The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
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You’re listening to the Street Pricing podcast - The only show where proven SaaS leaders share their mindset and mistakes in pricing so we can all stop guessing and start growing. Enjoy, subscribe, and tell a friend. Now, let’s break it down with your host and sought-after slayer of bad pricing, Marcos Rivera.
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PwC partners and thought leaders discuss and provide valuable insights on transfer pricing developments around the world. Our podcasts not only provide you the latest regulatory changes and developments, but also inform you how they can impact your business.
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Unpack Pricing deconstructs the dark arts of SaaS pricing and packaging. Hosted by Scott Woody, founder and CEO of Metronome, the show features in-depth conversations with the best leaders in tech who are turning pricing into a key driver for revenue growth. Learn more: https://metronome.com/podcast/unpack-pricing
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Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing ...
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Monetize: The Art of Pricing is about more than just capitalizing a product or service; it's a deep dive into the strategic world of B2B SaaS monetization. We'll explore the nuances of pricing models, the psychology behind consumer behavior, and the impact of emerging technologies on the future of pricing. Whether you're a seasoned pricing expert or a startup founder, this podcast will provide valuable insights to help you optimize your pricing strategy and drive business success. Everyone k ...
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Pricing is an underutilized business tool, despite the fact that it’s the biggest profit lever. It can make or break your business. When done well it will help you meet your business goals. When done poorly it’s the thing that's silently sabotaging your business behind the scenes. It's your choice whether pricing helps or hurts your business. This show is all about helping you understand pricing and how to do it to grow your revenue and profits, so you can build a sustainably profitable busi ...
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The Professional Pricing Society’s mission is to nurture a growing community of pricing professionals committed to disseminating pricing expertise throughout the business world. In short, we connect great ideas with great people. Learn about our MANY resources for pricing professionals globally and membership opportunities at pricingsociety.com.
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This is a podcast for purpose driven freelancers and founders who do valuable work and want to price in a way that makes them and their customers happy. This isn't about being cheap to make customers happy or over-pricing to take advantage of people but to practice the conversations about pricing and increase your capabilities to have these conversations so that everyone shares in the value of your work.
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Get a "daily dose" of business advice based on Ilise Benun's book, The Designer's Guide to Marketing & Pricing. If you like what you hear, find more at marketing-mentor.com
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V Liščích podcastech seznamujeme začátečníky i pokročilé s tématem pricingu. Poslechněte si užitečné rady a tipy a načerpejte inspiraci pro vaši cenotvorbu.
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When you know how well-established companies like Walmart or Amazon maintain profitability, it's easy to see why they are successful
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Get a free education when you attend Pricing College. Learn everything about pricing, value management, revenue management and how to build a pricing career. Join Joanna Wells and Aidan Campbell for entertaining and informative discussion every week.
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My first podcast about business and accounting dimension
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The Pricing Queen (a.k.a. Sally Farrant) is here to help you get clear on your pricing in your small business and increase your profits so you can create the life you deserve. If you spend more time working IN your business than ON it, Sally is on hand with simple, jargon free practical advice to help you take control, increase your profits and become a Pricing Queen!
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Thoughts, musings and ramblings on #Pricing, from Jon Manning, Founder of PricingProphets.com Jon Manning is the Head of Pricing at a SaaS tech company based in Melbourne (Australia, not Florida), the founder of www.PricingProphets.com, a start-up mentor (MAP, AIM, Blackbird Giants, River City Labs) and a micro and behavioural economist. He is also the author of possibly the most ridiculously-titled book ever: "Overcoming Floccinaucinihilipilification: Valuing and Monetizing Products and Ser ...
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By Jason L. Crowell, MD Jerome H. Grossman MD Graduate Fellow, Harvard Kennedy School Neurologist, Beth Israel Deaconess Medical Center; Steve Pearson, Founder and President, ICER, Lecturer, Department of Population Medicine, Harvard Medical School
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Pricing Nature
Yale Center for Business and the Environment, Yale Carbon Charge, and Yale Tobin Center for Economic Policy
Pricing Nature is a limited-series podcast from the Yale Center for Business and the Environment and the Yale Carbon Charge. It tells a story about the economics, politics, and history of carbon pricing, which many argue should play a critical role in any national climate policy. We feature conversations with carbon pricing experts from government, academia, and civil society. Join us on Spotify, Apple Podcasts, or anywhere else you listen. To learn more, visit our website, pricingnature.sub ...
