Cele mai bune Emarketer podcast-uri (2025)

1
Behind the Numbers Special Edition: Creator Content: What’s New and What’s Next 30:47

1d ago30:47

30:47

On today’s special edition podcast, we discuss the evolution of creator content, how content is migrating off social channels, brand partnerships and the implications of AI on content. Join Vice President and Principal Analyst, Jasmine Enberg as she hosts Nicole Weltman, Head of Social from Taco Bell, Bryan Reisberg, Creator, CEO, and Co-Founder of…

1
Behind the Numbers: Is Brand Safety “Out of Vogue” and How Publishers Are Trying to Alleviate Brands’ Fears 29:25

3d ago29:25

29:25

On today’s podcast episode, we discuss how marketers (and consumers) currently feel about brand safety, how publishers are trying to assuage brands’ concerns, and what comes after ‘brand suitability’. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Paul V…

1
Behind the Numbers Special Edition: Creator Economy Trends 2025 Keynote 24:51

3d ago24:51

24:51

On today’s special edition podcast, we discuss how marketers and advertisers are beginning to treat influencer marketing as a need-to-have as more serious industries from B2B to politics and healthcare are developing their own creator strategies. This discussion is from the keynote of EMARKETER’s The Creator Economy Trends 2025 and is hosted by Vic…

1
Reimagining Retail: Why Sam’s Club is Our Must-Visit Store and What Sets It Apart from Other Warehouse Clubs 18:21

5d ago18:21

18:21

On today’s podcast episode, we discuss what makes Sam’s Club stand out against Costco and BJ’s, why its retail media offering is unique, and where it might be falling short. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sarah Marzano and Senior Analyst Zak Stambor. Follow us on Instagram at: https://ww…

1
The Banking & Payments Show: Crypto Under Trump, Bitcoin’s Path, and Where Digital Currencies Will Land 20:37

6d ago20:37

20:37

In today’s episode, we talk about what’s going on with Bitcoin since Trump won the election, how his policy moves could affect cryptocurrency, and the likelihood of America launching a digital dollar. Join the discussion with host and Head of Business Development, Rob Rubin, and Analysts Grace Broadbent and Tyler Van Dyke. Follow us on Instagram at…

1
Behind The Numbers: How Gen Alpha Is Spending Their Digital Time and Where They Are Heading Next | Feb 10, 2025 25:55

6d ago25:55

25:55

On today’s podcast episode, we discuss what Gen Alpha are up to on social media, where they are about to migrate to, and what advertisers need to know about these young people. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhe…

1
Behind the Numbers: How Consumers Interact with Ads- Balancing Effectiveness, Intrusiveness, and AI-Generated Content | Feb 7, 2025 25:00

10d ago25:00

25:00

On today’s podcast episode, we discuss how much is too much when it comes to AI-generated ads, the relationship between how much people notice ads versus how intrusive they find them, and the main reason consumers say they feel “ignored” by marketers. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Director of Reports…

1
Reimagining Retail: How TikTok Shop Alters Livestream Shopping If It Stays, and What Happens If It Disappears | Feb 5, 2025 15:34

12d ago15:34

15:34

On today's podcast episode, we discuss how TikTok Shop has changed the way people shop on social media, how the brands who sell on the platform will be impacted if TikTok goes away, and what they should be thinking about next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Vice President…

1
Behind The Numbers: DeepSeek: What It Is and How It’s Shaking Up the AI Universe | Feb 03, 2025 25:17

14d ago25:17

25:17

On today’s podcast episode, we discuss how DeepSeek pulled the rug from under the established AI giants, how it stacks up against other chatbot models, and why it has changed the AI conversation moving forward. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Grace Harmon, and Senior Analyst Gadjo Sevilla. List…

1
🎙️ Jorge Bosch: De Málaga al mundo digital con Cosas de Freelance 59:50

16d ago59:50

59:50

Este espacio es donde me siento a charlar con emprendedores y emprendedoras que han dado el gran salto al mundo online. Hoy, te traigo una conversación con Emilio Sánchez Lozano, un profesional multifacético que tiene mucho que contar.De către Toni Herrera

1
Behind The Numbers: Netflix Breaks Records: Can Its Playbook Be Replicated? | Jan 31, 2025 26:34

17d ago26:34

26:34

On today’s podcast episode, we discuss how Netflix’s recent live sports events have performed, if there’s a new streaming price ceiling for consumers, and whether its entertainment hub playbook is replicable. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson and Vice President Paul Verna. Listen everywhere and wat…

1
Reimagining Retail: The Unofficial Most Interesting Retailers List (January) | Jan 29, 2025 23:12

19d ago23:12

23:12

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of January. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's…

1
Behind the Numbers: Digital Health Trends for 2025—DTC Drugs and How Rising Health Costs Are Changing Consumer Behavior | Jan 27, 2025 28:43

