inform better decision making and enabling businesses to respond to future adversity. Multi-scenario planning utilises data to narrow in on mo…

1
Driving Value Creation: Using Data Science In Private Equity 8:45

3+ y ago8:45

8:45

In a world of systemised risk – influenced by pandemics, economics, and the climate – data mastery has become essential for the sustainability and performance of private equity businesses. For those PE Funds operating in the SME markets, data science has a crucial role to play in driving performance across the investment cycle. Listen as Matt Andre…

1
Facebook: Executing for Effect 49:01

3+ y ago49:01

49:01

In this episode of the Ekimetrics podcast, we explore how businesses can maximise the impact of their Facebook campaigns. An audio companion to a recent report, Executing for Effect, produced by Ekimetrics in association with Facebook. This episode is hosted by Matt Andrew, partner and UK managing director at Ekimetrics, and features interviews wit…

1
The Future of Luxury Retail 44:36

4y ago44:36

44:36

In this episode of the Ekimetrics podcast, we’ll be looking in detail at the evolving luxury customer and how brands can respond to market changes. What are the steps businesses need to take to respond to the evolving customer audience? How can luxury brands embrace disruption and digital transformation? And how can businesses engage with new gener…

1
The New Economics of Grocery 39:36

4y ago39:36

39:36

The grocery world is changing fast – with new challenges that retailers, manufacturers and brands must all learn to navigate. Listen as Matt Andrew, Ekimetrics UK MD, discusses the essential factors for every grocery business to consider – with plenty of advice from Facebook's Tom Priestman and Kraft-Heinz's Ash Anzie thrown in for good measure. Fi…

1
Trailer: The New Economics of Grocery 1:08

4y ago1:08

1:08

Coming soon: the New Economics of Grocery – the new podcast from Ekimetrics. The grocery world is changing fast – with new challenges that retailers, manufacturers and brands must all learn to navigate. We’ll discuss the essential factors for every grocery business to consider – with plenty of advice from the likes of Facebook and Kraft-Heinz throw…

Podcasturi care merită ascultate

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Podcasturi care merită ascultate

1
Ekimetrics (Eng)

Ekimetrics

1
Haleon x Ekimetrics: a journey to global marketing effectiveness serving 1000+ marketers 34:21

1
Ekimetrics x Google: Measuring YouTube ad creative quality impact at scale 27:43

1
Inspire Brands: In-housing marketing measurement 28:42

1
Estée Lauder Companies x Ekimetrics Part 2: Getting under the skin of Marketing Mix Modeling 24:57

1
Estée Lauder Companies x Ekimetrics Part 1: 10 years of marketing analytics partnership 52:40

1
YouTube x Ekimetrics: How data science is supporting music artists 33:30

1
Measuring creative with Meta: Are we closer than ever before? 46:42

1
Why are companies in-housing MMO? 39:52

1
In-housing MMO: Has Meta solved it with Robyn? 38:51

1
Who Needs Cookies Anyway?: The Forgotten Art of Marketing 49:36

1
Navigating Uncertainty: Marketing Effectiveness Post-COVID Podcast 31:52

1
Navigating uncertainty - planning for change with multi-scenario simulations 18:31

1
Driving Value Creation: Using Data Science In Private Equity 8:45

1
Facebook: Executing for Effect 49:01

1
The Future of Luxury Retail 44:36

1
The New Economics of Grocery 39:36

1
Trailer: The New Economics of Grocery 1:08

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