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On the Fiona Show, we discuss current issues in the transfer pricing world. Whether you’re new to transfer pricing, or you’ve been around the international tax block, learn about the latest trends in the global regulatory environment and technology in one weekly podcast.
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Each episode is an audio recording of an article on TapRun's website
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Art of Value Show - Learn to create happy customers and make more money by discovering value, creating options and starting to price.
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In this mini-series, Middle East Transfer Pricing Leader Safae Guennoun and her team take a closer look at BEPS 2.0 and its implications for the region. The show is available in English and in Arabic.
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Home Pricing Trends explores complicated real estate data in simple terms. We review the latest housing market developments, not only nationally, but in your neighborhood, and help you decide if now's the time to buy, sell or rent. The show is hosted by Florida Atlantic University professor, associate dean, and real estate expert, Ken H. Johnson, Ph.D. Follow Dr. Johnson on Twitter at @FAUhousingEcon.
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If you want to buy wholesale jewelry online then CC Wholesale Clothing is the #1 source to acquire good quality rings, earrings, bracelets, and necklaces. The best quality jewelry is ideal to enhance your overall appearance and will add elegancy in your look. For more detail, visit: https://www.ccwholesaleclothing.com/JEWELRY_c_48.html
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The Future of Pricing: Context- Driven Pricing Model with Mark Stiving at Impact Pricing LLC
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In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal joins pricing expert Mark Stiving to discuss some vital information about modern pricing strategies. Join them as they discuss: The Context-Driven Pricing Model The Value Table System The Right Way to Pricing The Significance of Having a Pricing Consultant or Team. The Impact …
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Crushing Competition with Customer Insight | Eric Weiss (Chaos to Clarity)
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How can entrepreneurs unlock exponential growth by understanding and leveraging “discovery-led growth” in their pricing strategies? Today, Street Pricing listeners are treated to Marcos’ discussion with Eric Weiss, CEO of Chaos to Clarity. Eric delves into the intricacies of entrepreneurial growth with an emphasis on understanding customer value. D…
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The Secret to Confidently Raising Your Prices Without the Backlash with Vance Morris
27:20
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27:20
Vance Morris is a former Disney Leader turned entrepreneur, coach, speaker and author. He helps businesses deliver extraordinary customer experiences through workshops, boot camps, and training at Disney. In this episode, Vance shares practical strategies for implementing premium pricing by presenting options and building value through transparency…
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Episode 111: Navigating transfer pricing, trade and tariffs in a protectionist world
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In this TP Talks episode, Kristina Novak is joined by Kristin Bohl to discuss the transfer pricing aspects of the current customs and trade environment. Support the showDe către PwC
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How to go From Aspiring Author to Best-Selling Book
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55:46
Have you ever wondered how writing a book could transform your career? In this episode, we uncover the secrets of using books to position yourself as an expert, whether through self-publishing, traditional publishing, or hybrid approaches. Discover actionable strategies to write, market, and leverage your book to grow your personal brand and busine…
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Blogcast: The Fluid Nature of Willingness to Pay: How Context Shapes Your Pricing Strategy
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This is an Impact Pricing Blog published on November 4, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-fluid-nature-of-willingness-to-pay-how-context-shapes-your-pricing-strategy/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now,…
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Why Collaboration is Key to Pricing with Eva Feenstra, Director of Pricing & Commercialisation at Xero
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32:21
In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal chats with pricing expert Eva Feenstra to explore the nuances of pricing strategy in the SaaS industry. Eva is the Director of Pricing & Commercialisation at Xero, and she shares her unconventional journey to becoming a pricing leader and explains why pricing is a critical rev…
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Pricing Transformation: Insights on Software, Segmentation, and Change Leadership with Stephan Liozu
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Stephan Liozu is a business executive with deep knowledge in pricing strategy, value-based pricing, monetization, and transformations. He speaks the language of sales, pricing, finance, and the C-suite. In this episode, Stephan highlights the need to combine value-based pricing with strong change management for successful transformations. He shares…
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Exploring the Future of AI: Prompt Management and Generative Thinking with Steven Forth
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Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. In this episode, Steven discusses how AI, particularly transformer models, is revolutionizing business strategies by automating complex tasks like value modeling and scenario planning, making them more efficient. He emphasizes the importance of lever…
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Blogcast: Context Driven Pricing: The Ultimate Pricing Strategy
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This is an Impact Pricing Blog published on October 24, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/context-driven-pricing-the-ultimate-pricing-strategy/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect…
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Balancing Academic Insights and Real-World Pricing Strategies with Russ Winer
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Russ Winer is a William H. Joyce Professor of Marketing, Stern School of Business, New York University. His specialties include pricing, new technologies, consumer choice models, and advertising. In this podcast, Russ discusses the critical role of understanding consumer behavior in pricing decisions, emphasizing the importance of considering how c…
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Blogcast: Profit vs. Market Share: Which Should Your Business Prioritize?