21d ago28:43

28:43

On today’s podcast episode, we discuss the trend of healthcare and pharmaceutical brands selling prescription drugs, treatments, and medical services directly to consumers and how rising medical costs are changing patients’ relationship with the healthcare system. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson,…

1
Behind the Numbers: Forecasting Trends for 2025—Digital Pay-TV Petering Out and Why Livestream Shopping is (and Isn't) Taking Off | Jan 24, 2025 24:26

24d ago24:26

24:26

On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar …

1
Reimagining Retail: The Most Interesting 2025 Retail Trends We Have Heard (and Expect to Hear) Outside of EMARKETER | Jan 22, 2025 17:26

26d ago17:26

17:26

On today's podcast episode, we discuss the most interesting 2025 retail trends that we heard at NRF, and expect to hear at eTail, ShopTalk, and other events. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Chief Content Officer Zia Daniell Wigder and Vice President Suzy Davidkhanian. Follow us on Instagram at: https://www…

1
Behind the Numbers: Technology Trends for 2025—AI Agents and the Smart Glasses Portal Into Spatial Computing | Jan 21, 2025 24:44

27d ago24:44

24:44

On today's podcast episode, we discuss how much we will actually be using AI agents this year, what happens when they start talking to each other, and how much Apple is likely to move the smart glasses adoption needle. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Technology Analyst Jacob Bourne and Senior An…

1
🌟 La Fuerza de la Neuroproductividad Consciente: Tere Besfer 58:59

28d ago58:59

58:59

🔍💡 Merche Salas es mucho más que una diseñadora web. Es una líder dentro del ecosistema WordPress, organizadora de eventos como la WordCamp Zaragoza y la Meetup de su ciudad. Además, ¿sabías que es líder de Elementor en España?De către Toni Herrera

1
Behind the Numbers Special Edition: The Supreme Court Upholds the TikTok Ban – What It Means for You | Jan 18, 2025 4:34

30d ago4:34

4:34

On this special edition podcast episode, EMARKETER Senior Director of Briefings, Jeremy Goldman and Senior Analyst, Minda Smiley, discuss the Supreme Court’s groundbreaking decision to uphold the TikTok ban. Listen to Jeremy and Minda break down the ruling and give their preliminary thoughts on how this ruling could reshape social media, digital ma…

1
Behind the Numbers: TV and Streaming Trends for 2025—Netflix's Live Sports Push & Small/Mid-Sized Brands Spending More on CTV Ads | Jan 17, 2025 21:26

1M ago21:26

21:26

On today's podcast episode, we discuss what the verdict is on Netflix's sports streaming experimentation and how small and mid-sized advertisers are spending more on CTV ads. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes and Vice President Paul Verna. Listen everywhere and watch on Y…

1
Reimagining Retail: Lessons From the 2024 Holiday Shopping Season—The Election Impact, Why Returns are Way Up, and More | Jan 15, 2025 16:10

1M ago16:10

16:10

On today's podcast episode, we discuss how the election influenced consumers' shopping habits, why returns spiked, and some way too early predictions for the 2025 holiday season. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff. Follow us on Instagram at: https://www.inst…

1
The Banking & Payments Show: Banking and Payments Trends in 2025—Pay-by-Bank At Checkout, the BaaS Compliance Crackdown, and More | Jan 14, 2025 26:04

1M ago26:04

26:04

In today’s episode of The Banking & Payments Show podcast, we talk about who the BaaS compliance crackdown will hit the most, why Walmart and Amazon will pilot pay-by-bank at checkout in 2025, and how consumer privacy will change under a second Trump administration. Join the discussion with host and Head of Business Development, Rob Rubin, and Prin…

1
Behind the Numbers: Social and creator economy trends in 2025—Shopping getting even more social and serial creator videos take over social media | Jan 13, 2025 24:05

1M ago24:05

24:05

On today's podcast episode, we discuss how shopping will get even more social, how brands will be fighting their way into your messaging apps, and more. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg and Senior Analyst Minda Smiley. Listen everywhere and watc…

1
Behind the Numbers: The Future of Digital in 2025—A media time spent slowdown, and who will benefit the most from the digital economy? | Jan 10, 2025 27:51

1M ago27:51

27:51

On today's podcast episode, we discuss which media types we will be using more or less, how to build a real online community, and which groups will benefit from the digital economy the most in 2025. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Senior Analyst Max Willens, and Chief Revenue Officer at Vox …

1
Reimagining Retail: 2025 Retail Trends—The Pillars of Paid Retail Memberships, Gamified Loyalty Programs, and More | Jan 8, 2025 22:54

1M ago22:54

22:54

On today's podcast episode, we discuss how retailers are giving customers more bang for their buck with discounts and freebies, how gamified loyalty programs are becoming more sophisticated, and more. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President Suzy Davidkhanian and Senior Analyst Blake Droesch. Follow …