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This is an Impact Pricing Blog published on October 17, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/profit-vs-market-share-which-should-your-business-prioritize/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact.…
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The Future of Pricing: AI, Customer Value, and Outcome-Based Models with Marcos Rivera, Founder and CEO of Pricing I/O
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41:16
In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal chats with pricing expert Marcos Rivera, Founder and CEO of PRICING I/O, about innovative pricing strategies, particularly in AI-driven markets. Drawing from his experience as a product leader and venture capitalist, Marcos explores the importance of aligning pricing with cust…
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Getting Real with RevOps | James McKay (VEN)
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How did James McKay revolutionize financial services with his "20-minute term sheet" strategy, and why is speed more valuable than cost in today's financial landscape? James is the CEO of VEN, and he joins me on today’s Street Pricing podcast to navigate the complex world of Revenue Operations (RevOps) and pricing strategies. Together, we chart the…
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How to become a QuickBooks Online ProAdvisor
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50:24
Are you ready to unlock the secrets of becoming more visible, valuable, and profitable in your bookkeeping journey? Join us as we dive deep with Margie Remmers Davis, who turned a life-changing challenge into a thriving QuickBooks ProAdvisor career. Discover how to navigate the ProAdvisor program, ace certification tests, and leverage your profile …
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Mastering Value-Based Selling: Five Steps to Winning and Retaining Customers with Mike Wilkinson
31:49
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31:49
Mike Wilkinson is referred to as The Value Sales Expert whose focus is on value and value selling. In this episode, Mike shares what is involved in a successful value-based selling to enable tailored solutions that address specific challenges of your customers. He emphasizes the importance of measuring and reinforcing delivered value while developi…
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Blogcast: What Every Team Should Learn from Pricing Experts: Focus on Value
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This is an Impact Pricing Blog published on October 10, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/what-every-team-should-learn-from-pricing-experts-focus-on-value/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an imp…
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Inside Snowflake’s Pricing Strategy with Sam Lee
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50:21
In this episode of Unpack Pricing, Sam Lee, VP of Pricing Strategy and Product Operations at Hubspot and former Snowflake pricing leader shares his deep expertise in building and scaling pricing teams. He joins host Scott Woody to explore why pricing “is a sledgehammer, not a scalpel” in business strategy. Sam discusses why pricing is inherently ch…
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Beyond Tiers: Redefining SaaS Pricing with Gary Bailey of FinTech Strategic Advisors
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42:43
In this episode of Monetize: The Art of Pricing, host Abhishek Rajagopal interviews Gary Bailey, a pricing strategy expert with 30 years in banking and fintech. Gary is a Finance and Monetization Consultant at FinTech Strategic Advisors. Join them as they discuss the contrast between traditional pricing models and SaaS pricing and why SaaS companie…
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Episode 110: Transfer Pricing in the Middle East: Opportunities abound
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34:58
In this TP Talks episode, Kristina Novak sits down with Steven Cawdron and Zachary Noteman to discuss the evolving transfer pricing environment in the Middle East. Support the showDe către PwC
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How Philips Healthcare Drives Profitability Through Value-Based Pricing with Daniel Cho
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Daniel Cho has over 29 years of experience in the healthcare industry, currently serving as the Senior Director of Global Pricing at Philips Healthcare. With a background in sales, product management, and pricing strategy, Daniel has a unique perspective on how to effectively communicate value to customers and drive profitability. In this episode, …
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Blogcast: For B2B, Value Is Incremental Profit
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This is an Impact Pricing Blog published on October 3, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/for-b2b-value-is-incremental-profit/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving…
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Narrative Before the Numbers | Niclas Lilja (Younium)
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33:13
How can defining an ideal customer profile (ICP) transform your SaaS pricing strategy and ensure your product's value is validated by early paying customers? Niclas Lilja, the visionary Founder and CEO of Younium, shares insights on the evolving dynamics of SaaS pricing strategies. An industry trailblazer, Niclas illuminates his transformative jour…
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Navigating Pricing in Large Organizations with Shah Choudhary, Salesforce’s Monetization Leader
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44:07
In episode 1 of Monetize: The Art of Pricing, host Abhishek Rajagopal sits down with Shah Choudhary, the Director of Product and Pricing Strategy at Salesforce. Join them as they discuss: The Complexities of Modern-day Pricing Models Salesforce's Shift to Consumption-Based Pricing Shifting Pricing Models in the AI Industry Crafting Effective Pricin…
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Price Talk Tactics: Knowing the Right Time to Discuss Price with Customers
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18:01
When’s the right time to discuss price with clients? In this Live With The Pricing Lady episode, we’re tackling one of the trickiest aspects of pricing strategy: when to bring up price in conversations with clients. Jumping into it too early can make your conversations feel cold and transactional, potentially putting off clients before they see the…
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Mastering Contracts, Metrics, and Value: Strategies for Pricing Excellence with Lisa Thompson
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34:10
Lisa Thompson has corporate experience that spans software/SaaS, industrial manufacturing, life sciences/healthcare, medtech, fintech, and B2B services. Together with clients, she delivers unique, actionable solutions tailored to their organizational needs and realities leading to profitable, sustainable revenue and growth. In this episode, Lisa sh…
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Are You a Nosey Parker? With Will Kintish
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55:10
Are you ready to transform the way you network and elevate your business relationships? In this episode, Mark Wickersham sits down with networking expert Will Kintish to uncover the secrets of confident networking. Learn how to overcome fears, ask the right questions, and identify the six types of groups in any room. Whether you're an introvert or …
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Blogcast: Pricing New Products: Myth #1
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This is an Impact Pricing Blog published on September 23, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-new-products-myth-1/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Ema…
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Monetize - The Art Of Pricing is handcrafted by our friends over at: fame.soDe către Togai
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Instant Profits Unveiled: A CEO's Guide to Fearless Pricing Strategies with Mark Stiving and Rebecca Kalogeris
14:43
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14:43
Every decision can make or break profitability, and pricing remains one of the most powerful yet underutilized levers. There is fear that often holds companies back from taking bold steps in pricing. How about getting a proven playbook to guide you? Get to have a peek at Mark Stiving's groundbreaking new book, Instant Profits: How to Raise Prices W…
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Blogcast: How You Reduced Prices Without You or Customers Realizing It
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This is an Impact Pricing Blog published on September 19, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/how-you-reduced-prices-without-you-or-customers-realizing-it/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impac…
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Episode 109: Brazil’s big shift: The new transfer pricing reality
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17:16
In this TP Talks episode, Kristina Novak sits down with Marcelo Vieira to discuss the progress of Brazil’s overhaul of its transfer pricing regime. Support the showDe către PwC
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3 years of Happy Pricing in 25 minutes
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24:11
Carlos and Ben wrap up their Happy Pricing podcast series with a look back on what they’ve learned, and take a moment to think about what’s next. Links Join the Happy Pricing course Listen to Peripheral Thinking, Ben’s podcast Listen to the Happy Entrepreneur podcast, co-hosted by CarlosDe către The Happy Startup School
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Mastering the Art of Product Bundling | Marcos Rivera (Pricing I/O)
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17:01
What if your SaaS bundling strategy could do more than just boost immediate sales? Join me, Marcos Rivera, as I unravel the strategic art of product bundling today on Street Pricing. This episode isn't just about quick wins—it's about leveraging bundling to drive customer adoption and set the stage for future growth. Keeping bundles lean and focuse…
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The Value Factor: How Strategic Pricing Fuels Your Success with Lorraine Ball
27:44
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27:44
Are you pricing your products or services with confidence and clarity? If not, you may be missing out on growth opportunities and profitability. In this Live With The Pricing Lady episode, I sit down with the talented Lorraine Ball—marketer, business consultant, and entrepreneur—to explore how strategic pricing can transform a business. Together, w…
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Unlock AI-Powered Efficiency for Your Accounting Firm in Just 60 Minutes!