1
Emilio Sánchez Lozano: Arquitecto, Escritor y Tu Coach Personal 59:56

1M ago59:56

59:56

Este espacio es donde me siento a charlar con emprendedores y emprendedoras que han dado el gran salto al mundo online. Hoy, te traigo una conversación con Emilio Sánchez Lozano, un profesional multifacético que tiene mucho que contar.De către Toni Herrera

1
Behind the Numbers: The Top Trends of 2025 That Marketers Need to Know Now 29:24

1M ago29:24

29:24

On today’s podcast, we discuss the EMARKETER report, 9 Pivotal Shifts in AI, Regulation, and Advertising That Will Change the Business Landscape. Our analysts will compete in the Great Behind The Numbers Take Off – Top Trends edition, borrowing from the television show, The Great British Bake Off. In the Take Off, we will talk in-depth about how re…

1
Carol Roca: Inspiración y creatividad al servicio del branding 48:58

1M ago48:58

48:58

🔍💡 Merche Salas es mucho más que una diseñadora web. Es una líder dentro del ecosistema WordPress, organizadora de eventos como la WordCamp Zaragoza y la Meetup de su ciudad. Además, ¿sabías que es líder de Elementor en España?De către Toni Herrera

1
Behind the Numbers: Trends and Events to Pay Attention to in 2025—Why Content Production Will Struggle, Major Big Tech Trials to Watch, and More | Jan 3, 2025 22:40

1M ago22:40

22:40

On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host …

1
A New "Behind the Numbers" in 2025! 1:28

2M ago1:28

1:28

Look out for some new changes to “Behind the Numbers” in 2025! We will be rolling out our new slate of podcast content that, as always, aims to help marketers, retailers, and advertisers better understand the ever-changing world of digital media, through thought-provoking conversations. Mondays and Fridays I will host a new video podcast called Beh…

1
Marcos Cortecero: Gamificación y Éxito en las Academias Online 🚀 37:54

2M ago37:54

37:54

🔍💡 Merche Salas es mucho más que una diseñadora web. Es una líder dentro del ecosistema WordPress, organizadora de eventos como la WordCamp Zaragoza y la Meetup de su ciudad. Además, ¿sabías que es líder de Elementor en España?De către Toni Herrera

1
The Daily: The Omnicom/IPG deal, and What It Means for The Advertising Universe | Dec 24, 2024 22:21

2M ago22:21

22:21

On today's podcast episode, we discuss why Omnicom and IPG are merging, and who will be most impacted as a result. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic. Follow us on Instagram at: https://www.instagram.com/emarketer/ For spo…

1
Around the World: The International Forecasts of Past (2024), Present (now), and Future (2025) | Dec 23, 2024 34:46

2M ago34:46

34:46

On today’s podcast episode, our analyst Bill Fisher asks Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Forecasting Director Oscar Orozco about the most interesting eMarketer international forecasts of the past year, as well as what we can expect for 2025. Follow us on Instagram at: https://www.…

1
The Weekly Listen: Why Some Records Are Unbreakable, Which Hotel Guest Behaviors are Least Acceptable, and How American Households Are Changing | Dec 20, 2024 39:10

2M ago39:10

39:10

On today’s podcast episode, we discuss which hotel guest behaviors do people think are most acceptable and unacceptable, the first ad on every media type, how American households look today compared to the 1960s, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Blake Droesch, and Vice Pres…

1
The Daily: Future-Proofing Marketing Through The Secret Weapon of Standardization | Dec 19, 2024 24:18

2M ago24:18

24:18

On today's podcast episode, we discuss the main challenges around extracting more value from first-party data, what happens when you create standardization, and the importance of measurement as we head into 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Max Willens, and Vice President of Pro…

1
Reimagining Retail: 2024 Retail Awards—The Most Must-Visit Store, The Gen Z Darling Award, and The Comeback Story of the Year | Dec 18, 2024 27:01

2M ago27:01

27:01

On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy David…

1
The Daily: Very Specific, but Highly Unlikely Predictions 2025, Part 2—Meta’s Live Shopping Sequel, Party City’s Fate, and Disney’s Pivot | Dec 17, 2024 21:32

2M ago21:32

21:32

On today’s podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice Pr…

1
La Historia de Merche Salas: Una Inspiración en el Mundo Digital 55:23

2M ago55:23

55:23

🔍💡 Merche Salas es mucho más que una diseñadora web. Es una líder dentro del ecosistema WordPress, organizadora de eventos como la WordCamp Zaragoza y la Meetup de su ciudad. Además, ¿sabías que es líder de Elementor en España?De către Toni Herrera

1
The Daily: Very Specific, But Highly Unlikely Predictions 2025, Part 1—TikTok’s Ban, X and Truth Social’s Alliance, and Who TikTok Shop Might Team Up With | Dec 16, 2024 22:21