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40:26
Discover how to save time and boost efficiency in your accounting firm with the power of prompt templates! In this episode, we dive into what prompt templates are, why they're so essential, and how you can build a library of templates to streamline tasks like creating email templates, brainstorming content ideas, and running industry research. Imag…
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Unlocking Extra Profits: Why Regular Pricing Adjustments Matter for Your Business with Mike Danford
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28:08
Mike Danford is a Growth Optimizer - CSO, UX Strategist and Product Management Consultant at Adverio.io In this podcast, Mike shares valuable insights on optimizing pricing strategies for businesses, emphasizing the importance of testing and adjusting prices regularly to stay competitive. He discusses the complexities of Amazon's Buy Box. He also p…
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Blogcast: Mastering the Good-Better-Best Strategy: A Guide to Increasing Win Rates and Revenue
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This is an Impact Pricing Blog published on September 12, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/mastering-the-good-better-best-strategy-a-guide-to-increasing-win-rates-and-revenue/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com…
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The future of monetizing open source with Spencer Kimball, CEO of Cockroach Labs
1:02:40
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In this episode of Unpack Pricing, Spencer Kimball, co-founder and CEO of Cockroach Labs joins Scott Woody, co-founder and CEO of Metronome, to discuss CockroachDB's evolution over the past 10 years and how that's impacted their business models. Spencer Kimball discusses the pivotal decisions in open-source strategy, how the company navigated compe…
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The Infinity Effect: Value Creation from Every Level of Your Company with Mark Boundy
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Mark Boundy is a business builder, sales leader, author, coach, consultant, teacher…and Chief Clarity Officer…he has grown businesses in a variety of industries using a relentless focus on customer-perceived value. In this episode, Mark discusses the importance of aligning every employee's actions with customer value, emphasizing that every touchpo…
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Blogcast: Uncover Hidden Profits with Our Opportunity Signals Worksheet
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2:55
This is an Impact Pricing Blog published on September 5, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/uncover-hidden-profits-with-our-opportunity-signals-worksheet/ If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impac…
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Episode 108: Special Edition – Financial Transactions Transfer Pricing
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44:28
Debt capacity In this TP Talks Special Edition podcast, David Ledure (Global Financial Transactions Transfer Pricing Leader, PwC Belgium), Stan Goldenberg (M&A Transfer Pricing Director, PwC US), Andrew Cotterill (Transfer Pricing Senior Manager, PwC UK), and Ben Pietersen (Eurasian Transfer Pricing Director, PwC Georgia) discuss debt capacity from…
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How to deal with your customer saying no
43:38
43:38
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43:38
What's the first thing you do when a potential customer tells you that they don't want to work with you? Run and hide? Here's how it went… You've had a great conversation. You've explained to them what you do and how experienced you are. They nodded and smiled and listened to everything you said. They even asked some questions. They then asked you …
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Price Punch: Pricing Hustle Lessons | Fynn Glover (Schematic)
32:02
32:02
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32:02
Are you facing engineering bottlenecks with your pricing systems? Discover how early decisions can impact your SaaS scalability and what you can do about it. Join me for a game-changing conversation with Fynn Glover, the visionary co-founder and CEO of Schematic. Fynn opens up about his entrepreneurial journey from lifestyle media to B2B SaaS, wher…
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The Pros and Cons of Discounts in Service-Based Business
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25:21
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25:21
Are discounts and promotions helping your business thrive, or are they quietly cutting into your profits? In this episode of Live with The Pricing Lady, we’re getting real about something many businesses struggle with—how to use discounts without damaging your bottom line or your brand. Sure, discounts can drive quick sales and attract new customer…
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Are You Leveraging Client Feedback to Its Full Potential?
54:06
54:06
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54:06
Are you maximising the power of client feedback in your business? In this episode, we cover the essentials of building feedback systems that drive real results! Learn how to collect, analyse, and act on feedback from the clients who matter most. Discover tips for using tools like ChatGPT to streamline the process and create a proactive, client-cent…
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