2M ago22:21

22:21

On today’s podcast episode, we discuss what actually ends up happening to TikTok, what an X and Truth Social alliance might look like, and who TikTok Shop might enter a joint venture with. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of C…

1
The Weekly Listen: Why AI Might Be Hitting a Wall, The Impact of Impending Tariffs, and More | Dec 13, 2024 43:53

2M ago43:53

43:53

On today’s podcast episode, we discuss if AI development is slowing down or speeding up, when it’s all said and done what happens to TikTok, if live sports are under threat from highlights, the potential impact of impending tariffs, which sports kids play the most, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus…

1
The Daily: GenAI Search Ads or GenAI Search Subscriptions? | Dec 12, 2024 22:26

2M ago22:26

22:26

On today’s podcast episode, we discuss where and when we will start to see ads alongside ChatGPT, how other AI startups are rolling them out, and what kinds of GenAI ads will be most impactful. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Analyst Jacob Bourne and Senior Editor Daniel Konstantinovic. Follow us …

1
Reimagining Retail: What This Year’s Thanksgiving Holiday Shopping Period Told Us | Dec 11, 2024 12:48

2M ago12:48

12:48

On today's podcast episode, we discuss how folks viewed big ticket items over the Thanksgiving holiday shopping period, how in-store foot traffic shook out, and the impact of buy now, pay later (BNPL). Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Zak Stambor and Analyst Rachel Wolff. Follow us on Instagr…

1
The Banking & Payments Show: How a Trump administration might impact the banking industry | Dec 10, 2024 21:56

2M ago21:56

21:56

In today’s episode of The Banking & Payments Show podcast, we talk about the most (and least) impactful ways that the new Trump administration might impact the banking sector, and the unintended consequences on mortgage rates and the mortgage industry if tariffs raise the cost of consumer goods and construction materials. Join the discussion with h…

1
The Daily: What GenAI at Work Taught Us This Year, and What We Can Expect From It In 2025 | Dec 9, 2024 21:34

2M ago21:34

21:34

On today’s podcast episode, we discuss why US workers’ adoption of AI might be slowing, how generative AI has helped companies and workers the most, how businesses can best quantify AI productivity gains, and how we expect the technology to help workers do their jobs better in 2025. Tune in to the discussion with Senior Director of Podcasts and hos…

1
The Weekly Listen: How ChatGPT Will Change Our 2025 Future, The Impact of the Snippet Generation, and More | Dec 6, 2024 38:23

2M ago38:23

38:23

On today’s podcast episode, we discuss which group of folks ChatGPT will affect the most next year, a social media ban for young people in Australia, how the “snippet generation” are influencing our world, what to make of this new group of “subscription pausers,” movie theatre etiquette around throwing popcorn, and more. Tune in to the discussion w…

1
The Daily: How a Trump Administration Will Affect Media, Advertising and Technology | Dec 5, 2024 21:49

2M ago21:49

21:49

On today's podcast episode, we discuss what might happen to just a select few traditional media companies, what AI rules might look like, and how a Trump presidency will affect the US ad market. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Gadjo Sevilla, and Vice President of Content Paul Verna.…

1
José Luis López: Innovación en Gestión Empresarial y Liderazgo 37:20

2M ago37:20

37:20

Bienvenid@ al episodio 240 del Podcast eMarketerSocial! 🌟 Hoy tengo el placer de charlar con Rafa Mora, un creador de webs y aplicaciones que dio un giro impresionante desde el mundo de las ventas hacia el diseño digital para startups. 🚀De către Toni Herrera

1
Reimagining Retail: How retailers can capitalize on New Years resolutions | Dec 4, 2024 17:26

2M ago17:26

17:26

On today's podcast episode, we discuss which retailers have the most to gain from New Year's resolution making, attitudes towards them, and how they can capitalize on them. Listen to the conversation with our Principal Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Senior Director of Briefings Jeremy Goldman. Follow us on Instagram …

1
The Daily: What The Hell is Bluesky, and How Much of a Threat is it to X and Threads? | Dec 3, 2024 19:14

3M ago19:14

19:14

On today's podcast episode, we discuss whether Bluesky can sustain this user growth momentum, how much of a threat it is to X (Twitter), and if in fact it is Threads that is actually about to snatch the microblogging crown. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldma…

1
The Daily: Can X Stem User Declines and What the Company Might Turn Into in 2025? | Dec 2, 2024 18:50

3M ago18:50

18:50

On today's podcast episode, why X is continuing to lose users, if they can turn their ad revenue fortunes around, and what the social media platform might morph into next year. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic. Follow us…

1
Reimagining Retail: The Unofficial Most Interesting Retailers List (November) | Nov 27, 2024 26:09

3M ago26:09

26:09

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of November. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who'…

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